May 13, 2010
PLEASE NOTE: Meeting will begin at 3:30 p.m.
NOTICE TO RESIDENTS OF THE MILWAUKEE AREA
TECHNICAL COLLEGE DISTRICT, WISCONSIN
A regular open meeting* of the MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT
BOARD, WISCONSIN, PUBLIC TELEVISION COMMITTEE will be held in the MPTV
CONFERENCE ROOM, ROOM C442 of MILWAUKEE AREA TECHNCIAL COLLEGE,
1036 N. 8TH STREET, MILWAUKEE, WISCONSIN, on MONDAY, MAY 17, 2010,
beginning at 3:30 P.M.
The agenda** for said meeting is presented as follows:
A. Roll Call
B. Compliance with Open Meetings Law
C. Approval of Minutes – April 17, 2010 - Attachment 1
D. Comments from the Public
E. Action Items
1. Monthly Advertising Fund Expenditures April, May, June, 2010
- Attachment 2
2. Independent Production Contract – Attachment 3
3. Approval of Preliminary FY2010-2011 Activity Plan and Budget – Attachment 4
F. Discussion Items
1. General Manager’s Report
2. Friends Report
3. Events Calendar – Attachment 5
G. Information Items
1. Monthly Bills –April, 2010 – Attachment 6
2. Monthly Clippings – January, 2010 – Attachment 7
H. Miscellaneous Items
1. Awards / Acknowledgments
2. Communications and Petitions
3. Information Items
I. Old Business/New Business
1. Next Committee Meeting
Monday, June 14, 2010, 3:00 P.M., Regular PTV Committee Meeting, Downtown,
Milwaukee Campus, MPTV Conference Room, (Room C444)
Committee Members: Davis, Wilson, Monroe
*
Other members of the MATC Board may be present, although they will not be
participating as members of this committee. This meeting may be conducted in part by
telephone. Telephone speakers will be available to allow the public to hear those parts
of the proceedings that are open to the public.
**
Action may be taken on any agenda item, whether designated as an action item or not.
Agenda items may be moved into Closed Session for discussion when it becomes
apparent that a Closed Session is appropriate under Section 19.85 of the Wisconsin
Statutes. The Board may return into Open Session to take action on any item
discussed in Closed Session.
Milwaukee Public Television educates, informs, entertains, and stimulates the
imagination of adults and children alike. We make the best use of noncommercial
media and related services to enhance the quality of life in our community by
encouraging people to consider issues and explore ideas, and by inspiring a continued
sense of wonderment. The MPTV Friends promote and generate community support
for MPTV.
Reasonable accommodations are available through the ADA Office for individuals who need assistance.
Please call (414) 297-6221 to schedule services at least 48 hours prior to the meeting.
2
DRAFT
Attachment PTV - 1
MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD
PUBLIC TELEVISION
April 19, 2010
CALL TO ORDER
The regular monthly meeting of the Public Television Committee of the Milwaukee Area
Technical College District Board was held in open session on Monday, April 19, 2010,
and called to order by Director Wilson at 3:04 p.m. in the MPTV Conference Room,
Room C444, at the Milwaukee Campus of Milwaukee Area Technical College.
ITEM A:
ROLL CALL
Present: Ann Wilson, Dr. Robert Davis (via telephone)
Excused: Dr. Rick Monroe
ITEM B:
COMPLIANCE WITH THE OPEN MEETINGS LAW
The Public Television Committee meeting was noticed in compliance with the Wisconsin
Open Meetings Law.
ITEM C:
APPROVAL OF MINUTES – March 15, 2010 – Attachment 1
Motion
It was moved by Dr. Davis and seconded Ms. Wilson to approve the minutes of March
15, 2010.
Action
Motion approved.
ITEM D:
COMMENTS FROM THE PUBLIC
ITEM E:
ACTION ITEMS
E-1 Monthly Advertising Fund Expenditures – March, April, May, 2010 –
Attachment 2
Motion
It was moved by Dr. Davis and seconded by Ms. Wilson to approve the advertising
expenditures March, April, and May, 2010.
