Financial Sector Stock Recommendation Student Investment Management Yuxi Bi, Yao Yao, Andrew Zalic and Sally Zhang 1st, April, 2014 JP Morgan Chase JPMorgan Chase & Co. operates as a financial holding company in the United States of America. Founded in 1823, the company has over $2.4 trillion in assets, over 260,000 employees, and operates in more than 60 countries. The company offers investment banking and financial services for consumers and small businesses, commercial banking, financial transaction processing, asset management, and private equity. •Consumer and Community Banking (CCB) •Corporate and Investment Bank (CIB) •Commercial Bank (CB) •Asset Management (AM) Sustainable Advantages • Top-Tier Management • Fortress balance sheet • Segment performance • Size – “Too Big to Fail” • Safety creates more brand equity – less risks as a customer • Size benefits relationship banking – more business, more referrals • Brand Equity • 200 year reputation of experience and trust Key Drivers • Expense management in the face of interest rate volatility • Interest Rate Volatility Effects • Long-term – less business • Short-term – bank borrowing (deposits) cost more • $2 billion reduction in expense in CCB • Automation – the branch of the future • Focusing on core competencies and more quality business in CB and Mortgage Banking • Growth Opportunities • Segment synergies will gain momentum through recovery • International footprint expanding – GDP growth favors EM • More branches in growth face phase than any other bank – CCB highest source of revenue Attractive Fundamentals JPM WFC BAC GS C Industry S&P 500 Market Cap: 228.00B 261.72B 181.77B 76.58B 144.54B Employees: 251,196 264,900 242,000 32,900 251,000 Qtrly Rev Growth (yoy): 0 0.01 0.42 -0.05 0.05 Revenue (ttm): 96.38B 81.46 85.39B 34.21B 68.76B Operating Margin (ttm): 0.39 0.43 0.27 0.35 0.28 Net Income (ttm): 16.59B 20.89B 10.08B 7.7B 12.95B EPS (ttm): $ 4.35 $ 3.89 $ 0.90 $ 15.46 $ 4.35 P/E (ttm): 13.96 12.79 19.05 10.6 10.96 14.52 17.26 Forward P/E: 9.58 11.68 10.62 9.82 8.42 PEG (5 yr expected): 1.76 1.18 0.64 1.93 1.09 Terminal Discount Rate = Terminal FCF Growth = Year 2014E Revenue 96,724 % Grow th 36,392 Operating Margin 37.6% Interest and Other Interest % of Sales Taxes 38.0% 39.0% 4.0% 46,886 39.0% 123,827 3.0% 48,293 39.0% 127,542 3.0% 49,741 39.0% 131,368 3.0% 51,234 39.0% 2022E 135,309 3.0% 52,771 39.0% 2023E 139,369 3.0% 54,354 39.0% 2024E 143,550 3.0% 55,984 39.0% - - - - - - - - 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25,475 11,709 30.0% 27,320 27,320 7.2% 185,734 115,855 301,589 11.17% 9.0 11.8 3,760 $ $ 45,083 120,221 2021E - % Grow th Shares Outstanding 38.6% 5.0% 2020E 0.0% 7.2% Current P/E Projected P/E 42,504 115,597 2019E - 25,475 NPV of Cash Flows NPV of terminal value Projected Equity Value Free Cash Flow Yield 7.2% 2018E 0.0% % Grow th Free Cash Flow 110,092 2017E - 30.0% Net Income 39,029 2016E 0.0% 10,918 Tax Rate Debt Cash Cash/share 102,683 6.2% Operating Income Current Price Implied equity value/share Upside/(Downside) to DCF 2015E 12.0% 