Principal's Financial Statements
Kate Endress -- HooplaRecruiting.com
Sales Projections
For the Fiscal Year Ending, October 2006
October
November
o
Subscriptions Sold per Period
Price Per Subscription
250
December
o
$
250
January
o
$
250
February
4
$
250
.
March
$
250
April
5
4
$
250
June
May
$
250
$
250
$
August
July
28
7
250
$
250
Total
September
23
28
$
250
130
$
250
$
250
,
o
o
o
o
4
Total Subscribers
o
o
Clicks per Period
12
12
12
Total Clicks
o
o
o
48
Subscriptions Sold per Period
Price per Click
$
199
$
199
$
199
$
4
5
7
'13
28
28
23
"5
4
8
13
20
36
64
92
1"5
130
12
12
12
12
12
12
12
12
12
12
96
"56
240
432
768
11)4
1380
"660
5784
199
$
199
$
199
$
199
$
199
$
199
$
199
$
199
$
199
130
$
199
HooplaRecruiting.com Business Plan
Kate Endress -- HooplaRecruiting.com
Sales Projections
For the Fiscal Year Ending October 2007
October
November
12
Subscriptions Sold per Period
December
12
January
12
March
February
13
13
April
13
June
May
13
July
26
tl
Total
September
August
26
24
202
tl
Price Per Subscriptio n
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
$
250
Revenue from New Subscriptions
$
3.000
$
3,000
$
3,000
$
3,250
$
3,250
$
3,250
$
3,250
S
4,750
$
6,500
S
6,500
$
6 ,000
$
4,750
$
SO,500
Subscriptions Renewed per Period
Percentage Renewed
Actual Renewed fro m Year 1
Price Per Unit
Revenue- Renewed Subscnptions- V, 1
$
130
0
0
0
4
4
5
7
13
28
28
23
'6
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0
0
0
3
3
4
6
13
22
22
13
13
104
500
$
$
500
$
500
$
$
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
\500
$
1.500
$
2,000
S
3,000
S
6 ,500
$
11,000
S
11.000
$
9 .000
$
6,500
$
52,000
6a
Subscriptions Sold per Period
To tal Subscribers
Less: Unrenewed Subscriptions
Actual Total Subscribers
Clicks per Period
Total Clicks
P rice per Click
12
12
12
13
13
13
13
tl
26
26
24
11
142
'64
136
179
tl1
203
2'6
233
256
276
294
308
202
0
0
0
3
6
6
5
2
142
'64
136
178
tlO
202
214
230
250
270
289
306
12
12
12
12
12
12
12
12
12
12
12
12
12
1704
1348
tl92
2136
2280
2424
2568
2760
3000
3240
3468
3672
31092
199
199
199
199
199
1.99
199
199
199
199
$
1.99
3Imi!R $ 3S64:G8
$
$
1.99
$
26
$~
73
HooplaRecruiting.com Business Plan
Kate Endress -- HooplaRecruiting.com
Sales Projections
For the Fiscal Year Ending October 2008
October
Subscriptio n So Id per P erio d
Price Per Subscription
$
Revenue fro m New Subscripuo ns
Percentage Renewed
Actual Renewed from Year 1
Price Per Unit
$
Percentage Renewed
Actual Renewed from Year 2
Price Per Unit
Revenue- Renewed Subscriptio ns - Yr 2
February
tl
March
20
April
20
July
June
May
20
26
August
39
39
Total
September
35
301
26
$
250
$
250
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
4,750
S
4,750
$
4 ,750
$
9,500
$
lJ ,000
$
lJ ,000
$
lJ ,000
$
13 ,000
$
tl ,500
S
'9,500
$
17,500
$
13,000
$
136,250
o
o
3
3
4
6
13
22
22
1l
13
lJ4
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
o
o
o
3
3
4
5
12
20
20
15
12
94
500
$
500
$
$
500
$
$
500
$
500
$
500
$
500
$
500
$
500
$
sob
$
500
$
500
$
500
s
,500
$
1.500
$
2,000
$
2,500
$
6,000
$
1),000
S
1),000
$
7.500
$
6,000
$
47,000
12
12
12
13
13
13
13
tl
26
26
24
tl
202
0.8
0.8
0.8
0.8
0 .8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
0.8
lJ
1)
lJ
1)
lJ
lJ
lJ
15
21
162
16
'9
21
$
500
$
500
$
500
$
SOO
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
500
$
5 ,000
$
5.000
S
5,000
$
5,000
S
5,000
$
5,000
$
5,000
S
7,500
$
lJ.500
$
1).500
S
9,500
$
8,000
S
81000
Subscriptions Sold per Period
To tal Subscribers
Less: Unrenewed Subscriptions
Actual Total Subscribers
Clicks per Period
Total Clicks
P rice per Click
January
tl
250
$
Subscriptions Renewed from Fiscal Yea
December
tl
o
Subscriptions Renewed from Fisca l Yea
Revenue· Renewed Subscriptions· Yr 1
November
tl
$
'9
1l
1l
tl
20
20
20
26
39
39
35
26
325
342
359
376
393
4lJ
427
449
483
515
543
561
2
2
2
3
3
3
4
5
7
7
8
4
323
340
357
373
390
407
423
444
476
508
535
557
301
50
20
20
20
20
20
20
20
20
20
20
20
20
20
6460
6800
7140
7460
7800
8140
8460
8880
9520
1)160
1)700
11140
1)2660
1.99
199
199
$
199
$
199
$
199
$
S fl-..o $' '0-.532'.00 $ 111.208:80 S 14,B4$.«I S'lSm-OO
$
199
$
199
1IJ83&AG $11-.61120
$
199
$
S
199
$
199
~
$
199
'$'22... ,*,29a40
74
HooplaRecruiting.com Business Plan
Kate Endress •• HooplaRecruiting.com
Sales Projections
For the Fiscal Year Ending October 2009
October
Price Per Subscription
November
28
Subscription Scld per Period
$
Reveruefrom New SubscrlPllons
January
December
28
28
500
$
500
$
500
14 .000
S
14 ,000
S
14 ,000
$
Percent age Renewed
Act ual RerJeWed from Year 1
0 .9
0.9
0.9
o
o
o
500
Price Per Uni t
$
50 0
50 0
Revenue- Renewed SubSCript io ns· Y r 1
10
0.9
Subscriptions Renewed f rom Fiscal Year 2
Percent age Renewed
10
0.9
9
Actual Renewed from Year 2
Price Per Unit
Rev ........ Renewed Subscrip tiOns· Yr 2
$
500
$
500
$
4,500
$
4 ,500
19
0 .8
15
Subscrip ti ons Reneweo per Period Yr 3
Percentage Renewed
Actual Rene-.... ed from Year 1
Price Per Unit
Revenue- Renewed SubSCript ions. Yr 3
SubSCrip tions Scld p er Perio d
$
500
14 ,500
$
14,500
500
500
\500
\500
10
0 .9
9
$
19
0 .8
15
$
500
$
500
$
500
500
500
500
15,500
$
15.500
$
20 ,500
$
29 .000
S
29 .000
27,500
20,000
2:28 ,000
500
500
500
2,000
2,500
5,000
1)
1)
0 .9
9
4 ,500
$
4 ,500
5>
4 ,500
19
0 .8
15
$
20
0 .8
16
500
$
500
4,500
$
4 ,500
20
0 .8
16
$
500
$
500
$
500
$
500
$
500
$
500
$
7,500
S
7,500
$
7,500
$
7.500
$
8 .000
$
8.000
Tot al Subscribers
28
585
5
580
28
608
5
60 3
28
631
5
626
29
655
5
650
29
679
5
674
31
705
5
700
Clicks per Period
20
20
20
20
20
11600
12060
12520
13000
13480
Subscribers
Less: Unrenewed Subscrip ti ons
Tot al Clicks
Price per Click
~
$
199
S 25.870
$
199
S 26,82520
500
$
$
500
7,000
$
26
0.8
21
$
500
10,500
8.000
500
500
9,000
g,OOO
$
S
162
0 .9
146
500
9.500
$
9,500
$
8.500
7,000
$
73.000
39
0 .8
31
26
0.8
22
35
0 .8
28
30 1
0 .8
24 1
500
$
500
$
500
$
500
$
500
15,500
$
15,500
S
14.000
$
11,000
S
120 ,500
$
46 4 .000
456
12
805
58
863
12
851
896
40
936
8
928
20
20
20
20
20
15180
16 100
17020
17920
1856 0
14 520
199
16
0.9
14
19
0.9
17
$
140 00
$
42 ,500
500
20
US.894,so
5,000
500
20
.00
500
$
759
199
S
500
500
72 6
$
500
7,000
94
0 .9
85
12
0.9
10
$
58
817
$27
$
21
0.9
19
39
0 .8
31
$
15
0 .9
14
500
41
767
31
731
5
20
0.9
18
21
0.9
19
15
0 .9
14
20
0 .8
16
$
20
0 .9
18
12
09
10
5
0 .9
5
0 .9
9
500
458
40
$
1)
$
Total
September
55
500
0.9
9
500
Augus t
58
$
1)
$
58
41
500
4
0 .9
4
$
July
June
M ay
31
0.9
9
500
19
0 .8
15
3t
3
0.9
3
3
0 .9
3
Apri l
M arch
29
500
o
Subscrip t ions Renew ed f ro m Fiscal Year 1
Feoruary
29
199
;039
$
..
