P a g e | 1 LIS Library Service Survey – Fall 2008 Report of Results Background Following up on a recommendation in the University Library report on new service models (“Library Services for the 21st Century at the University of Illinois at Urbana‐Champaign: Final Report and Recommendations of the Budget Group Plus,” April 21, 2008), a team was appointed in August 2008 to “develop a service profile (or profiles) attuned to the evolving research and teaching needs” in Library & Information Science and Communication Studies. The members of the team are: Katie Newman, Biotechnology Librarian (team leader); Lisa Romero, Head, Communications Library; Sue Searing, Head, LIS Library; Lori Carroll, Library Specialist, LIS Library/Communications Library; Linda Smith, LIS Library Liaison, GSLIS; Brant Houston, Chair, Library Committee, College of Media; JoAnn Jacoby, New Service Models Coordinator. As part of the fact-gathering process, the team conducted a survey of LIS Library users. The purpose of this study was to gather quickly information for planning, not to produce scientifically valid results. This report summarizes the results of the survey, which in turn informs the planning. Methods The survey was created using the UI’s Web Services Toolbox, pre-tested on a few members of the target populations, and slightly modified based on the testers’ feedback. It was “live” from September 28 through October 7 (10 days). The survey instrument combined quantitative demographic questions and self-reports of library usage with open-ended questions to gauge the value that respondents place on various dimensions of library services. (See Appendix 1 for the survey instrument.) Invitations to participate were sent via established email lists to all University Library employees, all GSLIS faculty and staff, and all GSLIS graduate students – a total of 1, 443 email addresses. Some duplication occurred, e.g. GSLIS students who work for the library and librarians who teach at GSLIS. Two reminders were sent to the full population. Response Rate The raw response rate was 23% (n=328). 73% of the 328 respondents were affiliated with GSLIS and 26% with the Library. On-campus faculty were well represented, with response rates of 74% from GSLIS and 53% from the Library. The response rate for MS and CAS students was 41%; within that population, the sub-set of LEEP students’ response rate was 32%. (See Appendix 2 for a fuller breakdown of the population with response rates.) P a g e | 2 Data analysis The software used to analyze the quantitative data was Excel. The software used to analyze the textual data was Wordle, a freely available word cloud generator (http://www.wordle.net). Word clouds were generated for questions 6 through 10 from the raw text. In addition, responses to question 7 (concerning virtual services) were tagged with subject terms, in order to better understand the results by “normalizing” the data; a word cloud was then generated from the tags. The word clouds (which are reproduced in Appendix 3) assisted team members as they reviewed all the verbatim responses to discern trends and themes. Frequency of library use One question addressed the frequency of use of the physical LIS Library, and another question asked about the frequency of use of the virtual LIS Library. Both questions presented a frequency scale with eight options ranging from “daily” to “never or almost never.” Unfortunately, two of the options were worded incorrectly. “More than daily but less than weekly” should have read “less than daily but more than weekly ,“ and similarly, “more than weekly but less than monthly” should have been “less than weekly but more than monthly.” A handful of respondents called these errors to the survey designer’s attention, but overall trends in the data suggest that most respondents understood the intent of the frequency scale. All user groups except Library staff reported using the virtual library more often than the physical library. The most commonly reported frequency of using the virtual LIS Library was “weekly.” By contrast, the most commonly reported frequency of using the physical LIS Library was “once or twice a semester.” The number of people who “never or almost never” use the virtual library is half that of those who never use the physical library. Across all user groups, 70% use the virtual library at least monthly, while only 45% use the physical library at least monthly. PhD students are very heavy users of the both the physical and virtual libraries. 64% reported using the virtual LIS Library on a daily basis. MA and CAS students also make heavy use of the virtual library. The biggest gaps between physical and virtual use were reported by LEEP MS students and faculty. Library faculty and staff are notable for reporting almost equal use of the physical and virtual libraries; however, the Library faculty and staff’s use overall is low compared to GSLIS faculty and students. P a g e | 3 P a g e | 4 Virtual services Virtual library use clearly exceeds physical library use, but what do people actually value about virtual library services? Question 7 prompted users to complete this sentence: “The most important service(s) that the virtual LIS Library provides to me are…” ~ Databases Access to “LIS databases” was most frequently listed as the most important service that