1.0% 60.66 80.21 32.2% 641,820 978,600 260.27 12,751 30.0% 29,753 8.9% 29,753 8.9% 62% 38% 100% 13,525 30.0% 31,558 6.1% 31,558 6.1% 14,066 30.0% 32,820 4.0% 32,820 4.0% 14,488 30.0% 33,805 3.0% 33,805 3.0% 14,922 30.0% 34,819 3.0% 34,819 3.0% 15,370 30.0% 35,864 3.0% 35,864 3.0% 15,831 30.0% 36,939 3.0% 36,939 3.0% 16,306 30.0% 38,048 3.0% 38,048 3.0% 30.0% 39,189 3.0% 39,189 3.0% Terminal Value 359,827 Free Cash Yield 8.3 11.0 16,795 7.7 10.1 Terminal P/E 10.89% 9.2 Recommendation I recommend a BUY for JP Morgan Chase (JPM) with an implied equity value of $80.21 representing a 32.3% upside. •Sustainable advantages warrant a premium •Attractive fundamentals •Positioned for growth Key Drivers BUY Target Price: $89.75 Upside Potential: 16.32% • Strong Market Position • Solid Financial Position with Reasonable Debt Level • Promising Net Interest Margin • Relative Cheap Price • Focus on Growth through Acquisitions 300 200 100 0 2008 2009 2010 Capital One S&P Financial Index 2011 2012 S&P 500 Index 2013 Company Overview Total Revenue -4% 9% Credit Card Consumer Banking 28% 59% Commercial Banking Other Sustainable Advantages • Focusing on Growth by actively Seeking Acquisitions • High Net Interest Margin • Pursuing Digital Leadership in Consumer Banking Operations Relative Valuation Ticker COF Current Price Date 75.06 2014/3/23 Current Multiple 9.90 1.80 1.03 P/E P/S P/B BAC 11.40 1.64 0.75 Peers C US JPM DFS 10.33 9.19 11.62 1.71 2.08 2.93 0.80 1.10 2.58 GS Target Multiple Target Price 9.74 10.46 79.27 2.05 2.08 86.79 1.16 1.28 93.10 Average P/E P/S P/B % chg from current price 5.6% 15.6% 24.0% 86.39 Target Price Current Multiple Lowest Highest Average 9.9 69.66 88.12 79.27 1.8 68.51 122.14 86.79 1.03 54.66 187.87 93.10 15.1% DCF Valuation COF(Millions) Terminal Discount Rate= Terminal FCF Growth= Analyst: Sally Zhang Date: 04/01/2014 Year Free Cash Flow % Growth NPV of Cash Flows NPV of terminal value Projected Equity Value Free Cash Flow Yield Current P/E Projected P/E Current EV/EBITDA Projected EV/EBITDA Shares Outstanding Current Price Implied equity value/share Upside/(Downside) to DCF 2014E 2015E 2016E 2017E 8.00% 4.00% 2018E 2019E 2020E 2021E 2022E 2023E 2024E 3991.85 4379.04 4186.03 3142.14 3210.98 3281.20 3352.83 3425.88 3537.66 3671.98 3830.86 9.70% -4.41% -24.94% 2.19% 2.19% 2.18% 2.18% 3.26% 3.80% 4.33% 24365.59 46135.14 70500.73 11.36 17.66 0.14 4.21 587.60 $ 77.14 $ 120.0 55.54% 35% 65% 100% 10.35 16.10 0.12 3.86 Terminal Value 99602.32 10.83 16.84 0.13 4.03 Free Cash Yield 3.85% Terminal P/E 26.00 Terminal EV/EBITDA 7.74 Valuation DCF Relative Valuation Estimated Price $120 $86.39 Weights 10% 90% Valuation Target Price Current Price: $77.16 $89.75 BUY KeyCorp Regional banking industry Headquartered in Cleveland, OH $93 billion in assets—15th largest in the U.S. 1,028 branches in 12 states 14,000 employees ($ in millions) 12/31/2013 Average deposits Percent of total Average commercial loans Percent of total Average home equity loans Percent of total Geographic Region East Ohio Eastern New New York England $4,461 9.0% $8,675 