199
55
906
10
$
199
S~
$
85
175960
199
536.93!k40
75
tiooplaKecfmtmg.com tiusmess Plan
For the Twelve Months Ending September 30, 2006
Start·up
Subscription Sales
October
$
Oick Sales
Advertising Sales
January
February
(679)
(179)
Storage Fee
August
Total
SepterrDEIf
$
1.000
$
1.000
$
1.250
$
1.750
$
4.000
$
7.000
$
7.000
$
5.750
$
3.750
$
32.500
$
$
$
$
96
$
191
$
310
$
478
$
860
$
1.528
$
2.197
$
2.746
$
3.104
$
11.510
$
(1.020)
$
(1.110)
$
(1.160)
$
(588)
$
(629)
$
(629)
$
(604)
1.191
$
(576)
1.560
$
(596)
(88)
(129)
(129)
(88)
(18)
(31)
(500)
(500)
(500)
(500)
(500)
492
615
965
Bandw idth Fee
DRMFee
July
$
1.096
$
May
Decell"Der
$
Total Sales
Less : Paymant to Webhost
April
March
NovelTber
$
(45)
(45)
2.228
$
(623) $
June
(728)
9.197
8 .528
4.860
$
(878)
8.496
6.854
44.010
$
(9.820)
(1.446)
(447)
(154)
(505) ~
(500)
(500)
(6.000)
(45)
(88)
(129)
(163)
(163)
(51)
(78)
(140)
(249)
(358)
(500)
(500)
(500)
(500)
(500)
(1.874)
(500)
Set up Fee
(500)
Gross Margin
(679)
(588)
(629)
(629)
(8 .750)
(2.917)
(2.917)
(2.917)
(2.917)
(2.9t7)
(2.917)
(2 .917)
(10.417)
(10,417)
(10,417)
(10.417)
(10.417)
(81.250)
(354)
(118)
(118)
(118)
(118)
(118)
(118)
(118)
(513)
(513)
(513)
(513)
(513)
(3.745)
Social Security Tax
(669)
(223)
(223)
(223)
(223)
(223)
(223)
(223)
(797)
(797)
(797)
(797)
(797)
(6.216)
State Lklernployrrent
(189)
(189)
(203)
(166)
(9)
(56)
(56)
(60)
(49)
(3)
(990)
(990)
(990)
(990)
(990)
1.605
4.132
7.650
8.177
7.386
5.695
34.190
General Administrative Expenses
Salaries & wages
Benefits
o
PayroU Taxes
Federal Lklernploymant
Rent
(1 .200)
(400)
(400)
(400)
(400)
(400)
(400)
(990)
(756)
(224)
(9 .540)
nsurance
(206)
(69)
(69)
(69)
(69)
(69)
(69)
(69)
(139)
(139)
(139)
(139)
(139)
(1 .385)
Marketing
(1 .632)
(430)
(1 .575)
(1.575)
(1 .230)
(1.965)
(1.717)
(1 .184)
(1 .700)
(1 .700)
(1 .200)
(467)
(467)
(16.842)
(350)
(110)
(110)
(110)
(110)
(110)
(110)
(110)
(330)
(330)
(330)
(330)
(330)
(2.770)
(80)
(20)
(20)
(20)
(20)
(20)
(20)
o
Office Expenses
Blackberry Bill
Phone
B~~
Lingo
Furniture Rental
(120)
ISP
Errail Marketing
Too~
Mailbots
(354)
PO Box Rental
(20)
(50)
(50)
(50)
(50)
(50)
(470)
(255)
(255)
(255)
(255)
(255)
(255)
(1 .530)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(600)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(660)
(118)
(118)
(118)
(118)
(118)
(118)
(1 .062)
o
A'ofessional Services
Website Design &
Develo~
(4.000)
(4.000)
A ccounting Ex pense
Legal Expense
(1 .000)
(1.000)
(2.000)
(417)
(417)
(417)
(417)
(417)
(11.500)
(114)
(114)
(114)
(114)
(114)
(570)
(203)
(203)
(203)
(203)
(203)
(1.613)
(7, 601)
(16.282)
(16.236)
(15. 532)
(14.787)
(15,767)
(146 .933)
(5.304)
(5.996)
(12.151)
(8.565)
(7.355)
(7.400)
(10.092)
(112.743)
(5.304)
(5.996)
(12.151)
(7.355)
(7.400)
( 10,092)
(112.743)
(6.500)
(417)
(417)
(417)
(417)
(417)
( 417)
(417)
(198)
(66)
(66)
(66)
(66)
(66)
(66)
(203)
(24,659)
( 4 .982)
(6.1 27)
(6.127)
(6,027)
(6.517)
(6.269)
Payroll Expense- Tilson t-fl
Depreciation
Total G&A Expenses
EBrr
(25.337)
(5.570)
(6.757)
(6 .757)
(5.535)
(5.903)
Earnings Before Taxes
(25.337)
(5.570)
(6.757)
(6.757)
(5.535)
(5.903)
(8.585)
Tax Distributions to Shareholders
State Tax
Federal Tax
76
HooplaKecfUltlOg.com 15uslOess Plan
Kate Endress -- HooplaRecruiting.com
Pro Forma Income Statement
For the Twelve Months Ending September 30, 2007
October
November December
January
February
April
March
May
August
July
June
Total
September
Subscriptio n Sales
$
3,000
$
3,000
$
3,000
$
4,750
$
4,750
$
5,250
$
6,250
$
11,250
$
17,500
$
17,500
$
15,000
$
11,250
$
102,500
Click Sales
$
3,391
$
3,678
$
3,964
$
4251
$
4,537
$
4,824
$
5,110
$
5,492
$
5,970
$
6,448
$
6,901
$
7,307
$
61,873
Spo nso rship Sales
464
504
568
837
1,174
1,197
1,095
928
7217
Total Sales
6,391
6 ,678
6 ,964
9 ,45 1
9,752
'0,577
11,928
17,580
24,644
25,145
22,996
19,485
171,590
Less: Payment to Webhost
(19,107)
450
Advertising Sales
(1,211)
(1,286)
(1,333)
(1,352)
(1,368)
(1,4 '6)
(1,461)
(1,731)
(1,924)
(2,024)
(2,0'6)
(1,988)
Storage Fee
(159)
(187)
(188)
(160)
(129)
(129)
(129)
(337)
(452)
(475)
(392)
(298)
(3,033)
Bandwidth Fee
(552)
(599)
(645)
(692)
(739)
(785)
(832)
(894)
(972)
(1,050)
(1, 124)
(1, 190)
(10,074)
DRM Fee
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(500)
(6,000)
Gro ss Margin
1),467
'6,848
22,720
23,121
20 ,9 8 1
17,497
'62 ,483
(13,334)
(13,334)
(14,399)
(14,399)
(14,399)
(14,399)
(14,399)
(150,749)
(908)
(908)
(908)
(908)
(908)
(908)
(908)
(8,921)
(797)
(1,020)
(1,020)
(1, 1)2)
(1,1)2)
(1,1)2)
(1,1)2)
(1, 1)2)
(11,532)
(245)
(120)
(79)
(31)
(73)
(35)
(23)
(9)
(990)
(990)
(990)
5,180
5.392
5,631
8,099
8,384
(10,417)
