GB State of the Nation
Bord Bia – Dublin – September 16 2010
Edward Garner
Communications Director
The Agenda
>
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
-M
20 ar - 08
18 A pr
-M -08
1 5 a y-J 08
u
13 n-0
- 8
1 0 Ju l
-A -08
07 ug
-S -08
05 ep-O 08
02 ct-N 08
30 ov
-N -08
28 ov
-D -08
25 ec-J 08
2 2 an
-F -09
22 eb-M 09
19 ar -A 09
17 pr
-M -09
1 4 a y-J 09
u
12 n-0
- 9
0 9 Ju l
-A -09
06 ug
-S -09
04 ep-O 09
01 ct
-N -09
29 ov
-N -09
27 ov
-D -09
24 ec-J 09
2 1 an
-F -10
21 eb-M 10
18 ar -A 10
16 pr
-M -10
1 3 a y-J 10
u
11 n-1
-J 0
0 8 ul
-A -10
ug
-1
0
23
Grocery Price Inflation – Kantar Worldpanel Calculation
12 w/e periods year-on-year
8.9
8.1
6.8
5.8
4.5 4.5
4.8
9.2
8.7
9.1
8.3 8.18.3
8.5
8.8
8.1
7.0
5.9
5.0
4.1
3.4
3.1
2.8 2.6 2.8
2.4
1.5
1.2 1.2
Based on year-on-year comparisons of price paid for over
75,000 identical products including promotions and in the
proportion that British households are purchasing them
1.5 1.7
2.2
Grocery (RST) 12we 8 Aug 2010 (KWP P09)
12 we growth
12 we inflation
4%
3%
08 Aug 10
5%
11 Jul 10
13 Jun 10
16 May 10
18 Apr 10
21 Mar 10
21 Feb 10
24 Jan 10
27 Dec 09
29 Nov 09
01 Nov 09
04 Oct 09
06 Sep 09
09 Aug 09
12 Jul 09
14 Jun 09
17 May 09
19 Apr 09
22 Mar 09
22 Feb 09
25 Jan 09
28 Dec 08
30 Nov 08
02 Nov 08
05 Oct 08
07 Sep 08
10 Aug 08
% change
Market Growth & Inflation
Growth continues to increase as inflation rises to 2.2%
10%
9%
8%
7%
6%
3.8%
2%
2.2%
1%
0%
12 w/e periods
13-Jun-10
11-Jul-10
08-Aug-10
16-May-10
21-Mar-10
18-Apr-10
21-Feb-10
29-Nov-09
27-Dec-09
24-Jan-10
01-Nov-09
06-Sep-09
04-Oct-09
09-Aug-09
12-Jul-09
17-May-09
14-Jun-09
19-Apr-09
25-Jan-09
22-Feb-09
22-Mar-09
28-Dec-08
02-Nov-08
30-Nov-08
05-Oct-08
07-Sep-08
13-Jul-08
10-Aug-08
15-Jun-08
20-Apr-08
18-May-08
23-Mar-08
Sales Growth £%
Total Grocers Year-on-Year £% Changes
50
40
30
20
Economy OL
10
Premium OL
0
-10
-20
0
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Morrisons
Jan 25 2009
20
Dec 28 2008
Sainsbury's
Nov 30 2008
40
Nov 02 2008
Asda
Oct 05 2008
60
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Latest 12-wk % Change
Total Grocery Budget Own Label Trends - 4-weekly £m
120
+2%
100
Tesco
80
-9%
+5%
-2%
Premium Own-Label Sales Trends
Latest 12-wk % Change
90
70
+4%
60
50
40
-4%
30
-2%
20
10
+15%
Tesco Finest
Sainsbury's Taste the Difference
Asda Extra Special
2010
2009
2008
2007
2006
2005
2004
2003
2002
0
2001
Sales (Expenditure £m)
80
Morrisons The Best
The Agenda
– A sense of proportion returns
>
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
Long-Term Share of Till Roll Grocers
34
32
30
28
26
22
20
18
16
14
12
10
8
6
4
2
Tesco
Asda
Sainsbury's
Morrisons Total
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
0
1993
Share (Expenditure)
24
Latest Quarter Till Roll Totals - Share of Total Grocers
Tesco
Asda
Sainsbury's
Morrisons
31.0
30.8
17.2
16.9
15.9
16.1
11.4
Co-operative
11.6
5.5
6.4
3.9
Waitrose
4.1
3.0
Aldi
3.0
Lidl
2.3
2.4
Independents
2.2
2.3
Iceland
1.7
1.8
2.7
Somerfield
1.2
Netto
0.7
0.7
Farm Foods
0.5
0.6
12 w/e 09 Aug 09
12 w/e 08 Aug 10
08-Aug-10
11-Jul-10
13-Jun-10
16-May-10
18-Apr-10
21-Mar-10
21-Feb-10
