INFOGRAPHIC RUBRIC ©2012. KATHY SCHROCK (KATHY@KATHYSCHROCK.NET)
REPRODUCIBLE FOR CLASSROOM USE. ALL OTHER USES, PLEASE ASK PERMISSION.
COMPONENTS
EXCEEDS EXPECTATIONS
MEETS EXPECTATIONS
NEEDS MORE WORK
TOPIC
The topic of the infographic is
specific in nature and is intended to
inform or convince the viewer.
The topic of the infographic may be
a bit too broad to allow the viewer to
understand the main points.
The topic of the infographic is
hard to ascertain and needs to be
made more specific.
TYPE
The type of infographic chosen (i.e.
timeline, informational, etc.) highly
supports the content being
presented.
The type of infographic chosen
represents the content being
chosen but another type may lead
to more clarity for the viewer.
The type of infographic chosen
does not convey the information
well or support the content being
presented.
OBJECTS
The objects included in the
infographic are repeated to support
various data points and to make it
easier for the viewer to understand
the infographic.
Some objects included in the
infographic are repeated but the
infographic did not seem to include
enough repeated elements to make
it understandable.
Too many different types of
objects are used in the infographic
and that makes it hard for the
viewer to understand the content.
DATA
VISUALIZATIONS
The data visualization formats
chosen make the data presented
easy for the viewer to understand
the information.
The data visualization formats
chosen showcase the data, but
some may make it difficult for the
viewer to understand the points.
Other data visualization formats
should be chosen to best
showcase the data presentation
for the viewer.
FONTS
The infographic includes an
appropriate font to both
complement the content and make
the text readable.
The infographic includes multiple
fonts and/or the fonts do not seem
related to the infographics topic.
The font(s) used in the infographic
make the text almost unreadable.
INFOGRAPHIC RUBRIC ©2012. KATHY SCHROCK (KATHY@KATHYSCHROCK.NET)
REPRODUCIBLE FOR CLASSROOM USE. ALL OTHER USES, PLEASE ASK PERMISSION.
COMPONENTS
EXCEEDS EXPECTATIONS
MEETS EXPECTATIONS
NEEDS MORE WORK
The color choices enhance the
visibility of the infographic. Different
saturations of the same color are
used wisely.
The color choices are fine, but too
many colors may have been used.
The color choices for the
infographic are not visually
pleasing and detract from the
infographic.
The layout of the infographic
adheres to the inverted pyramid
style - main point on top, secondary
point next, and supporting details at
the bottom.
The layout of the infographic
includes all three components main point, secondary point, and
supporting details - but is not
organized in the inverted pyramid
style.
The infographic is lacking one or
two of the components of good
infographic design - main point,
secondary point, or supporting
details.
INFORMATION
ORGANIZATION
The infographic utilizes one of the
LATCH (location, alphabetical,
timeline, category, or hierarchy)
information organization formats to
allow the viewer to understand the
information in the infographic.
The infographic utilizes some
components of the LATCH (location,
alphabetical, timeline, category, or
hierarchy) information organization
formats, but the cohesiveness of the
information presentation is lacking.
No information organization
choice (location, alphabetical,
timeline, category, or hierarchy) is
present in the infographic.
CITATIONS
Full bibliographic citations for all
sources used are included.
The URL of sources used are
included.
No citations to sources used are
included.
COLORS
LAYOUT
MORE INFORMATION ABOUT INFOGRAPHICS IN THE CLASSROOM MAY BE FOUND AT HTTP://LINKYY.COM/INFOGRAPHICS
APA citation: Schrock, Kathleen. (2012). Infographic rubric. Retrieved from: http://kathyschrock.net/pdf/Schrock_infographic_rubric.pdf
MLA citation: Schrock, Kathleen. Infographic rubric. Kathleen Schrock, 2012. Access date here. <http://kathyschrock.net/pdf/Schrock_infographic_rubric.pdf>.