Brenen Palma EDUCATION

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Brenen Palma

(330) 383-6223 ● Palma.20@buckeyemail.osu.edu ● 185 East Lane Avenue, Columbus, Ohio 43201

EDUCATION

The Ohio State University , Fisher College of Business Columbus, Ohio

Bachelor of Science in Business Administration Expected Graduation: May 2013

Specializations: Finance & Accounting, Economics Minor │ Cumulative GPA: 3.95/4.00

Self-financing 100% of tuition through merit and aid based scholarships

Honors Cohort: 1 of 30 students selected to participate in a year-long intensive academic program focusing on leadership, team building and presentation skills through applied and service learning

Fisher Futures Investment Banking Program: 1 of 14 students selected by faculty into a highly competitive program that exposes students to investment banking and financial modeling

Wall Street Prep: Received training in financial modeling and business valuation including DCF, LBO and M&A

Costa Rica Green Business Study

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Participated in a specialized course focusing on green business practices and sustainability, followed by a week-long immersion trip into Costa Rica to analyze issues first-hand

RELEVANT EXPERIENCE

Shell Oil Company Houston, Texas

Finance Intern , External Reporting June 2011- September 2011

Analyzed various financial reports for multiple business segments to learn and document the compilation process of a 37-page government report required annually for two Shell subsidiaries

Identified inaccuracies and inefficiencies and modified the existing process to improve future reporting

Instructed colleagues in the Philippines and the U.S. through virtual training sessions on how to complete the report in compliance with mandated standards

Collaborated with management to improve internal financial statement auditing and analysis

Assisted with foreign trade zone analysis as well as the creation of a database conversion table in Excel

The Kroger Company Columbus, Ohio

Business Analyst Intern June 2010- August 2010

Conducted market analysis of the Bistro concept throughout 4 Columbus locations

Organized sales data to make cost-saving and revenue projections

Presented to division management, detailing all recommendations derived from observations and analysis

Observed a newly modeled Human Resources position and projected weekly hours based on store turnover

Undergraduate Finance Association , President May 2011- Present

Manage board of officers to ensure that the organization remains positioned to achieve its goals

Maintain existing and establish new corporate and University partnerships to promote organization’s success

Restructured weekly meetings and various events to improve the overall experience for all 170 members

Students Consulting for Non-Profit Organizations, Project Manager January 2010- Present

Managed project team of 6, promoting teamwork and delegating tasks to ensure project success

Projected 30-year revenue for assisted living community, incorporating strategic variables to increase profits

Developed branding strategies for initial launch of a new service, including marketing materials, pricing recommendations, and an analysis of current social media utilization

ACTIVITIES

PwC National Leadership Adventure July 2011

1 of 250 students chosen nationally to attend a 4-day leadership convention in Chicago

Exercised leadership and teamwork skills through group case studies and challenges

Received insight into personal development and leadership from corporate and professional speakers

Capital One Case Competition, Finalist March 2010

Worked on 1 of 5 teams chosen nationally to compete in the competition’s final round to create a new banking product for college students and presented to top management at Capital One headquarters

Analyzed profitability of student banking and devised marketing strategies to capture the target market

PwC xTAX Competition November 2010

Worked on team of 5 to expand a retail corporation through eCommerce, while strategically avoiding nationwide tax implications and presented findings to PwC executives

Additional Activities : First Generation Student Club, Fisher Forward Mentoring Program, Deloitte Maximum

Impact, Ernst & Young Case Competition, SCNO Case Competition

COMMUNITY SERVICE

Fisher Cares, Research and Expansion Chair June 2010- June 2011

Introduced and managed new service events to help meet organization goal of 1,750 service hours this year

Dump and Run, Students for Recycling May 2010

Initiated additional marketing campaign to increase campus-wide awareness and incentivize participation

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