24-Jan-10
27-Dec-09
29-Nov-09
01-Nov-09
04-Oct-09
06-Sep-09
09-Aug-09
12-Jul-09
14-Jun-09
17-May-09
19-Apr-09
22-Mar-09
22-Feb-09
25-Jan-09
28-Dec-08
30-Nov-08
02-Nov-08
05-Oct-08
07-Sep-08
10-Aug-08
13-Jul-08
15-Jun-08
18-May-08
20-Apr-08
23-Mar-08
24-Feb-08
27-Jan-08
30-Dec-07
02-Dec-07
04-Nov-07
07-Oct-07
09-Sep-07
12-Aug-07
15-Jul-07
17-Jun-07
20-May-07
22-Apr-07
25-Mar-07
Tesco Share Change - 12 week share year-on-year change
0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
Jul 27 2008
Aug 10 2008
Aug 24 2008
Sep 07 2008
Sep 21 2008
Oct 05 2008
Oct 19 2008
Nov 02 2008
Nov 16 2008
Nov 30 2008
Dec 14 2008
Dec 28 2008
Jan 11 2009
Jan 25 2009
Feb 08 2009
Feb 22 2009
Mar 08 2009
Mar 22 2009
Apr 05 2009
Apr 19 2009
May 03 2009
May 17 2009
May 31 2009
Jun 14 2009
Jun 28 2009
Jul 12 2009
Jul 26 2009
Aug 09 2009
Aug 23 2009
Sep 06 2009
Sep 20 2009
Oct 04 2009
Oct 18 2009
Nov 01 2009
Nov 15 2009
Nov 29 2009
Dec 13 2009
Dec 27 2009
Jan 10 2010
Jan 24 2010
Feb 07 2010
Feb 21 2010
Mar 07 2010
Mar 21 2010
Apr 04 2010
Apr 18 2010
May 02 2010
May 16 2010
May 30 2010
Jun 13 2010
Jun 27 2010
Jul 11 2010
Jul 25 2010
Aug 08 2010
Tesco Private Label Weekly Sales £m
35
30
25
20
15
10
5
0
Value
Finest
Jul 27 2008
Aug 10 2008
Aug 24 2008
Sep 07 2008
Sep 21 2008
Oct 05 2008
Oct 19 2008
Nov 02 2008
Nov 16 2008
Nov 30 2008
Dec 14 2008
Dec 28 2008
Jan 11 2009
Jan 25 2009
Feb 08 2009
Feb 22 2009
Mar 08 2009
Mar 22 2009
Apr 05 2009
Apr 19 2009
May 03 2009
May 17 2009
May 31 2009
Jun 14 2009
Jun 28 2009
Jul 12 2009
Jul 26 2009
Aug 09 2009
Aug 23 2009
Sep 06 2009
Sep 20 2009
Oct 04 2009
Oct 18 2009
Nov 01 2009
Nov 15 2009
Nov 29 2009
Dec 13 2009
Dec 27 2009
Jan 10 2010
Jan 24 2010
Feb 07 2010
Feb 21 2010
Mar 07 2010
Mar 21 2010
Apr 04 2010
Apr 18 2010
May 02 2010
May 16 2010
May 30 2010
Jun 13 2010
Jun 27 2010
Jul 11 2010
Jul 25 2010
Aug 08 2010
Tesco Private Label Weekly Sales £m
35
30
25
20
15
10
5
0
Value
Finest
Tesco Discount Brands
Tesco
Household Income Signatures
39
37
35
33
31
29
27
25
£0 - £9999
pa
£10000 £19999 pa
£20000 £29999 pa
52 w/e Aug 10 2008
£30000 £39999 pa
£40000 £49999 pa
52 w/e Aug 09 2009
£50000 £59999 pa
£60000 £69999 pa
52 w/e Aug 08 2010
£70000 +
Tesco Year-on-Year £% Changes
80
60
40
Value OL
20
Premium OL
0
-20
-40
25- 22- 22- 19- 17- 14- 12- 09- 06- 04- 01- 29- 27- 24- 21- 21- 18- 16- 13- 11- 08Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug09 09 09 09 09 09 09 09 09 09 09 09 09 10 10 10 10 10 10 10 10
12 w/e periods - Total Grocery
Average Price per pack in Tesco
Discount between Value and Promoted Own Label
1.68
1.34
£ price per pack
1.25
1.09
0.85
0.71
Value
Discount
brands
PROMOTED
Standard own
label
FULL PRICE
Standard own
label
PROMOTED
Brands
FULL PRICE
Brands
RST (grocery) 12w/e Aug 08 2010
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
>
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
and
versus
or
08-Aug-10
11-Jul-10
13-Jun-10
16-May-10
18-Apr-10
21-Mar-10
21-Feb-10
24-Jan-10
27-Dec-09
29-Nov-09
01-Nov-09
04-Oct-09
06-Sep-09
09-Aug-09
12-Jul-09
14-Jun-09
17-May-09
19-Apr-09
22-Mar-09
22-Feb-09
25-Jan-09
28-Dec-08
30-Nov-08
02-Nov-08
