THEORY OF ACTION--1
If we set up structures to compete
with public schools, then student
achievement will increase, more
choices will be available, and
more efficient education will
emerge.
THE STRATEGIES
 Virtual charters
 Private online providers
 Charter schools
 Vouchers
 Home schools
 Private schools
 Achievement school districts
 Education management companies
THEORY OF ACTION--2
If public schools are to have
sufficient market share, then the
needs and wants of students and
parents must be met.
CHOICE
PERSONALIZED LEARNING
MARKETING TO PARENTS
“If you wait until something
is broken to fix it, there may
not be anything to fix.”
Martin, 1988