Introduction

PERIscope is Bord Bia‟s comprehensive review of food attitudes, shopping and cooking trends amongst
a nationally representative sample of adults.

In previous waves of the research, biennial studies were produced for ROI/NI/GB and for other European
countries (including France, Germany, Belgium, Spain, Netherlands, Sweden, New Zealand and the US).
In 2015, the countries were amended and research was conducted in ROI, GB, France, Germany, Spain,
Netherlands and the US. In addition, China was a new market added this year.

In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed
perspective on how consumers view food related issues and report their behaviours across 10 countries.
PERIscope 2015 therefore, as in 2013, provides research findings for the ROI/GB and Continental study
in one year.

Over the various studies we have held many questions constant to allow tracking over time; we also
include topical issues as they arise.

This deck is designed to provide a thorough flavour of the PERIscope 2015 results for France. The
charts included represent the study results. More detailed information is available in the tabular
reports.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
2
Research Method

Online survey conducted by Ipsos MRBI on behalf of Bord Bia.

The research was conducted among a representative sample of adults aged 18+ in France.

Quotas were set on sex, age, region and social class to ensure a representative sample.

Sample size 1,000.

Fieldwork was conducted between June and July 2015.

Please note, there may be discrepancies in relation to some of the „total‟ figures within this report.
This is due to rounding (e.g. “slightly agree” at 45, “strongly agree” at 30, “agree” at 76).

Where new statements have been added or in instances where question wording and/or format may
have changed, missing data is represented by „n/a‟.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
3
Contact Details

For further information about Bord Bia‟s PERIscope 2015 study, please email info@bordbia.ie or Tel: 01
6685155.

All content provided in this pack is also available on the Bord Bia website, www.bordbia.ie
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
4
(Base: All Adults 18+)
Profile of Sample – 2015 (I)
5
%
Male
Female
SEX
AGE
FRANCE
2015
FRANCE
2015
Under 25
11
25-34
16
35-44
18
45-54
18
48
52
55+
SOCIAL CLASS
FRANCE
2015
Upper*
45
Lower
55
37
*Upper is classified as all earning above €30,001
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Profile of Sample – 2015 (II)
6
%
HOUSEHOLD
COMPOSITION
REGION
WORKING STATUS
FRANCE
2015
FRANCE
2015
FRANCE
2015
Single
Dual
22
Île de France
North East
20
North West
19
Working full time/
self-employed
50
Working part time
Student
9
3
Other*
38
37
Centre
3+
19
19
41
South
24
*Other includes housewife, retired, unemployed
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Profile of Sample (I)
7
%
Male
Female
SEX
AGE
SOCIAL CLASS
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
50
50
48
52
46
54
48
52
18-24
11
12
25-34
17
18
35-44
18
45-54
18
48
8
12
11
17
16
18
18
18
18
16
19
19
19
18
52
55+
35
33
38
36
Upper* 38
38
Lower 62
62
33
32
45
66
68
55
37
*Upper is classified as all earning above €30,001
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Profile of Sample (II)
8
%
REGION**
WORKING STATUS
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
HOUSEHOLD COMPOSITION
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
Single
15
15
20
22
Île de France
20
19
19
32
North East
Dual
40
39
North West n/a
Centre
45
49
20
19
19
42
43
44
7
9
3
7
6
44
44
43
50
37
40
3+
20
36
19
Working full
time/ self- 52
employed
41
n/a
20
17
22
19
7
Working part
time
Student
41
28
*Change in Region in 2010
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
South
7
5
Other* 31
23
21
9
3
38
24
**Geographic breakdown of regions different in ’06 & ‘08
*Other includes housewife, retired, unemployed
(Base: All Adults 18+)
Incidence of Dependent Children Living in
Household
%
FRANCE
2006
Yes
No
39
61
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE
2008
42
58
FRANCE
2010
34
66
FRANCE
2013
FRANCE
2015
28
32
72
68
9
(Base: All Adults 18+)
Incidence Of Food Allergies In The Household
%
New question in 2013
FRANCE
2013
FRANCE
2015
17%
12%
Allergies Mentioned Amongst All Adults:
•
•
•
•
•
•
•
•
Yes
Milk
Shellfish
Lactose
Eggs
Nut/peanut
Fish
Soy
Wheat (coeliac condition)
Q.30a Do you or anybody in your household have any of the following food allergies?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
3%
2%
2%
2%
2%
1%
1%
1%
10
Attitudes Towards Food
Attitudes Towards Food: Summary

Similar to previous years, the adult population in France display an enthusiasm for eating
lots of fruit and vegetables. They also endeavour to incorporate high fibre foods into their
diet.

The proportion of French adults who eat „ready prepared‟ / „convenience meals‟ has fallen
further since 2013, with just over 4 in 10 admitting to eating them often.

Following the emerging trends from previous years, those who claim to enjoy trying new
foods has further declined in popularity, again suggesting a greater emphasis being placed
on traditional approaches to food and home cooking instead. Year on year, even less
people in France are now claiming to pick foods that are easy to prepare and quick to cook
this also appears to support this trend.