Action
Motion approved.
E-2 Omneon Server Systems – Attachment 3
Discussion
Mr. Ellis Bromberg, General Manager spoke to this item.
Public Television
Minutes of April 19, 2010
Page 2
Motion
It was moved by Dr. Davis and seconded by Ms. Wilson to approve the purchase of
repair parts for the Omneon server system.
Action
Motion Approved.
E-3 – Budget Adjustment - Attachment 4
Discussion
Mr. Mike Sargent, Vice President Finance, explained this item. This money will be used
to acquire a back-up transmitter for MPTV.
Motion
It was moved by Dr. Davis and seconded by Ms. Wilson to approve the budget
adjustment.
Action
Motion approved.
ITEM F:
DISCUSSION ITEMS
F-1 General Manager’s Report
Discussion
Mr. Ellis Bromberg, General Manager, informed the committee that:
• a new locally produced series HEALTHFUL INDIAN FLAVORS premieres May
15, 2010.
• a co-production with WHA entitled LZ LAMBEAU is a welcome home
celebration for Viet Nam veterans on May 22, 2010 at Lambeau Field.
• our arts initiative program, ARTS DIGEST, premieres May 17, 2010.
• I AM THE FIT GENERATION, formerly HEALTHY KIDS HEALTHY
COMMUNITIES initiative, had a kick-off on April 6, 2010 at Discovery World.
• Tom Pilarzyk, Director of Institutional Research, has done some research on
viewership of MPTV. He will put this information into a presentation that will be
presented at a future PTV meeting.
• the FCC has issued the National Broadband Plan which could have long term
implications on the TV industry, including MPTV. Ms. Wilson asked that Ellis
prepare a one-page summary of these implications and send it to all board
members prior to the next board meeting.
F-2 MPTV Friends Report
Discussion
Mr. Rick Lore, Executive Director of the MPTV Friends, informed the committee that:
• significant dollars have been committed and the outlook is very good that we will
reach our goal of raising $600,000 for the jobs initiative, which includes a one-hour
documentary by national producer Chip Duncan.
• the March pledge drive raised almost $400,000 which was over the anticipated goal
of $345,000.
• the Friends have submitted their draft of the MOU between and will await the
response from the college.
• the GREAT TV AUCTION begins Friday, April 23, 2010, at 5:00 p.m.
Public Television
Minutes of April 19, 2010
Page 3
F-3 Events Calendar – Attachment 5
Discussion
Mr. Bromberg presented this item, noting that the jobs initiative kick-off originally
scheduled for April 29 will now be on June 8, 2010.
F-4 Review of FY2010-2011 Activity Plan and Budget – Attachment 6
Discussion
Mr. Mike Sargent, Vice President, Finance explained this item.
ITEM G:
INFORMATION ITEMS
Dr. Davis left the meeting at 4:10 p.m.
G-1 Monthly Bills – March , 2010 – Attachment 7
Discussion
Mr. Bromberg presented this item.
G-2 Monthly Clippings – December, 2009 - Attachment 8
Discussion
Mr. Bromberg presented this item.
ITEM H:
MISCELLANEOUS ITEMS
H-1 Awards / Acknowledgments
H-2 Communications and Petitions
H-3 Information Items
ITEM I:
OLD BUSINESS/NEW BUSINESS
Date of Next Meeting: May 17, 2010
ADJOURNMENT
The meeting adjourned at 3:55 p.m.