the LIS Library provides virtually. The specific databases for LIS – Library Lit, LISA, and LISTA – were all mentioned with roughly the same frequency. References to “e-journals” and “online resources” may also refer implicitly to these major databases, given the increasing convergence of full text articles with indexing and abstracting services. Likewise, references to “online reference tools” might include article databases along with ready-reference tools such as online encyclopedias. This ambiguity is inevitable in open-ended responses, but it does not obscure the overwhelming importance of the discipline-specific indexing and full text databases. ~ Convenient access The word “access” was used over and over again, and other terms that connote convenience likewise occurred quite frequently (“quick,” “easy,” “direct,” “efficient,” “convenient,” “handy”). There were a fair number of explicit references to the “gateway” function of the LIS Library website. Respondents also stressed the value of pre-selected, discipline-specific links and tools, e.g. the “focus on the needs of LIS students/faculty, specifically the collocation of resources of interest to that community.” ~ Unique digital content Of the digital content created or assembled by the LIS Library faculty and staff on the library website, the Virtual New Books Shelf was most highly valued. Respondents also emphasized the importance of pathfinders (variously described as “LibGuides for my classes,” “the resources page for course projects,” “Sue’s tips,” etc.) and the librarian-selected, topically-arranged web links. ~ Less important services / unclear data About ten percent of the respondents left the question about virtual services blank (n=35), and several more explained that they do not use the virtual LIS Library. These were all coded “none.” Some respondents may have interpreted “virtual LIS Library” narrowly to refer to the library’s web site, rather than the full range of e-resources and online services supported by the library. Electronic reserves were mentioned less often than expected. It may be that GSLIS students are accustomed to connecting to e-Reserves through Moodle or through the online catalog, rather than starting at the LIS Library site. While many respondents specifically value electronic journals, some simply wrote “journals,” and only a few explicitly mentioned the comprehensive list of print and online LIS journals which the LIS Library maintains. The journal list is a labor-intensive project and will be difficult to P a g e | 5 maintain in the absence of a unified physical library; unfortunately the survey data is somewhat unclear as to its value. In addition to the themes already mentioned, a few respondents mentioned the importance of reference assistance and guidance and contact with LIS Library employees. It is not clear if these are general comments or refer specifically to virtual interactions, although a few respondents did mention getting advice via email or from search tips on the website. ~ Differences among user sub-groups regarding virtual services ~ ~ Faculty Library faculty and GSLIS faculty both placed the highest value on the Virtual New Books Shelf. Databases and ejournals were next in importance. Consistent with past campus-wide Library surveys, the most important “services” of the library, in the eyes of faculty, revolve around its print and digital collections. Among GSLIS faculty, having a library web site dedicated to the discipline of LIS (“resource gateway,” “portal to online resources”) was considered fairly important; Library faculty seldom mentioned this. Conversely, responses from Library faculty emphasized the “quick” and “easy” convenience of the LIS Library website, while GSLIS faculty seldom mentioned this factor. GSLIS faculty mentioned interacting with knowledgeable staff and obtaining reference help and assistance as an important component of the virtual library experience. Library faculty did not stress this dimension. Neither group of faculty accorded much importance to pathfinders. A few GSLIS faculty mentioned services that are not specific to the LIS Library (the online catalog, the ORR, Scopus). This might mean that they do not differentiate departmental library resources from Library Gateway resources in the virtual realm. Library faculty did not blur the boundaries in this way. Only three respondents identified themselves exclusively as LEEP faculty, too few to analyze separately. ~ ~ Students Overall, GSLIS students who are pursuing MS or CAS degrees value access to the LIS databases far more than any other service. Next in importance, according to the students, are electronic journals, easy access to pre-selected LIS-focused information, and librarian-created content that helps them find information on a topic or for class assignments. Compared to on-campus students, LEEP students place somewhat greater emphasis on access to ejournals and on the organization of resources for easier and quicker information-seeking. LEEP students also mentioned e-Reserves more often than on-campus students did. PhD students raised the same themes as MS/CAS students and faculty. P a g e | 6 ~ ~ Staff and academic professionals Only eight respondents identified themselves as GSLIS staff. Their responses did not differ much from the overall population. Thirty