With regards to utilities in home and similarly to other markets, electric ovens record an
increase in ownership, while gas ovens record a decrease. In 2015, smoothie makers have
seen the largest decline, while Nutri / Magic Bullet emerges with 5% ownership.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
12
(Base: All Adults 18+)
Utility Ownership In Home (I)
13
%
FRANCE 2006
89
91
93
92
FRANCE 2008
FRANCE 2010
FRANCE 2013
FRANCE 2015
94
83
75
78
73
73
60
52
27
ANY
OVEN
Full oven
– electric
23
50
50
26
19
Full oven
– gas
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
55
17
Separate
freezer*
*Code amended in 2015
(Base: All Adults 18+)
Utility Ownership In Home (II)
14
%
FRANCE 2006
FRANCE 2008
FRANCE 2010
FRANCE 2013
FRANCE 2015
91 92 91 89 91
83 81
53 52
50
79
76 78
57 57
50
43
36
33 32
27
21 19
13 12
9 11 10
n/a n/a
Kettle
Toaster
Tagine
Smoothie maker/…
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
ANY…
Grill
*Code amended in 2015
(Base: All Adults 18+)
Utility Ownership In Home (III)
15
%
FRANCE 2006
FRANCE 2008
FRANCE 2010
FRANCE 2013
85
82
86
FRANCE 2015
83
80
74
69
59 59
62 60
56
56
50
49
43
39 37
40
39
32
46 44
39
36 37
43
36
30
5
n/a
Deep…
Sandwich…
Food…
Wok
Steamer
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Coffee…
n/a n/a 5
n/a
Nutri/…
*New code added in 2015
(Base: All Adults 18+)
Utility Ownership In Home – 2015 VS. 2013 Differences
(I)
%
FRANCE 2015
5
2
=
=
1
-2
-14
ANY
OVEN
Full oven
– electric
Full oven
– gas
Separate
freezer
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Kettle
Toaster
Smoothie maker/
smoothie blender
16
(Base: All Adults 18+)
Utility Ownership In Home – 2015 VS. 2013 Differences
(II)
%
FRANCE 2015
8
7
6
3
2
2
-3
-4
ANY
MICROWAVE
Grill
Deep
Fat Fryer
Sandwich
maker
Food
processor
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Wok
Steamer
Coffee
maker
17
(Base: All Adults 18+)
Attitudes to Food (I)
18
% Applies a lot/a little
91
93
91
95
93
I try to eat a lot of fruit and vegetables
76
78
80
I tend to pick foods that are easy to prepare
88
87
80
82
83
I like to try new foods
93
92
74
73
74
I always try to eat high fibre foods
84
80
I rarely have time to eat a proper breakfast
39
39
41
47
44
Q.1 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* New statement added 2008
(Base: All Adults 18+)
Attitudes to Food (II)
19
% Applies a lot/a little
Food is one of the few pleasures I have left*
66
69
67
n/a
n/a
69
72
71
I tend to avoid sugary foods/sweets
63
I tend to pick foods that are quick to cook
77
76
67
70
82
44
46
I would often eat „ready prepared‟/ „convenience meals‟
I always try to buy brands that use
environmentally sensitive packaging*
Protein is an important part of my diet**
51
58
62
n/a
n/a
n/a
n/a
n/a
n/a
Q.1 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
89
71
73
74
69
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* New statement added 2010
** New statement added in 2015
(Base: All Adults 18+)
Attitudes to Frozen Vs. Chilled Food
20
%
Frozen food is always better than
chilled food
FRANCE
2013
FRANCE
2015
9
8
Frozen food is usually better than
chilled food
21
About the same
54
Chilled food is usually better than
frozen food
Chilled food is always better than
frozen food
13
3
30%
17
25%
59
16%
12
16%
4
* ’06, ’08 & ’10 data not comparable
Q.13 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet
in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Attitudes Towards
Cooking
Attitudes Towards Cooking: Summary

The high levels of cooking expertise recorded in France since 2010 has fallen slightly in 2015, with just
over 3 in 10 claiming that they would enjoy hosting a dinner party where they would do all the cooking.
Similar to previous years, females ages 45+ are the most likely to be dinner party enthusiasts.

Since 2008 there has been a slow decrease in the proportion of French adults who appear to enjoy
cooking, with just under half believing cooking to be either good fun or a passion.

Interestingly, those aged 18-24 are most likely to feel that “Cooking can be good fun at times” perhaps
indicating that the younger generations are now re-engaging with food and cooking.

The majority of French people agree that convenience meals are easy and quick to cook, as well as
quick to prepare. However, similar to previous years their overall perceptions of convenience meals
appears quite negative.

34% of French adults claim they are eating convenience / ready prepared meals less often, with only a
quarter feel they are good value for money. While less than 3 in 10 believe they are filling.

