Start the Conversation
Marketing Packet
I AM
A BULLY
I WITNESSED
BULLYING
I WAS
BULLIED
www.itdoesmatterwv.com/marketing
It Does Matter WV | Marketing Packet
IT DOES MATTER
We need your help getting the word out about IT DOES MATTER. The It Does Matter
project is being offered to schools across the state to START THE CONVERSATION
about anti-bullying efforts. Our goal is to involve students, teachers, parents and the
entire community in the It Does Matter project because it does matter what each of us
says and does. In the subsequent pages you will be introduced to several outreach
tactics featuring It Does Matter. We have taken an integrated approach in the tactics
featured include some traditional earned public relations to social media outreach.
Creating buzz among a target audience is vital for the success of any project. Please
use these materials as they fit into your schools current anti-bullying initiatives. In
advance, thank you for your assistance with It Does Matter (www.itdoesmatterwv.com)
In this Packet...
Radio Ad............................................................................................................................3
School’s Morning Announcments/Social Media Posts.......................................................4
Edline (or similar service) Statement.................................................................................5
T-Shirts..............................................................................................................................6
Stickers..............................................................................................................................7
Logo & Website Button......................................................................................................8
Web Banner Ad.................................................................................................................9
Newspaper Ad/Flyer........................................................................................................ 10
Billboard........................................................................................................................... 11
Transparent Clings & Posters.......................................................................................... 12
Start the Conversation
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It Does Matter WV | Marketing Packet
IT DOES MATTER RADIO AD
HELPFUL HINTS
• Identify several students to record the radio spot
• Contact your local country radio station to secure slots
• WVDE research shows that more West Virginians tune into county radio stations
than any other format
• Ideally, the radio station will agree to rotate the spots for free as a public service
announcement
• You also may want to tap into your community/business partners and ask that
they sponsor the radio advertisements
• For guidance on specifications and expected pricing, contact Liza Cordeiro,
executive director, WVDE Communication Office
(lcordeir@access.k12.wv.us/304-558-2699)
Script (:30 seconds)
Hi I’m ___________________, a student at ___________________ school in
______________ county.
Bullying is aggressive behavior which happens over and over again to the same
person.
We all have a role in stopping bullying.
It Does Matter what you say and do.
So start the conversation by visiting www.itdoesmatterwv.com.
That’s www.itdoesmatterwv.com.
A message brought to you by ________________ County Schools and the West
Virginia Department of Education.
Start the Conversation
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MORNING ANNOUNCEMENTS/EVENT
ANNOUNCEMENTS/SOCIAL MEDIA POSTS
HELPFUL HINTS
• Top-of-mind awareness about anti-bullying efforts will prove powerful
• Ensure that the It Does Matter morning statements are read over the speaker
systems each morning
• The provided statements are just examples
• Feel free to develop your own or have students develop daily statements
• Always include the It Does Matter tagline and logo on social media posts
• If you use the statements from West Virginia University athletes, be sure to use
the tag line: “It Does Matter what you do and say. Please start the conversation
about anti-bullying. Visit www.itdoesmatterwv.com”
Announcements
1.Stop and think before you say or do something that could hurt someone. It Does Matter what
you do and say. Please start the conversation about anti-bullying.
Visit www.itdoesmatterwv.com
2.If you feel like being mean to someone, find something else to do.\: Play a game, watch TV,
or talk to a friend. It Does Matter what you do and say. Please start the conversation about
anti-bullying. Visit www.itdoesmatterwv.com
3.Talk to adults you trust. They can help you find ways to be nicer to others. It Does Matter
what you do and say. Please start the conversation about anti-bullying. Visit
www.itdoesmatterwv.com
4.Keep in mind that everyone is different; not better or worse. Just different. It Does Matter what
you do and say. Please start the conversation about anti-bullying. Visit
www.itdoesmatterwv.com
5.If you think you have bullied someone in the past, apologize. Everyone feels better. It Does
Matter what you do and say. Please start the conversation about anti-bullying. Visit www.
itdoesmatterwv.com
6.Be kind to the kid being bullied. Show them that you care by trying to include them. Sit with
them at lunch or on the bus, talk to them at school, or invite them to do something. Just
hanging out with them will help them know they aren’t alone. It Does Matter what you do and
say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com
7.Always think about what you post online, through text messages or emails. You never know
what someone will forward. Being kind to others online will help to keep you safe. Do not
share anything that could hurt or embarrass anyone. It Does Matter what you do and say.
Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com
8.You can be a leader in preventing bullying in your community. It Does Matter what you do
and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com
Audio Announcements
Series of anti-bullying audio clips from student athletes at WVU
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It Does Matter WV | Marketing Packet
EDLINE (OR SIMILAR SERVICE) STATEMENT
HELPFUL HINTS:
• Ask that this statement be placed prominently on the front page of edline or
other similar service
• Each time parents log into the service, they will be reminded of the It Does
Matter initiative and their role in prevention
• Include the It Does Matter logo with the statement
Statement
It does matter what you do and say. Please start the conversation about anti-bullying.
Visit www.itdoesmatterwv.com.
Start the Conversation
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T-SHIRTS
HELPFUL HINTS
• If student groups are interested in taking the It Does Matter initiative a step
further, the attached designed can be used on t-shirts or other items
T-Shirt
Layout
• For guidance on specifications and WV
expected
pricing,
contact Liza Cordeiro,
executive director, WVDE
Communication
Office
(lcordeir@access.k12.
(Send this
PDF proof and the .EPS file
to the Screen
Printer)
wv.us/304-558-2699)
front
#itdoesmatter
back
What you say
What you do
How you act
Start the Conversation
itdoesmatterwv.com
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It Does Matter WV | Marketing Packet
STICKERS
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Start the Conversation
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HELPFUL HINTS
• The attached design can be used to produce a small token to distribute at school
assemblies, athletic games and other events
• Design is meant to be placed on round stickers with a diameter of 2 inches.
• The WVDE uses Avery 22807 Round Labels
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LOGO & BUTTON FOR WEBSITE
HELPFUL HINTS
• Top-of-mind awareness about anti-bullying efforts will prove powerful. Ensure
that students, teachers and parents are aware of It Does Matter by placing the
logo and website button on all electronic media sponsored by the school
• The logo and website button should not be altered in any way
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• It Does Matter logo
• Button (140 pixels x 58 pixels) to be placed on
school/county website
WHAT YOU SAY AND DO
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Does Matter WV | Marketing Packet
ww w. i tdoes m a t t e r w v. c oItm
#itdoesmatter
BANNER AD
HELPFUL HINTS
• In addition to placing the website button on your school’s page, you also may
wish to place a banner advertisement at the top of the school’s site
• This banner ad also can be shared and placed on local business, community,
public service, etc. websites
• You also may want to tap into your community/business partners and ask that
they sponsor a banner advertisement to be placed on news media websites/
social media websites, etc
• For guidance on specifications and expected pricing, contact Liza Cordeiro,
executive director, WVDE Communication Office
(lcordeir@access.k12.wv.us/304-558-2699)
• Web banner ad (800 pixels x 100 pixels) that can be used on
local business, community, public service websites
Start the Conversation
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NEWSPAPER AD/FLYER
HELPFUL HINTS
• A strategically placed newspaper advertisement creates a touch point with an
entire community
• You may want to tap into your community/business partners and ask that they
sponsor an ad in the sports section of your local paper
• Wvde research shows that a large portion of west virginians read the sports
section
• This design is meant to be reproduced in full color with 4 inch x 2.25 inch
measurments
• For guidance on specifications and expected pricing, contact Liza Cordeiro,
executive director, WVDE Communication Office
(lcordeir@access.k12.wv.us/ 304-558-2699)
r
e
T
T
A
m
S
E
O
D
It
I AM
A BULLY
I WITNESSED
BULLYING
I WAS
BULLIED
Start the Conversation | itdoesmatterwv.com
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#itdoesmatter
It Does Matter WV | Marketing Packet
BILLBOARD
HELPFUL HINTS
• Strategically placed billboards create a touch point with an entire community at
an affordable cost
• You may want to tap into your community/business partners and ask that they
sponsor a billboard advertisement
• For guidance on specifications and expected pricing, contact Liza Cordeiro,
executive director, WVDE Communication Office
(lcordeir@access.k12.wv.us/304-558-2699)
Start the Conversation
11
BATHROOM CLINGS/POSTERS/
BACKWARDS POSTERS
HELPFUL HINTS
• Clings are to be placed on bathroom mirrors or any other mirror in the school
• Posters are to be placed in alignment with the mirrors
• Two versions of the posters have been developed (elementary posters will
resonate with a younger audience)
• If your school is interested in promoting It Does Matter, you are encouraged
to request up to 10 additional clings/posters from the regional school wellness
specialist prior to Nov. 1
• After Nov. 1, additional clings/posters may be available
• Leave white background behind QR Code
• It Does Matter transparent cling for mirrors
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It Does Matter WV | Marketing Packet
...yas uoy tahW
...od uoy tahW
.tca uoy woH
• It Does Matter backwards poster
Start the Conversation
W h a t y o u s a y .. .
W h a t y o u d o .. .
How you act.
• It Does Matter elementary
school poster
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Jorea M. Marple, Ed.D.
State Superintendent of Schools