Pai-Cheng “P. C.” CHU
Department of Accounting and MIS
Fisher College of Business
The Ohio State University
2100 Neil Avenue
Columbus, Ohio 43210-1144
(614) 292-2451
chu.4@osu.edu
EDUCATION
University of Texas at Austin
Ph.D. in Management Information Systems
Minors in Accounting and Statistics
Asian Institute of Management, Manila, Philippines
Master of Business Management
National Taiwan Normal University
B. A. in English
UNIVERSITY AND PROFESSIONAL EXPERIENCE
The Ohio State University
1987 - 1992: Assistant Professor in IS
1993 - present: Associate Professor (with tenure)
The University of Texas at Austin
1984 - 1987: Teaching and Research Assistant
Acquired managerial experience with leading firms in Taiwan.
TEACHING
Courses taught:
 Corporate Information Systems Management (case teaching)
 Foundations of Business Information Systems (Visual Basic .Net)
 Research in Information Systems (doctoral seminar)
Received Associate Dean’s commendation for excellent student course
evaluation: Winter 2005, Autumn 2004, Autumn 2003, Winter 2003,
Winter 2002, Autumn 2001, Winter 2001, Autumn 2000, Spring 1998,
and in previous years.
RESEARCH INTERESTS
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Cross-cultural differences in decision making processes
Impact of decision support systems on human decision processes
Database systems
Strategic information systems
PUBLICATION IN REFEREED JOURNALS
1. Choice processes and use of decision aids: Comparing two closely
related nations in East Asia. With Eric Spires, C. K. Farn, and
Toshiyuki Sueyoshi. The Journal of Cross-Cultural Psychology, 36, 3,
304-320, 2005.
2. The impact of problem size on decision processes: an experimental
investigation on very large choice problems with support of decision
support systems. With H. Wang. Expert Systems, 21, 2, 104-118,
2004.
3. Perceptions of accuracy and effort of decision strategies. With Eric
Spires. Organizational Behavior and Human Decision Processes, 91,
203-214, 2003.
4. Does time constraint on users negate the efficacy of decision support
systems? With Eric Spires. Organizational Behavior and Human
Decision Processes, 85, 2, 226-249, July 2001.
5. The joint effects of effort and quality on decision strategy choice with
computerized decision aids. With Eric Spires. Decision Sciences, 31, 2,
259-292, Spring 2000.
6. A framework for conceptualizing business use of Internet. International
Journal of Management, 128-134, March 2000.
7. Cross-cultural differences in choice behavior and use of decision aids:
a comparison of Japan and the United States. With Eric Spires and
Toshiyuki Sueyoshi. Organizational Behavior and Human Decision
Processes, 77, 2, 147-170, February 1999.
8. Verbs are not cases: applying case grammar to document retrieval.
Information Processing Letters, 71, 29-34, 1999.
9. Cell suppression methodology: the importance of suppressing
marginal totals. IEEE Transactions on Knowledge and Data
Engineering, 9, 4, 513-523, July-August, 1997.
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10.Internal control methodology in object-oriented systems. Review of
Accounting Information Systems, 1, 3, 21-41, 1997.
11.Actors and scripts: object-oriented simulation of enterprise systems.
The Journal of Systems and Software, 37, 187-199, 1997.
12.Critical value activities as a basis for conceiving strategic systems.
The Journal of Systems Management, 36-41, July-August 1995.
13.Applying object-oriented concepts to developing business systems.
The Journal of Systems Management, 43(5), 28 ff, May 1992.
14.An object-oriented approach to modeling financial accounting systems.
Accounting, Management and Information Technologies, 2(2), 39-56,
1992.
15.A transaction-oriented approach to attribute partitioning. Information
Systems, 17(4), 329-342, 1992.
16.Developing accounting systems with an object-oriented programming
language. The Accounting Systems Journal, 90-106, Fall 1992.
17. Estimating block selectivities for physical database design. IEEE
Transactions on Knowledge and Data Engineering, 4(1), 89-98, 1992.
18. Validating the computer anxiety rating scale: effects of cognitive style
and computer course on computer anxiety. With Spires, Eric.
Computers in Human Behavior, 7, 7-21, 1991.
19. A contingency approach to estimating record selectivities. IEEE
Transactions on Software Engineering, 17(6), 544-552, 1991.
20. Evaluating clustering factor approach to estimating block selectivities.
Information Processing Letters, 40, 329-334, 1991.
21. A study of the influence of a decision support aid on decision process:
exploiting the blackbox. Journal of Information Systems, 5(2), 1-17,
Fall 1991.
22. Induced system restrictiveness: an experimental demonstration. With
Elam, J. IEEE Transactions on Systems, Man, and Cybernetics, 20(1),
195-201, January-February 1990.
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23. Developing expert systems for human resources planning and
management. Human Resources Planning Journal, 13(3), 159-178,
1990.
24. Database access path selection: a two-step approach. Information
Systems, 14(5), 385-392, 1989.
25. Statistical profile estimation in database systems. With Mannino, M.
and Sager, T. ACM Computing Surveys, 20(3), 191-221, September
1988.
PAPER UNDER REVIEW
The descriptive validity of cost-benefit theories of decision strategy choice:
A comparison of China and the United States. With Eric Spires.
Submitted to Organizational Behavior and Human Decision Processes.
RESEARCH IN PROCESS
Pre-existing information board: Restricting extant understanding of
adaptive behavior in choice. With Eric Spires.
Endogenous versus Exogenous Task Structures in Human Choice
Behavior. With Eric Spires.
Cognitive style and perceptions of choice strategies. With Eric Spires.
PROFESSIONAL AND SERVICE ACTIVITIES
Associate editor for Information Technology and Management Journal
and International Journal of Management Theory and Practices.
Program Chair, Big Ten Information Systems Research Symposium,
2003.
Associate editor for the International Conference on Information
Systems (ICIS), 2003.
Session chair for the International Conference on Information Systems
(ICIS), 2003.
Reviewer for Information Systems Research, IEEE Transactions on
Knowledge and Data Engineering, Accounting, management and
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Information Technologies, Computers in Human Behavior, Management
Science, MIS Quarterly, Decision Support Systems, Information
Technology and Management, Decision Sciences, Annual Conference of
the International Business School Computer Users Group, Hawaii
International Conference on System Sciences, Annual Meeting of
Decision Science Institute, International Conference in Information
Systems.
Reviewer for Research Grants Council of Hong Kong.
Faculty advisor to Association of Chinese Graduate Students at Fisher
College of Business, The Ohio State University.
Elected to Phi Kappa Phi honor society in 1985. Member of the
Decision Science Institute, the Institute for Operations Research and
Management Sciences, and the Association for Computing Machinery.
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