INDUSTRY AWARDS
In association with
Growing the success of Irish food & horticulture
Supported by
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2011
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Bord Bia Food & Drink Industry Awards 2011
In association with
“These awards are an expression of the
industry’s determination to meet and adapt
to diverse challenges in food and drink markets”
It gives me great pleasure
to announce the call for
entries to the Bord Bia Food
and Drink Industry Awards
2011. Since their launch,
in 2003, these awards have
provided an unrivalled
showcase of the industry’s
commitment to world-class
innovation. This year, we
anticipate many new and
diverse success stories,
impressive not only in their
own right but as evidence of
the sector’s ability to meet
consumer needs in the most
challenging of economic
environments.
Supported by
Two years ago, few would
have predicted that any
indigenous industry could
prove not only resilient to
the downturn but capable
of growth in spite of it. In
2010, Irish food and drink
exports increased by 11%
to €7.88bn and, today, the
sector accounts for 64% of
manufacturing exports by
Irish-owned companies.
Most importantly, it
supports almost 270,000
jobs in rural and urban
communities across Ireland.
Since the last awards,
in 2009, Bord Bia has
begun the roll out of the
With this in mind, I am
Pathways for Growth
delighted to welcome on
board Rabobank as sponsor. strategy, supporting a fresh
alignment of innovation
Their commitment is clear
recognition of food and drink to competitiveness and
as, not only Ireland’s largest capacity building. New
indigenous industry, but its
collaborative concepts such
most sustainable.
as co-opetition are central
to this and are reflected in
the awards categories.
Those looking for evidence
of an industry ready to
lead Ireland on the journey
of economic recovery
will find themselves well
rewarded by the Bord Bia
Food and Drink Industry
Awards 2011. This is an
opportunity to make our
shared commitment
to excellence and to a
sustainable, prosperous
future abundantly evident.
I wish you the best of luck
in your entries and look
forward to a competitive
adjudication process and
a memorable awards
ceremony.
Aidan Cotter
Chief Executive
Bord Bia
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Bord Bia Food & Drink Industry Awards 2011
Closing date for entries 12 September 2011
Bord Bia Food and Drink Industry Awards 2011
in association with
Supported by Food and Drink Industry Ireland and The Irish Times
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CALL FOR ENTRIES
• The sustainability award
• The domestic success award
• The export award
• The innovation award
• The entrepreneurial award
• The excellence in branding award
Shortlisted awards will be announced over a two
week period in The Irish Times week commencing 7
November, with the category winners being announced
at the Brand Forum End of Year Dinner on Tuesday, 22
November at Trinity College Dublin.
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Bord Bia Food & Drink Industry Awards 2011
In association with
The Judges
The independent judging panel will consist of:
Chairman
John Fanning,
Chairman of Bord Bia’s Brand Forum
Why enter
Award winners will be promoted in print, broadcast and
electronic media, with a high level of media exposure
generated in national and local media and international
trade publications.
Success in the awards is a powerful stimulus to an
organisation and sends a signal of confidence to clients,
consumers and the business community.
Rabobank will host a networking lunch for winners on
Friday 20 January 2012 with key experts on agrifood in
attendance.
Panel of judges
Gilles Boumeester,
Global Head Food & Agri Business Coverage,
Rabobank International
Gordon Campbell,
Managing Director, Spar International
Matt Dempsey,
Editor, Irish Farmers Journal
Bartley O’Connor,
Head of Sustainability, PWC
Senator Feargal Quinn
Tim Mobsby,
Former European Area President, Kellogg Company
Margot Slattery,
Divisional Director, Sodexo Ireland
Fran Walton,
Director, The Futures Company
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Bord Bia Food & Drink Industry Awards 2011
Bord Bia is actively supporting the principle of co-opetition, where companies
work together to create synergies resulting in cost savings, improved returns
and/or increased market access. Please ensure to include examples of
co-opetition in your application form for all categories.
In association with
Award Categories and Criteria
The sustainability award
Sustainability is a critical value in the evolution of Ireland’s food, drink and horticulture industry. The sustainability award,
recognises Irish companies who show leadership in promoting the principles of sustainability and who differentiate their
product offering through sound environmental criteria. These are companies who have integrated the economic, social,
and environmental dimensions of sustainability into their management practices and express these principles in innovative
product or service offerings. The award will showcase Irish companies who think outside the box and who motivate and
inspire others by their efforts. The judging panel will assess products for their positive impact on the environment in areas
such as reduced carbon emissions, minimised waste, reduced water/energy usage, sourcing of ingredients, packaging
materials and increasing the recycling percentage of waste. Entries are invited from both Business to Business and Business
to Consumer suppliers.
Entry criteria:
•Show vision and stewardship in
environmental and community
issues
•Demonstrate a sound basis for
claims of sustainability
•Show revenue growth and/or
cost reduction potential of the
sustainability initiative
•Highlight market achievements
based on sustainability
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Bord Bia Food & Drink Industry Awards 2011
In association with
The export award
Irish food and drink exports rose by 11% in 2010 to €7.88bn. The export award, recognises the outstanding achievement of
food and drink companies confronting a sometimes radically changed business and marketing environment. The category
is open to companies who have launched a product in a completely new market as well as companies who have increased
exports in an existing market.