Freshness, taste and healthiness have emerged as the top ranked factors considered by the French
population when eating / preparing food in home. It is also interesting to note that value for money and
price appear to be less of a consideration than in previous years.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
22
(Base: All Adults 18+)
Level of Cooking Expertise
23
%
Can‟t boil an egg
Can cook basic snacks (e.g.
beans on toast)
Can cook a simple dinner (e.g.
meat and three veg.)
Would be confident that I could
produce a good Sunday roast
with all the trimmings
Would enjoy having a dinner
party where I do all the cooking
FRANCE
2006
FRANCE
2008
FRANCE
2010
2
1
9
1
3
13
34
35
20
FRANCE
2013
FRANCE
2015
1
1
5
25
25
24
31
33
40
38
3
27
41
18
Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
37
33
(Base: All Adults 18+)
Level of Cooking Expertise – 2015
24
%
Can‟t boil an egg
Can cook basic snacks
(e.g. beans on toast)
Can cook a simple dinner
(e.g. meat and three veg.)
FRANCE
2015
1
5
AGE
SEX
Male
Female
18-24
25-34
35-44
45+
Main/Joint
Shopper
2
8
*
1
14
3
6
1
7
1
3
1
4
1
3
19
23
22
22
38
36
39
39
36
37
34
35
24
34
Would be confident that I
could produce a good
Sunday roast with all the
trimmings
40
45
37
30
33
Would enjoy having a
dinner party where I do all
the cooking
33
40
26
17
Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Attitude to Cooking
25
%
FRANCE
2006
A chore – something that has
to be done
10
Important because eating well
is important
23
Good fun at times
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
18
17
15
17
31
32
33
28
26
30
48
67%
51%
A passion – I love food
19
23
25
29
52%
51%
Q.4 And which of these phrases best describes your attitude to cooking?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
35
22
48%
19
(Base: All Adults 18+)
Attitude to Cooking – 2015
26
%
AGE
SEX
A chore – something
that has to be done
FRANCE
2015
Male
17
20
Important because
eating well is important
35
Good fun at times
29
28
A passion – I love food
19
18
Female
18-24
25-34
35-44
45+
Main/Joint
Shopper
15
16
14
18
18
15
24
32
36
38
29
22
29
18
22
21
35
34
29
49
21
10
35
18
Q.4 And which of these phrases best describes your attitude to cooking?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
36
(Base: All Adults 18+)
Attitude Towards Eating & Cooking
27
% Applies a lot/a little
41
48
48
We use a lot of ready to eat foods in our household
56
42
80
78
79
76
81
I only eat out for special occasions
I‟m too busy to cook meals as often as I would like
50
54
51
67
67
I really enjoy cooking and being able to create a great meal
It is important to spend time over dinner as a family
Q.1 The following are things people have said about their attitudes to the food they eat and cooking.
For each one, please indicate whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
78
79
79
83
84
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
92
91
93
94
95
2015
2013
2010
2008
2006
(Base: All Adults 18+)
Incidence Of Attending/Taking Cooking Classes In
Past 3 Years
New question in 2010
% Yes
FRANCE 2010
5
FRANCE 2013
8
FRANCE 2015
9
Yes
In 2015, Higher Amongst:
•
•
•
•
•
•
Females
35-44 yrs
Dependent kids
Cooking is a passion
Entertaining at home
Share recipe on social media
Q.5 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
28
(Base: All Adults 18+)
Frequency of Preparing/Cooking Meals From
Scratch
29
%
FRANCE
2006
Once/few times a day
52
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
44
47
46
46
26
30
27
25
Few times a week
28
9
Once a week
8
Once/few times a month
8
Less often
13
Never
Average 2-3 times
per week
12
8
9
7
3
7
4
2-3 times
per week
Once
a day
9
8
2 4
Once
a day
Q.6 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
9
7
7
3
Once
a day
(Base: All Adults 18+)
Frequency Of Cooking Meals From Scratch
Compared To 12 Months Ago
30
%
FRANCE
2006
FRANCE
2008
11
More often
FRANCE
2010
FRANCE
2013
FRANCE
2015
17
18
19
72
73
73
12
9
8
26
 u.35 yrs, working, full-time
73
About the same
62
Less often
12
16
Q.7 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch?
(i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
students, entertaining at home
more, enjoy cooking
(Base: All who prepare own meals)
Preparation of Food x Volumetrics – Overview
*‘Previous data not available as question format
changed year on year
%
(% prepare own meals)
FRANCE
2013
(85%)
FRANCE
2015
(81%)
Grilled
6
8
Boiled
11
11
Oven baked/roasted
16
16
On the hob
12
12
Uncooked/ cold
13
13
Fried
6
7
Microwaved
10
10
Steamed
11
10
Stir fry/wok
Other
14
13
-
*
Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
31
(Base: All who prepare own meals)
Preparation of Food in Home
32
** ‘On the hob’ added in 2010
*‘Grilled’ added in 2013
%
Grilled*
n/a
n/a
46
36
61
Boiled
65
78
Oven baked/roasted
82
91
92
95
81
76
75
Uncooked/ cold
36
Fried
56
73
72
69
85
n/a
Steamed
57
60
FRANCE 2015
70
84
58
61
64
85
83
85
Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE 2013
FRANCE 2010
78
Stir fry/wok
94
41
On the hob**
Microwaved
86
FRANCE 2008
93
(Base: All Adults 18+)
Frequency of Using Ready Prepared Ingredients
%
Once/few times a day
6
6
7
5
8
20
21
20
Few times a week
17
16
17
17
Once a week
24
30
FRANCE 2015
21
FRANCE 2013
FRANCE 2010
24
23
21
24
23
Once/few times a month
Less often
12
Never
6
FRANCE 2008
FRANCE 2006
19
23
21
21
11
11
14
12
Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.)
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
33
(Base: All Adults 18+)
Frequency of Using Ready Prepared Ingredients –
2015
34
%
AGE
SEX
FRANCE
2015
Male
Female
Once/few times a day
6
7
4
Few times a week
24
23
25
18-24
25-34
35-44
9
7
9
17
17
24
21
Less often
Never
19
11
13
6
29
15
17
17
26
18
24
22
24
24
20
4
24
31
18
Once/few times a month
Main/Joint
Shopper
18
35
Once a week
45+
24
26
18
19
19
9
8
14
12
7
5
8
14
Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
10
(Base: All Adults 18+)
Attitude Towards Convenience Meals (I)
35
% agree strongly/slightly
Are easy to cook
81
Are quick to cook
80
27
32
27
35
89
88
41
60
63
64
62
78
Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
84
84
75
77
72
76
74
Are expensive
Are a good substitute for home
cooked meals when time is limited
89
87
85
87
83
91
88
Are easy to prepare
Are filling
84
85
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
(Base: All Adults 18+)
Attitude Towards Convenience Meals (II)
36
% agree strongly/slightly
35
35
34
35
Taste great
Have poor quality ingredients
Are good value for money
26
24
21
22
22
Have natural ingredients/
good for you
37
14
13
15
17
18
55
58
31
28
30
30
30
Always have at home
39
40
39
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Incidence of Eating Convenience Meals
37
%
FRANCE
2006
More often
7
FRANCE
2008
12
FRANCE
2010
FRANCE
2013
FRANCE
2015
8
7
7
35
37
34
16
Less often
31
Q.11 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often
or about the same?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Ranking of Factors Considered Important When
Eating/ Preparing Food in Home
1st
Taste
Quality
Healthiness
9
1st/2nd
14
17
20
14
13
13
14
11
33
33
18
12
10
12
6
5
7
Ease of preparation
23
25
24
13
15
14
Enjoyment
7
8
4
5
6
3
3
5
Safeness of food
Nutritional value
8
8
8
Value for money
6
6
Price
1
3
3
3
38
28
27
27
24
22
26
25
24
15
12
12
Freshness
Variety
%
FRANCE 2015
12
FRANCE 2013
FRANCE 2008
12
19
21
23
11
11
12
13
n/a
7
7
8
Q.24 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the
following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
38
Food Behaviours
At Lunch Time
Food Behaviours At Lunch Time: Summary

Similar to all previous waves, the majority of adults in France usually eat their lunch at
home. However, in 2015, 3 in 10 adults ate their lunch at work, showing marginal growth in
this trend since 2010.

Bringing in your own lunch remains the most popular trend with 46% claiming to be doing
this more often than before.

The proportion of French adults who claim to go out lunch less often than before has risen
to 62%. A further 7 in 10 also claim to be preparing lunch in work less often, while over 6 in
10 stating they are going out and getting a sandwich less often.

Yoghurt and juice are the most commonly found food items in children‟s lunchboxes in
France, followed by fruit and sandwiches. Water has become the single most popular item,
found in over 6 in 10 lunchboxes.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
40
(Base: All Adults 18+)
Place Where Lunch is Usually Eaten
41
%
New question in 2010
FRANCE
2010
At work
24
At home
76
FRANCE
2013
FRANCE
2015
29
30
71
70
Q.16 During the week, do you usually eat lunch at work or at home?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime
Habits (I)
%
New question in 2010
Bring in my own lunch
FRANCE
2010
More often
Less often
42
FRANCE
2013
42
45
Prepare my lunch at work
FRANCE
2015
46
FRANCE
2010
FRANCE
2013
FRANCE
2015
11
12
9
31
35
72
18
19
32
58
No change
40
53
36
22
Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
18
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime
Habits (II)
%
New question in 2010
Go out to eat lunch
FRANCE
2010
More often
17
Less often
35
FRANCE
2013
22
Go out & get sandwich & bring it back to work
FRANCE
2015
FRANCE
2010
17
18
FRANCE
2013
23
15
35
65
62
49
48
39
43
21
Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE
2015
34
39
No change
43
20
(Base: All Adults 18+)
Responsible For Preparing Kids Lunch Box
New question in 2010
% Yes
FRANCE 2010
FRANCE 2013
FRANCE 2015
10
6
7
Yes
In 2015, Higher Amongst:
•
•
•
•
•
35-44 yrs
Dependent kids
3+ in household
Housewife
Share recipe on social media
Q.18 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
44
(Base: All who pack kids lunch boxes)
Usual Contents Of Kids Lunch Boxes
45
%
New question in 2010
Sandwiches
28
27
26
Cereal bars
Crisps
Popcorn
7
9
3
5
2
12
Fruit
Smoothie
43
47
6
6
5
Juice
Milk
51
37
36
16
40
26
24
47
Bottle of water
47
Yoghurt
45
47
Cheese snack/cheese strings
Other
19
19
25
32
35
52
54
31
Q.19 What would their lunch boxes usually contain?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
63
59
57
FRANCE 2015
FRANCE 2013
FRANCE 2010
Eating in Home
Eating In Home: Summary

Just over 8 in 10 of the French population claim to be taking responsibility for preparing
their own meals.

