Francis Griffiths Senior Vice President, Regional Sales and Marketing As Senior Vice President of Regional Sales and Marketing, Francis Griffiths is responsible for driving growth through coordinated sales and marketing alignment worldwide. Learn how NI equips engineers and scientists with tools that accelerate productivity, innovation, and discovery. Since joining NI in 1989, Griffiths has held leadership positions across sales and marketing, including leading the European team as Vice President of European Sales and Marketing. Griffiths holds a bachelor’s degree in electrical and electronic engineering from the University of Wales in Cardiff.