(10,417)
(1),417)
(10,417)
(1) ,417)
(513)
(513)
(513)
(513)
(513)
(797)
(797)
(797)
(797)
(281)
(83)
9,163
General Administrative Expenses
Salaries & Wages
Benefits
Payroll Taxes
Social SecurityTax
State Unemployment
Federal Unemployment
(757)
(224)
(990)
(990) r'
(139)
(139)
(139)
('60)
('60)
('60)
('60)
('60)
('60)
('60)
(188)
(188)
(188)
(5,788)
(688)
(4,138)
(2,688)
(4,388)
(688)
(688) r'
(330)
(330)
(330)
(330) r'
(440)
(440)
(440)
(440)
(440)
(440)
(440)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
(600)
(255)
(255)
(255)
(255)
(255)
(340)
(340)
(340)
(340)
(340)
(340)
(340)
(3,655)
ISP
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(480)
Email Marketing Tool- M ailbots
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(660)
(1,000)
(2,000)
Legal Expense
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(5,000)
Payroll Expense- Tilson HR
(114)
(114)
(114)
(114)
(114)
('62)
('62)
(152)
(152)
(152)
(152)
(152)
(1,634)
(203)
(203)
(203)
(203)
(203) r'
(253)
(253)
(253)
(253)
(253)
(253)
(253)
(2,789)
(2\984)
(23,684 )
(tl,984)
Rent
(990)
(990)
(990)
Insurance
(139)
(139)
Marketing
(188)
(188)
(330)
(50)
(990)
(990)
(990)
(990)
(11,880)
(1.749)
(20,000)
Office Expenses
BlackberryBil1
P ho ne B ill- Lingo
Furniture Rental
(4,730)
Professional Services
Accounting Expense
(1,000)
Depreciatio n
(14,508)
(14 ,508)
(14 ,508)
(14,872)
(14,826)
(24 ,091)
(tl ,938)
(23,4 74)
(20.984)
(227 ,360)
EBIT
(9,328)
(9 ,116)
(8.877 )
(6,773)
(6 ,442)
(14,929)
(9,471)
(7.626)
736
(563)
998
(3,486)
(74,877)
Earnin9s Before Taxes
(9.328)
(9 ,116)
(8,877)
(6,77 3)
(6 ,442)
(14,929)
(9 ,471)
(7.626)
736
(563)
998
(3,486 )
(74,877 )
Total G&A Expenses
Tax Distributions to Shareholders
State Tax
Federal Tax
$
s
77
HooplaRecruiting.com Busmess Plan
Kate Endress -- HooplaRecruiting.com
Pro Forma Income Statement
For the Twelve Months Ending September 30, 2008
Subscriptio n Sales
Click Sales
A dvenisin2 Sales
To tal Sales
$
$
Less: Payment to Webhost
Storage Fee
Bandwidth Fee
DRM Fee
$
$
$
Gross Marain
October
9,750
12,855
1, 130.27
23,736
November
$
9,750
$
13,532
1,134.U
24.446
$
$
1, '97 .93
25,157
Janua!):
13:600
14,845
1,542.27
32,388
Februa!):
$
13,500
$
15,522
Ma~ch
$
$
1,601U
33,623
17,000
13 ,1l9
1,659.93
34,859
$
$
Ae ril
17,500
13,835
1,713.77
36,052
Ma~
26,500
$
17,671
2,208 .56
46,380
$
$
(4 ,020)
(643)
(2,877)
(500)
$
$
$
$
June
40,000
13,945
2,947.24
6 1,892
Jul~
40,000
$
20,218
3,OU .92
63 ,229
$
AUllust
34,500
$
21,293
2,789.65
58.583
$
September
27 ,000
$
$
22,139
2.458.43
51.627
(4,599)
(489)
(3,609)
(500)
$
$
Total
264,250
204,293
23.427 .17
49\971
(44,554)
(5,292)
(33,262)
(6,000)
(2,977) $
(274) $
(2,203) $
(500)
(3,088)
(275)
(2,313)
(500)
20,889
2 1.469
22 ,068
29 ,215
30,362
31.487
32,577
42 ,360
57 ,458
58 ,572
53,931
47,028
447,417
(14.000)
(908)
(14 ,000)
(908)
(14 ,000)
(908)
(14,000)
(908)
(14,000)
(908)
(14 ,466)
(908)
(14,466)
(908)
(17 ,528)
(7,062)
(13,968)
(7 ,062)
(13,968)
(7,062)
(17,528)
(7.062)
(13,088)
(7,021)
( 138,011)
(41,624)
(1.071)
(1,071)
(1,071)
(to71)
(411)
(1,1)7)
(31)
(1,1)7)
(1.451)
(78)
(1,451)
(78)
(1.341)
(39)
(1,231)
(990)
(150)
(208)
(990)
(150)
(208)
(990)
(150)
(208)
(112)
(990)
(150)
(208)
(1,071)
(313)
(93)
(990)
(150)
(208)
(23)
(1,520)
(171)
(4,458)
(23)
(1,520)
(171)
(5,908)
(12)
(1,520)
(136)
(1,708)
(14 ,383)
(989)
(283)
(14,530)
(1.894)
(25,800)
(330)
(50)
(340)
(40)
(55)
(330)
(50)
(340)
(40)
(55)
(330)
(50)
(340)
(40)
(55)
(330)
(50)
(340)
(40)
(55)
(417)
(152)
(253)
( 13.964)
(417)
(152)
(253)
(18,964)
(417)
(152)
(253)
(13,964)
1,924
2,505
1,924
2,S05
(2 ,847)
(254)
(2,093)
(500)
$
$
$
December
$
9,750
$
14,209
$
(3,172) $
(3,261)
$
$
(255)
(2.417)
(500)
$
$
(234)
(2,527)
(500)
$
$
$
(3.372)
(234)
(2,637)
(500)
$
$
$
(3.475)
(234)
(2,741)
(500)
$
$
$
(4.434)
(849)
(3,084)
(500)
$
$
$
(4,657)
(865)
(3,292)
(SOO)
$
$
$
(4 ,651)
(685)
(3,467)
(500)
$
$
$
$
$
$
~!lml[51181;jmini~lriili¥!l E~~!lO~!l~
Salaries & Wages
Benefits
P ayro II Taxes
Social Security Tax
State Unemployment
Federal Unemployment
Rent
Insurance
Marketing
Office Expenses
B lackberry B ill
Phone B ill- Lingo
Fumiture Rental
ISP
Email Marketing Tool- Mailbots
Pro lessio nal Services
Accounting Expense
Legal Expense
P ayro II Expense- T ilso n H R
Depreciation
TOlaIG&A Expenses
EBIT
(9)
(990)
(154)
(5 ,858)
(990)
(154)
(708)
(1,341)
(39)
(12)
(1,520)
(136)
(5,908)
(50)
(340)
(40)
(55)
(440)
(50)
(340)
(40)
(55)
(440)
(50)
(340)
(40 )
(55)
(440)
(50)
(340)
(40)
(55)
(440)
(50)
(340)
(40)
(55)
(440)
(50)
(340)
(40)
(55)
(440)
(50)
(340)
(40)
(55)
(417)
(152)
(253)
(1l,487)
(417)
(152)
(253)
( 1).370)
