Food & Drink Industry Day
Converting Opportunities to Business
Aidan Cotter
Chief Executive
Anticipating Tomorrow
The Irish Food & Drink Market
The Irish Food and Drink Market in 2020
Personalised Nutrition
Transparency
Local Foods
Brands
Traceability
National Curriculum
Sustainability
Anticipating Tomorrow
The Irish Food & Drink Market
Anticipating Tomorrow
Strategic Priorities
Improving Efficiency
Strong Consumer Connections
Flexibility, Creativity, and Innovation
Effective Routes to Market
Visionary Leadership
Securing the Irish Market
Driving Export Growth
Our Office Network
864 client enquiries
393 client meetings
517 buyer presentations & meetings
467 business services
Consumer Lifestyle Trends
“I want experiences that help me
get the most out of life”
“I need to be able to cope with the
demands of my busy day”
“I want to feel good about the
choices I make and do my bit
when I can”
“I want to manage or improve my
health and wellness”
“I like to make smart choices
when I buy things and want to feel
I’m getting a good deal”
“I am looking for the real thing; I
care where it comes from and how
it is made”
Consumer Lifestyle Trends
“I want experiences that help me
get the most out of life”
“I need to be able to cope with the
demands of my busy day”
“I want to feel good about the
choices I make and do my bit
when I can”
“I want to manage or improve my
health and wellness”
“I like to make smart choices
when I buy things and want to feel
I’m getting a good deal”
“I am looking for the real thing; I
care where it comes from and how
it is made”
Understanding Consumers
Price Responsiveness
- the Smart Shopper
Shopping Behaviour in a Downturn
Health & Wellness
PeriScope
foresight4food
Competing with Sterling
Competing in Tough Times
Foodservice: Intelligence
Entry & Development
Retail: Intelligence & Excel
Beyond Sterling…..
Module One
Module Two
Spain, March
Spain, May
Sweden & Denmark, September
Sweden & Denmark, November
Market Familiarisation Visits
One to one buyer meetings
International Markets
Trade Delegation to Japan
12 – 17 January 2009
Trade Delegation to United States
March 2009
Small Business 2009
Small business plans delivered via Vantage programme and via
trade, consumer and industry activities in Ireland, UK and US
Vantage Point
Vantage Plus
Vantage Partner
Informative & Interactive
Knowledge & Networking
Vision & Growth
Downloads, podcasts, blogs
Focus on branding, cost analysis,
innovation and distribution
Participation by 16 client
companies in 2009
National Organic
Marketing Plan 2009-2012
Food Dudes
Promoting increased consumption of fruit and vegetables
1000 schools to date
140,000 children to date
42,500 children
targeted in 2009
315 schools in 2009
Bloom, Phoenix Park
28 May – 1 June
International Trade Fairs
CONNECT
Leadership Summit
BRAND FORUM
Food & Drink Industry Day
Converting Opportunities to Business
Aidan Cotter
Chief Executive