respondents identified themselves as Library staff and three as Library academic professionals. Again, their responses regarding virtual services did not differ much from the overall population, except that 12 of the Library staff (40 %) left this question blank. Physical services What risks being lost when a distinct physical space for the LIS Library is eliminated? What alternatives to a dedicated departmental library could continue to supply the things that LIS users value about the current service model? Although the physical library is used less frequently than the virtual library, many respondents expressed a strong appreciation of physical collections and services. Two questions elicited data about physical library services: Question 6, “The most important service(s) that the physical LIS Library provides to me are…” and Question 8, “The thing I’d miss most if the LIS Library didn’t exist as a physical space is…” Analysis of these questions revealed the same themes, so the results are integrated in this report. Four themes emerged as most salient: 1) collections and their use; 2) other uses for the physical space; 3) importance of knowledgeable, friendly, and helpful staff; 4) symbolic and affective significance of physical space. It should be borne in mind that more than half of the respondents identified themselves as relatively infrequent users of the physical space. However, in the case of LEEP students who visit campus once a semester, they may engage in quite intense use of the space during their time on campus. ~ Collections and their use Respondents identified a number of components of the physical collection of value to them: current issues of periodicals; runs of bound journals (not all of which are online); new books; books and conference proceedings in their areas of study and research (e.g., youth services, history of books and libraries); reserve materials; reference materials; cataloging tools (not all of which are online); thesaurus collection; library fiction collection; posters. “The one-stop-shopping experience”: Repeated emphasis was placed on the value of having relevant materials in all these categories co-located and readily accessible in an easy-tonavigate space. It was also noted that even when materials are available online, it may be more convenient to access and read print versions. Efficiency of access and the resultant time savings are important. A high value is placed on the efficiency of having materials housed in one place supporting a variety of activities – picking up materials, looking at course reserves, having needed materials while studying. Concern is expressed that more time will be needed to find and access relevant resources if the collection is dispersed. Some respondents do not find the main stacks hospitable. Having materials co-located helps both the student (“it’s helpful when working on several classes in a given day to be able to do almost all of my work in the LIS Library”) and researcher P a g e | 7 (“the ability to have my research and reading shaped by the dynamic interaction with books on shelves combined with the serendipity of locating materials and articles that are other than the initial reason for my visit”). A high value is still placed on browsing physical collections, whether current periodicals, new books, or the stacks containing older materials. Browsing stimulates research ideas: being able to explore the physical collection adds a dimension that is impossible to replicate virtually. Catalog searching does not provide details available when thumbing through contents, index, etc. Selection of materials for transfer to Oak Street should take the continuing value placed on browsing into account. ~ Other uses for the physical space “The refuge experience”: The LIS Library is viewed as a quiet and comfortable place to study that is uniquely “for” LIS students. “The community is conducive to good work,” and groups like the shared space to work on collaborative projects. Users like the “comfy” chairs and nice work tables. The small scale facilitates communication and collaboration with fellow graduate students, including sharing reserve materials. This would be more difficult to accomplish in a large, non-dedicated space like the Undergraduate Library. For Library faculty, the space can also be a place to “hide” and get research done. The space supports efficient and effective work, with wireless connections, available workstations for searching the catalog and databases, and multiple photocopiers. It’s also a location to pick up books checked out from other locations. The space functions as a teaching space for library-intensive activities during LEEP on-campus. Displays on bulletin boards adjacent to the LIS Library are also appreciated. Posting of articles and chapters by and about Library and GSLIS faculty provides a way to casually keep up with colleagues, current LIS news, and recent acquisitions. ~ Importance of knowledgeable, friendly, and helpful staff Respondents highly value the knowledgeable, friendly and helpful LIS Library human resources, frequently mentioning Sue Searing, Sandy Wolf, and Lori Carroll by name as well as noting the helpfulness of graduate assistants and student workers who also assist patrons. The service ethos of the staff creates an atmosphere supportive of study