(417)
(152)
(253)
(25 ,271)
(toOO)
(417)
(152)
(253)
(21,081)
(417)
(152)
(253)
(35.322)
(417)
(152)
(253)
(35 ,47 8)
(417)
(152)
(253)
(36 ,928)
(417)
(152)
(253)
(31.122)
3, U4
9,728
U ,992
6,213
11496
7,038
21.980
21.644
3.U4
9 ,728
U ,992
6,213
11496
7,038
21.980
2t644
6.2.'8 $
11496 i
711$8 S
2W8& $
2
(330) ,..
(1,520)
(130)
(208)
(440)
(50)
(340)
(40)
(55) ,..
(4,730)
(600)
(4,080)
(480)
(660)
(1,000) ,..
(417)
(152)
(253)
(28.975)
(2,000)
(5,000)
(\824)
(3 ,039)
(309 ,927)
22,809
13.053
137.489
22,809
18.053
137,489
Interest Expense
Eami~s
Before Taxes
Tax Distributions to Shareholders
State Tax
Federal Tax
$
\924- $
$
3;'04
S
9 728
S
'0;992
S
S
$;
78
TIUUlll(lI\..I;l,;l UILlllg.l,;Ull1 lJU::'1I11;::'::' ,- 1<111
Kate Endress -- HooplaRecruiting.com
Pro Forma Income Statement
For the Twelve Months Endingl September 30, 2009
Subscriptio n Sales
Click Sales
A dvertis in~ Sales
Total Sales
$
$
Less : P ayrnent to Webhost
Storage Fee
Bandwidth Fee
DRM Fee
$
$
$
G ro S5 Margin
October
November December
26,000 $ 26,000 $ 26 ,000
23,084 $ 23,999 $
24,915
2,45420
2,499.97
2,545.74
52 ,499
53.46 1
5.538
(4,667) $ (4,831)
(408) $
(423)
(3,758) $ (3,907)
(500)
(500)
$
$
$
Janua~
$
$
28,000
25 ,870
2,693.50
56,564
Februa~
$
$
28,500
26,825
2,76626
58.09 1
$
$
March
30,000
27,860
2,893.00
60,753
(4,980) $
(423) $
(4 ,056) $
(500)
(5,122) $
(41l) $
(4,212) $
(500)
(5.262) $
(395) $
(4,368) $
(500)
(5,432)
(396)
(4,536)
(500)
$
$
$
$
$
April
30,500
28,895
2,969.74
62,365
(5,600)
(396)
(4,704)
(500)
Ma~
$
$
43,000
30,208
$
$
3,660.41
76,869
$
$
$
(6,526)
(1, 1)8)
(4,915)
(500)
$
$
$
June
63,000
32,039
4,75t95
99 ,791
(7 ,173)
(1,456)
(5.213)
(500)
Jul~
$
$
63,000
33,870
Au~ust
$
$
57,000
35,66 1
4,633.04
97,294
$
$
$
(7,448)
(1,142)
(5.806)
(500)
4,843.49
1)1,713
$
$
$
(7,482)
(1,468)
(5,514)
(500)
September
$
43,000
36 ,934
$
3,996.72
83,931
$
$
$
(7,308)
(795)
(6 ,013)
(500)
$
$
$
$
$
Total
464,000
350,'\50
40,708.02
854,868
(7\831)
(8,820)
(57,011)
(6 ,000)
46,87 1
47.669
48,481
5.442
52,829
55,32 1
56,764
70,343
92,6 15
94,231
89 ,845
76,623
783,037
(17,755)
(7,607)
(17,755)
(7,607)
(17,755)
(7,607)
(17,755)
(7,607)
(17,755)
(7,607)
(15,296)
(7,840)
(15 ,296)
(7,840)
(21, 135)
(8,046)
(22,575)
(8,440)
(22,575)
(8,440)
(21,135)
(8,440)
(13.695)
(8,440)
(232,479)
(95,521)
(1358)
(1,358)
(1,358)
(1358)
(277)
(82)
(1,520)
(137)
(208)
(1,400)
(6)
(2)
(1,520)
(139)
(7.008)
(1,400)
(1727)
(78)
(23)
(1,520)
(154)
(1,727)
(1,617)
(1,507)
(1,520)
(139)
(1,958)
(1,617)
(39)
(12)
(1,520)
(179)
(7,408)
(5,958)
(78)
(23)
(1,520)
(154)
(7,858)
(39)
(12)
(1,520)
(179)
(1,458)
(1520)
(174)
(958)
(17,785)
(996)
(295)
(15,240)
(2,071)
(35,1l0)
~!ilO!ilrill BllrniniWillivll ~x~lln~ll~
Salaries & Wages
Benefits
Payroll Taxes
Social Security Tax
State Unemployment
Federal Unemplo yrnent
Rent
Insurance
Marketing
Office Expenses
Blackberry B ill
P hone Bill· Lingo
Purchase Equipment
Furniture Rental
ISP
Email Marketing Tool- M ailbots
P rofessio nal Services
Acco unting Expense
Legal Expense
Payroll Expense- Tilson HR
Depreciatio n
Total G&A Expenses
(1,520)
(137)
(208)
(1,520)
(137)
(208)
(1,520)
(137)
(208)
(1,358)
(479)
(142)
(1,520)
(137)
(1,658)
(330)
(50)
(330)
(50)
(330)
(50)
(330)
(50)
(330) ~
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(4 ,730)
(600)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55)
(340)
(40)
(55) ~
(4,080)
(480)
(660)
(625)
(152)
(253)
(30,460)
(625)
(152)
(625)
(152)
(625)
(152)
(625)
(152)
(1,000)
(625)
(152)
(1,000) ~
(625)
(152)
(253)
(30,460)
(625)
('152)
(253)
(32,531)
(253)
(30,8 1)
(253)
(38 ,1)6)
(253)
(34,138)
(253)
(41,911)
(625)
(152)
(253)
(44,361)
(625)
(152)
(253)
(30,460)
(625)
(152)
(253)
(42 .461)
(253)
(36,355)
(253)
(35,249)
(2,000)
(7,500)
(1,824)
(3,039)
(427,400)
(625)
('I52) ~
EBIT
13 ,411
17,209
15,02 1
15,9 11
22,0 1)
17 .125
22 ,626
28 ,432
50 ,158
49,870
53,49 1
41,374
355.638
Earninlls Before Taxes
13,411
17,209
15,021
13,911
22 ,01)
17,125
22,626
28 ,432
50 .158
49,870
53.491
41374
355,638
(453)
(76)
(378)
(6,603)
(1, 1)1)
(5,503)
(5,138)
(856)
(4,281)
(6,788)
(1, 131)
(5,657)
(8,530)
(1,422)
(7 ,1l8)
(15,047)
(2,508)
(12 ,539)
(14,961)
(2,494)
(12.468)
(13,047)
(2,675)
(13,373)
( 12,412)
(2 ,069)
(1),343)
(1l6,691)
(17,782)
(88,909)
Tax Distributions to Shareholders
State Tax
Federal Tax
79
t100plaKecruItmg.com tmsmess
t'lan
Kate Endress -- HooplaRecruiting.com
Statement of Cash Flows
For the Twelve Months Ending September 30, 2006
Beginning Cash Balance
Cash Inflows
Net Sales
Total Cash A ailable
Cash Outflows
Salaries & Wages
Benefits
Payroll Taxes
Social Security Tax