The judging panel will look for products that have shown significant year-on-year growth in the value of export sales which
demonstrate innovation in promoting and/or awareness in new markets. Companies should also highlight their strategic
agility to overcome obstacles to growth or the marketing challenges new markets present.
Entry criteria:
•Open to established or new
products
•Proven track record in exporting
with export sales being at least
15% of total company turnover
•Highlight speed of achieving
exports
•Demonstrate innovative approach
to growing or sustaining exports in
2009 / 2010
•Forecasts export growth in 2011
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Bord Bia Food & Drink Industry Awards 2011
In association with
The domestic success award
While Irish brands and products have traditionally enjoyed strong brand loyalty in the domestic market, the economic
downturn has brought significant changes to consumer priorities in the last number of years. Irish food, drink and
horticulture companies are developing new strategies to confront market turbulence and changing consumer demands.
The Domestic Success award, recognises Irish food and drink companies who have adapted and innovated in response to
these challenges, delivering innovative products and effective marketing strategies with national or regional impact. The
judging panel will look for entries where the response to changed economic circumstances has been impressive. Examples
of possible entries include companies that have formed new strategic alliances for new product development, that have
found new channels or sectors to sell their product or those who have sustained or grown their position in the home market
with new branding and innovation in line with changing consumer needs.
Entry criteria:
•Highlight response to changing
consumer demands to grow
product sales in 2010/2011
•Show how your unique selling
point has assisted in gaining
sales
•Demonstrate strategy to secure
position on the home market in
2011
–Show how your unique selling
point has assisted in gaining
sales
–Demonstrate strategy to
secure position on the home
market in 2011
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Bord Bia Food & Drink Industry Awards 2011
In association with
The innovation award
Innovation is the engine of growth throughout the food and drink industry, relevant in a recessionary environment. The
innovation award, celebrates products introduced to the retail or foodservice market in 2010/11, which focus on the consumer
in original ways and develop solutions that meet their changing needs.
The judging panel will look for entries that demonstrate the creative spirit of the Irish food and drink industry and confirm
its world-class capability to recognise, anticipate and grow from changing consumer demands.
- “I want to stay in control of my busy life and make
sure I am at my best for the challenges the day
presents.”
- “I need to balance the stresses in my everyday life with
experiences that are fun and fulfilling.”
- “I would like products that are better for the world
and my community; I want choices that make me feel
good without harming my wallet.”
- “I want to be in control of my health and wellness, to
manage or improve it through making better choices.”
Entry criteria:
•Open to innovative food and
drink products launched in
2010/11
•Entries should demonstrate
how products meet consumer
needs under one or more of the
following headings:
2
2
2
2
2
2
– Fluid lives
– Making the most of life
– Sustainable lives
– Quest for health & wellness
– Consumers in control
– Keeping it real
- “I like to pursue better value, to help maintain my
lifestyle and to get the most from the money I have.”
- “I am looking for products and brands that are real
and authentic, because they have stood the test of
time and remained true to their heritage; they provide
me with comfort and reassurance.”
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Bord Bia Food & Drink Industry Awards 2011
In association with
The entrepreneurial award
Small and medium enterprises have always been among the great innovators in the Irish food, drink and horticulture
industry. This award recognises companies who show true entrepreneurial flair and have extended this originality into their
products.
The judging panel will be looking for the best and brightest among small food and drink businesses, companies that produce
quality food and match it with a strong sales and marketing ability, excellent customer service, environmental integrity,
community leadership and smart use of IT and other technologies. The award is open to companies with an annual turnover
of less than €3.5 million and that are in operation for 5 years or less.
Entry criteria:
•Product should respond to
proven market opportunity
•To show future growth potential
•Demonstrate evidence of
innovative thinking
•Show how obstacles to
distribution or merchandising
were overcome
•Highlight how small budgets
were maximised to create
impactful marketing, PR, social
media, consumer activities
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Bord Bia Food & Drink Industry Awards 2011
In association with
The excellence in branding award
Marketing is, sometimes, mistakenly perceived as a luxury ‘add on’ to a business. It’s a misconception that is never more
important to correct than during an economic downturn. Great branding is not just a business skill but an art and craft
fundamental to the lifeblood of a company. The excellence in branding award, recognises the fundamental role of branding
and marketing in the overall success of a product, whether that product sells in the business to business or business to
customer space.
The award is open to marketing campaigns and brand management programmes undertaken in 2010/11. The judging
panel will be looking, in particular to campaigns or programmes that have been effective in increasing awareness, building
lasting loyalty or have led to additional sales or listings for a new, repositioned, or existing product. Also to be recognised
are imaginative uses of media – paid (press, TV etc), owned (website, delivery vans etc.) and earned (social networks) to
maximize exposure and consumer engagement. The judging panel will evaluate the creative accomplishments of entries on
a number of criteria including the strength of the central idea, the quality of execution and the ability of the programme to
communicate and persuade consumers.
