√ √
TV – public
√ √ √
TV – commercial
√ √
TV – cable
√ √
radio – public
√ √ √
radio – commercial
√
√
newspaper
√
√
buyer’s guide
√
magazines
√
newsletters*
√
billboards
√
bus
√
taxi
√ √ √
library
√ √ √
laundromats
√ √ √
√
restaurants
√ √ √
grocery stores**
√ √ √
√
hospitals
√ √ √ √
√
labor organizations
√
√
government leaders
√ √ √ √
√
√
businesses
√ √ √
√ √
banks
√
√
√
unemployment office
√ √ √
√ √
welfare office
√ √
√
utility company
√ √ √ √ √
√ √
church and civic groups
√ √
√
√ √
youth groups (for their parents)
√ √ √
community center
√ √
community calendar***
√ √
community bulletin board***
√ √
lighted message board
√ √ √ √ √ √ √ √
community events
*
Many businesses, churches, schools, and clubs distribute their own newsletters.
** For special events, some grocery stores will stuff fliers in each grocery order.
*** Public television and radio stations, as well as cable TV operators, often run a community bulletin board or
calendar, and many chambers of commerce publish a community Calendar.
M
A
T
R
I
X
personal appearances
speakers’ bureau
direct mail
message printed on statement
table tents
giveaways (pencils, rulers)
T-shirts/hats
brochures
fliers
posters
press releases
Marketing
Vehicle
PSAs
Form of
Delivery
advertising
R
E
C
R
U
I
T
M
E
N
T
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√
√
√