BUSINESS MARKETING & LOGISTICS 4380
ADVANCED LOGISTICS MANAGEMENT
First Term AU 2012
Martha Cooper
CLASS MEETS
Tuesday and Thursday 2:20PM‐3:40PM 330 Schoenbaum Hall
and 5:30PM‐6:50PM 320 Schoenbaum Hall
COMMUNICATIONS
Campus Phone:
Home Phone:
Mobile Phone:
Campus Office:
Campus Mailboxes:
Email:
Office Hours:
Carmen:
(614) 292-5761
(740) 335-4376 Long distance call from Columbus
(614) 975-0102 Not a long distance call from Columbus
514 Fisher Hall
500 Fisher Hall - Marketing & Logistics Office
cooper.7@osu.edu and cooperm@wwdb.org EMAIL BOTH!!!
Tuesday/Thursday, 9:30-10:30 AM and 1:00-2:00 PM
and by appointment or walk-in as available
Note: My other classes are TR 8-9:20 320 SB and
3:55AM‐5:18PM 320 SB.
Check for lectures, student presentations, grades, news about the
course, emails regarding the course, jobs, scholarships, and events.
You will find the Carmen Content area very helpful including the latest revised syllabus and all
lecture slides. This way you can print the slides you want instead of paying for a full set of
reprints. It is your responsibility to regularly check Carmen for changes. All lecture slides for
any given class will be posted on average the day before.
PREREQUISITES:
ML 3380 (Can be taken concurrently AU 2012 term ONLY.)
Namplates: It is important that I learn to match names and faces. I need your help. Some of our
classrooms have provisions for 3 inch by 9 3/4 inch engraved nameplates. Ours does. These
can be obtained inexpensively at some bookstores. Because they are easy to lose, the most costeffective way is to print your own on heavy card stock. The Carmen website includes a
downloadable MS-Word template that prints two 3 inch by 9 3/4 inch "nameplates" on any laser
or ink-jet printer. Use the heaviest card stock your printer will handle. Note: I will expect you to
use a nameplate every day we meet, especially exam days and speaker days.
OFFICE HOURS
Office visits can be used to talk about the course, job searches,
resumes, or whatever else helps your studies or career planning.
REQUIRED TEXT
[Same text as ML3380] Contemporary Logistics Management,
10th Edition, Murphy and Wood, (Prentice Hall, 2010); ISBN 13
978-0-13-611077-0, Retail $207.05 (OSU Bookstore;
www.ohiostate.bkstore.com), $159.31 (Amazon;
www.amazon.com). Other options are available on line.
Textbooks.osu.edu and BarnesandNoble.com ($165, rent $49).
COURSE DESCRIPTION
“Management of logistics activities of the firm from the viewpoint of both the provider and
user of logistics system components."
"This is a course in logistics management, a term which means a total system approach to
the management of all of the activities involved in physically moving raw materials,
finished goods, and in-process inventory from point of origin to point of use or
consumption. Effective logistics management can improve a firm’s marketing effort by
establishing consistent and dependable customer service levels. In mature markets,
customer service represents the most efficient and effective method for a firm to gain a
sustainable competitive advantage. Also, logistics costs can exceed 25% of the cost of
doing business (or about 50% of marketing costs) and the assets employed by logistics
can represent as much as 50% of a company’s total assets. Consequently, better
management of logistics activities offers significant potential for improving corporate
profitability and return on assets." - Douglas M. Lambert
This course is a good deal more than just an introduction to logistics. It pulls together
pieces of your earlier courses and what you know about mathematics, physics, chemistry,
history, economics, accounting, finance, marketing, engineering, computers, and business
law all under the umbrella of Business Logistics. This course is about thinking of the
firm as both market and logistics driven. It is about the management of trade-offs.
This course is intended as a complement to ML 3380, Introduction to Logistics. There may be
some overlap and topics may not be covered in the same order as 3380. In future semesters,
4380 will be a second-term course after 3380 but for AU 2012, they are taught concurrently due
to scheduling issues college-wide. In general, 4380 will go more deeply in to topics than 3380 to
prepare future logisticians for follow-on courses, internships, and careers.
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TEACHING METHOD
The teaching method will be a combination of lecture, class discussions on assigned topics, guest
speakers, and some analysis/problems. Areas covered include: a refresher on the role of logistics
in the economy and organizations, customer service, logistics information systems,
transportation, methods to control logistics performance, supply chain management,
postponement and speculations, forming partnerships, and implementing logistics strategy. I am
going to ask you to think like a manager. Initially, most of you will find it difficult to get your
arms around so many varied business issues at the same time. We will utilize parts of the text.
To this we will add some outside speakers and possibly readings. We will challenge each other’s
thinking and we will both learn.
COURSE OBJECTIVES
The objectives of this course are to provide the student with:

An understanding of the role of logistics in national and
multinational business and government activity.

An understanding of some of the individual components of
logistics and their interrelationships within individual
companies and within the supply chain.

An understanding of analytical tools and techniques useful in
solving logistics problems.

The analytical and problem-solving skills necessary to
develop solutions for a variety of logistics problems.

Knowledge about the professional opportunities in the field
of logistics management.
DISABILITIES
If you feel that you need an accommodation based on the impact of
a disability, please contact me privately to discuss your needs.
Also, contact the Office for Disability Services (ODS) at (614)
292-3307 or visit them at 150 Pomerene Hall. ODS will coordinate
all accommodations for students with documented disabilities.
RECORDING
Audio, video, or still photograph recording of lectures on any
media, permanent or temporary, is not permitted without
permission. The only exceptions will be those authorized in writing
by the Office for Disability Services (see above). The presence, or
even suggestion, of recording in a classroom discourages openness
and spontaneity in students, guest speakers, and the instructor.
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TESTS & GRADING
Components
Points
Midterm
100
Final Exam
100
Inventory problems
2
Strategic Profit model
2
Resume
1
Total
% of Total
45%
44%
5%
5%
_1%__
100%
Final Grade Scale
93.0 – 100% ……….. A
90.0 – 92.9…………. A87.0 – 89.9…………. B+
83.0 – 86.9…………. B
80.0 – 82.9…………. B77.0 – 79.9.………… C+
73.0 – 76.9…………. C
70.0 – 72.9…………. C67.0 – 69.9…………. D+
60.0 – 66.9…………..D
Below 60.0…………E
Extra Credit:
TLA
Attending 2 TLA meetings
1/4% each
Consult the TLA website at: www.osutla.com
Note: I don’t get the attendance sheets until the end of the term.
Read from reading/video list & discuss what you learned with me for 15 minutes.
See book list for how much to read.
1/4 - 1/2%
Guest Speakers/Tours (Attend all)
1/4% each
1% (max)
Possible Reductions: not displaying large print name plates, spelling/grammar on cases, not
attending guest lectures.
RETENTION OF TESTS
Materials submitted by students to satisfy course requirements will
be graded and returned at the earliest possible date. Failure of
students to claim or otherwise make arrangements for return of
their exams or papers in a reasonable time will be interpreted as
abandonment and the exams or papers will be destroyed I
accordance with university rules. This includes final exams. If you
want your final exam back, please provide me with a self
addressed, stamped 4.25 inch X 9.50 inch #10 envelope.
ATTENDANCE
Normally, attendance is not taken. Experience shows that this
course has a strong correlation between attendance and grades.
People who miss class generally do not do as well as those who
attend class.
Attendance will be taken:

During the first two weeks or until the class roster stabilizes.

