Social Care Content Report
March 2014
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Social Care Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing top social care related searches
44.6M
50.0M
40.0M
30.0M
20.0M
27.2M
10.0M
0.0
Social Care Page Visits
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Overall Site Visits
Social Care Page Visits
% of NHS Choices Traffic made up by Social Care content
Mar-13
27.2M
62051
0.23%
Apr-13
27.9M
73480
0.26%
May-13
28.7M
78395
0.27%
Jun-13
28.9M
73066
0.25%
Jul-13
31.0M
71920
0.23%
Aug-13
30.0M
70897
0.24%
Sep-13
30.8M
79490
0.26%
Oct-13
36.5M
95752
0.26%
Nov-13
35.2M
93331
0.27%
Dec-13
32.9M
75465
0.23%
Jan-14
42.9M
105382
0.25%
Feb-14
39.1M
99066
0.25%
Mar-14
44.6M
114808
0.26%
During March 2014, there were 114,808 monthly visits to social care related content. In terms of growth, the area keeps pace with the overall site growth by continually accounting for around 0.25% of all NHS Choices visits. The 0.3% increase in the % of overall site traffic actually translates
to an 85% year on year growth figure, meaning scoial care content is growing at a faster pace than the overall site which grew by 64%.
The overall site growth month on month was 14% and 2 areas within Social Care managed to exceed that in Livewell (19% growth) and NHS England (25% growth). Yearly growth sees one area increase more than the site as a whole. Treatements & Conditions, which is mostly consisted of
the dementia guide, saw a year on year increase of 216%.
Year on year, several pages saw tremendous growth, with the Dementia and Legal Issues page rising by more than 650%, Dememntia and Care Homes hitting 537% and Dementia and Finances growing by 460%.
Please note that these figures do not include adoption and fostering areas. These can be included in a seperate report.
.
NHS Choices Policy Report
Social Care Dashboard Page 2
Breakdown of Visitor Traffic to Social Care Related Content
0.0%
CHQ
0.0%
Livewell
Websites Receiving Traffic from Social Care Search Terms
0.0%
18.7%
Bloglines
24.3%
carehome.co.uk
Planner
jobs.communitycare.co.uk
Services
Tools
0.0%
0.0%
Wikipedia
Age UK
Treatments and Conditions
The Princess Royal Trust for Carers
Video
Care and Support
5.9%
NHS Choices
Communi tyCare.co.uk
News and Others
Campaign
26.3%
0.0%
0.3%
NHS England
Carers UK
Gov.uk
24.6%
Change4Life
Audio
0%
10%
20%
30%
40%
% Of Traffic
0.0%
Breakdown of Visitor Traffic to Social Care Related Content by Month
Top Social Care Search Terms
140K
young carers
120K
carers trust
100K
social care
80K
carer
60K
resp ite care
40K
care homes
20K
health and social care
community care
0
Mar-13
Apr-13
CHQ
Tools
News and Others
Audio
May-13
Jun-13
Jul-13
Aug-13
Livewell
Treatments and Conditions
Campaign
Sep-13
Oct-13
Planner
Video
NHS England
Nov-13
Dec-13
Jan-14
Services
Care and Support
Change4Life
Feb-14
Mar-14
carers uk
carers allowance
0%
10%
20%
% of Searches
30%
40%
NHS Choices Policy Report
Social Care Dashboard Page 3
Social Care Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within the Social Care Policy Area
disability carers allowance
carers direct
home carers
carers
apply for carers allowance
what is social care
adult social care
carers allowance form
carers allowance
carers uk
how to become a foster carer
health and social care act
carers grant
carers allowance uk
young carers
carers trust
carers benef its
can i claim carers allowance
resp ite care
community care
carer
foster carer
carers
young carers
social care
carer allowance
carers trust
health and social care act
health and social care
care homes
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
-1.0%
-2.0%
-3.0%
-4.0%
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
0.0%
2.0%
4.0%
6.0%
% Of Searches
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.