Respectfully submitted,
Karen Wierschem
Administrative Specialist
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
April, 2010 Actual
Advertising Objectives:
AUCTION
Media Budget:
$57,113.69
Online
Out-of-Home
Auction
$2,611.76
Print
Radio
Auction
Auction (sports print)
$50,450.43
$4,051.50
Target Minority Media Percentage: 10-12% of media cost
8%
$4,480.71
Hispanic
WDDW-FM
WJTI-AM
$873.20
$670.63
African American
WLDB-FM
April, 2009 Expenditures
$2,936.88
$53,435.89
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
May, 2010 Estimate
Advertising Objectives:
Arts Digest Initiative
Premieres
Media Budget:
Online:
(Arts Digest) OnMIlwaukee.com
(Arts Digest) Pabst e-Member Weekly Update
(Arts Digest) A.V. Club/Milwaukee.com: e-newsletter
(Arts Digest) Expressmilwaukee.com: e-newsletter
(Arts Digest) CricketToes.com
$12,187.38
$544.12
$326.47
$272.06
$326.47
$21.76
Print:
(Arts Digest) The Onion
(Arts Digest) Shepherd Express
(Premiere) Healthful Indian Flavors - MJS
(Premiere) LZ Lambeau - MJS
$460.32
$663.82
$1,191.62
$1,224.26
Radio:
Arts Digest
Healthful Indian Flavors - WYMS
Healthful Indian Flavors - WHAD
$6,581.48
$300.00
$275.00
Target Minority Media Percentage: 10-12% of media cost
0%
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
June, 2010 Estimate
Advertising Objectives:
June Pledge
Media Budget:
$12,000.00
Online
Out-of-Home
Print
Radio
Television
Target Minority Media Percentage: 10-12% of media cost
15%
Hispanic
African American
5/11/2010
5/12/2010
3:58 PM
MILWAUKEE PUBLIC TELEVISION
MINORITY SPENDING REPORTS
FY2010 (JULY 2009-JUNE 2010)
30-Apr-10
Media amounts by month billed
TOTAL MEDIA SPENDING (ALL TARGETS)
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Radio
$0.00
$11,997.25
$10,873.38
$5,994.01
$4,481.63
$13,996.18
$2,997.00
$1,387.50
$12,001.88
$54,501.93
TV
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Print
$0.00
$0.00
$3,264.41
$3,836.02
$3,362.65
$0.00
$1,550.74
$0.00
$3,019.86
$0.00
Outdoor
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$2,611.76
$118,230.76
$0.00
$15,033.68
$2,611.76
Value-Added Value-Added
Promotions Promotions
Other
H
AA
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Placed
directly
through
MPTV
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Total Media
Placements
$0.00
$11,997.25
$14,137.79
$9,830.03
$7,844.28
$13,996.18
$4,547.74
$1,387.50
$15,021.74
$57,113.69
$0.00
$135,876.20
TOTAL MINORITY OWNED & TARGETED MEDIA SPENDING
Advertising
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Hispanic
Hispanic
Spending
Spending %
$0.00
0%
$1,059.13
9%
$2,458.42
17%
$175.75
2%
$222.00
3%
$860.25
6%
$0.00
0%
$0.00
0%
$920.38
6%
$1,543.83
3%
$7,239.76
5%
African
American
Spending
$0.00
$1,794.50
$2,043.17
$374.63
$766.67
$1,434.68
$619.75
$0.00
$1,406.01
$2,936.88
$11,376.29
African
American
Spending %
0%
15%
15%
4%
10%
10%
14%
0%
9%
5%
Hmong
Hmong
Spending Spending %
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
8%
$0.00
Minority
Spending
Minority
Total
Spending %
$0.00
0%
$2,853.63
24%
$4,501.59
32%
$550.38
6%
$988.67
13%
$2,294.93
16%
$619.75
14%
$0.00
0%
$2,326.39
15%
$4,480.71
8%
0%
$18,616.05
13%
TOTAL MINORITY SPENDING (OWNED VS. TARGETED)
Advertising
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Hispanic
Minority
Owned *
$0.00
$1,059.13
$2,458.42
$175.75
$222.00
$860.25
$0.00
$0.00
$920.38
$1,543.83
Hispanic
Minority
Targeted
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
African
American
Minority
Owned *
$0.00
$1,794.50
$2,043.17
$374.63
$766.67
$1,434.68
$619.75
$0.00
$1,406.01
$2,936.88
African
American
Minority
Targeted
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Hmong
Minority
Owned*
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Hmong
Minority
Targeted
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Other
Hispanic
vendors
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Other
AfricanAmerican
vendors
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Other Hmong
vendors
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$7,239.76
$0.00
$11,376.29
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Page 1 of 2
5/12/2010
3:58 PM
MILWAUKEE PUBLIC TELEVISION
MINORITY SPENDING REPORTS
FY2010 (JULY 2009-JUNE 2010)
30-Apr-10
Media amounts by month billed
Minority Spending by Radio Station
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
WKKV-FM
100.7 AA
Minority
Targeted
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WMCS-AM
1290 AA
Minority
Owned
$0.00
$601.25
$379.25
$0.00
$78.63
$361.68
$0.00
$0.00
$226.63
$0.00
$0.00
$1,647.44
WNOV-AM
WLUM-FM WJTI - AM
8.60 AA
WLDB-FM
102.1 AA
Hisp.
