S42_2013AbstractScottS
Abstract
Any public relations professional can create a press kit, but it takes insight, passion and strategy
to solve problems through public relations. This thesis aims to move beyond the rudimentary
skill of creating a simple press kit to creating a comprehensive communications plan that can
solve problems for and further the interests of Tangram Life Coaching.
Tangram Lite Coaching is an organization that aims to help young adults with varying degrees of
social or educational disabilities to make a smooth transition into higher education or
independent living. The problem presented by Tangram was simple, their target audience was
not being reached and they needed to redirect their focus to reach young adults. Through an
analysis of the organization's strengths, weaknesses, opportunities and threats a new strategy and
tactics were created to reach high school seniors and their families. The product of this strategy
and its subsequent tactics is a complete communications plan.
Honors College
Ball State University
Muncie, In 47306