Marketing & Logistics 5381
Transportation Management
FISHER COLLEGE OF BUSINESS
DEPARTMENT OF MARKETING AND LOGISTICS
COURSE SYLLABUS
TERM:
Fall 2012
COURSE TITLE:
BUS M&L 5381, Transportation Management
COURSE TIME/
PLACE:
Monday/Wednesday
CATALOG
Prerequisites: BUS M&L 650, BUS MGT 330, and BUS MGT 331.
DESCRIPTION:
This course is a study of the general characteristics of the 5 modes of transportation (air, motor, pipeline,
rail, and water), consideration of competitive relations between modes of transportation, and basic
aspects of traffic management. In addition, the course will review the impact of transportation
management related to organizational and industry strategies.
COURSE
OBJECTIVES
AND SCOPE:
Gerlach Rm #285, 1:15 PM to 3:00 PM
The course is designed to provide the student with:
1) a broad and general exposure to the transportation environment and the management of
transportation (from both carrier and shipper perspectives)
2) a thorough presentation of how transportation relates to logistics management, supply chain
management, and corporate strategies.
3) an exposure to management initiatives and control techniques in transportation management.
INSTRUCTOR:
Katy Keane
Fisher Hall, Room
(614) 668-2946 (office)
E-mail: Keane_45@Fisher.osu.edu
Website: https://carmen.osu.edu
OFFICE HOURS:
Office hours: By Appointment
REQUIRED TEXT:
Transportation A Supply Chain Perspective, 7th Edition, Coyle, Novack, Gibson, and Bardi,
(South-Western Cengage Learning, 2010); ISBN 13 978-0-324-78919-5, (OSU
www.ohiostate.bkstore.com), Retail $203.31 (Amazon; www.amazon.com) &
Select Articles (available via Carmen class site)
OPTIONAL TEXT:
Developed on: 5/29/2016
Bookstore;
None
Page 1 of 11
Marketing & Logistics 5381
Transportation Management
COURSE LECTURE
MATERIALS:
COURSE
FORMAT:
CLASS POINT
TOTAL:
Course lecture materials include business cases, PowerPoint slides, industry journal articles, and questions
from the text. All class materials used for the lecture will be available on our Carmen website for
downloading prior to lecture.
This course will consist of instructor and class led discussions, topic lecture,
guest speakers, case analysis, and industry visits. Each lecture will cover the assigned text chapter as well
as a comparison to current trends in the industry. You are expected to attend all classes and to be
prepared to discuss and/or apply assigned readings to the class discussion. Students may be called upon
to discuss assigned topics and concepts. In addition, students are expected to actively participate in all
team projects and papers.
Grades will be based upon performance on the following:
Assignment
Chapter Quizzes
Final Exam
Guest Speakers
Industry Visits
Mid-Term Exam
Participation
Transportation Company Team Presentation
Transportation Company Team Written Analysis
TOTAL
Points
20
100
30
30
100
20
40
60
400
Percentage
5%
25%
7.5%
7.5%
25%
5%
10%
15%
100%
ASSIGNMENT
DETAILS:
Developed on: 5/29/2016
1.
Chapter Quizzes. Prior to the text chapter lecture and discussion, I will give a short quiz consisting of 5
questions from our assigned chapter (see page 7). Students will have 15 minutes to complete the quiz
and return to me prior to the lecture. The lowest 2 quiz scores will be dropped for final grade
calculation. These assignments will count 20 points toward your final grade.
2.
Exams. Two exams will be given. The exams will consist of questions drawn from the readings,
lectures, and class assignments. You are responsible for the material even if it is not emphasized
during the lectures. Pre-exam reviews will be held the 1 or 2 days prior to the exam. This review will
focus on material which may be included in the test. Exams will focus on the text chapters contained
in the class schedule. Due to the nature of the course and subject matter, exams may contain some
comprehensive elements from guest speakers, industry visits, and select articles. There will be no
make up exams except in extraordinary situations, which require approval before the scheduled
exam. All tests will need to be returned to me at the conclusion of the exam. Each exam will account
for 100 points towards the final grade.