05-Oct-08
07-Sep-08
10-Aug-08
13-Jul-08
15-Jun-08
18-May-08
20-Apr-08
23-Mar-08
24-Feb-08
27-Jan-08
30-Dec-07
02-Dec-07
04-Nov-07
07-Oct-07
09-Sep-07
12-Aug-07
15-Jul-07
17-Jun-07
20-May-07
22-Apr-07
25-Mar-07
Asda Share Change - 12 week share year-on-year change
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0.0
-0.1
-0.2
-0.3
-0.4
Retailer Price Track - Total Grocery
110
105
95
90
85
Strong price focus
Tesco
Asda
Sainsbury's
Morrisons
2010
2009
2008
2007
2006
2005
80
2004
Price Index
100
Grocery Share at Round Pound Prices - £% - Asda
14
12
10
£2
8
£1
£3
£4
6
4
2
0
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Grocery Share at Round Pound Prices £1/2/3/4 - £%
26
Asda
26
Netto
20
Somerfield
20
Co-operative
18
Morrisons
18
Tesco
16
Sainsbury's
12
Independents
8
Lidl
8
M&S
4
Waitrose
Aldi
12 w/e Aug 08 2010
1
“UK‟s biggest Pound Shop”
Trading Indices - Asda
52 w/e Aug 08 2010
Broad Areas indexed on Total Groceries
Total
Total
Total
Total
Total
Total
Total
Toiletries
Healthcare
Household
Ambient Groceries
Alcohol
Fresh+Chilled
Frozen
121
112
111
102
97
96
94
Weak performance in Fresh
Year-on-Year Expenditure Trends - % change
Asda
Total Alcohol
6.7
Total Toiletries
4.5
Total Ambient Groceries
4.0
3.9
Total Household
TOTAL GROCERIES
2.9
Total Fresh+Chilled
1.2
Total Healthcare
1.0
52 w/e 08 Aug 10
Total Frozen
-0.4
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Asda
50000
40000
30000
20000
10000
0
-10000
-20000
-30000
-40000
12 weeks ending
Sainsbury's
Tesco
Waitrose
Morrisons
Oct 08 2006
Nov 05 2006
Dec 03 2006
Dec 31 2006
Jan 28 2007
Feb 25 2007
Mar 25 2007
Apr 22 2007
May 20 2007
Jun 17 2007
Jul 15 2007
Aug 12 2007
Sep 09 2007
Oct 07 2007
Nov 04 2007
Dec 02 2007
Dec 30 2007
Jan 27 2008
Feb 24 2008
Mar 23 2008
Apr 20 2008
May 18 2008
Jun 15 2008
Jul 13 2008
Aug 10 2008
Sep 07 2008
Oct 05 2008
Nov 02 2008
Nov 30 2008
Dec 28 2008
Jan 25 2009
Feb 22 2009
Mar 22 2009
Apr 19 2009
May 17 2009
Jun 14 2009
Jul 12 2009
Aug 09 2009
Sep 06 2009
Oct 04 2009
Nov 01 2009
Nov 29 2009
Dec 27 2009
Jan 24 2010
Feb 21 2010
Mar 21 2010
Apr 18 2010
May 16 2010
Jun 13 2010
Jul 11 2010
Aug 08 2010
Total Asda Promotions % Outlet Turnover
40
38
36
34
32
30
28
26
24
I choose my main store because prices are low
Asda
126
Farm Foods
106
Tesco
105
Netto
105
Morrisons
104
Aldi
103
Lidl
101
Somerfield
91
Iceland
89
Co-operative
84
Independents
83
Sainsbury's
82
M&S
82
Waitrose
59
On-line Questionnaire - Outlet Share Index 52 w/e Jul 11 2010
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
>
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
Value
Values
Retailer Price Track - Total Grocery
107
106
105
103
102
101
100
Sainsbury's
2010
2009
2008
2007
2006
2005
99
2004
Price Index
104
Total Grocery Budget Own-Label Trends
£% within Outlet
8
Asda
7
6
5
Tesco
4
3
Sainsbury's
Morrisons
2
1
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Premium Own-Label Sales Trends
12 wk y-o-y trend -4%
90
External & Internal Competition
70
60
50
40
30
20
10
Tesco Finest
Sainsbury's Taste the Difference
Asda Extra Special
2010
2009
2008
2007
2006
2005
2004
2003
2002
0
2001
Sales (Expenditure £m)
