Bank Credit Cards Project Qi Liu, Jun Dai, Paul Byrnes

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Bank Credit Cards Project

Qi Liu, Jun Dai, Paul Byrnes

28 th WCARS

November 9, 2013

Credit Card Project

ITAU Credit Card Project —Credit Card Retention

• Scenario:

Clients call the bank asking for a reduction of their card fees.

Bank representatives offer discounts to clients to retain their accounts.

• Accomplished Objectives: identify the situations of loss of revenue in the negotiation of fees caused by bank representatives, as follow:

 bank representatives offer higher discounts than allowed

 bank representatives usually offer the highest allowable discounts without putting enough efforts to negotiate lower discounts

 bank representatives offer discounts without any negotiation with the clients

• Additional Findings:

 Negative discounts

 Inactive bank representatives

 Unreasonable short calls

2

Credit Card Project

ITAU Credit Card Project —New Focuses

• Civil Lawsuit

 Top reasons of civil lawsuits

 Relationship between operational loss and civil lawsuits

 Predictive analysis of clients who may cause civil lawsuits

• Disputes/Frauds

Main reasons of disputes and frauds

Relationship between operational loss and disputes

Predictive analysis of clients who may involve in disputes/frauds

• Credit: Delinquency

 Suspicious clients behaviors (incompatible number of cards/credit limits with clients’ incomes/profession)

 Profile clients based on their behaviors

• Money Laundering

 Atypical clients behavior (incompatible transaction behavior with clients’ income/profession)

Profile clients to predict money laundering

3

Credit Card Project

Preliminary Analysis (1/2)

We identified 3,054,442 customers who have more than 1 active credit cards. Among them more than 99.6% customers have less than 5 active credit cards.

Frequency Distribution of customers having more than 5 active accounts is shown as follow.

2,500

2,000

1,500

1,000

500

0

2,041

6

487

7

134

48 34

8 9 10

Number of customers

7

11

8

12

1

13

4

Credit Card Project

Preliminary Analysis (2/2)

25000

20000

15000

10000

5000

0

Average Income of the Customers Having More than 5 Active Credit Cards

6 7 8

Average Declared Income

9 10 11 12

Average Confirmed Income

13

5

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