State Unemployment
Federal Unemplo yment
Rent
Insurance
Marketing
Office Expenses
Blackberry B ill
P ho ne B iII- lingo
Purchase Equipment
Furniture Rental
ISP
Website Hosting
Email Marketing Tool· M ailbots
POBoxRental
Professional Services
Website Design & Development
Accounting Expense
Le9alExpense
Pa~oll Expense· Tilson HR
To tal Cash Disbursements
Start·up
205,000
205.000
$
October
174,466
November
$ 138,962
December
$ 132,271
January
$ ""65,580
February
$ ""60,111
March
$144,274
April
$139,036
174,466
138 ,962
132,27 1
1,096
""66,676
1.131
""61,302
1.560
145,834
2,228
14 1,263
(8,750)
(354)
(2,917)
(TE)
(2,917)
(2,917)
( 111)
(111)
(669)
(ll9)
(56)
(1,200)
(206)
(1,632)
(223)
(223)
(223)
(400)
(69)
(430)
(400)
(69)
(1,575)
(400)
(69)
(1,575)
(350)
(80)
(5,394)
(1tl)
(20)
(120)
(679)
(40)
(588)
0
(354)
(55)
(113)
(11)
(11)
(20)
(20)
(40)
(629)
(55)
(1ll)
May
$
"Q6 ,243
$
4,860
131, 1)3
(2 ,917)
(111)
(2,917)
(111)
(2 ,917)
(2,917)
(1ll)
(1),417)
(re)
(223)
(ll9)
(223)
(223)
(223)
(797)
(203)
(400)
(69)
(1.965)
(400)
(69)
(1.717)
(990)
(69)
(1.114)
(56)
(400)
(69)
(1.230)
(1tl)
(20)
(11)
(20)
(40)
(629)
(40)
(604)
(40)
(576)
(55)
(1ll)
(55)
(113)
(55)
(113)
(1tl)
(20)
(40)
(596)
(55)
(113)
(11)
June
114,296
8,528
"Q 2,824
July
August
September
$ 1)5,913
$ 98 ,762
$
9,137
1""6,11)
8,496
"07,258
91,565
(tl,417)
(513)
( tl,417)
(513)
( tl,417)
(tl,417)
(513)
(513)
(797)
(9)
(797)
(797)
(60)
(990)
(139)
(1.700)
(797)
(06)
(49)
(990)
(139)
(1,700)
(3)
(990)
(139)
(1.200)
(990)
(139)
(467)
(990)
(139)
(467)
(224)
(9,540)
(1,385)
(13,842)
(2,770)
(470)
(513)
(330)
(50)
(330)
(50)
(330)
(50)
(330)
(50)
(330)
(SO)
(255)
(40)
(728)
(255)
(40)
(878)
(255)
(40)
(1)20)
(255)
(40)
(11tl)
(255)
(40)
(100)
(55)
0
(55)
0
(55)
0
(55)
0
(55)
0
(55)
0
(417)
P 14 1
1""6,693 1
(1,000)
(417)
( 114 1
( 13,743 1
(4 ,000)
(6,500)
(30,5341
(417)
!5,504)
(417)
1
!6,6 91
(417)
~6,69n
(417)
~6,5651
(417)
!7 ,028 1
(417)
(6, 799
1
P5 ,020)
T o t al
1,631478
6,854 "$
44,Otl
98,4 13
\675,488
(20)
(7 ,000)
(255)
(40)
(623)
(1,000)
(417)
$
(417)
14 1
P
( 16,807
1
(417)
P 14 1
116 ,9 tl1
(417)
~T141
\ 0 ,349 1
(81,250)
(3,745)
(6,20)
(756)
(1,530)
(1,530)
(600)
(9820)
(660)
(tl62)
(4,000)
(2,000)
(11.500)
(570 1
(""66,4701
TaxDistributions to Shareholders
80
HooplaKecrultmg.com tlusmess Plan
Kate Endress -- HooplaRecruiting.com
Statement of Cash Flows
For the Twelve Months Ending September 30, 2007
October
Beginning Cash Balance
$
November
8\676
$
6,391
$
72.552
December
$ 63,639
$
6,964
$
Februa~
Janua!1:
54,965
$
9,451
$
April
March
48 ,395
$
9,752
$
42,'67
$
1),577
$
June
May
25,061
$
August
July
'6,843
$
8,470
$
$
24,644
$
9,460
$
9,'60
25,145
$
22,996
September
1),401
$
$
Total
441,771
Cash Inflows
Net Sales
To tal Cash Available
Cash Oytflows
Salaries & Wages
Benefits
$
11,928
$ 17.580
19,485
171,590
88 ,06 7
79 ,229
70.603
64.416
58,147
52 ,734
36,990
33.423
33.114
34,605
32 .147
29,886
6 13,361
( 1).417)
(1).417)
(1) ,417)
(1).417)
(1).417)
(13,334)
(13,334)
(14,399)
(14.399)
(14,399)
(14.399)
(14,399)
('60,749)
(513)
(513)
(513)
(513)
(513)
(908)
(908)
(908)
(908)
(908)
(908)
(908)
(8,921)
(797)
(797)
(797)
(797)
(797)
(\020)
(1,020)
(1, 1)2)
(1,1)2)
(1,1)2)
(1, 1)2)
(1, 1)2)
(11,532)
(281)
(245)
(120)
(79)
(31)
(83)
(73)
(35)
(23)
(9)
(990)
(990)
6,678
$
$
Payroll Taxes
Social SecurityTax
State Unemployment
Federal Unem plo yrnent
(757)
(224)
(990)
(990)
(990)
('60)
('60)
('60)
(1,749)
(2,688)
('60)
(4,388)
('60)
(4 ,138)
(688)
(688)
(20,000)
(440)
(440)
(440)
(440)
(440)
(4,730)
(50)
(50)
(50)
(50)
(50)
(990)
(990)
(990)
(990)
(990)
(990)
Insurance
Marketing
Office Expenses
(139)
(139)
(139)
(139)
('60)
(188)
(188)
(188)
(139)
(188)
('60)
(188)
(5,788)
(688)
Blackberry B ill
Phone Bill- Lingo
Purchase Equipment
(330)
(330)
(330)
(330)
(330)
(440)
(440)
(50)
(50)
(50)
(50)
(50)
(50)
(50)
Furniture Rental
ISP
Website Hosting
(255)
(255)
(255)
(255)
(255)
(340)
(340)
(340)
(340)
(340)
(340)
(340)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(40)
(1,211)
(1,286)
(1,333)
(1,352)
(40)
(1,368)
(1,4'6)
(1,461)
(1,731)
(1,924)
(2,024)
(2,0'6)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(55)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(417)
(114)
(114)
(114)
(114)
(114)
('62)
(152)
(152)
('62)
('62)
('62)
P 5,5'6)
('6,590)
(16 ,02 1)
('6 ,990)
('62)
(24,952 1
Email Marketing Tool- M ailbots
Legal Expense
Pa~roll Expense- Tilson HR
Total Cas h Dis burs eme nts
(1,000)
('6,638
1
(27,673
1
(600)
(2.420)
(2,420)
Professional Services
A ceo unting Expense
(11,880)
(990)
Rent
(21, 146)
(23,654
1
(25,4551
(2 t746
1
(3,655)
(480)
(1,988)
(55) ,.