17.4% $8,055 16.2% $806 5.4% $1,179 7.8% $2,064 13.7% $467 4.6% $832 8.2% $1,255 12.4% Oregon & Alaska Washington Rocky Mountains $4,289 8.6% $6,597 13.3% $4,768 9.6% $2,312 4.6% $1,649 11.0% $1,815 12.1% $1,620 10.8% $1,338 13.3% $1,861 18.5% $1,553 15.4% Indiana West Ohio/Michigan Western New York NonRegion Total $2,913 5.9% $5,005 10.1% $2,648 5.3% $49,723 100.0% $1,753 11.7% $790 5.3% $526 3.5% $2,839 18.9% $15,041 100.0% $1,284 12.7% $625 6.2% $760 7.5% $111 1.1% $10,086 100.0% KeyCorp Market Profile (as of 3/31/2014) 52-Week Range $9.29 – $14.70 P/E (ttm) 14.35 Price/BV 1.26 Beta 1.6 Dividend Yield 1.50% ROE 8.44% ROA 0.96% Market Cap. $12.43 billion Institutional Holdings 83.90% Shares outstanding 889.40M Book Value per Share $11.24 Assets $93 billion Deposits $69 billion Cash per Share $2.37 50% KEY stock performance compared to S&P 500 and KBW Bank Index 40% 41.48% 30% 26.21% 20% 18.31% 10% 0% -10% Mar-13 May-13 Jul-13 KEY Aug-13 Oct-13 KBW Bank Index Dec-13 Jan-14 S&P 500 Mar-14 2013 Financial Highlights • Average total loans grew 3.4% from a year earlier. strongest growth category was commercial and industrial loans, which were up 7.9% • $333 million from investment banking and debt placement fees in 2013, a 270% growth from 2008 • Card and payment services grew 20% • mortgage servicing fees more than doubled • Implement annualized cost savings of $241 million • Efficiency ratio of 67.4% (fell short of expectation); poised to drive further improvements in efficiency and productivity Selected Financial Ratios-Major Ohio-based Banks Regional Banks Park National Corporation First Financial Bancorp. Fifth Third Bancorp Huntington LCNB Corp. FirstMerit Corporation KeyCorp Farmers National Banc Corp. Peoples Bancorp United Bancorp Ohio Valley Banc Corp. LNB Bancorp NB&T Financial Group United Bancshares First Citizens Banc Corp SB Financial Group Average Median KeyCorp Ranking Market Cap ($M) 1,186 1,042 19,916 8,333 164 3,568 12,772 141 275 46 92 107 65 55 70 40 2nd/16 P/E LTM Forward P/E FY 14 15.38 21.82 11.58 13.74 16.01 18.32 14.35 18.29 15.46 16.11 11.25 18.13 15.32 11.82 14.28 7.76 15.00 15.35 10th/16 15.94 16.04 13.15 13.89 14.68 14.00 14.02 16.82 13.33 n/a n/a 14.02 n/a n/a 9.81 n/a 14.15 14.02 6th/11 P/BV Efficiency Ratio ROE ROA Loan Loss Reserve/Loans 1.82 1.53 1.48 1.44 1.38 1.37 1.28 1.25 1.21 1.18 1.15 1.03 0.96 0.87 0.86 0.72 1.22 1.23 7th/16 62.72% 64.27% 62.78% 64.09% 63.10% 60.71% 67.85% 75.62% 70.31% 77.99% 68.14% 70.65% 75.66% 67.22% 82.26% 73.70% 69.19% 68.00% 10th/16 11.96% 6.89% 12.73% 10.80% 9.02% 7.63% 8.83% 6.66% 7.92% 7.02% 10.40% 5.62% 6.10% 7.32% 5.97% 9.52% 8.40% 7.78% 7th/16 1.15% 0.77% 1.48% 1.13% 0.93% 0.85% 1.02% 0.68% 0.91% 0.63% 1.04% 0.51% 0.64% 0.83% 0.53% 0.81% 0.87% 0.84% 5th/16 1.29% 1.58% 1.77% 1.49% 0.62% 0.99% 1.54% 1.20% 1.42% 0.94% 1.09% 1.93% 1.01% 1.36% 1.92% 1.45% 1.35% 1.39% 5th/16 Relative Valuation Price Multiples Price-to-earnings (P/E) Price-to-book (P/B) Price-to-sales (P/S) KeyCorp (KEY) 14.35 1.26 3.19 Fifth Third Bancorp (FITB) 11.19 1.47 3.16 M&T Bank Corp. (MTB) 