80
Morrisons The Best
Value
Values
Sainsbury's
Sainsbury's Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Sainsbury's Share of Till Roll Grocers
19
18
17
16
15
14
13
12
Trading Indices - Sainsbury
52 w/e Aug 08 2010
Broad Areas indexed on Total Groceries
Total
Total
Total
Total
Total
Total
Total
Healthcare
Toiletries
Fresh+Chilled
Alcohol
Household
Ambient Groceries
Frozen
121
117
108
105
94
92
72
Year-on-Year Expenditure Trends - % change
Sainsbury's
Total Alcohol
12.4
Total Household
6.1
Total Toiletries
4.9
4.6
TOTAL GROCERIES
Total Ambient Groceries
4.1
Total Fresh+Chilled
Total Frozen
Total Healthcare
3.0
0.9
0.6
52 w/e 08 Aug 10
Sainsbury Share Index
I actively seek out fair trade products
I am prepared to pay more for organic food
The nutritional labeling on food & drink products has an effect on what I buy
I try to buy environmentally friendly products
I am more likely to buy a HBA product if it is made of more natural ingredients
It is important to me what brand I buy
The brand name of the clothes I wear is important to me
I regard myself as a connoisseur of food and wine
I regularly use different types of media to keep up with the latest fashion trends
If usual item is not available than I buy another size rather than change brands
I am willing to travel further to shop at the supermarket I prefer
I try to buy local product whenever I can
My diet is very important to me
I/my partner enjoy cooking to entertain friends and family
I am always looking out for health & beauty products with new added benefits
My style is influenced by celebrities or people I see in TV or in magazines
I restrict how much sugary food I eat
I regularly take active exercise
I often treat myself/family to a meal out
I make a shopping list before I go out and stick to it
Share indexed on All Shoppers – 52 w/e Jul 11 2010
138
130
119
117
116
114
113
111
110
110
108
107
107
107
106
106
106
106
105
105
Fairtrade
Feb-06
Mar-06
Apr-06
May-06
Jun-06
Jul-06
Aug-06
Sep-06
Oct-06
Nov-06
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Fairtrade Prepacked Bananas Market Share
100
90
Sainsbury
80
70
60
50
40
30
Total Grocers
20
10
0
Fairtrade Shares
39
Sainsbury's
18
Co-operative
13
Tesco
11
Waitrose
Asda
6
Morrisons
6
M&S
4
2
Somerfield
Independents
1
Lidl
1
Iceland
1
Netto
0
Farm Foods
0
Aldi
0
Share of Fairtrade - 52 w/e Jun 13 2010
Eggs
60
40
30
May 20 2007
Jun 17 2007
Jul 15 2007
Aug 12 2007
Sep 09 2007
Oct 07 2007
Nov 04 2007
Dec 02 2007
Dec 30 2007
Jan 27 2008
Feb 24 2008
Mar 23 2008
Apr 20 2008
May 18 2008
Jun 15 2008
Jul 13 2008
Aug 10 2008
Sep 07 2008
Oct 05 2008
Nov 02 2008
Nov 30 2008
Dec 28 2008
Jan 25 2009
Feb 22 2009
Mar 22 2009
Apr 19 2009
May 17 2009
Jun 14 2009
Jul 12 2009
Aug 09 2009
Sep 06 2009
Oct 04 2009
Nov 01 2009
Nov 29 2009
Dec 27 2009
Jan 24 2010
Feb 21 2010
Mar 21 2010
Apr 18 2010
May 16 2010
Jun 13 2010
Jul 11 2010
Aug 08 2010
Not-Caged Eggs Market Share
100
90
80
Sainsbury’s
70
Asda
Tesco
50
Morrisons
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Tesco
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Asda
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Morrisons