WDDW-FM
Minority
93.3 AA
Minority
Minority
Hisp. Minority
Owned
Minority Owned Owned
Owned
Owned
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,193.25
$0.00
$0.00
$1,059.13
$194.25
$1,045.26
$0.00
$1,060.05
$1,170.13
$0.00
$374.63
$0.00
$0.00
$175.75
$0.00
$263.63
$0.00
$0.00
$222.00
$0.00
$1,073.00
$0.00
$0.00
$860.25
$0.00
$619.75
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,179.38
$0.00
$0.00
$920.38
$0.00
$2,936.88
$0.00
$670.63
$873.20
$194.25
$8,685.78
$0.00
$1,730.68
$5,290.84
Minority Spending by Newspaper
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Spanish
Spanish
El
Milwaukee Milwaukee
Hmong
Journal Hisp. Times Hisp. Conquistador
Milwaukee
Courier AA Times AA
Comm. Jrnl.
Minority
Minority
Hisp. Minority Com. Jrnl. AA
Minority
Minority
Hm Minority
Owned
Owned
Owned
Minority Owned Owned
Owned
Owned
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$228.24
$0.00
$0.00
$424.41
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$424.41
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$228.24
$0.00
$0.00
Minority Spending - Other
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Abrazo
Minority
Sales &
Owned
Marketing Hispanic
AA Owned
Translation Media Buyer
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Other
Postage for
Hispanic
Other Hmong
Hispanic
Owned
Owned
Targeted
Vendors
Vendors
Flyers
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Page 2 of 2
$0.00
$848.82
$0.00
WJYI- AM
1340
Hmong
Minority
Targeted
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Attachment PTV 3
INDEPENDENT PRODUCTION CONTRACT
The Duncan Group
BACKGROUND
Milwaukee Public Television is partnering with an independent producer for the Jobs
Initiative. Initially, the Duncan Group will assist with fundraising and serve as coproducer of a major primetime documentary tentatively scheduled to air in November
2010.
The Duncan Group will also serve as a contributing content consultant for Jobs
segments to be included in MPTV’s weekly series, Jobs website development, and
related special events as additional funds are raised for these elements.
Joint fundraising is nearly complete for the first phase of the initiative; however the
project will not begin until a minimum of $350,000 in underwriting has been raised. The
Duncan Group will be contracted to produce the documentary WORK, MONEY,
MEANING (wt) and work in an advisory capacity on other elements of the Jobs Initiative
for an amount not to exceed $329,178.
ACTION
The board is asked to approve a co-production agreement not to exceed $329,178 with
the Duncan Group to produce WORK, MONEY, MEANING (wt) and work in an advisory
capacity on the other elements of the Jobs Initiative between 5/1/2010 and 10/31/2011.
This agreement is contingent on the raising of a minimum of $350,000 in underwriting
for the project.