Page 2 of 11
Marketing & Logistics 5381
Transportation Management
ASSIGNMENT
DETAILS: (cont’d)
Developed on: 5/29/2016
3.
Guest Speaker Attendance. During the course, we will have the opportunity to host senior level
managers from leading companies in the supply chain industry. They will provide critical insights to
the importance of logistics from a corporate perspective as well as current or emerging industry
trends in business and/or employment. The objective of these events is to provide the student with a
practitioner’s perspective on the part logistics plays in his/her business. Students unable to attend
need to notify me at least 8 hours in advance. Students obtaining an approved absence will need to
complete a written analysis of the speaker’s company. This written paper should include; 1-company
background, 2-primary service/product, & 3-key competitors. The expected deliverable consist of a 23 letter sized, 1.5 spaced, type-written paper using 11 pt Arial or Times New Roman font. Industry
visits will account for 30 points towards the final grade.
4.
Industry Visits. During the course, we will have an opportunity to visit Columbus area businesses to
explore course principles in practice (as schedules permit). Select company is either a leader in their
market utilizing efficient logistics organization or a leader within the logistics industry. The objective
of these visits is to provide the student with a “real world” perspective of the logistics industry.
Students unable to attend an industry visit will need to complete a written analysis of the selected
company and submit via Carmen dropbox on the day of the tour. This written paper should include;
1-company background, 2-key products/services, 3-industry market share, 4-key competitors, & 5logistical organization highlighted on tour. The expected deliverable consist of a 2-3 letter sized, 1.5
spaced, type-written paper using 12 pt Arial or Times New Roman font. Industry visits will account for
30 points towards the final grade.
5.
Transportation Company Team Written Analysis. Students will self-select teams of 4-6 persons to
review an instructor approved transportation company. Student teams must consist of at least 4
members and not exceed 6. All teams and companies must be selected by September 5 to allow for
adequate research preparation time. The student team will complete a written analysis of the chosen
company’s: 1-company history, 2-primary market & service offerings, 3-market share, 4-key
competitors, 5-Intermodal partners (if applicable), & 6-potential opportunities and challenges within
the industry. The objective of this project is to gain an understanding of how transportation
companies organize their company to meet market opportunities, challenges, service their
customers, and increase overall market share. Teams are free to select any transportation company;
no 2 teams can select the same company without instructor approval. The completed written analysis
is due upon the date of the team’s presentation. The expected deliverable consists a soft copy of a 58 letter sized, 1.5 spaced, type-written paper using 11 pt Arial or Verdana font uploaded to the
dropbox on the course Carmen site. The team’s paper will account for 60 points towards the final
grade. A grading template is attached at the end of this document.
6.
Transportation Company Team Presentation. Student teams will conduct a 15 minute in-class
presentation of their company data gathered during the written analysis portion. The objective of this
project is to share with the class the results of their analysis and sharpen public presentation skills.
The expected deliverable to the instructor consists of a hard and soft copy of the team’s MS
PowerPoint presentation due upon the date of the team’s presentation. Soft copies of the
presentation will need to be uploaded to the dropbox on the course Carmen site. The team’s
presentation will account for 40 points towards the final grade. A grading template is attached at the
end of this document.
Page 3 of 11
Marketing & Logistics 5381
Transportation Management
ASSIGNMENT
DETAILS: (cont’d)
7.
Class Participation. Participation will be based on attendance, preparation for class, appropriate inclass participation during lecture, and quality of in-class participation. Additionally, students’
participation graded is determined by their respective team members. Lack of individual effort on a
team project can adversely affect individual participation score. Team members wishing to highlight
an individual’s lack of participation will need to document team efforts to engage the
nonparticipating member. Any team feeling a member has not been contributing will need to submit
their documentation to the instructor. I will consider any team input as a potential part of a student’s
overall participation when calculating points. Class participation will account for 20 points towards
your final grade.