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Waitrose
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Lidl
Aldi
Netto
No
v-0
30
8
-N
o
28 v-08
-D
ec
-08
25
-Ja
n-0
22
9
-F
eb
-0
22
-M 9
ar0
19
-A 9
pr09
17
-M
ay
-0
14
-Ju 9
n-0
9
12
-Ju
l-0
09
9
-A
ug
-09
06
-S
ep
-09
04
-O
c
01 t-09
-N
ov
-09
29
-N
o
27 v-09
-D
ec
-09
24
-Ja
n-1
21
0
-F
eb
-1
21
-M 0
ar10
18
-A
pr10
16
-M
ay
-1
13
-Ju 0
n-1
0
11
-Ju
l-1
08
0
-A
ug
-10
02
-
Net switching - Spend (£000s)
Net Switching Volumes to Sainsbury's
50000
40000
30000
20000
10000
0
-10000
-20000
12 weeks ending
Somerfield
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
>
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
Morrisons
Morrisons Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Morrison Share of Till Roll Grocers
14
13
12
11
10
9
8
Morrisons - Shoppers vs. Spend
730
720
Spend £
710
700
690
680
670
660
60
61
27 x 52 weekly periods ending Aug 08 2010
62
% of Households
63
64
08-Aug-10
13-Jun-10
18-Apr-10
21-Feb-10
27-Dec-09
01-Nov-09
06-Sep-09
12-Jul-09
17-May-09
22-Mar-09
25-Jan-09
30-Nov-08
05-Oct-08
10-Aug-08
15-Jun-08
20-Apr-08
24-Feb-08
30-Dec-07
04-Nov-07
09-Sep-07
15-Jul-07
20-May-07
25-Mar-07
28-Jan-07
03-Dec-06
08-Oct-06
13-Aug-06
18-Jun-06
23-Apr-06
26-Feb-06
£m
Shopping Missions - Trolley Full Store Sales
500
400
300
200
100
0
Annual Till Roll Totals Expenditure Trends
15
Co-operative
13
Waitrose
Iceland
8
Morrisons
8
5
Sainsbury's
Tesco
4
Total Grocers
4
Asda
4
Hard Discounters
4
Independents
Somerfield
0
-44
52 w/e Aug 08 2010 y/y % Change
Morrisons Turnover Growth 52 w/e Jul 11 2010 - % chg
10
9
8
7
6
5
4
3
2
1
0
ABC1
C2DE
Trading Indices - Morrisons
52 w/e Aug 08 2010
Broad Areas indexed on Total Groceries
Total
Total
Total
Total
Total
Total
Total
Fresh+Chilled
Ambient Groceries
Household
Toiletries
Alcohol
Frozen
Healthcare
104
102
100
93
93
86
80
Year-on-Year Expenditure Trends - % change
Morrisons
Total Alcohol
8.7
Total Toiletries
8.6
Total Fresh+Chilled
8.5
Total Household
8.4
TOTAL GROCERIES
7.6
Total Ambient Groceries
7.2
Total Frozen
0.5
52 w/e 08 Aug 10
Total Healthcare
-2.8
Trading Indices - Morrisons
52 w/e Aug 08 2010
Market Sectors indexed on Total Groceries
Fresh Fish
Chilled Bakery Products
Fresh Meat
Canned Goods
Biscuits
Fresh Poultry+Game
Hot Beverages
Chilled Convenience
Pet Care
Savoury Home Cooking
128
121
118
115
109
109
107
107
106
105
The Fish Index
250
Waitrose
Fish Trading Index
200
150
Sainsbury
Morrisons
Tot Grocers
Tesco
Total Co-op
Somerfield
100
Asda
50
Lidl
Netto
Farm Foods
Iceland
0
30
35
Aldi
Tot Indepts
40
45
50
ABC1%
55
60
65
70
52 w/e Jul 11 2010
75
Reasons for Store Choice - Morrisons
Like Cafe Restaurant
146
Has Butchery Counter
131
Has Fresh Fish Counter
114
Has A Delicatessen
109
Always Low Prices
104
Has In Store Bakery
103
Good Value For Money
102
Like Store Layout
101
Friendly Staff
101
Good Product Range
99
Less Queuing
93
Like Own Label Goods
Sells Clothing+CDs etc
On-line Questionnaire - Outlet Share Index 52 w/e Jul 11 2010
91
73
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
>
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