More than 4 in 10 claim to be entertaining at home more often, an identical proportion as
recorded in 2013.

Similar to previous waves, almost three quarters of French adults claim to have friends over
more often rather than going to pubs / restaurants. Family celebrations record an increase
in 2015, with 66% claiming to be hold family celebrations at home more often, returning to
levels recorded in 2010.

The proportion of the adults never sitting down to breakfast as a family remains steady,
while those who never eat breakfast as a family has further decreased to 15%.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
47
(Base: All Adults 18+)
Responsibility for Meal Preparation in the Home
48
%
FRANCE
2006
FRANCE
2008
FRANCE
2010
FRANCE
2013
54
57
59
62
27
24
23
Always prepare own meal
Sometimes prepare own meal
28
FRANCE
2015
55
26
Someone else prepares meal
15
14
15
13
17
Other/couldn‟t say
3
2
1
2
2
Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All who always prepare own meal)
Profile of Those Responsible for Meal Preparation in
the Home
49
%
AGE
SEX
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
Male
Female
30
70
33
67
32
68
36
64
32
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
6
6
6
8
17
13
15
13
20
19
18
62
60
61
18-24*
9
25-34
16
35-44
17
19
45+
58
58
68
*In 2006, age category was 15-24
Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+, excluding ‘Not Applicable’)
Frequency of Family Sitting Down for Breakfast
Together
50
%
New question in 2010
FRANCE
2010
FRANCE
2013
FRANCE
2015
Every morning
37
38
34
Weekdays only
3
4
Weekends only
31
31
School holidays only
Holidays away from home
Term time only
2
Never
21
1
5
5
32
2
6
6
2
16
15
4
5
Q.15 About how often does your family as a whole sit down to a family or group breakfast?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Incidence Of Entertaining At Home More Often
Nowadays
New question in 2010
% Yes
FRANCE 2010
40
FRANCE 2013
44
FRANCE 2015
44
Yes
In 2015, Higher Amongst:
•
•
•
•
25-34 yrs
2+ in household
Can cook
Cooking is a passion
Q.9 Some people are entertaining at home more often nowadays instead of going out to eat or drink.
Do you find that you are entertaining at home more often, or not?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
51
(Base: All entertaining at home more often)
Types Of Entertaining Done More Often Nowadays
New question in 2010
% Entertaining at home more often 2015
% Entertaining at home more often 2013
% Entertaining at home more often 2010
FRANCE
(44%)
(44%)
(40%)
20
19
18
Romantic meal in instead of going out
73
73
73
Having friends over instead of going to pub
or restaurant
66
Family celebrations at home instead
59
66
30
30
32
A few drinks at home with your partner
instead of going to the pub
Other
3
2
5
Q.10 And which, if any, of these types of entertaining in are you doing more often?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE 2015
FRANCE 2013
FRANCE 2010
52
Eating Out of Home
Eating Out Of Home: Summary

The percentage of those who have eaten meals/ snacks on the premises of a pub/
restaurant/ cafe in the last seven days records a slight increase in 2015, with an average
number of two meals consumed per week.

The proportion of takeaway meals eaten off the premises where they were prepared (in the
last 7 days) shows a slight decrease in consumption levels compared to 2013.

Getting meals/ snacks delivered remains quite unpopular . In 2015, just over 1 in 10 of the
French population claim to have meals / snacks delivered to their home in the last seven
days. Among the small proportion who do avail of this delivery service, the frequency of
delivery is 2.7 per week.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
54
(Base: All Adults 18+)
Meals Eaten Out in the Last 7 Days
Meals or Snacks
on the Premises of
a Pub/Restaurant/Cafe
2015
Takeaway Meals Eaten
Off the Premises Where
They Were Prepared
2015
55
Meals or Snacks
Delivered to
Your Home
2015
Incidence last 7 days
41%
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
Frequency in 2015
(no. of times – excl. zero)
26%
11%
(39%)
(39%)
(47%)
(42%)
(29%)
(27%)
(32%)
(24%)
(10%)
(11%)
(15%)
(11%)
2.0
2.5
2.7
Q.25 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Health & Wellbeing
Health & Wellbeing: Summary

Almost 8 in 10 French adults describe their diet as very/fairly healthy, while the proportion of
those who believe their diet to be unhealthy continues to decline.

Interestingly, over a quarter of the French population believe their diet is becoming more health.
This appears to be driven by those aged 25-44 years.

The link between having a good diet, mental health and wellbeing continue to be clearly
understood. Though the proportion of French adults who consider healthy eating to be a form of
control has marginally declined in 2015.

There remains an overall positive outlook to healthy eating among the French population. The
proportion who consider healthy food to be very limiting, boring and who find there are not
enough healthy options, has steadily declined since 2008. While almost three quarters of all
adults continue to be willing to pay more for healthy food so long as it tastes good.