ASSIGNMENTS
AND DUE DATES:
You are expected to approach each assignment with the professionalism
required of you in the “real” world. This is particularly relevant for your interactions with companies and
as part of fulfilling the requirements of this course. All assignments, unless otherwise specified, are due
on the day of class and not later than 11:59pm following the end class. Additionally, assignments can be
submitted any time prior to the due date. A 50% penalty will be assessed for submissions within 24 hours
after the assignment is due (one day late). A 100% penalty will be assessed for submissions more than 24
hours after the assignment is due. Correct spelling, grammar, and punctuation are expected and will be
considered in the grading of all assignments.
GRADING
SCALE:
The grading scale is guaranteed. You will receive no less than the grade
listed within the appropriate interval.
Grade
A
AB+
B
BC+
C
CD+
D
E
ATTENDANCE
AND TARDINESS:
Developed on: 5/29/2016
Numeric Range
388-400 points
372-387 points
352-371 points
336-351 points
324-335 points
312-323 points
300-311 points
288-299 points
272-287 points
256-271 points
0-255 points
Quality Points
4
3.7
3.3
3
2.7
2.3
2
1.7
1.3
1
0
I will regularly record class attendance during weeks one through three of the semester to resolve
Registrar Office scheduling issues. Going forward, students should consider class attendance mandatory
and treat as he/she would in an employment setting. In the event of excessive absenteeism, I may
reinstate formal class attendance recording or give in-class exercises related to text or lecture material to
account for students present. These in-class exercises cannot be made up if missed without a valid
medical excuse or bona fide family emergency. Class attendance will account for 50% of the course
participation points.
Page 4 of 11
Marketing & Logistics 5381
Transportation Management
ACADEMIC
INTEGRITY:
All tests, written exercises, and papers are to be your own work.
Academic integrity is essential to maintaining an environment that fosters excellence in teaching,
research, and other educational and scholarly activities. Thus, the Ohio State University and the
Committee on Academic Misconduct (COAM) expect that all students have read and understand the
University’s Code of Student Conduct, and that all students will complete all academic and scholarly
assignments with fairness and honesty. Students must recognize that failure to follow the rules and
guidelines established in the University’s Code of Student Conduct and this syllabus may constitute
“Academic Misconduct.”
The Ohio State University’s Code of Student Conduct (Section 3335-23-04) defines academic misconduct
as: “Any activity that tends to compromise the academic integrity of the University, or subvert the
educational process.” Examples of academic misconduct include (but are not limited to) plagiarism,
collusion (unauthorized collaboration), copying the work of another student, and possession of
unauthorized materials during an examination. Ignorance of the University’s Code of Student Conduct is
never considered an “excuse” for academic misconduct, so I recommend that you review the Code of
Student Conduct and, specifically, the sections dealing with academic misconduct. If I suspect that a
student has committed academic misconduct in this course, I am obligated by University Rules to report
my suspicions to the Committee on Academic Misconduct. If COAM determines that you have violated the
University’s Code of Student Conduct (i.e., committed academic misconduct), the sanctions for the
misconduct could include a failing grade in this course and suspension or dismissal from the University.
If you have any questions about the above policy or what constitutes academic misconduct in this course,
please contact me. Other sources of information on academic misconduct (integrity) to which you can
refer include:
 The Committee on Academic Misconduct web pages (oaa.osu.edu/coam/home.html)
 Ten Suggestions for Preserving Academic Integrity (oaa.osu.edu/coam/ten-suggestions.html)
 Eight Cardinal Rules of Academic Integrity (www.northwestern.edu/uacc/8cards.html)
AMERICANS
WITH
DISABILITIES
ACT:
If you have a disability, as defined by the Americans with Disabilities Act
(ADA), which requires classroom accommodation or auxiliary aids, please
inform me of your needs during the first week of class so that I can take
appropriate action.