14.58 1.52 3.64 Huntington Bancshares (HBAN) 13.48 1.44 3.17 Regions Financial (RF) 13.99 0.99 2.99 First Financial Bancorp (FFBC) 21.26 1.51 3.52 FirstMerit (FMER) 17.24 1.32 3.63 Park National (PRK) 15.03 1.79 4.01 Target Multiple 15.25 1.43 3.45 Target Price $15.03 $16.10 $15.27 6.3% 13.8% 8.0% % chg from Current Price DCF Valuation-KEY KeyCorp DCF Projection ($ in millions) Fiscal Year Ending in Dec. 31 2013 2014 E 2015 E 2016 E 2017 E 2018 E 2019 E 2020 E 2021 E 2022 E 2023 E Total Interest Income Provision for Loan and Lease Losses $2,620 $2,672 $2,726 $2,780 $2,836 $2,893 $2,951 $3,010 $3,070 $3,131 $3,194 $130 $214 $218 $222 $227 $231 $236 $241 $246 $250 $256 Total Noninterest Income $1,734 $1,786 $1,840 $1,895 $1,952 $2,010 $2,070 $2,133 $2,197 $2,262 $2,330 Net Revenue $4,224 $4,245 $4,347 $4,453 $4,561 $4,671 $4,785 $4,901 $5,021 $5,143 $5,269 Total Pre-tax Income $1,136 $1,146 $1,174 $1,202 $1,231 $1,261 $1,292 $1,323 $1,356 $1,389 $1,423 Income Taxes Income from Continuous Operations Income from Discontinued Operations $271 $321 $329 $337 $345 $353 $362 $371 $380 $389 $398 $865 $825 $845 $866 $887 $908 $930 $953 $976 $1,000 $1,024 $45 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Net Income $910 $825 $845 $866 $887 $908 $930 $953 $976 $1,000 $1,024 Free Cash Flow $910 % Growth $825 $845 $866 $887 $908 $930 $953 $976 $1,000 $1,024 -9.3% 2.4% 2.4% 2.4% 2.4% 2.4% 2.4% 2.4% 2.4% 2.4% DCF Valuation-KEY KeyCorp-DCF Assumptions Interest Income Growth Rate Noninterest Income Growth Rate Loan and Lease Losses % Interest Income Pre-tax Income Margin Cost of Capital Terminal Growth Rate Effective Tax Rate KeyCorp-DCF Ouputs ($ in millions) NPV of CFs NPV of Terminal Value Implied Equity Value Terminal Value as % of Equity Value Common Shares Outstanding Implied Share Price Current Share Price Upside Sensitivity Analysis-Implied Shared Price-KEY 2.00% 3.00% 8.00% 27% 10.42% 2.1% 28% $5,454 $12,569 $18,023 70% 891 $20.23 $14.24 42% Cost of Capital Pre-tax Income Margin $17.3 $24.8 $16.9 Terminal Growth Rate $24.0 $19.9 $21.2 Noninterest Income Growth Rate $20.1 $20.8 Interest Income Growth Rate $20.2 $20.8 $15.0 $17.0 $19.0 $21.0 $23.0 $25.0 Target Price-KEY 30% DCF Valuation $20.23 70% Relative Valuation $15.51 KEY Historical Price vs. Target Price $20 Target Price: $16.92 $18 18.85% upside potential $16 18.85% upside potential Target price: $16.92 $14 $12 BUY $10 $8 $6 $4 $2 $0 Jan-12 Jul-12 Feb-13 Aug-13 Mar-14 Stock Overview • Stock price, close (03/31/2014): $47.57 • Dividend Yield: 0.01% • Market Cap: 145B • Beta: 2.28 Growth Drivers • Improving macro-economic • Declining unemployment rate • Completing the repositioning actions • Efficient resource allocations • The largest card issuer with 140 million accounts and $150 billion card loans with $46 bn retail services. • Global presence and networks Relative Valuation Relative Valuation DCF Valuation Diluted EPS Consensus Guidance Wtd # of shs (millions) Basic Diluted Merchandise Inventory % of sales Other Receivable Acct Payable Chg in WC Sales & Chg Total Comps Domestic International Gross Margin Chg YoY SG&A Chg YoY Other Op Exp Chg YoY 5.91 6.00 5.74 5.76 5.38 5.01 ($7.99) $3.54 $3.63 $2.44 $4.42 3,038.8 3,073.8 2,928.7 2,966.3 2,905.8 2,943.3 2,848.3 2,888.7 545.0 559.4 ? 