Public Service Agreement 2010-2014 (Croke Park Agreement)
Integrated Action Plan for Bord Bia - January 2012
1. Better human resource management
To include, for example, actions around the reduction of staff numbers; the redeployment of staff to areas of greatest need; the restructuring/reconfiguration of
service delivery; changes to work practices; revisions in attendance arrangements; absence management; performance management etc.
Terms of the
Public Service
Agreement 2010
– 2014
Target Date for
Implementation
Action/commitment
Total Reduction in Employee Numbers*
Numbers as at Q1 2010….104.45
Numbers as at Q4 2011…. 92.80
Offices are located in Dublin, London, Paris, Amsterdam, Dusseldorf, Madrid, Milan, Moscow, New York,
Shanghai and Stockholm. Charged with the promotion of Irish food and drink and achieving the
ambitious export targets in Food Harvest 2020, the organisation continues to optimise the deployment of
its specialist marketing resources and staff to maintain a market research and promotion capability
required by an industry seeking to increase exports and employment. This necessitates using resources
to the fullest, focusing on priorities, being innovative and efficient, finding better ways of doing things,
being mindful of the need for value for money and using technology to the fullest extent possible to drive
operational and resource efficiencies.
Adjustment of
staffing to
Employment
Control
Framework
Reorganisation of work and responsibilities following retirements due on 29th February 2012.
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2012
Terms of the
Public Service
Agreement 2010
– 2014
Performance
Management
Sector
Reorganisation
and
Re-deployment of
staff to areas of
greater priority /
cross functional
working.
Target Date for
Implementation
Action/commitment
Introduction of 360 degree feedback and focus on competency development.
2012
Bord Bia’s Mission and Food Harvest 2020 initiatives are facilitated by the transfer of staff resources to
areas of greatest need to improve service delivery to clients and stakeholders while also facilitating the
completion of major projects and events. The agility to pull together expert cross functional teams,
through re-prioritisation and management of workload is essential to meet evolving priorities.
Prioritisation Initiatives:
Redeployment from Marketing Services to Strategic Information Services to strengthen client
services in the area of Innovation. Innovation leading to differentiation is a key theme of Pathways
for Growth and consumer insight is the critical competency that Bord Bia can bring to play to raise
the level of innovation and its impact in delivering on the targets of Food Harvest 2020.
Collaboration between the Ireland Market Division and the UK overseas office, directed by the
London office, to facilitate delivery of a more robust service to UK and Ireland foodservice and retail
sectors, exploiting synergies between both markets where there is a common customer
organisation and where companies treat both markets as one.
Staff collaboration plan to reduce the application deadline of our grants programme from 84 days to
12.
Staff collaboration and short-term reassignments to deliver major events – Marketplace
International 2012, Bloom 2012, etc.
Marketing Services and Ireland Market Promotions teams have been merged to create synergies
for the delivery of the Food Brand Ireland theme.
An internal resource is being reallocated, on a part time basis, to facilitate international market
access and new customers for the pigmeat industry, a key priority for the sector.
The role of the entrepreneurship and small business department management has been reallocated
amongst the staff of the Food and Beverages Division to cater for staff on extended leave.
2012
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2012
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2012
2012
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2. Better Business Processes
To include, for example actions to increase efficiency and productivity; rationalise core structures, business processes, accommodation requirements etc;
establish shared service approaches, establish cross-functional teams/ new work structures, optimise the potential of new technology to streamline operations
and generate efficiencies etc.
Terms of the
Public Service
Agreement 2010
- 2014
Shared Services
Action/commitment
The substitution of our commercial contract for Disaster Recovery with a solution to be provided by the
Department of Agriculture, Food and the Marine.
Infrastructure for telephony in Department of Agriculture, Fisheries and Food to be used. Project is
progressing, connections are now in place and testing has been completed. Authorisation for the
procurement of handsets is awaited.
Quality
Assurance Audits
– introduction of
IT
In-sourcing
Project
Management
IT process
improvements
Target Date as per
Current Action Plan
2012
2012
The introduction of hand-held devices for the electronic recording of quality assurance audits
First full year of
implementation 2012
Moving the external management of the overseas wide area network internally.
Eight offices out of ten have been connected via new network and plans are in place for completion
during remainder of 2012.
A Project Management Office has been developed, to build on the results-oriented focus of Bord Bia,
evaluating and screening the development of new initiatives as well as ongoing major projects within the
organisation.
Enabling Bord Bia to demonstrate its capacity to deliver value for money with expenditures consistent
with the focus of the Public Service Agreement.
Among the initiatives planned to improve productivity, facilitate staff reductions, facilitate staff
redeployments and improve efficiency are:
2012
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First full year of
implementation 2012
2012/2013
Terms of the
Public Service
Agreement 2010
- 2014
Other Cost
Savings
Action/commitment
Rollout electronic purchasing to overseas offices
Centralise and consolidate our overseas banking solutions
Introduction of a quotations system for the standardisation of quotations below the €25k threshold.
A cost reduction programme implemented progressively since 2008 has led to a reduction in non-pay
annual operating expenditure of 31% from 2007 to 2011.
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Target Date as per
Current Action Plan
Largely implemented,
however, this initiative is
ongoing.
3. Delivering for the Citizen
To include, for example, actions to enhance service delivery to the public, including changes to the technology used, more online services, service integration,
efforts to reduce information burdens on citizens through better data management/sharing of data, including around identity etc
Terms of the
Public Service
Agreement 2010
- 2014
4.13
Action/commitment
Target Date as per
Current Action Plan
Environmental sustainability and performance is now assuming a growing importance and has the
capacity to create competitive advantage while underpinning the green and natural image that are
fundamental to the premium market positioning of quality assured production and the Brand Ireland
initiative.
Sustainability - the Carbon Footprint of farms in the Bord Bia quality assurance programmes is being
measured as part of the quality assurance audit at no additional cost to Bord Bia or the farmer. To date,
some 14,000 farms have been measured and it is anticipated all 32,000 farms in the quality assurance
scheme will be measured by the end of 2012. This process is advancing the sustainability initiative and
creating positive savings for farmers as details are fed back to farmers enabling them to improve their
footprint and also reduce costs.
2012
In collaboration with Teagasc, Bord Bia is developing a carbon footprint model for the Dairy industry.
This will be completed at no additional cost during 2012.
2012
The communication and dissemination of information on the sustainability initiative to overseas markets
and customers is a key priority, this will be facilitated by the redeployment of an internal resource, on a
part time basis.
2012
Joint media itinerary initiative:
An initiative to share the administrative and hosting workload, including travel and accommodation, for
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Terms of the
Public Service
Agreement 2010
- 2014
Action/commitment
Target Date as per
Current Action Plan
journalist and media visits from the international food and travel media, has been agreed and concluded
with Fáilte Ireland.
2012
Marketplace International 2012:
Workshops are being implemented to ensure that the 177 Irish food and drink companies attending the
event are better prepared to secure additional exports for Ireland from the 400+ buyers attending the
th
event on February 7 , 2012.
2012
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