Division of Student Affairs and
Enrollment Management
Supporting Student Success and Retention
Strategic Planning
1. Institutional Mission, Vision and Goals
 Institutional Commitment to Student Success
 Institutional Desired Student Profile & Capacity
 Philosophy of Student Success
 Retention Committee Charge
2. Research
 Student Retention and Success Data
 Campus Assessment Data
 Student Surveys and Focus Groups
3. Goals
 Strategic Plan Goals
 Enrollment Management Goals: Recruitment,
Retention, and Graduation Goals
 Student Satisfaction Goals
 Access to Success Goals
4. Tactics and Action Plans
 Communicating Expectations in Recruitment Phase
 Campus Orientation
 Financial Aid Leveraging
 Academic Support Programs
 Early Warning System
 Student Activities & Campus Life
 Community Engagement
 Diversity Initiatives
5. Assessment and Evaluation
 Student Learning Outcomes Assessment
 Student Satisfaction and Engagement Surveys
 Retention Studies
 Graduating Student Surveys
 Exit Interviews
 Non-Matriculant Studies
ADAPTED FROM: Successful Retention Planning, Lana Low, June 28, 1999, noellevitz.com
Section 1: Vision and Mission
 Vision: UMKC will become a model urban research university
characterized by signature graduate and professional programs, a
dynamic undergraduate population, a highly diverse faculty, staff
and student body, and active engagement with its city and region.
 Mission: to lead in life and health sciences; to deepen and expand
strength in the visual and performing arts; to develop a
professional workforce and collaborate in urban issues and
education; and to create a vibrant learning and campus life
experience.
 Division Mission: to enrich the lives of students and others
through quality educational services and purposeful co-curricular
programming.
What is Enrollment Management?
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Strategic Enrollment Management is a comprehensive
process designed to achieve and maintain optimum
recruitment, retention, and degree attainment of students
where “optimum” is defined within the academic context of
the institution.
- Michael Dolence
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An effective enrollment management system alters and
improves the institution’s frame of reference about itself and
its prospective students, community members and business
partners.
- Don Hossler, Indiana University
Section 2: Student Data and Research
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Retention and Success Data
Student Satisfaction Inventory
National Survey on Student Engagement
Exit Surveys
Climate Survey
Residential Life Survey
Swinney Recreation Survey
Dining Survey
Section 3: Strategic Goals
 Strategic Plan Goals
 By Fall 2014: increase enrollment to 16,400 oncampus students (which is a +21.9% increase from Fall
2009 student enrollment)
 Attain a first-to-second year retention rate of at least
85% (increase from 74.9%)
 Attain a six-year graduation rate of 55% (increase from
45.4%)
 Access to Success Goals
Section 4: Tactics and Action Plans
Strategic Plan Strategies
 UFirst Early Warning System
 University College
 Student Union Programming
 Transfer Student Services
 Student Advising Services
 Student Success Center
UFirst Early Warning System
 National data suggest that first-time college students
benefited from focused and pro-active outreach to
connect them with campus resources they need.
 Executive Sponsors: Vice Chancellor for Student Affairs
and Enrollment Management and Provost
 The Division collaborated with the Academic Units to
pilot the UFirst Early Alert System for Fall 2009 and the
system was launched to all Freshmen Fall 2010.
University College
 Research indicates that university’s need to do a
better job at engaging deciding students, especially
in helping students make the connections between
majors and career options.
 Executive Sponsor: Provost
 The Division supports this initiative by assisting in
defining and addressing the needs of deciding
students, including career exploration and
counseling, academic support services, and
community engagement.
Student Union Programming
 National research and surveys of our own students have
told us that faculty interactions outside of the classroom
are very important—and these opportunities create a
significant positive impact on student persistence,
learning, and success.
 Executive Sponsor: Vice Chancellor of Student Affairs
and Enrollment Management
 Task Force has been charged with developing strategic
opportunities for students, faculty, and staff to interact in
ways that support community engagement.
Transfer Student Services
 Current and prospective students as well as counselors at
the community colleges have told us that the transition
into UMKC can be challenging, and once students are
here, they often do not feel connected to the university.
 Executive Sponsors: Provost and Vice Chancellor for
Student Affairs and Enrollment Management
 The Division supports this strategy in several ways—
particularly in collaborating with community colleges and
Academic Units on 2+2 degree programs, establishing a
dual admission program, and student support services.
Student Advising Services
 We have identified the need to have a more proactive approach to advising
 Executive Sponsors: Provost and Vice Chancellor for
Student Affairs and Enrollment Management
 The Division works closely with advisors by
facilitating a forum to discuss policies, processes,
and issues. Other actions include the
implementation of DARS Degree Audit System and
Major Maps to assist advisors and students.
Student Success Center
 Research at UMKC has indicated that our students have
experienced the “run-around” in accessing support
services, which we are addressing by developing a Student
Success Center.
 Executive Sponsor: Vice Chancellor of Student Affairs and
Enrollment Management and Provost
 Mission is to provide high-quality, integrated, and
responsive services that promote students’ academic and
personal success in support of our retention and
graduation goals.
Section 4: Tactics and Action Plans
Division Strategies
 Campus Orientation
 Financial Aid Leveraging
 Academic Support Programs
 Supplemental Instruction
 Math & Science Resource
Center
 Coaching Program
 Community Engagement
 Career Services
 Supportive Campus Environment
 Counseling Services
 MindBody Connection
 Resources for Concerning
Student Behavior
 Student Veterans Support
 Diversity Initiatives
 Student Activities & Campus Life
 Customer Service Training
Section 5: Assessment
 The Division implemented an Assessment Plan that
includes specific learning outcomes for each office.
 The process includes:
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Review the data to identify gaps
Develop initiatives and learning outcomes to close gaps
Assess the initiatives to determine positive progress
Adjust or develop new strategies as needed
Questions?