Heart of West Michigan United Way’s
Campaign Account Representative (CAR) Program
“The Loaned Executive
program was one of those
key professional development
experiences I had early in my
career that not only helped
me hone my personal
professional skills but also
enhanced my passion for
being a contributing member
of my community.
Huntington Bank believes in
United Way and the work it
does, which is why we select
one of our up and coming
leaders to be part of the
program annually.”
Jim Dunlap, Huntington Bank
Legacy Lives On
The first Loaned Executive
class dates back to 1969.
Since its beginning, the
program has been a vital
stepping stone in the careers
of prominent West Michigan
business leaders.
Heart of West Michigan
United Way
118 Commerce Ave. SW
Grand Rapids, MI 49507
PH: 616.459.6281
FX: 616.459.8460
Communications
@waybetterunitedway.org
The Campaign Account Representative (formerly Loaned Executive)
Program provides an opportunity for current and future West Michigan
business leaders to:
 Network with local business professionals
 Build and enhance their professional skills
 Raise funding to create a vibrant, safe and caring community where all
children thrive and all people enjoy maximum health and self-sufficiency
Overview
The 14-week program welcomes approximately 8-10 students and/or
professionals to assist with United Way’s campaign efforts. CAR’s provide
leadership and assist workplace campaigns from start to finish – planning,
developing and implementing the campaign.
CAR’s are carefully selected individuals who will work with CEOs, Campaign
Coordinators, volunteers and staff. They need to be:
 Recently graduated or a graduate student
 Background in sales, marketing and public relations
 Self-motivated
 Flexible
 Able to work independently and solve problems
Job responsibilities
 Develop professional relationships with Campaign Coordinators.
Prepare and motivate coordinators regarding campaign techniques that
will enhance overall employee contributions
 Monitor and report campaign progress on a regular basis with
appropriate professional staff to identify problem areas and concerns
 Oversee scheduling and conducting of employee group meetings for
assigned accounts; ensure availability of necessary resources
(campaign materials, videos, speakers, etc.)
 Assist and/or speak at group campaign
meetings, campaign team training, and kick-off
functions.
 Must utilize own transportation for fieldwork
(company mileage reimbursement)
Timeline
August 17-21, 2009: Training - product
knowledge, sales, presentation and systems
training. Must attend full training.
Aug. 24-Nov. 20: Leadership in Supporting
Workplace Campaigns
A typical work day is 8:00 a.m. to 5:00 p.m.
Monday through Friday. However, flexibility is
required due to various business hours of accounts
serviced. Schedules may be changed as needed
to include some evenings and weekends.