On days that we have scheduled guests.
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ACADEMIC MISCONDUCT
As defined in Faculty Rule 3335-23-04(A), academic misconduct is “any activity that tends to
compromise the academic integrity of the university, or subvert the educational process”.
Academic misconduct involves the giving or receiving of assistance during an examination,
handing in written assignments that are in fact not the product of your own work, or failing to
acknowledge the source of material incorporated into written assignments.
You will be given written or verbal instructions from time to time in regards to exams, etc.
These instructions are to help simplify the process of deciding what is and what is not
misconduct. They do not replace the process of deciding what misconduct is and what it is not.
The ultimate responsibility for what you do or do not do rests with you. Academic misconduct
(cheating) in any form will not be tolerated. I have served on the Committee on Academic
Misconduct.
EXAMS
All examinations will be closed book/closed notes. Examinations will be a combination of short
answer, setting up computations, and vocabulary definitions. Vocabulary words are found at the
ends of the chapters. Focus on questions at the ends of chapters and ends of lectures. The rule of
2-3-5 applies to short answers. This concept will be more fully explained in the Exam Emphasis
instructions. Material presented in the book, lectures, guest lectures, and assignments may be
included. Bring pencils and/or pens to all examinations. No calculators, cell phones, or PDAs
may be used. No food or drink in the room. The examinations will cover only material since the
previous examination.
You may request review of the grade that you receive on any assignment or exam. Any review
request presented more than one week from the date that the assignment is returned may not be
considered. Also note that the review policy works both ways; that is, you may gain OR lose
points. Be sure of yourself. The whole exam or assignment will be subject to review.
DISABILITIES: If you feel that you need an accommodation based on the impact of a disability,
please contact me privately to discuss your needs. Also, contact the Office for Disability Services
(ODS) at (614) 292-3307 or visit them at 150 Pomerene Hall. ODS will coordinate all
accommodations for students with documented disabilities.
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DATE
TOPIC
ASSIGNMENTS
R Aug 23
Introduction
Fill out cards, pick partners
T Aug 28
Overview of Logistics
General Systems Theory
R Aug 30
Guest Speaker: Dick Dowd trustaff
Jobs and Resumes
T Sep 4
Demand Management/Forecasting Chapter 7
Order Management, Customer Service
Bull Whip and CPFR
Chapter 1
Due: Resume
9/4 TLA Job Fair The Blackwell evening
9/5 Fisher Fall Fair Ohio Union 11:30-4:30
R Sep 6
Guest Speaker: Porsha Finney
Sav-A-Lot
T Sep 11
Inventory SS calculations
Inventory Centralization
Postponement and Speculation
Chapter 8
Chapter 7
R Sep 13
Supplier Scorecards
Logistics Outsourcing
Chapter 6
T Sep 18
Supply Chain Management
3PLs, Partnerships, and
Integrating the supply chain
Chapter 5
DUE: Inventory problems
R Sep 20
The Strategic Logistics Plan
The Strategic Profit Model
Ch 1 & 3
M Sep 24
Review Session
5:30-8:00 pm TBD
T Sep 25
Midterm I (Relevant parts of Chapters 1, 6, 7, 8, vocabulary, inventory
problems, guest presentations)
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DATE
TOPIC
ASSIGNMENTS
R Sep 27
Technology and Logistics
Chapter 2
Guest Speaker: Jeff Jaeger (OSU TLA)
Dean Foods
Savings through Technology
T Oct 2
Work on Strategic Profit Model
R Oct 4
Transportation
Chapter 13
DUE: The Strategic Profit Model
T Oct 9
Performance Measurement
Selling the Value of Logistics
Chapter 3
W Oct 10
Review Session
5:30-8:00 pm TBD
R Oct 11 (?)
Final Exam (Ch 2, 3, 5, 13, vocabulary, guest lecture since last exam,
strategic profit model)
Thanks for being in the class.
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Industry reading materials and websites of general interest
Source
Type
Website
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and
Logistics (AST&L)
APICS The Association for Operations
Management
Council of Supply Chain Management
Professionals (CSCMP)
Institute of Supply Management
Professional Organization
www.astl.org
Professional Organization
http://www.apics.org/default.htm
Professional Organization
http://www.cscmp.org
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Industry Week
Trade Journal
http://industryweek.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Journal of Commerce Sailings
Trade Journal
www.jocsailings.com
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Reverse Logistics Magazine
Trade Journal
www.rlmagazine.com
Seaport Press
Trade Journal
www.seaportsinfo.com
Supply Chain Brain
Trade Journal
Supply Chain Management Review
Trade Journal
http://www.supplychainbrain.com/conten
t/index.php
http://www.scmr.com
Supply Chain Digest
Trade Journal
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
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