Attachment PTV 5
Events Calendar
Spring 2010
May
May 14
Livingston Taylor, Cedarburg Performing Arts Center
May 15
HEALTHFUL INDIAN FLAVORS WITH ALAMELU premiere
May 17
ARTS DIGEST premiere
May 22
LZ Lambeau Welcome Home Ceremony, Lambeau Field,
Green Bay
June
June 3
Special MPTV Friends performance of RENT, Skylight Opera
June 5 – 13
Membership drive
June 8
Jobs Initiative kickoff, Manpower
June 12
Kids Day at the Zoo, Milwaukee County Zoo
June 13
MPTV Friends Wine Lunch, Capital Grill
Attachment PTV 7
JANUARY 2010
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
OnMilwaukee.com – January 4 “Garbage Dreams” MPTV/Discovery World
The Journal Times, Racine- January 4 Fighting Time Warner—Blocking 10/36
The Reporter, Fond du Lac - January 7. Five for Kids—“PBS Kids Go! Writers Contest”
formerly Reading Rainbow
Milwaukee Journal Sentinel, Milwaukee – January 8. Children & Family: Bay View Library:
PBS “Kids Go!” Writers Contest Workshop
Kenosha News, Kenosha- January 10. Judi Dench Is Happy To Be Back In ‘Cranford’, PBS’
Masterpiece Classic “Cranford”
Milwaukee Journal Sentinel, Milwaukee – January 11. MPTV Friends: MPTV Channel 10/36
Office Helpers
Kenosha News, Kenosha- January 11. TUNE IN TONIGHT: “American Masters—Same
Cooke: Crossing Over”
Kenosha News, Kenosha- January 12. TUNE IN TONIGHT: “Independent Lens:
“Young@Heart”
Daily Citizen, Beaver Dam – Three Books On Building Business: PBS’ Everyday Edisons
Sited
Kenosha News, Kenosha- January 13. ‘Passing Strange’ Is Not Your Typical Musical: PBS’
Great Performances “Passing Strange”
Milwaukee Journal Sentinel, Milwaukee – January 13. Dudek on TV: Milwaukee Pubic TV’s
“Outdoor Wisconsin” Starts Its 26th Season
The Sheboygan Press, Sheboygan - January 14. Documentary ‘Garbage Dream’ Follows The
Lives of Egyptians Who Survive On Others’ Trash—A Community Free-Screening
The Journal Times, Racine- January 17 On The Radio: PBS’ Series “American Experience:
“Wyatt Earp”
Kenosha News, Kenosha- January 19. PBS Documentary Examines Issue of ‘Copyright
Criminals’—Independent Lens: Copyright Criminals, “NOVA” The Sphinx
Kenosha News, Kenosha- January 20. ‘Great Performance’ Focuses On Opera Singing
Auditions—Tune In Tonight: “Great Performances at the Met”
Milwaukee Journal Sentinel, Milwaukee – January 22 MPTV Offers a Help Line That Is,
Refreshingly, Very Helpful—MPTV Viewer Services Supervisor Theodora VeressesKohlweiss
Kenosha News, Kenosha- January 22. ‘Gamer,’ ‘Cranford,’ Shatner on new DVDs—PBS’
“Return to Cranford”
Kenosha News, Kenosha- January 23. Tune In This Weekend: “Emma” on “Masterpiece
Classic”
Daily Jefferson County Union, Fort Atkinson – January 25 Niedecker Friends Get Grant:
PBS’ Newshour
Kenosha News, Kenosha- January 26. PBS Participates in “Hope for Haiti Now” Telethon
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Milwaukee Journal Sentinel, Milwaukee – January 27 History Exhibit Among Grant
Recipients—Milwaukee Public Television sited
Milwaukee Journal Sentinel, Milwaukee – January 27 ON TV: “Mexico: One Plate at a Time
with Rick Bayless” on PBS-Channel 36
Milwaukee Journal Sentinel, Milwaukee – January 27 ON THE WEB: thewineladies.com –
One Minute Spots on PBS Stations
Daily News, West Bend - January 28 Martha Stewart Is Headed to Hallmark Station in
September—“Everyday Food” for PBS