It is becoming more evident that there is a significant amount of confusion regarding labelling on
food. Continuing the trend of all previous years, more than three quarters of adults admit to
finding it difficult to understanding in terms of “the nutritional claims on packaging” and
“understanding labelling on food”.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
57
(Base: All Adults 18+)
Overall Descriptors of Diet
58
%
FRANCE
2006
My Diet is …
Very healthy
6
Fairly healthy
60
Not sure
Fairly unhealthy
Very unhealthy
Mean
24
66%
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
5
8
8
9
66
71%
64
72%
65
73%
68
21
21
20
18
8
8
6
6
1
3.6
1
3.3
2
3.7
1
3.7
5
1
3.8
Q.29 How would you describe your diet overall?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
77%
(Base: All Adults 18+)
Change in Eating Habits in the Last Year
59
%
FRANCE
2006
More healthy
Less healthy
34
6
FRANCE
2008
31
6
FRANCE
2010
FRANCE
2013
FRANCE
2015
27
26
28
6
5
4
Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Change in Eating Habits in Last Year – 2015
60
%
AGE
SEX
FRANCE
2015
Male
Female
18-24
25-34
37
More healthy
Less healthy
28
27
28
26
4
3
4
6
35-44
45+
33
29
24
5
5
2
Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Main/Joint
Shopper
3
(Base: All Adults 18+)
Attitude Towards Diet (I)
61
% Agree
Slightly
% Agree
Strongly
50
49
48
40
43
54
51
50
42
45
22
90
93
65
72
18
60
16
61
41
21
62
43
22
65
22
69
47
I eat healthy to take control of my life
15
93
88
47
39
I eat to feel good and take control of my life*
92
42
45
To be healthy it is really important to eat properly
%
Agree
18
58
43
18
61
42
20
62
40
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* Caution - wording change in 2010
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Attitude Towards Diet (II)
% Agree
Slightly
I am often confused about what I should eat to stay
healthy*
% Agree
Strongly
45
43
35
38
36
I eat for enjoyment and not for health reasons
22
22
20
n/a
n/a
25
27
31
24
I am concerned about my children becoming obese**
n/a
38
40
29
38
32
It‟s not the type of food you eat that causes health
problems, it‟s more the amount you eat of these foods
I‟ll think about eating healthily when I get older
15
15
12
12
13
62
18
18
18
18
20
4
4
6
n/a
n/a
10
11
20
14
n/a
13
16
14
21
10
4
5
3
5
7
%
Agree
63
61
53
56
56
26
26
26
n/a
n/a
35
38
51
38
n/a
51
56
43
59
42
19
20
15
17
20
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* New statement added 2010
** Based on those with
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
dependent kids in h’hold
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Attitude Towards Wellbeing
% Agree
Slightly
63
%
Agree
% Agree
Strongly
48
43
45
Good food can enhance body and
mind
48
47
40
43
45
44
39
50
I consider what I eat to be really
important for my wellbeing
48
41
46
42
91
93
87
88
83
70
20
69
22
59
18
28
31
FRANCE 2013
FRANCE 2010
74
FRANCE 2008
73
FRANCE 2006
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE 2015
(Base: All Adults 18+)
Attitudes Towards Healthy Options
% Applies
A Lot
57
50
24
21
21
21
32
I am willing to pay more for healthy food and
beverages as long as they taste good
If the label says “Low Fat” or “Reduced Fat”,
then the product will always be a healthy choice
7
8
7
7
13
36
35
35
45
48
I would like manufacturers to help me eat
healthy
I find there are never enough healthy food
options when shopping
Choosing healthy food to eat is very limiting and
boring too
% Applies
A Little
37
42
40
Healthier foods are always more expensive than
other foods
15
13
17
13
13
14
13
28
33
28
64
46
44
48
37
39
49
52
49
50
48
34
34
36
43
48
46
46
46
43
41
36
41
45
52
47
43
46
49
54
43
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
%
Applies
84
86
88
94
89
73
74
70
71
80
41
42
43
50
61
82
81
81
88
89
51
55
62
80
80
56
59
63
82
56
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
(Base: All Adults 18+)
Attitude Towards Calories/Fat Content
% Applies
A Lot
I would like to see more low fat products
% Applies
A Little
9
10
12
48
43
16
18
16
I am more concerned about fat content than
calories
42
42
45
48
48
28
27
I always look for a low fat option when
buying food products
10
13
12
13
n/a
32
36
38
40
n/a
16
17
13
I always think of the calories in what I eat*
n/a
n/a
%
Applies
26
27
31
37
38
35
38
40
n/a
n/a
65
36
37
43
85
81
57
60
61
76
75
42
49
50
54
n/a
51
54
53
n/a
n/a
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* New statement added 2010
(Base: All Adults 18+)
Attitude Towards Balanced/Healthy Diet
% Applies
A Lot
% Applies
A Little
46
43
42
I always try to eat a balanced diet
58
59
60
58
62
30
26
27
27
26
52
19
22
21
21
16
I always check the nutritional labelling on foods
before buying them
48
42
45
50
42
37
36
39
I try to give the children as much veg as possible*
n/a
n/a
%
Applies
44
49
47
39
42
48
I try to limit the amount of fast food I consume
66
35
35
43
n/a
n/a
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
90
92
89
96
90
89
86
85
89
78
67
64
67
71
58
72
71
81
n/a
n/a
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
*New statement added in 2010
Based on those with dependent
kids in h’hold
(Base: All Adults 18+)
Attitude Towards Nutrition & Wellness
% Applies
A Lot
% Applies
A Little
19
23
I eat to enrich/enhance mental alertness and
spiritual well being
%
Applies
46
65
46
69
17
21
22
52
69
54
75
46
31
43
13
31
44
24
38
32
5
46
70
47
85
41
4
13
10
4
15
73
18
15
19
n/a
n/a
n/a
n/a
n/a
n/a
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
68
12
There are not enough product options for people
who suffer food intolerances
My diet is mainly vegetarian*
67
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
* New statement added 2010
(Base: All Adults 18+)
Attitude Towards Health Products/Labelling
% Applies
A Lot
I often find it difficult to understand
the nutritional claims on packaging
% Applies
A Little
35
37
35
45
41
46
50
46
80
52
64
42
I am confident that food in the
supermarket is safe*
78
44
43
48
48
45
20
12
n/a
n/a
n/a
n/a
%
Applies
34
35
35
26
43
I often find it difficult to understand
the labelling on food
n/a
n/a
n/a
n/a
78
82
74
88
77
81
70
88
n/a
n/a
FRANCE 2015
FRANCE 2013
FRANCE 2010
n/a
FRANCE 2008
n/a
FRANCE 2006
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
68
* New statement added 2015
(Base: All those with dependent children in h’hold)
Attitude Towards Children‟s Health & Well-Being
New question in 2015
% Agree strongly/slightly
I am conscious about my children‟s sugar intake
81%
I try to ensure that my children have a balanced diet
I find it difficult to get my kids to eat vegetables with their dinner
79%
33%
Q.1a The following are some things people have said about children‟s health and well-being.
Please indicate how much you agree/disagree with each statements on a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
69
Environmental Issues
Environmental Issues: Summary

Awareness of the term „Sustainably Produced‟, „Carbon Footprint‟ and „Food Miles‟ all
record a decrease since 2013. Those who consider buying foods which consider there
issues records a similar decline.

Over 8 in 10 French adults claim to be aware of the term „Food Waste‟, with almost half
sometimes / actively / always buying food which considers food waste. The definition of the
term is a lot more ambigious however, with 4 in 10 believing it to refer to excess packaging,
while 3 in 10 believe it refers to food that is not consumed and thrown away.

While 1 in 4 claim they are not aware of the term „Conserving Resources‟, over 5 in 10
consider it when purchasing food.

Interestingly, just under a quarter of the French population were unaware of „Animal
Welfare‟ in terms of food production. A similar proportion claim to always purchase food
which considers this.