and research. In-person communication remains highly valued, as in the “over-the-shoulder” learning that can occur as one undertakes a catalog or database search with staff assistance. Staff expertise co-located with physical collections can be very helpful: “knowing when I walk in that the person at the desk knows my specific needs and assignments.” Information and assistance are geared specifically toward LIS studies and reference assistance is first-class. Those staffing the library know the collection and where to find what is needed if it isn’t in the LIS Library. They ensure a “positive customer service experience.” LEEP students are particularly anxious about being able to reach someone who can help them from a distance: “Knowing that there is a location to call actual people to whom I’ve been introduced and know are friendly and knowledgeable.” In sum, users want to ensure ongoing “quality customer service from knowledgeable staff familiar with LIS resources, the LIS program, and the UIUC Library Faculty’s needs.” P a g e | 8 ~ Symbolic and affective significance of physical space A number of respondents value the physical space for what it can symbolize. They stated that the LIS Library has "a very special feel" that conveys "a sense of history, pride [and] continuity." As a space dedicated to LIS, It is perceived as a "home base" for LEEP students and symbolizes the legitimacy or identity of LIS as a discipline. Students feel that a library science program should have its own library, a physical emblem of the top-ranked LIS program in the country. Many students also had an affective response: “knowing there is a place on campus that I actually belong,” a sense of community and understanding. “The LIS Library feels like home to GSLIS students.” Librarians may likewise have an affective response, experiencing in the LIS Library space a “connection to the world of librarianship outside of my own library. “ Desired services Users were asked about desirable services not currently offered in Question 9, “I wish the LIS Library offered additional services, such as…” The most frequent answer to this question was an expression of complete satisfaction with the current services and/or an inability to think of anything new. Almost as frequently, suggestions were made, particularly by users affiliated with GSLIS, for improving the existing physical facility. The most common recommendations were to add more electrical outlets and computers, install a scanner, provide more comfortable seating, and serve coffee or other beverages. Some users expressed a desire for the LIS Library to move to the LIS Building. The physical LIS Library was envisioned as a place where students, faculty and professional librarians could gather (“Make it a community center for LIS”.) In addition to an improved facility, many comments proposed new or enhanced services. The most frequent suggestion, coming primarily from GSLIS users, was for more instructional services such as online tutorials and in-person workshops. Other service suggestions included a newsletter or RSS feed to inform users about new resources, brown bag sessions on topics such as resume writing, chat/IM reference service, and longer hours. Some respondents recommended more “integrated” services with tighter links to other Library, GSLIS and campus resources. Some responses addressed collections rather than services per se. For example, several respondents wished for multiple copies of high-demand books. Some users asked for stronger representation of specific subjects (i.e. music librarianship and the history of books and printing), grey literature, online journal back files, standards in digital format, and print journals. Other comments The survey’s final question invited respondents to share “other thoughts about the future of LIS Library services—no matter how wild and crazy.” Few genuinely innovative ideas were expressed. The leading theme was a plea to maintain the LIS Library as a separate, physical departmental library, either in its present location or in the LIS Building. P a g e | 9 The answers to this question for the most part echoed answers to the preceding questions. Responses from GSLIS users emphasized the importance of user-friendly space for LIS research and made recommendations for improving the existing space. In contrast, responses from the Library faculty and staff focused more on services and less on place. Both groups suggested a diverse set of new and enhanced services. These included ebooks for portable devices, web 2.0 technologies for outreach, online tutorials, brown bags/seminars, and digital reference tools. But each of these ideas was mentioned by only one or two respondents. Several respondents, particularly within the Library, expressed the view that a virtual LIS Library would be acceptable as long as there continued to be a dedicated LIS Librarian. Library respondents again stressed the importance of maintaining and strengthening the collections, both print and digital. Conclusion The survey data suggest that most users increasingly rely on virtual access as their primary mode of interaction, a trend that is reflected in the low rates of visitation to the LIS Library in recent years. At the same time, many of the responses to the open-ended questions provide a rationale for maintaining