Waitrose
Waitrose Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Waitrose Share of Till Roll Grocers
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
12 w/e Periods
08-Aug-10
11-Jul-10
13-Jun-10
16-May-10
18-Apr-10
21-Mar-10
21-Feb-10
24-Jan-10
27-Dec-09
29-Nov-09
01-Nov-09
04-Oct-09
06-Sep-09
09-Aug-09
12-Jul-09
14-Jun-09
17-May-09
19-Apr-09
22-Mar-09
22-Feb-09
25-Jan-09
28-Dec-08
30-Nov-08
02-Nov-08
05-Oct-08
07-Sep-08
10-Aug-08
13-Jul-08
15-Jun-08
18-May-08
20-Apr-08
23-Mar-08
24-Feb-08
27-Jan-08
30-Dec-07
02-Dec-07
04-Nov-07
07-Oct-07
09-Sep-07
12-Aug-07
15-Jul-07
17-Jun-07
20-May-07
22-Apr-07
25-Mar-07
Waitrose Year-on-Year Trends - Till Roll £%
20
18
16
14
12
10
8
6
4
2
0
Waitrose Share Index
I regard myself as a connoisseur of food and wine
I am prepared to pay more for organic food
I actively seek out fair trade products
The brand name of the clothes I wear is important to me
I try to buy environmentally friendly products
I try to buy local product whenever I can
It is important to me what brand I buy
I/my partner enjoy cooking to entertain friends and family
I am more likely to buy a HBA product if it is made of more natural ingredients
I regularly take active exercise
I stick with a brand I usually buy than try something I am not very sure of
I find the amount of recycling now too confusing
I have a pastime/hobby that is an important part of my life
I am willing to travel further to shop at the supermarket I prefer
I am always looking out for health & beauty products with new added benefits
The way I look is extremely important to me
I try to lead a healthy lifestyle
If usual item is not available than I buy another size rather than change brands
I regularly use different types of media to keep up with the latest fashion trends
I think I will be doing more of my grocery shopping online in the future
Share indexed on All Shoppers – 52 w/e Feb 21 2010
212
181
162
158
140
135
133
127
126
123
123
122
122
120
119
118
115
115
114
113
Organic
Total Organic Products
£m‟s
100
80
60
40
Annualised Value = £1bn
Latest 52 weeks 8% decline
20
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
0
Organic Trading Indices
455
Waitrose
148
Sainsbury's
94
Tesco
87
M&S
Asda
57
Co-operative
57
Morrisons
56
50
Independents
38
Somerfield
32
Lidl
25
Aldi
Farm Foods
Netto
Iceland
18
5
0
Share of Organic Indexed on
Total Grocery Share - 52 w/e Jun 13 2010
Reasons for Store Choice - Waitrose
Has Fresh Fish Counter
144
Has Butchery Counter
142
Has A Delicatessen
130
Less Queuing
122
Friendly Staff
115
Good Product Range
107
Like Store Layout
107
Like Own Label Goods
99
Good Value For Money
95
Has In Store Bakery
93
Like Cafe Restaurant
89
Always Low Prices
Sells Clothing+CDs etc
59
47
On-line Questionnaire - Outlet Share Index 52 w/e Jul 11 2010
Reasons for Store Choice - Low Prices
Asda
126
Farm Foods
106
Tesco
105
Netto
105
Morrisons
104
Aldi
103
Lidl
101
Somerfield
91
Iceland
89
Co-operative
84
Independents
83
Sainsbury's
82
M&S
82
Waitrose
59
On-line Questionnaire - Outlet Share Index 52 w/e Jul 11 2010
Trading Indices - Waitrose
52 w/e Jul 11 2010
Broad Area