(19,1)7)
(1,000) '
(2,000)
(417)
(5,000)
(22 ,718
1
(660)
(1.634)
(246 ,098 1
Tax Dis tributio ns to Shareho Iders
$ 631639
$
S 42".W $
25J)61 $
'6,843
$ -8.470
$
81
nUUjJli:1KtX;rullJllg.CUIlI
DU~IlIC~~
r I ail
Kate Endress -- HooplaRecruiting.com
Statement of Cash Rows
For the Twelve Months Ending September 30, 2008
Beginning Cash Balance
$
Cash Inflows
Net Sales
Total Cash Available
$
Cash Outflows
Salaries & Wages
Benefits
Payroll Taxes
Social Security Tax
State Unemployment
Federal Unemployment
Rent
Insurance
Marketing
Office Expenses
Blackberry Bill
Phone Bill- Lingo
Purchase Equipment
Furniture Rental
ISP
Website Hosting
Email Marketing Tool- M ailbots
Professional Services
Accounting Expense
Legal Expense
P al:!:0 II E~ense- Tilson HR
Total Cash Disbursements
October
7,138
23.736
30 ,904
November
9,346
$
$
24.446
33,792
December
$
12.1)4
$
$
$
25,157
37.260
January
15,461
32 ,388
47 ,849
Februa2:
$ 25,442
$
33 ,623
59 ,065
$
$
March
36,687
34 ,859
7\546
$
$
April
43,156
36.052
79,208
$
$
May
54,905
46.380
tll.285
$
$
June
62.137
6\892
114.089
Jul~
$
84 ,430
$
63.229
147.659
August
$ 1)6,328
$
58,583
134.91)
September
129.390
$
$
$
5\627 "$
1:\\017
Total
586,614
49\971
\ 078,585
( 14.000)
(908)
( 14.000)
(908)
(14,000)
(908)
(14.000)
(908)
(14.000)
(908)
(14.466)
(908)
(14.466)
(908)
(17 .528)
(7.062)
(13.968)
(7.062)
(13.968)
(7.062)
(17.528)
(7.062)
(13.088)
(7.021)
(138.011)
(4\624)
(1071)
(1.071)
(1071)
(1,1)7)
(1,341)
(39)
(990)
(154)
(5,858)
(990)
(154)
(708)
(t520)
(136)
(5.908)
(1.451)
(78)
(23)
(1520)
(171)
(5.908)
(1,231)
(990)
(150)
(208)
(1,451)
(78)
(23)
(1,520)
(171)
(4.458)
(1,341)
(39)
(990)
(1(0)
(208)
(1,071)
(313)
(93)
(990)
(150)
(208)
(1,1)7)
(31)
(g)
(990)
(150)
(208)
(t071)
(411)
(112)
(990)
(150)
(208)
(1,520)
(136)
(1708)
(t520)
(130)
(208)
(14,383)
(989)
(283)
(14.530)
(1894)
(25.800)
(330)
(50)
(330)
(50)
(330)
(50)
(330)
(50)
(330)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(4,730)
(600)
(340)
(40)
(2,847)
(55)
(340)
(40)
(2 .977)
(55)
(340)
(40)
(3.088)
(55)
(340)
(40)
(3.172)
(55)
(340)
(40)
(3.261)
(55)
(340)
(40)
(3 .372)
(55)
(340)
(40)
(3,475)
(55)
(340)
(40)
(4.020)
(55)
(340)
(40)
(4,434)
(55)
(340)
(40)
(4.657)
(55)
(340)
(40)
(4.651)
(55)
(340)
(40)
(4 .599)
(4,080)
(480)
(44 .554)
(660)
(417)
(417)
(417)
(417)
(417)
(417)
(\000)
(417)
(417)
(417)
(417)
(417)
~1521
~1521
j22,378)
~1521
j28 ,390)
~1521
(24,3031
~1521
139.0891
~1521
(39,659)
~152)
!4 1,332 1
~1521
!35 ,52
~1521
~152)
~21.558l
(21,688)
~1521
! 21799
1
~22 ,4061
(12)
(12)
°1
(55) "
(\000) "
(417)
( 152 1
P3,3 211
(2.000)
(5.000)
~t8241
!35t4421
Tax Dis tributio ns to Shareholders
82
Kate fJ1dress -- HooplaRecruiting.com
Statement of Cash Flows
For the Twelve Months fJ1ding September 30,2009
B e9innin9 Cash Balance
$
Cash Inflows
Net Sales
Total Cash Available
$
Cash Outflows
Salaries & Wages
Benefits
Payroll Taxes
Social SecurityT ax
State Unemployment
Federal Unemployment
Rent
Insurance
Marketing
Office Expenses
B lackberryBiIJ
Phone Bill· Lingo
Purchase Equipment
Furniture Rental
ISP
Website Hosting
Email Marketing Too I· M ailbo ts
Professional Services
A cco unting Expense
Legal Expense
Pa~roll Ex~ense- Tilson HR
Total Cash Disbursements
Tax Distributions to Shareholders
~
-
~ __
.".......,..
-->'.
-..