COURSE
DISCLAIMER:
The schedule, policies, and assignments contained in this course syllabus
or on my website are subject to change in the event of extenuating circumstances, class progress, or by
mutual agreement between the instructor and the students.
OTHER:
All cellular phones, pagers and other electronic communication devices are to be turned off during class.
Any electronic recording of the lecture or presentations is not authorized. The only exceptions will be
those authorized in writing by the Office of Disability Services.
Developed on: 5/29/2016
Page 5 of 11
Marketing & Logistics 5381
Transportation Management
EXTRA
CREDIT:
There are 3 ways in which you can earn extra credit for the course. You may only receive credit for
fulfilling one of the 3 options (not both). Successful fulfillment of each option is worth up to 15 points:
Developed on: 5/29/2016

Article Reviews: (15 pts) Identify 3 academic or professional articles related to supply chain
management and provide a detailed 2-3 page summary (deconstruction) of each article (15 points).
Summaries should include;
o Article citation – author(s), year of publication, article title, journal, volume, number and
date
o Target audience for article – academician, practitioner, researchers, or students
o Purpose of the article – change, opportunity, or problem of practice the article identifies
o Article findings – key findings or process change
o Hard copies of the article being reviewed or website address

Logistics In The News: Identify a news item of interest related to the course or supply chain and
prepare a 5-10 minute class presentation for the class. Topics need to supplement the class
discussion and are worth 15 points. You will need to have the topic approved by the instructor at
least one day in advance. Presentation must be completed by December 10.

Professional Logistics Meeting Option: (15 pts) you may earn credit by attending up to three (3)
regular meetings of the following professional logistics & supply chain organizations. A “regular”
meeting is defined as one which a guest speaker (ordinarily from the practitioner community)
presents a timely topic.;
o The Logistics Association (TLA). The TLA meets weekly on Tuesdays and/or Thursdays during
the quarter (and meetings are typically free!). For information on meeting dates, times and
locations you can reference the TLA website at: http://www.osutla.com. Be sure to sign-in at
these meetings to receive credit for your attendance.
o Buckeye Operations Management Society (BOMS). For information on meeting dates, times
and locations you can reference the BOMS website at: https://groups.cob.ohiostate.edu/boms. Be sure to sign-in at these meetings to receive credit for your attendance.
o Purchasing and Supply Management Association (PSMA). For information on meeting dates,
times and locations you can reference the PMSA website at http://www.osupsma.com. Be
sure to sign-in at these meetings to receive credit for your attendance. Council of Supply
Chain Management Professionals (CSCMP) Columbus Roundtable. For more information on
meeting dates, times, and locations be sure to visit the CSCMP website at:
http://www.columbusroundtable.org. Be sure to sign-in at these meetings to receive credit
for your attendance.

All extra credit must be completed by December 10 except for Logistics In The News. Successful
fulfillment of this option is a presentation or paper which is well-researched and adds to the students’
knowledge.
Page 6 of 11
Marketing & Logistics 5381
Transportation Management
CLASS SCHEDULE:
Note: I may need to revise the schedule due to work assignments, to accommodate class progress, provide a more in-depth focus, or to take
advantage of additional guest speakers should the opportunity arise. We will attempt to stay as close to the below schedule as possible, exam
dates will not be altered.
