RESEARCH TITLE: AN ALTERNATIVE OWNERSHIP AND ORGANIZATIONAL STRUCTURE FOR A NCAA DIVISION I POST SEASON BOWL GAME STUDENT: Jay Steilberg DEGREE: Master's of Arts COLLEGE: Applied Science and Technology DATE: July 2010 PAGES: 52 College Football’s current post season bowl system for NCAA Division I is flawed. The current bowl arrangement for schools that are not part of a BCS contracted conference and are not receiving a BCS bowl invitation is expensive, unsound, and unfair. The existing system rewards the individual bowl owners and not the participating universities. Under this proposal, universities who participate in non BCS bowl games can now flourish in a system that has their best interests at the forefront. A systemic change creates new ownership by the conference office. This new ownership model reduces expenses and other negatives, maintains the current advantages and rewards of post season bowl games, and increases revenue for the participating football program.