and bolstering the status quo (a full-service departmental library), an unlikely outcome in light of the challenges of continuing to support this model. The value of the traditional departmental library diminishes when it becomes an impediment to access (e.g., when collections are locked behind closed doors at the times when students most need them) or when keeping the doors open diverts resources from the development of innovative services and the active integration of subject specialist knowledge into the LIS community through outreach and teaching. While many respondents argued against any changes, an almost equal number expressed excitement about the possibility of re-envisioning library services to the LIS community. Detangling these competing views is a challenge, but the survey results enrich our understanding of library users’ needs and desires, which we should address and strive to satisfy in any new service model, and will continue to guide our decisions about what services are core to the mission of supporting research, teaching and practice in LIS and related fields. The COMM-LISS team is very grateful for the thoughtful participation in the survey by the GSLIS and Library communities. If you have additional feedback or ideas, please contact the team leader, Katie Newman (florador@illinois.edu) or the LIS Librarian, Sue Searing (searing@illinois.edu). P a g e | 10 APPENDIX 1 – LIS Services Survey instrument LIS Library services 1. My primary affiliation is: GSLIS University Library Other Other 2. My UI status is (check all that apply): Undergraduate student Masters student CAS student PhD student Untenured faculty Tenured faculty GA/TA/RA Staff Other Other 3. I am: Student enrolled in the LEEP program Adjunct faculty in the LEEP program Neither 4. I visit the LIS Library on the third floor of Main Library: Daily More than daily but less than weekly Weekly More than weekly but less than monthly Monthly Once or twice a semester Once or twice a year P a g e | 11 Never or almost never 5. I visit the LIS Library virtually at its website: Daily More than daily but less than weekly Weekly More than weekly but less than monthly Monthly Once or twice a semester Once or twice a year Never or almost never 6. The most important service(s) that the physical LIS Library provides to me are: 7. The most important service(s) that the virtual LIS Library provides to me are: 8. The thing I'd miss most if the LIS Library didn't exist as a physical space is: 9. I wish the LIS Library offered additional services, such as: 10. Thank you for sharing your experiences and opinions! If you have other thoughts about the future of LIS Library services--no matter how wild and crazy--please tell them to us: P a g e | 12 Appendix 2: Population breakdown and response rates Campus Profile for GSLIS, and the University Faculty, 2007‐2008. Also shown (next page) are number who responded to the LIS Service Survey. Staff on state funds 132 (73.24) 23 (23.16) Tenure‐system faculty Advertising Institute of Communications Research Journalism Student Headcounts On‐campus majors Undergraduates Graduates Masters Doctoral Extramural students Total students Total Instructional Units offered On‐campus, academic year On‐campus, summer Extramural Expanded Headcounts Staff on All Funds Academic Staff Headcount Tenure System Faculty Headcount Professors Headcount Associate Prof Headcount Assistant Prof Headcount Visiting Faculty Headcount PostDocs Headcount Other instructional staff Headcount Academic Professionals Headcount Assistants Headcount Civil Service Staff Headcount University Library Headcount (FTE) 475 (356.75) 88 (92.28) GSLIS Headcount (FTE) 251 0 251 209 42 280 531 12874 5708 878 6288 132 75 23 3 12 6 5 0 14 33 47 10 475 148 88 19 43 24 13 0 2 45 132 195 P a g e | 13 Responded to LIS Survey (Some categories are not reported in the Campus Profile or were not clearly defined in the survey) Library Library Faculty Library Staff All GSLIS All GSLIS Faculty On Campus GSLIS faculty LEEP GSLIS Faculty GSLIS Staff All MS & CAS students LEEP Students PhD Students LIS (250) 24 17 7 12 200 90 14 % responded (based on headcounts) Library 82 47 35 17% 53% 74% 32% 33% P a g e | 14 Appendix 3: Wordle-generated word clouds Word clouds were generated from the responses to the open-ended questions from the survey using wordle (wordle.com). This allowed us to see the relative frequency that certain concepts / words in the responses. all responses to all questions all Library responses all GSLIS responses 6.The most important service(s) that the 7.The most important service(s) that the physical LIS Library provides to me are: virtual LIS Library provides to me are: “virtual new book shelf” LEEP students on-campus students 6.The most important service(s) that the 7.The most important service(s) that the physical LIS Library provides to me are: virtual LIS Library provides to me are: LEEP students campus faculty library faculty 7. The most important service(s) that the virtual LIS Library provides to me are: 9. I wish the LIS Library offered additional services, such as: common phrases: comfortable seating; more popular books; longer hours; connection to GSLIS print quota; virtual chat and IM reference; grey literature; faceted searching across LIS databases; online tutorials; more workshops, discussions, events