Week
1
Date
8/22
Day
Wednesday
Topic
Course Introduction
CH 1 – Transportation in the Supply Chain
2
8/27
Monday
2
8/29
Wednesday
CH 2 – Transportation in the Economy
CH 3 – Transportation Regulation
3
3
9/3
9/5
Monday
Wednesday
Labor Day: No Class
CH 3 – Transportation Regulation
CH 4 – Costing and Pricing
4
4
9/10
9/12
Monday
Wednesday
Guest Speaker: Mark Mattox/Verizon
CH 4 – Costing and Pricing
CH 5 – Motor Carriers
5
5
9/17
9/19
Monday
Wednesday
Guest Speaker: Costing Pricing
CH 5 – Motor Carriers
CH 6 – Railroads
6
9/24
Monday
6
9/26
Wednesday
7
7
10/1
10/3
10/5
10/8
Monday
Wednesday
Friday
Monday
Industry Visit – NS Ramp – Perry Pappas,
CH 7 - Airlines
Text CH 8 – Water Carriers & Pipelines
Guest Speaker: Jeff Brashares TTS
Midterm review
10/10
10/11
10/15
Wednesday
Thursday
Monday
READING DAY
Mid Term
Guest Speaker from Steamship
Text CH 8 - Water Carriers & Pipelines
9
9
10/17
10/22
Wednesday
Monday
Text CH 9 – Transportation Risk
Guest Speaker: Ed Harwell/JB Hunt
Text CH 9 – Transportation Risk
10
10
10/24
10/29
Wednesday
Monday
CH 10 Global Transportation Planning
Guest Speaker: Monica Dornfeld Exel
Logistics
CH 10 Global Transportation Planning
8
8
Finals
CH 1 – Transportation in the Supply Chain
CH 2 – Transportation in the Economy
CH 6 – Railroads
Guest Speaker:
Guest Speaker: Ed Harwell/JB Hunt
CH 7 Airlines
10/31
11/5
Wednesday
Monday
CH 11 Global Transportation Execution
CH 11 Global Transportation Execution
CH 12 Third Party Logistics
11/7
Wednesday
CH 12 Third Party Logistics
Developed on: 5/29/2016
Reading
Course Syllabus &
Welcome slide deck
Text CH 1
Text CH 1
Text CH 2
Text CH 2
Text CH 3
None
Text CH 3
Text CH 4
See Carmen Website
Text CH 4
Text CH 5
See Carmen Website
Text CH 5
Text CH 6
Text CH 76
See Carmen Website
Text CH 7
See Carmen Website
Text CH 7
Text CH 8
See Carmen Website
Exam review sheet
1:30-3:00
See Carmen Website
Text CH 8
Text CH 9
See Carmen Website
Text CH 9
Text CH 10
See Carmen Website
Text CH 10
Text CH 11
Text CH 11
Text CH 12
Text CH 12
Page 7 of 11
Marketing & Logistics 5381
Transportation Management
11/12
11/14
11/19
Monday
Wednesday
Monday
11/21
11/26
Wednesday
Monday
11/28
Wednesday
12/3
12/5
Monday
Wednesday
12/10
Monday
Course Milestones
Developed on: 5/29/2016
Review of 23rd Annual State of Logistics Report
Holiday No Class
Guest Speaker: George Jones Unyson
Guest Speaker: Steve Johnson, Unitrans
Text CH 13 – Private Transportation and Fleet
Management
Holiday No Class
CH 13 Private Transportation and Fleet
Management
CH 14 – Issues and Challenges of Global Supply
Chains
Team Project Presentations (2)
CH 14 – Issues and Challenges of Global Supply
Chains
Team Project Presentations (2)
Industry Visit – Ronnie Robinson Justice
Team Project Presentations (5)
Final Exam Review
FINAL EXAM –
All Extra Credit Due
(per syllabus requirements)
See Carmen Website
See Carmen Website
See Carmen Website
Text CH 13
Text CH 13
Text CH 14
Text CH 14
See Carmen Website
Exam Review Sheet
None
The following dates are critical to the successful completion of the course:
1. 9/5 – Formation of student teams & selection of course project company
2. 10/11 – Midterm Exam
3. 11/26 – Team projects begin & Logistics in the News Extra Credit Due
4. 12/10 – Final Exam
5. 12/10 – All Extra Credit Due
Page 8 of 11
Marketing & Logistics 5381
Transportation Management
Industry organizations and journal websites of general logistics interest
Source
Type
Website
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and Logistics (AST&L)
Professional Organization
www.astl.org
APICS The Association for Operations Management
Professional Organization
http://www.apics.org/default.htm
Council of Supply Chain Management Professionals (CSCMP)
Professional Organization
http://www.cscmp.org
Institute of Supply Management
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Supply Chain Brain
Trade Journal
Supply Chain Digest
Trade Journal
http://www.supplychainbrain.com/content
/index.php
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
Developed on: 5/29/2016
Page 9 of 11
Marketing & Logistics 5381
Transportation Management
Transportation Company Written Analysis Grading Template (Paper)
Team
Company
Points
Possible
Points
Awarded
5
15
10
10
10
5
5
Paper Elements
Company History: Provide sufficient details on the company’s origins, lines
of business, and current operations. Was the information presented in a
clear and concise manner?