Entry criteria:
•Flair and creativity in campaign
•Achievement and measurement
of stated objectives
• Attributes to support brand
positioning
•Details of campaign budget
•Evidence of campaign success in
building loyalty to the brand
• Imaginative uses of media
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Bord Bia Food & Drink Industry Awards 2011
What previous winners have said...
“Bulmers was delighted to receive the Home Grown award for the success
of Bulmers Pear. The award ensured that Ireland embraced the Pear and
assisted us in bringing further innovations to the market.”
Anne Hogan, Senior Brand Manager, Bulmers
“We were delighted to receive the Born Global award from Bord Bia for
the success we have had with Cheesestrings. In the last few years, we
have gone on to launch the brand in France, Benelux and more recently
Germany. Kerry Foods has always been an export focused company,
believing that it is the way forward for brands to achieve growth beyond
the highly competitive domestic market.”
Denis O’Riordan, Manager of Continental EU Markets
“ABC Nutrition were absolutely delighted to win the Bord Bia award “Small
Business Thinking Big” in 2009. This award was a huge endorsement
of what we do in ABC Nutrition. Winning the award has provided a
platform for ABC Nutrition to grow its business internationally. We now
export sports nutrition and health nutrition products to over 15 countries
around Europe. As Ireland has a top class reputation for food production
worldwide, it was a great honour for the team at ABC Nutrition to receive
this Bord Bia award.”
Sean McNamara, ABC Nutrition
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Bord Bia Food & Drink Industry Awards 2011
Brand Forum End of Year Dinner
Date:
Venue:
Format: Irial Finan, Executive
Vice President, The
Coca-Cola Company
and President,
Bottling Investments
and Supply Chain
22 November 2011
Trinity College Dublin
Drinks reception, followed by keynote speaker, dinner and announcement of the
winners of the Bord Bia Food and Drink Industry Awards
The Bord Bia Food and Drink
Industry Award winners
will be announced at the
Brand Forum End of Year
Dinner. We are delighted
to announce that this year
our keynote speaker will be
Irial Finan, Executive Vice
President, The Coca-Cola
Company and President,
Bottling Investments and
Supply Chain.
Irial is responsible for
managing a multi-billion
dollar internal Bottling
business, Bottling
Investments Group (BIG),
which has operations on 4
continents (South America,
Europe, Africa and Asia), with
revenues of over $8 billion
and employs in excess of
85,000 people. Additionally,
Irial is responsible for
stewarding the company’s
Equity Investments and
leading Global Supply Chain.
Irial has over 29 years
experience in the
Coca-Cola System. From
2001 to 2003, he served
as Chief Executive Officer
of Coca-Cola HBC, during
which time he managed
the merger and integration
of Coca-Cola Beverages
PLC and Hellenic Bottling
SA, and led the combined
company’s operations in
26 countries. Irial joined
the Coca-Cola Company in
2004 as President, Bottling
Investments and Supply Chain
and was named Executive Vice
President of the Company in
October 2004.
Irial serves on the board
of directors of Coca-Cola
Enterprises, Coca-Cola
FEMSA, Coca-Cola HBC,
and the Supervisory Board of
CCE AG (Germany). He also
serves as a non-executive
director for Co-operation
Ireland and NUI Galway
Foundation.
Irial holds a Bachelor of
Commerce degree from
National University of
Ireland in Galway and is an
Associate (later Fellow) of
the Chartered Institutes
Management Accountants.
He and his wife, Deirdre, live
in Atlanta, USA with their two
daughters, Ciara and Roisin.
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Bord Bia Food & Drink Industry Awards 2011
In association with
Who can enter?
How to enter?
Open to all food and drink products manufactured
in Ireland. Companies must be in business for a
minimum of two fiscal years. Where relevant, it is
desirable that companies source materials that
are approved under the Bord Bia Quality Assurance
Schemes.
Complete the relevant application form for your
category online at www.bordbia.ie/awards.
There are a total of six awards and companies are
encouraged to enter more than one category as
appropriate. Please note the organisers may reallocate
your entry if they feel it fits better into another
category.
The winners will be announced at the Brand Forum
End of Year Dinner on Tuesday, 22 November 2011.
Closing date for entries is 12 September, 2011.
A shortlist will be selected by the judging panel who
will decide the outright winner of each category. The
judges’ decision will be final and no correspondence
will be entered into.
Please note that shortlisted and winning entries will
be required to participate in promotional activity as
arranged by Bord Bia.
In the event of a company being shortlisted, Bord
Bia may seek further information from the applicant
including financial data or product samples.
Our mission is to grow the success of a world class Irish food and horticulture industry through
market development, promotion and information services. Our Head Office is in Dublin and we
have nine strategically located overseas offices to champion the industry abroad.
For further information
on the awards please contact:
Paula Donoghue
Tel: 01 6142216
Email: foodawards@bordbia.ie
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