Similar to 2013, more than 6 in 10 French adults claim to be more conscious of
environmental issues in their choice of products today.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
71
(Base: All Adults 18+)
Attitudes towards Sustainably Produced
New question in 2008
#Question amended in 2015
I have never heard of it before today
72
%
FRANCE
2008
11
FRANCE
2010
FRANCE
2013
4
8
FRANCE
2015
In 2015, Highest Amongst
23
18
20
I have heard of it but do not consider it important
28
20
32
I consider the term to be a fad
24
15
26
25
I sometimes try to buy food with this issue
21
I actively/ always try to buy food with this issue
14
26
37
23
9
15
 55+ yrs, 2 in h’hold
Q.42 Thinking specifically about „Sustainably Produced‟, which of the following statements best describes your attitude towards the term? #
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All aware of sustainably produced)
Understanding of the Term Sustainably Produced
TOTAL
New question in 2008
#Question amended in 2015
% Aware
FRANCE
2008
(89%)
%
Meeting the needs of the present
without compromising the ability of
future generations to meet their needs
FRANCE
2010
(96%)
%
40
Production practices which do not have
a future affect on the environment
31
Ensuring that future generations have
what we have today
8
Other
-
Don‟t know
-
33
35
22
39
38
34
35
34
34
33
35
36
27
41
33
13
14
13
18
13
7
15
13
13
12
18
15
9
13
-
-
-
-
-
-
6
5
5
6
6
6
10
14
-
6
6
Q.44 What do you understand the term “Sustainably Produced” to mean? #
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
34
-
7
AGE
36
10
1
FRANCE
2015
(77%)
%
2015
37
10
22
Consumption practices which do not
have a future effect on the environment
FRANCE
2013
(92%)
%
GENDER
73
(Base: All Adults 18+)
Attitudes towards Carbon Footprint
%
New question in 2008
FRANCE
2008
FRANCE
2010
27
I have never heard of it before today
I consider the term to be a fad
FRANCE
2013
FRANCE
2015
21
24
 25-34 yrs
29
 Males
In 2015, Highest Amongst
53
17
I have heard of it but do not consider it important
74
12
26
24
26
18
19
23
I sometimes try to buy food with this issue
10
I actively/ always try to buy food with this issue
7
6
17
13
21
8
Q.42 Thinking specifically about „Carbon Footprint‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All aware of Carbon Footprint)
Understanding of the Term Carbon Footprint
TOTAL
New question in 2008
% Aware
The amount of carbon
dioxide which is emitted
before a product reaches
the market
FRANCE
2008
(48%)
%
FRANCE
2010
(72%)
%
58
An individuals effect on the
environment brought about
by the consumption of
products
23
A measure of
environmental damage
20
Other -
Don‟t know -
FRANCE
2013
(79%)
%
60
8
17
*
12
16
*
10
6
Q.45 What do you understand the term “Carbon Footprint” to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
2015
AGE
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
70
9
17
-
FRANCE
2015
(76%)
%
63
10
GENDER
75
70
69
71
69
73
68
8
8
4
11
8
8
17
15
17
13
12
17
*
-
-
1
-
-
4
8
8
5
7
6
(Base: All Adults 18+)
Attitudes towards Food Miles
76
%
New question in 2008
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
In 2015, Highest Amongst
42
53
I have never heard of it before today
63
68
 18-24 yrs
11
8
I have heard of it but do not consider it important
5
I consider the term to be a fad
12
I sometimes try to buy food with this issue
I actively/ always try to buy food with this issue
7
8
15
10
15
17
12
17
16
6
6
9
Q.42 Thinking specifically about „Food Miles‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All aware of the term food miles)
Understanding of the Term Food Miles –
Spontaneous
TOTAL
New question in 2008
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
(32%)
%
(47%)
%
(58%)
%
(37%)
%
% Aware
The distance that
food has to travel
from producer to shop
An indication of
environmental impact
Don‟t know -
1
*
19
14
-
10
7
Q.43 What do you understand the term “Food Miles” to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
GENDER
2015
AGE
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
79
11
21
39
Other -
78
73
61
77
75
83
72
77
78
81
17
12
21
14
17
13
-
-
-
-
-
-
8
5
7
9
5
6
(Base: All Adults 18+)
Attitudes towards Food Waste
78
%
New question in 2015
FRANCE
2015
I have never heard of it before today
17
I have heard of it but do not consider it important
21
In 2015, Highest Amongst
 25-34 yrs
 35+ yrs
I consider the term to be a fad
13
I sometimes try to buy food with this issue
30
I actively/ always try to buy food with this issue
19
Q.42 Thinking specifically about „Food Waste‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All aware of Food Waste)
Understanding of the Term Food Waste
New question in 2015
2015
TOTAL
Food that is bought but not
consumed and thrown away
17
Excess food packaging
Don‟t know
42
*
7
Q.45a What do you understand the term „Food Waste‟ to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
AGE
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
34
Food that goes out of date
before it is consumed
Other
GENDER
FRANCE
2015
(83%)
%
% Aware
79
37
31
29
28
35
36
17
16
22
15
16
17
39
45
42
49
44
40
1
*
1
-
-
1
6
8
5
8
6
7
(Base: All Adults 18+)
Attitudes towards Conserving Resources
New question in 2015
%
FRANCE
2015
In 2015, Highest Amongst
I have never heard of it before today
19
I have heard of it but do not consider it important
16
I consider the term to be a fad
11
I sometimes try to buy food with this issue
32
 Females , single h’holds
I actively/ always try to buy food with this issue
21
 55+ yrs
Q.42 Thinking specifically about „Conserving Resources‟, which of the following statements best describes your
attitude towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
80
(Base: All Adults 18+)
Attitudes towards Animal Welfare
New question in 2015
%
FRANCE
2015
I have never heard of it before today
24
I have heard of it but do not consider it important
17
I consider the term to be a fad
12
I sometimes try to buy food with this issue
24
I actively/ always try to buy food with this issue
23
In 2015, Highest Amongst
 Under 35 yrs, with dependent kids in h’hold
Q.42 Thinking specifically about „Animal Welfare‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
81
(Base: All Adults 18+)
Statements Regarding Environmental Issues (I)
New question in 2008
I am more conscious of environmental issues in my choice of products today
%
Agree
FRANCE 2008
57
FRANCE 2010
64
FRANCE 2013
64
FRANCE 2015
64
In 2015, Higher Amongst:
•
•
•
•
•
Females
55 yrs+
Entertaining at home more often
Can cook
Main grocery shopper
Q.41 Please tell me how strongly you agree or disagree with the following statements?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
82
(Base: All Adults 18+)
Statements Regarding Environmental Issues (II)
New question in 2008
I prefer to buy from companies that are aware of the impact of environmental issues
%
Agree
FRANCE 2008
FRANCE 2010
61
55
FRANCE 2013
59
FRANCE 2015
58
In 2015, Higher Amongst:
•
•
•
•
•
Females
55 yrs+
Have a passion for cooking
Eating well is important
Dual person households
Q.41 Please tell me how strongly you agree or disagree with the following statements?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
83
(Base: All Adults 18+)
Attitude Towards Fair Trade Products
I wish there was more Fair Trade
products/brands available in store*
The higher price of Fair Trade products
puts me off buying them*
I try to buy Fair Trade products/brands
whenever they are available
84
%
Applies
a little
50
%
Applies
a lot
20
48
24
51
25
n/a
n/a
n/a
n/a
n/a
n/a
45
32
47
34
45
39
n/a
n/a
n/a
FRANCE 2008
n/a
n/a
n/a
FRANCE 2006
48
15
47
16
64
47
17
64
51
21
72
48
23
71
%
Applies
70
72
76
77
81
84
FRANCE 2015
FRANCE 2013
FRANCE 2010
62
* New statement added 2010
Q.34 I am going to read out a number of statements people have said about Fair Trade products. I would
like you to state whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
Grocery Shopping
Grocery Shopping: Summary
86

The profile of grocery shoppers continues to be mainly female. However, a greater proportion of
males in France remain responsible for grocery shopping when compared to other markets.

