Testimonials
This collection of teaching materials is the iconic course-in-a-box on a subject of great
importance to business schools. The materials are substantive, contemporary, well-written, and
eminently teachable. Both the veteran teacher and first-time instructor will find helpful guidance
and inspiration for a successful course. More importantly, this collection illustrates the kind of
coherent approach to curricula on business globalization that the AACSB report on globalization
of management education advocated. Ghemawat's course is a valuable new resource in this
rapidly-changing field.
Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration
Darden Graduate School of Business
University of Virginia
As senior executives in international companies try to cope with globalization, the need to better
understand its internal dynamics and its impact on companies is stronger than ever. Over the past
years, Professor Pankaj Ghemawat has studied this important subject following an innovative
way and obtained ground-breaking results. At the same time, he has been at the forefront of
developing some of the best cases and teaching materials at business schools. His new GLOBE
course is truly a clear case of innovation, relevance and intellectual leadership, with a unique
blen of theory, real world problems and managerial experience that makes its content extremely
valuable. This carefully structured set of materials of materials offer a comprehensive and
integrated approach to Globalization and Strategy in the 21st century.
Jordi Canals, Dean
IESE Business School
Universidad de Navarra
Early 2011 AACSB published an influential report on the Globalization of Business Schools.
The report was very timely and received a lot of attention in the Business School world. The next
step was of course to translate the report’s recommendations into a curriculum. Pankaj
Ghemawat, one of the drivers of the report, had argued that a globalised curriculum should
interlock the benefits of infusion of global ideas in all courses and inserting a standalone course
focused on global issues in the curriculum. He also has taken on the challenge to provide a much
more detailed set of materials on what a curriculum can consist of. You will discover here a very
interesting set of materials that can guide educators all over the world in the design of a
globalised curriculum. I am intrigued and inspired by the creative curriculum design, the
selective set of case materials, readings and presentations. I am convinced they will be a great
basis for many of us for creative course and curriculum developments. This compilation should
be the start of a lot of discussions and interactions on how to create and improve a dynamic and
relevant curriculum and set of courses on globalization.
Arnoud De Meyer, President
Singapore Management University
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The global economy is becoming simultaneously more important and more treacherous for
companies navigating its market opportunities. Professor Ghemawat’s course materials, which
capture the competitive necessities for companies to engage in global markets along with the
cultural sensitivities required for success, will prepare your students to be global business
leaders.
Stefanie Lenway, Eli and Edythe L. Broad Dean
Eli Broad College of Business and Graduate School of Management
Michigan State University
In a world of trade and investment that is volatile and complex, business students need great
tools and rich understanding of the world's institutional environment to lead firms successfully.
Ghemawat's materials provide a strong conceptual and applied grounding for understanding how,
why and when differences matter when conducting business around the world and will serve
instructors at many levels in driving home the truths and myths inherent in this critical arena.
Hildy Teegen, Dean, Darla Moore School of Business
Professor, Sonoco International Business Department
University of South Carolina
Pankaj Ghemawat and I conducted a survey of academic thought leaders worldwide about what
globalization-related content business schools should put into their MBA programs. The results
revealed a strong shared sense that an understanding of differences across their countries and
their implications should be the key component of what MBA students are taught about
globalization. Here, for the first time, thanks to Prof. Ghemawat, are a set of comprehensive
course materials explicitly targeted at that objective—materials that offer a flexible template for
business schools in different parts of the world to inject globalization into their curricula, but
with a local/regional flavor that can be customized to their diverse contexts. It is a monumental
effort that benefits us all.
Bernard Yeung, Stephen Riady Distinguished Professor and Dean
National University of Singapore Business School
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