.......... -
October
147,697
51,538
'99,235
November
$ 04 ,361
$
December
1l1,823
$
$
$
$
52,499
20,86 1
53,461
235,284
January
200,097
56,564
256 ,661
Februa~
March
$ 21l,808
$ 234,468
$
$
$ 60,753
$
58,091
276,899
295,221
April
246,709
62,365
309 .074
Ma~
Au~ust
September
June
July
$
262 ,801
$ 282,957
$ 31l,320
$
353,483
$
39\179
$
Total
3,002,703
$
76 ,869
339,670
$
$
$
97,294
450,776
$
83,931 "$
475,00
854,868
3,857 ,572
99,791
382,748
'0\713
420 ,033
(17,755)
(7 ,607)
(17 ,755)
(7,607)
(17,755)
(7,607)
(17,755)
(7,607)
(17,755)
(7,607)
(1l ,296)
(7,840)
(1l,296)
(7,840)
(21,135)
(8,046)
(22,575)
(8,440)
(22 ,575)
(8,440)
(2'\135)
(8,440)
('9,695)
(8,440)
(232,479)
(95,521)
(1,358)
( '\358)
(1,358)
(1,520)
(137)
(208)
(1,400)
(6)
(2)
(t520)
(139)
(7,008)
(1,617)
(39)
(12)
(1,520)
(179)
(7,408)
(1,727)
(78)
(2 3)
(1,520)
("64)
(5,958)
(1727)
(78)
(23)
(1,520)
(1)4)
(7,858)
(,\617)
(39)
(12)
(1,520)
(179)
(1,458)
('\507)
('\520)
(137)
(208)
('\358)
(277)
(82)
('\520)
(137)
(208)
(1,400)
(1,520)
(07)
(208)
(1,358)
(479)
(142)
(1,520)
(137)
(1,658)
(1,520)
(174)
(958)
(17,785)
(996)
(295)
(1l,240)
(2,071)
(35,'00)
(330)
(50)
(330)
(330)
(50)
(330)
(50)
(330)
(50)
(440)
(440)
(50)
(440)
(440)
(50)
(50)
(50)
(440)
(50)
(440)
(50)
(440)
(50)
(4,730)
(600)
(340)
(40)
(340)
(40)
(4 ,831)
(55)
(340)
(40)
(4,980)
(55)
(340)
(40)
(5,122)
(55)
(340)
(40)
(340)
(40)
(340)
(40)
(340)
(40)
(340)
(40)
(5,432)
(55)
(6,526)
(55)
(7,173)
(55)
(340)
(40)
(7,482)
(55)
(340)
(40)
(5 ,262)
(55)
(340)
(40)
(5,600)
(55)
(7,448)
(55)
(7,308)
(55)
(4,080)
(480)
(71,831)
(660)
(625)
(625)
(625)
(625)
(625)
152 1
( toOO)
(625)
(625)
(4,667)
(55)
(625)
( 152 1
P4, 874
1
~152)
(35,037
1
~152)
(35, 1>6)
~152)
137 ,4001
(453)
~ 152)
(50)
1
\35,828)
~43,375 1
(6.603)
(5.138)
(t520)
(139)
(\958)
(1,000)
P9,4 85 1
\48,"631
(625)
(152)
(49.380
(6,788)
(8,530)
( 15,047)
~152)
~152)
1
(625)
(2 ,000)
(7,500)
~1521
\5 1,590)
(625)
\ 152 1
\43,550 1
~1521
(42,304 1
(496, 1l21
(14 ,961)
(0,047)
( 12,412)
(85,979)
(625)
~\8241
,..-.,
::.-.1.,;; ."
83
ttOOplaKecrumng.com ouslI1ess nan
Kate Endress -- HooplaRecruitingl.com
Balance Sheet
As of September 30,2006
Start·up
October
November
December
$
$
Janua~
Februa!1
"65,993
$ "60,593
$ 144,825
"65.993
"60.593
144 .825
5,394
5,394
(461
4 ,933
135,526
5,394
(527)
4,867
149 ,692
March
April
Ma~
June
Jul~
AU9ust
September
~
Current
Cash
Total Current Assets
$
Non·Current
Equipment
Accumulated Depreciation· Equipment
Total Non-Current Assets
Total Assets
174,673
174,673
$ 139.237
'139,237
'132,6"6
'132 ,6"6
5,394
5,394
5,394
(1l8)
5,1l6
179,869
(263)
5 ,131
174,368
(329)
5,065
'137,680
4.999
'130,992
(25,131)
(30,632)
(37,320)
(44,008)
(49,474)
205,000
179,869
205,000
174,368
205,000
137,680
205,000
'130 ,992
179.869
$ 174,368
'130,992
1395 )
126,931
126 ,931
$ 1'6,123
1'6,123
1)6,881
1)6,881
5,394 "
12,394
12,394
12,394
12,394
(593)
4,801
(999)
11,395
(\203)
(\406)
1),988
144,457
(796)
1\598
138,530
126,5 13
113,072
11),856
1)3.595
93,643
(55,308)
(60,543)
(66,470)
(78,482)
(86,928)
(94 .144)
(1)H05)
(111,357)
205.000
"65,526
205,000
149,692
205,000
144.457
205,000
138,530
205,000
126,513
205,000
113,072
$135,526
$ 149 ,69 2
138,530
$ 126,513
1
$
139,655
$
139,655
$
$
n,lll
99,868
99,868
$
92,811
92,8 11
$
12,394
(\609)
1),785
83,061
83,061
12,394
\1,813)
1),581
~
Current
Accounts Pa~ble
Total Current Liabilities
Non-Current
Notes Pa~ble UT
Total Non-Current Liabilites
To.tal Liabilities
~
Retained Earnings
Partner's Equity
Common/Preferred Stock
Total Eguit;t
Total Liabilities &
Eguit~
$
$
$
137,680
$
$
144,457
$
$
113,072
205,000
11),856
$
11),856
205,000
1)3,595
$
1)3,595
205,000
93 ,643
$
93,643
84
HooplaRecruiting.com Business Plan
Kate Endress -- HooplaRecruiting.com
Balance Sheet
As of September 30,2007
November
October
December
March
February
Janua!l:
June
May
April
July
AUllust
SeEtember
~
Current
Cash
Accounts Recievable
Total Current Assets
$
74,077
$
74,077
Non·Current
Equipment
Accumulated Deerecia tion- Equipment
Total No n-C urre nt Assets
Total Assets
$
65,303
12,394
(2 ,016
10,378
84,455
65,303
1
$
56,769
56 ,769
12,394
12,394
~2,219)
(2,423
9 ,9 71
66,74 1
1
1),175
75,4 78
50,338
$
$
44,239
50,338
44,239
12,394
(2,626)
12 ,394 "
(2,829
9,565
53 ,804
$
13,226
$
11,004
$
12,144
$
$
n984
13,385
$
10,302
10,302
13,226
n004
12,144
n984
14,814
(3,336)
14,814
(3,589)
n225
22,229
(4,095
1),719
39,026
11478
29,705
14,814
(3,842)
1),972
23,115
22,703
23,851
(165,974)
(175,295)
(132,771)
(131,885)
(132,297)
(131,149)
(134,486)
205 ,000
39 ,026
205,000
29,705
205,000
22.229
205,000
23 ,115
205,000
22 ,703
205,000
23 ,85 1
205,000
27 ,294
14,814
1
9.768
60, tl7
27,294
(3,082
11,732
1
13,385
14,814
14,814
1
(4,349
1),465
14,814
1
(4,602
1),212
1
20,514
~
Current
Accounts Payable
Notes Pa~ble SIT
Total Current Liabilities
Non·Current
Notes Pa~able LIT
Total Non·Current Liabilites
Total Liabilities
~
Retained Earnings
Partner's Equity
Commoni Preferred Stock
Tota.l E9uit~
Total -L iabilities &
Equit~
$
(120,545)
(129,522)
(138,259)
(144 ,893)
205,000
84,455
205,000
75,4 78