The importance placed on the quality of fresh food continues to grow in importance since 2013 and
appears to be returning to levels recorded in 2008. Price is the first things looked for by 52% if
French shoppers, a decline of 6 percentage points since 2013 and is the lowest level recorded
since the start of the research.

French grocery shoppers continue to prefer purchasing products from the chilled cabinet, while
multi-pack products are still preferred by almost three quarters of shoppers, though they have
declined in popularity since 2008.

A growing proportion of shoppers claim to be purchasing more from farmers‟ markets while those
shopping more often in discount retailers recorded a decline in 2013 which appears to be
continuing into 2015.

Awareness of functional foods, ethical and fair trade products all record further decreases this year.
Only 34% of the French population now claim awareness of functional foods, a steady decline that
continues to grow.

Country of origin remains important for French grocery shoppers, as 86% claim to
always/sometimes check for this symbol. The proportion who claim to check for this information
continues to rise.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Mainly/Jointly Responsible)
Profile of Grocery Shoppers
87
%
AGE
SEX
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
FRANCE FRANCE FRANCE FRANCE FRANCE
2006
2008
2010
2013
2015
18-24
11
10
18
19
7
10
9
18
16
15
Male
47
46
43
46
44
25-34
20
Female
53
54
57
54
56
35-44
19
19
45+
52
52
19
59
Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
54
18
56
(Base: All Adults 18+)
Frequency Of Purchasing Wheat (Gluten) Free Food
%
New question in 2013
FRANCE
2013
FRANCE
2015
Weekly
Less often
4
5
5
9
Never/don‟t know
91
86
Q.30b And how often, if at all, would you or somebody in your household purchase wheat (gluten) free food?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
88
(Base: All Adults 18+)
Frequency Of Purchasing „Free From‟ Food
%
New question in 2013
FRANCE
2013
FRANCE
2015
Weekly
14
12
Less often
14
14
Never/don‟t know
72
74
Q.30c And how often, if at all, would you or somebody in your household purchase food with a „free from‟ label (free from food is
food that has been designed to exclude one or more ingredients to which people can have intolerances or allergies or who do not
wish to consume certain products due to lifestyle choice. These ingredients may include dairy, eggs, nuts and wheat.).
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
89
(Base: All Adults 18+)
Responsibility for Grocery Shopping
90
%
FRANCE
2006
Mainly responsible
Jointly responsible with
someone else
Someone else
responsible
47
48
6
FRANCE
2008
54
FRANCE
2010
FRANCE
2013
59
62
40
32
6
9
55
37
32
6
Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE
2015
9
(Base: All Grocery Shoppers 18+)
Attitudes Towards Grocery Shopping (I)
%
Agree
Slightly
Quality of fresh food is more important
than price
I most often go to the same store but
look for the best value for money I can
get
I will pay a bit more for grocery shopping
to get superior customer service
I don‟t mind spending time when looking
for a bargain
I watch for announcements for sales or
promotions on grocery
%
Agree
Strongly
23
19
17
15
28
25
28
45
45
36
37
45
51
51
39
43
46
30
27
21
18
32
27
23
23
34
36
39
34
35
44
39
91
%
Agree
43
26
38
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
9
8
8
5
11
11
11
15
17
22
24
23
30
28
29
Q.47 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
69
64
54
52
73
76
79
82
69
84
39
35
29
23
43
38
34
38
53
58
63
56
65
72
68
(Base: All Grocery Shoppers 18+)
Attitudes Towards Grocery Shopping (II)
%
Agree
Slightly
34
38
34
35
36
34
37
30
31
36
32
32
20
When I shop the first thing I look for is
price
The most important thing is price when
grocery shopping
There is no difference between the main
supermarkets*
I tend to buy on impulse if I think they
are cheap
I compare prices between outlets to see
where I can buy the cheapest fresh
food, even if I have to travel
n/a
n/a
15
13
14
32
25
28
25
22
28
23
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
%
Agree
Strongly
18
18
24
23
21
14
15
20
19
14
9
8
9
n/a
n/a
4
4
6
13
9
12
13
15
16
13
92
%
Agree
52
57
58
58
57
48
52
50
50
50
41
40
29
n/a
n/a
18
17
20
45
34
40
38
37
44
36
* New statement added in 2010
Q.47 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Grocery Shoppers 18+)
Attitudes Towards Food Shopping
%
Applies
a little
Products in the chilled cabinet are
always fresher
I much prefer to buy products from
the chilled cabinet
I buy food in smaller packs because
it means less waste
Where possible I buy multi-pack
products
60
56
59
55
59
56
55
51
64
44
43
39
41
44
47
47
47
53
54
46
93
%
Applies
%
Applies
a lot
15
14
16
14
16
13
13
39
15
51
19
18
15
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
28
27
26
27
28
35
35
Q.48 And now about food shopping generally – please tell me whether these statements apply to you a lot, a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
75
70
75
69
75
69
68
90
79
95
62
57
56
72
74
73
73
81
89
81
(Base: All Grocery Shoppers 18+)
Recent Change In Food Shopping Habits (I)
New question in 2010
94
FRANCE
Less
More
Often
Often
%
%
17
Spreading my shopping across a
number of shops to get the best value
27
19
28
19
32
23
Shopping in discount retailers
21
26
20
24
31
17
Buying some of my food from suppliers
who sell at your door
22
18
20
Buying in bulk
22
20
7
4
5
9
10
11
FRANCE 2015
FRANCE 2013
FRANCE 2010
Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Grocery Shoppers 18+)
Recent Change In Food Shopping Habits (II)
New question in 2010
FRANCE
Less
Often
%
Buying from farmers markets
More
Often
%
15
33
16
32
17
30
14
Buying food items on promotion
47
16
46
16
17
Buying online
19
19
21
Travelling further to shop to get better value
27
22
95
48
10
13
8
12
11
12
FRANCE 2015
FRANCE 2013
FRANCE 2010
Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Importance of Food Labels when Shopping (I)
96
Statements changed in 2015
Low/reduced
sugar
Very important
GMO
free
15
Low/reduced
fat
16
High
protein
11
High
fat
Reduced
salt
16
20
Added
vitamins/
minerals
12
37
31
Fairly important
33
22
30
38
39
30
37
Neither/nor
36
40
31
30
27
22
Not at all important
20
10
16
18
24
Q.36 When shopping for foods, how important or not are the following statements on labels?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
13
21
(Base: All Adults 18+)
Importance of Food Labels when Shopping (II)
Statements changed in 2015
2015
% Very / Fairly Important
GMO free
67%
Reduced salt
60%
Low /reduced fat
54%
Low /reduced sugar
49%
Added vitamins / minerals
42%
High protein
42%
High fat
38%
Q.36 When shopping for foods, how important or not are the following statements on labels?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
97
Definition x Different Food Types

Functional Food
(i.e. foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health
benefits, e.g. healthy heart, reduced cholesterol).