Primary Market & Service Offerings: Provide specific and accurate details
regarding the company’s market and services, may include:
- Size of customer market (number of companies, total sales dollars,
etc).
- Company’s position within the market (leader, follower, laggard).
- Primary and secondary services provided to customers.
- Equipment and/or technology needed to service market.
- Performance measures used by the company and industry to evaluate
performance within the market.
Market Share Position: What is the company’s share of the market in
terms of percentage and sales? Is the company planning to enter into new
markets? What are the planned goals for new market in percentage and
sales? May include information pertaining to:
- Industry market size consisting of number of dollars and companies.
- Company’s position within market, listing overall share in dollars and
number of locations.
- Company organizational structure and how used to maintain and
increase market share.
Key Competitors: Who does the company view as existing key
competitors in their market (top 3 or 5)? How much of the market does its
competitors control in terms of percentage and sales. Who does the
company view as emerging competitors? What action is the company
taking to neutralize existing and emerging threats to market share?
Intramodal Partners: What type of partnerships does the company use to
serve and expand customer market presence? Who are some of the
company’s key partners? What type of services do these partnerships allow
the company to provide to customers (distribution, transportation,
Import/Export, etc)?
Potential Opportunities and Challenges: What does the company view as
opportunities and challenges which exist in the market (top 3 or 5)? What
actions is the company taking to capitalize on opportunities and minimize
challenges?
Paper Documentation: Are all facts/figures properly documented within
paper using standard notation? Does paper include bibliography?
Total
Points
Developed on: 5/29/2016
11
Page 10 of
Marketing & Logistics 5381
Transportation Management
Transportation Company Team Presentation Grading Template
Team
Company
Points
Possible
8
Points
Awarded
8
8
8
8
Project Element
Organization and Preparation: Clear, action-oriented objective stated
up front; complete and accurate audience analysis; ideas sequenced
logically and smoothly; comfortable with the material; no manuscript;
questions answered skillfully; effective ending summary; and time
limit observed
Visual Aid Usage: Appropriate to audience and setting; appropriate to
topic and content; readability assured through adequate size and
clarity; paraphrased rather than read visual; design simple, clean and
appealing; and error free
Delivery – Overall: Eye contact used; irritating non-words avoided;
stories and language appropriate to audience; appropriate dress; body
language appropriate; confident appearance; conversational tone –
not recited; and clear articulation
Delivery - Specific: Easy open posture, strong not slouched;
movement free and natural; face relaxed; breathing deep; strong
projection – not forced; passion for ideas; maintained strong
connection to audience; adjusted presentation to accommodate
needs of the audience; and watched/listened to audience throughout
the presentation
Content: Information accurate and current; major points included;
major points adequately supported and developed; and statistics,
anecdotes, and/or quotes used appropriately All facts/figures properly
documented?
Total
Points
Comments:
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Developed on: 5/29/2016
11
Page 11 of