205,000
66,741
205,000
60,107
84 ,455
$
75,478
$
66,741
$
60 , tl7
(151, 196)
205 ,000
53,804
$
53,804
$
39,026
$
29 .105
$
22,229
$
23 ,115
$
22,703
$
23,851
20,514
$
20,514
85
Kate Endress
ee
HooplaRecruiting.com
Balance Sheet
As of September 30,2008
October
November
December
$
$
Februar~
Janua~
March
April
June
May
Au~ust
July
September
lill.lli
Current
Cash
A ceo unts Rec iev able
Total Current Assets
$
Non-Current
Equipm ent
Accumulated Depreciation- Equi~mer
Total Non-Current Assets
Total Assets
12,630
15,539
1),046
$
29,'178
$
40 ,573
$
47,'136
1),046
29 .'178
40 ,573
47 ,'136
14,814
14,814
!5.'(8)
9,706
25,244
!5,362)
9,452
28,498
14,814
(5,615)
9,'139
38 ,377
14,814
(5,868)
8,946
49.5 £
14,814
(6,121)
8,693
55,888
('179,756)
('176 ,502)
(£6,623)
(155.482)
(149,112)
205,000
25,244
205,000
28,498
205,000
38 ,377
205,000
49 ,5£
12,630
15,539
14,814
(4,855)
9,959
22,589
(£2,4 11)
$
59,'00
$
59,'00
$
66,557
88,961
$
88,961
66.557
$
111,030
$
134,258
111,030
134258
152,725
14,814
159,898
(45,'02)
!6 ,88 1
7,933
96,894
1£,71)
14,8 14
!7,388
7,426
14 1,685
(130,257)
('08,'06)
(86,290)
(63,315)
205,000
74 ,743
205,000
96,894
205,000
1£,7'0
14,814
14,814
16 ,3751
8,439
67,539
!6, 628
8,£6
74.743
(137,461)
205,000
67 ,539
14,814
1
1
152,725
!7, 134
1
14,814
1
7,680
\7.64]
7,'173
Liabilities
Current
Accounts Payable
Notes Pa~able SIT
Tota I Current Liabilities
Non-Current
Notes Pa~ble UT
Total Non-Current Liabilites
Total Liabilities
~
Retained Eamings
Partner's Equity
Common! P referred Stock
Total E9uit~
Total Liabilities &
E9uit~
205,000
22 ,589
$
22,589
$
25,244
$
28,498
$
38.377
$
49,51l
205,000
55,888
$
55 ,888
$
67,539
$
74 ,743
$
96,894
$
1£,71)
205,000
14 ,685
$
14t685
205,000
159,898
$
'69,898
86
t100plaKecrUltlllg.com tiUSllleSS nan
Kate Endress -- HooplaRecruiting.com
Balance Sheet
As of September 30, 2009
October
November
December
January
$
137.135
$ 205,625
$ 222,844
137 ,13 5
205,625
222 ,844
February
March
April
May
August
July
June
September
~
Current
Cash
$
139.556
$
238,621
$ 250,980
238,62 1
250,980
$
267,190
$
287,471
$ 322,964
287 ,471
322,964
$
358,255
$
396,077
$
425,414
Acco unts Recievable
Total Current Assets
'69,556
267,~O
358,255
396,077
425,4 14
Non-Current
Equipment
Accumulated Depreciation- Equipment
Total Non-Current Assets
Total Assets
14,814
14,814
14,814
14,814
14,814
14,814
14,814
14,814
14,814
14,814
14,814
14,814
(7 ,894)
(8,147)
(8,401)
(8,654)
(8,907)
(9,130)
(9,414 )
(9,667)
(9,920)
(10,173)
(10,427)
(10,680)
6 ,920
6 ,667
6,4 13
6,DO
4, 134
229,004
272,590
5 ,147
292,6 13
4,387
2 12,039
5,654
256,634
4,641
193,851
5,907
244,528
4,894
176,476
327,857
362,896
400,465
429,548
~
Retained Earnings
(28,524)
(11,149)
7,039
24,004
39,528
51,634
67,590
87,613
122,857
157,896
~5,465
224,548
Partner's Equity
Common/ Preferred Stock
205,000
205,000
205,000
205,000
205,000
205,000
205,000
205,000
205,000
205,000
205,000
205,000
176.476
193,851
2 12,039
229,004
244,528
256,634
272,590
292.613
32 7,857
362,896
400.465
429 ,548
212 ,039
$ 229 ,004
256 ,634
$ 272.590
292 ,613
$ 327,857
$ 362,896
$ 400.465
5,400
~
Current
Acco unts Payable
Notes P al!!ble SIT
Total Current Liabilities
Non-Current
Notes P al!!ble LIT
Total Non-Current Liabilites
Total Liabilities
Total
Equit~
Total Liabilities & Equity
$
176.476
$
193,851
$
$
244,528
$
$
$
429,548
87
HooplaRecruiting.com Business Plan
Kate Endress -- HooplaRecruiting.com
Ratios
Year One
Year Two
0.889
Gro S5 Margin
Gross Profit
Sales
34,tlO
44,01)
0.777
Gross Margin
Gross Profit
Sales
152,483
17,590
Return 0 n Assets
EBT
Total as sets
\111,357)
93,643
(1119)
Return on Assets
EBT
To tal assets
(73, 128
20 ,514
Return 0 n Investments
EBT
Total Equity
(111357)
93,643
(1.139)
Return on Investments
EBT
Total Equity
\73,128)
20,514
(3.565)
Operatin~
(111,357)
44,01)
(2,530)
Operating Margin
Operatin2 Inco me
Sales
(73,128)
(0.426)
Sales
A fler-tax Profit Margin
Net Income
Sales
(111,357)
44,01)
(2.530)
After-tax Profit Margin
Net Inc om e
Sales
\73,128)
171,590
(0.426)
Asset Turnover
Sales
Total Assets
44,01)
0.470
Asset Turnover
Sales
Total Assets
171,590
8.364
93,643
Operating Margin
Inco me
1
(3.565)
171,590
20,514
Year Four
Year Three
Gro ss Margin
Gross Profit
Sales
447,417
49,971
0 .909
Gross Margin
Gross Profit
Sales
783,037
854,868
0 ,913
Return a n Assets
EBT
Total assets
139,384
159,898
0 ,8 72
Return a n Assets
EBT
To tal assets
357,709
0.833
EBT
Total Equity
139,384
0,872
EBT
Total Equity
357,709
Operating Margin
0E!eratin!jlnco me
Sales
139,384
491,971
0,283
Operating Margin
Operatin!jlnco me
Sales
357,709
854,868
0.413
After-tax P rofit Margin
Net Income
Sales
139,384
491,971
0 .283
After-tax Profit Margin
Net Income
Sales
250,396
854,868
0.293
Asset T urno ver
Sales
Total Assets
49,971
'159 ,898
3,077
Asset Turnover
Sales
Total Assets
854,868
1990
429,548
Return a n Investments
Return a n Investments
'159 ,898
429,548
Priceto Earnings (Common) Common Stock Price
Earnings per Share
$
P rice to Earnings (P referred)
$
Preferred Stock Price
Earnings per Share
0.833
429 ,548
0.409
2.443
1
0.307
3.259
88