Total
Total
Total
Total
Total
Total
Total
Fresh+Chilled
Ambient Groceries
Household
Alcohol
Frozen
Toiletries
Healthcare
Market
126
91
89
85
58
48
40
Market Sector
Fresh Fish
Chilled Bakery Products
Chilled Drinks
Chilled Convenience
Fruit+Veg+Salads
Sweet Home Cooking
Fresh Meat
Hot Beverages
Fresh Poultry+Game
Frozen Confectionery
Packet Breakfast
Savoury Home Cooking
237
165
161
139
138
119
116
115
115
108
106
105
Chilled Gravy+Stock
Fresh Stuffing
Mixers
Chilled Olives
Chilled Prepared Fish
Chilled Salad Accomps
Hand Wash Products
Vegetable in Jar
Fresh Soup
Chilled Rice
Chilled Pate+Paste+Spread
Ambient Olives
Tonic Water
Liquid+Grnd Coffee+Beans
Chilled Cooking Sauces
Chilled One Shot Drinks
Canned Lemonade
Wet/Smoked Fish
Chilled Vegetarian
Ginger Ale
765
658
524
480
477
465
446
417
382
336
279
272
266
257
251
242
240
239
231
227
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
>
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
– Home Delivery
Aldi
Lidl
Netto
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
Share (Expenditure)
Long-Term Share of Till Roll Grocers
4
3
2
1
0
Kwik Save
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
Share (Expenditure)
Kwik Save Share of Till Roll Grocers
12
10
8
6
4
2
0
Kwik Save + Discounters
08-Aug-10
11-Jul-10
13-Jun-10
16-May-10
18-Apr-10
21-Mar-10
21-Feb-10
24-Jan-10
27-Dec-09
29-Nov-09
01-Nov-09
04-Oct-09
06-Sep-09
09-Aug-09
12-Jul-09
14-Jun-09
17-May-09
19-Apr-09
22-Mar-09
22-Feb-09
25-Jan-09
28-Dec-08
30-Nov-08
02-Nov-08
05-Oct-08
07-Sep-08
10-Aug-08
13-Jul-08
15-Jun-08
18-May-08
20-Apr-08
23-Mar-08
24-Feb-08
27-Jan-08
30-Dec-07
02-Dec-07
04-Nov-07
07-Oct-07
09-Sep-07
12-Aug-07
15-Jul-07
17-Jun-07
20-May-07
22-Apr-07
25-Mar-07
Kwik Save + Discounters Combined Market Share £%
7
6
5
4
3
2
1
0
-20
Heavy Buyer
Medium Buyer
Light Buyer
All Buyers
08 Aug 10
11 Jul 10
13 Jun 10
16 May 10
18 Apr 10
21 Mar 10
21 Feb 10
24 Jan 10
27 Dec 09
29 Nov 09
01 Nov 09
04 Oct 09
06 Sep 09
09 Aug 09
12 Jul 09
14 Jun 09
17 May 09
19 Apr 09
22 Mar 09
22 Feb 09
25 Jan 09
28 Dec 08
30 Nov 08
02 Nov 08
Actual Contribution (000,000s)
Aldi
160
140
120
100
80
60
40
20
0
Iceland
Iceland Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Iceland Share of Till Roll Grocers
Iceland Share of Till Roll Grocers
2.5
2
1.5
1
0.5
0
ICELAND AND FARM FOODS – SHARE BY SECTOR
Fresh & Chilled gaining share from Frozen
Value Share (%)
Grocery Sector Value Share
2.5
2.8
40.6
37.9
4.3
42.7
3.7
36.5
Toiletries
Household
Healthcare
Frozen
27.1
24.5
29.6
24.3
4.9
5
2009
2010
20.2
25.9
Fresh & Chilled
Ambient
32.5
33.5
Alcohol
2009
2010
Kantar Worldpanel Total Grocery – 12 w/e to 08 Aug 2010 vs 09 Aug 2009
Somerfield
Somerfield Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Somerfield Share of Till Roll Grocers
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Co-operative
Co-operative Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
Co-operative Share of Till Roll Grocers
7
6.5
6
5.5
5
4.5
4
3.5
3
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
>
– M&S – Always the Bridesmaid
– Home Delivery
M&S
M & S Baseline
Weekly 3 Point Centred Moving Average