3,073.8 3,073.8 3,073.8 405 0.50% 30,000 37.00% 1,135,124 1400.00% 32,176 394 0.50% 29,126 37.00% 1,102,062 1400.00% 60,710 371 0.50% 27,477 37.00% 1,039,681 1400.00% 69,651 417.0 0.61% 25,674.0 37.34% 968,273.0 1408.15% 34,553 441.0 0.74% 22,490.0 37.91% 930,560.0 1568.58% 70,037 567.0 0.85% 27,777.0 41.72% 865,936.0 1300.59% 25,568 1,731.0 2.82% 31,213.0 50.83% 844,968.0 1376.01% 11,328 3.00% 6.00% 8.00% 15.91% -10.90% 8.42% 47.88% 100.00% 0.00% 51.00% 0.00% 17.00% 0.00% 100.00% 0.00% 51.00% -0.20% 17.00% 0.00% 100.00% 0.00% 51.20% -4.71% 17.00% -2.94% 100.00% 0.00% 51.19% -10.55% 19.94% -4.95% 100.00% 0.00% 61.73% 6.92% 24.89% 1.66% 100.00% 0.00% 54.81% -1.09% 23.22% 0.60% 100.00% 0.00% 55.91% -29.10% 22.62% -11.39% 1,573.0 3.79% 33,634.0 81.00% 835,903.0 2013.01% 800,696 100.00% 85.01% 34.01% 34.01% DCF Valuation Citigroup Inc. ( C ) Analyst: Yuxi Bi 14-3-31 Terminal Discount Rate = Terminal FCF Growth = Year 2013E Revenue 74,263 % Growth 2014E 78,719 6.0% Operating Income 23,616 Operating Margin 31.8% Interest Interest % of Sales Taxes 32.0% 3.0% 29,202 32.0% 93,994 3.0% 30,078 32.0% 96,814 99,719 3.0% 30,981 3.0% 31,910 32.0% 32.0% 102,710 3.0% 32,867 32.0% - - - - - - 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.8 10.7 45.7 46.9 3,073.8 $ $ 28,352 91,257 - 106,521 69,809 176,330 11.30% Debt Cash Cash/share 32.0% 3.0% 2023E 0.0% 7,557 30.0% 17,633 17,633 6.7% $ $ 27,526 88,599 2022E - 16,531 Current Price Implied equity value/share Upside/(Downside) to DCF 32.0% 3.0% 2021E 0.0% % Growth Shares Outstanding 26,724 86,018 2020E - 6.7% Current P/E Projected P/E Current EV/EBITDA Projected EV/EBITDA 32.0% 3.0% 2019E 0.0% 16,531 NPV of Cash Flows NPV of terminal value Projected Equity Value Free Cash Flow Yield 25,946 83,513 2018E - % Growth Free Cash Flow 3.0% 2017E 0.0% 30.0% Net Income 32.0% 81,080 2016E - 7,085 Tax Rate 25,190 2015E 13.0% 3.0% 47.59 57.37 20.5% 1,674,249 741,855 241.35 7,784 30.0% 18,162 3.0% 18,162 3.0% 60% 40% 100% 8,017 30.0% 18,707 3.0% 18,707 3.0% 8,258 30.0% 19,268 3.0% 19,268 3.0% 8,505 30.0% 19,846 3.0% 19,846 3.0% 8,761 30.0% 20,441 3.0% 20,441 3.0% 9,023 30.0% 21,055 3.0% 21,055 3.0% 9,294 9,573 30.0% 21,686 30.0% 22,337 3.0% 21,686 3.0% 22,337 3.0% 3.0% Terminal Value Free Cash Yield 8.3 10.0 42.8 44.0 8.1 9.7 41.6 42.7 9,860 30.0% 23,007 3.0% 23,007 3.0% 236,973 9.71% Terminal P/E 10.3 Terminal EV/EBITDA 35.6 Valuation Recommendation: BUY Price Target: $56.04 Current Price: $47.59 Upside Potential: 17.7% Recommendation Summary SIM portfolio Financial Holdings: 15.24% Current Stock Ticker Price JP Morgan JPM $60.66 Capital One COF $76.78 KeyCorp KEY $14.24 CitiGroup C $47.59 Bank of America BAC $17.34 Wells Fargo & Company WFC 49.77% Target Price $80.21 $89.75 $16.92 $56.04 $18.07 Upside 32.2% 16.89% 18.82% 17.76% 4.23% Call Buy Buy Buy BUY Hold % of SIM 3.29% 0% 0% 4.03% 4.96% 2.97%