Fair Trade Products
(produce that is sourced through a system which ensures a reasonable return to the producer).

Glycemic Index
(i.e. a measure of how quickly the body‟s digestive system breaks down carbohydrates into glucose).

Ethical Products
(i.e. foods which are kinder to the environment and/or fairer to the producer).
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
98
(Base: All Adults 18+)
Awareness of Different Food Types
99
Total Aware
%
34
45
Functional foods
55
65
72
80
83
85
Fair trade products
n/a
n/a
63
70
71
Ethical products
n/a
n/a
46
45
50
Glycemic index
38
30
FRANCE 2015
FRANCE 2013
FRANCE 2010
FRANCE 2008
FRANCE 2006
NOTE: Fair Trade / Ethical Products combined in ’06 & ‘08
Q.31 Which of the following have you ever heard of?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Likelihood of Buying Functional Foods in the Future
100
%
FRANCE
2006
Very likely (5)
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
8
8
8
7
17
25
33%
26
34%
23
31%
25
56%
Fairly likely (4)
39
28
31
32
16
16
35
Not sure (3)
Fairly unlikely (2)
Very unlikely (1)
Mean
30
23
14
8
6
16
17
21
20
3.5
3.8
2.9
2.8
2.8
Q.35 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you
health benefits e.g. healthy heart, reduced cholesterol) in the future?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
32%
(Base: All Grocery Shoppers 18+)
Checking for Symbol of Quality
101
%
FRANCE
2006
Always check
FRANCE
2008
FRANCE
2010
22
20
63
26
24
50
55
24
21
53
25
Never check
FRANCE
2015
35
56
Sometimes check
FRANCE
2013
12
15
Q.39a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Grocery Shoppers 18+)
Checking for Country of Origin
102
%
FRANCE
2006
FRANCE
2008
FRANCE
2010
Always check
34
33
31
Sometimes check
51
51
Never check
15
16
FRANCE
2013
FRANCE
2015
41
41
43
45
16
14
49
20
Q.39b And to what extent do you check for country of origin, i.e. what country the food was produced in?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Internet Usage
103
%
Downloaded
A Recipe*
FRANCE FRANCE FRANCE FRANCE
2008
2010
2013
2015
Downloaded
A Mobile
Phone App
Downloaded
A Promotional
Voucher
FRANCE FRANCE
2013
2015
FRANCE FRANCE
2013
2015
22
Ever
n/a
78
73
61
70
78
Never
22
27
23
30
FRANCE FRANCE
2013
2015
17
20
21
83
80
79
39
*Change in wording in 2013
**Filter on internet usage removed in 2015
***New statement added in 2015
Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
FRANCE
2015
61
77
39
Use Social Media
Share A
To Contact
Recipe Via
A Company
Social Media***
(Base: All Adults 18+)*
Frequency of Downloading / Using Internet (I)
New question in 2013
%
Downloaded a Mobile
Phone Food Application
Past week
Past month
Past 6 months
Longer ago
Never
104
Downloaded
a Recipe
FRANCE
2013
FRANCE
2015
FRANCE
2013
FRANCE
2015
3
4
7
3
4
7
22
21
8
9
20
19
18
18
78
77
12
27
11
30
*Based on All Adults in 2015
Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
(Base: All Adults 18+)
Frequency of Downloading / Using Internet (II)
New question in 2013
105
%
Downloaded a
Promotional Voucher
FRANCE
2013
Use Social Media To
Contact a Company
Share a Recipe
Via Social Media**
FRANCE
2015
FRANCE
2013
FRANCE
2015
FRANCE
2015
Past week
14
15
2
3
6
6
2
4
6
8
Past month
16
3
6
5
7
15
Past 6 months
17
17
Longer ago
14
14
83
80
79
Never
39
39
Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
*Based on All Adults in 2015
**New statement added in 2015
(Base: All Adults 18+)*
Online Grocery Shopping
106
%
Ever Ordered?
FRANCE
2013
How Often?
FRANCE
2015
FRANCE
2013
FRANCE
2015
3
About once a week
3
9
12
2-3 times a month
19
11
About once a month
18
Less often
50
Every day/few times a week
Yes
No
21
79
22
21
78
*Filter on internet usage removed in 2015
Q.52 Have you ever ordered your grocery shopping online on the internet?
Q.53 How often do you purchase groceries online?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
53
Buying Local
Buying Local: Summary

The proportion of the French population who buy local produce continues to grow, with
almost 6 in 10 adults now purchasing local food at least once a week.

Almost equal proportions of French adults believe the term „local food‟ refers to food made
within a close proximity to where they live, made within a 20 mile/30 km radius to where
they live and food which is available through farmers‟ markets.
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
108
(Base: All Adults 18+)
Importance of Buying Local Produce when Food
Shopping
109
%
Very Important (5)
Fairly Important (4)
FRANCE
2006
FRANCE
2008
19
19
42
FRANCE
2010
FRANCE
2013
26
27
FRANCE
2015
33
39
39
46
44
Neither/nor (3)
27
29
26
20
Not very important (2)
Not at all important (1)
Mean Score
8
4
3.7
7
5
3.6
5
4
3.8
5
2
3.9
Q.26 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
17
14
4.0
(Base: All Adults 18+)
Frequency of Purchasing Local Produce
110
%
FRANCE
2006
FRANCE
2008
FRANCE
2010
FRANCE
2013
FRANCE
2015
Daily
2
2
2
2
2
Few times/once a
week
55
47
48
52
57
30
Few times/once a
month
30
Less often/ never
13
20
28
28
22
17
Q.28 How often would you buy local produce, i.e. products produced in your local area?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
26
15
(Base: All Adults 18+)
Understanding of the Term “Local Food”
2013
%
Made within a close proximity to where I live
45
46
Made within the country in which I live
47
21
Made within a 20 mile radius from where I live
19
45
Made within the province in which I live
Made within Europe
2015
%
41
Available in farmers markets
49
21
2
18
2
Q.27 Which of the following statements best describes your perception of the term „local food‟?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
111
(Base: All Adults 18+)
Understanding of the Term “Local Food”
2008 not included as question format changed in 2010
Total
%
45
41
40
Made within a close proximity to where I live
47
46
47
Available in farmers markets
19
21
20
Made within the country in which I live
FRANCE 2015
FRANCE 2013
49
45
Made within a 20 mile radius from where I live
39
18
21
21
Made within the province in which I live
Made within Europe
2
2
4
Q.27 Which of the following statements best describes your perception of the term „local food‟?
15-044959/Bord Bia PERIscope 8 Study 2015 France/October 2015
112
FRANCE 2010