Aug 08 2010
Jul 11 2010
Jun 13 2010
May 16 2010
Apr 18 2010
Mar 21 2010
Feb 21 2010
Jan 24 2010
Dec 27 2009
Nov 29 2009
Nov 01 2009
Oct 04 2009
Sep 06 2009
Aug 09 2009
Jul 12 2009
Jun 14 2009
May 17 2009
Apr 19 2009
Mar 22 2009
Feb 22 2009
Jan 25 2009
Dec 28 2008
Nov 30 2008
Nov 02 2008
Oct 05 2008
Sep 07 2008
Aug 10 2008
Jul 13 2008
Jun 15 2008
May 18 2008
Apr 20 2008
Mar 23 2008
Feb 24 2008
Jan 27 2008
Dec 30 2007
Dec 02 2007
Nov 04 2007
Oct 07 2007
Sep 09 2007
Share (Expenditure)
M&S Share of Retailer ShareTrack Grocers
6
5
4
3
2
1
0
Share of Total Grocers Fresh+Chilled
Tesco
Sainsbury's
Asda
Morrisons
30.3
30.6
18.1
18.0
15.8
15.5
12.6
13.3
Co-operative
5.2
5.8
M&S
5.8
5.8
Waitrose
5.1
5.5
Aldi
2.4
2.4
Lidl
2.1
2.1
Somerfield
3.5
1.6
Iceland
1.4
1.5
Independents
1.3
1.2
Netto
0.6
0.6
Farm Foods
0.3 0.4
52 w/e 09 Aug 09
52 w/e 08 Aug 10
Trended Loyalty Breakdown
Waitrose £%
19.8
25.2
55.0
10-Aug-08
20.4
26.2
53.3
09-Aug-09
M&S £%
20.6
46.3
41.5
42.4
13.7
11.3
13.6
10-Aug-08
09-Aug-09
08-Aug-10
26.8
42.0
52.7
08-Aug-10
52 w/e periods
High Loyal (>50%)
44.4
44.8
Medium Loyal (>20%)
Low Loyal (>0%)
12 w/e Periods
08-Aug-10
11-Jul-10
13-Jun-10
16-May-10
18-Apr-10
21-Mar-10
21-Feb-10
24-Jan-10
27-Dec-09
29-Nov-09
01-Nov-09
04-Oct-09
06-Sep-09
09-Aug-09
12-Jul-09
14-Jun-09
17-May-09
19-Apr-09
22-Mar-09
22-Feb-09
25-Jan-09
28-Dec-08
30-Nov-08
02-Nov-08
M&S Year-on-Year Growth Trends - RST £%
7
6
5
4
3
2
1
0
-1
-2
-3
The Agenda
– A sense of proportion returns
– Tesco – Never complacent
– Asda – Price and/or Quality
– Sainsbury‟s – Striking a Balance
– Morrisons – „Fresh for less‟
– Waitrose – Ethical extremism
– Discounters – Threat postponed
– M&S – Always the Bridesmaid
>
– Home Delivery
Total Internet
Lifestage Signatures
9
8
7
6
5
4
3
2
1
0
Pre-Family
Young Family Middle Family
0-4 Years
5-9 Years
52 w/e Aug 10 2008
Family 10+
Years
Older
Empty Nesters
Dependents
52 w/e Aug 09 2009
52 w/e Aug 08 2010
Retired
Grocery Internet
Household Income Signatures
12
10
8
6
4
2
0
£0 - £9999
pa
£10000 £19999 pa
£20000 £29999 pa
52 w/e Aug 10 2008
£30000 £39999 pa
£40000 £49999 pa
52 w/e Aug 09 2009
£50000 £59999 pa
£60000 £69999 pa
52 w/e Aug 08 2010
£70000 +
Till Roll - Duplication by Tesco Internet Buyers
Sainsbury's Internet
8.8
489
14.4
Asda Internet
450
3.7
Waitrose Internet
Tesco
75.3
308
111
Sainsbury's
37.9
81
Asda
38.4
79
8.6
Waitrose
Morrisons
27.9
Brand Buyers also Buying
76
66
Duplication Index
12 w/e Aug 08 2010
What does this tell us about the future?
0
Jul-10
May-10
Mar-10
Jan-10
Nov-09
Sep-09
Jul-09
May-09
Mar-09
Jan-09
Nov-08
Sep-08
Jul-08
May-08
Mar-08
Jan-08
Nov-07
Sep-07
Jul-07
May-07
Mar-07
Jan-07
Nov-06
Sep-06
Jul-06
May-06
Mar-06
Jan-06
Nov-05
Sep-05
Jul-05
May-05
Mar-05
Jan-05
Nov-04
Sep-04
Jul-04
May-04
Nationwide Consumer Confidence Index
120
100
80
60
40
20
Source: ONS Series ABQI / ABZV
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
1971
1970
1969
1968
1967
1966
1965
1964
1963
Food and Drink as a Proportion of UK Household Expenditure %
25
20
15
10
5
0
edward.garner@kantarworldpanel.com
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