JOURNALISM 340 – SECTION 021
Dates
Week 1
August 25-29
Activities/Discussion
Introductions.
Chap. 1
Writing for Public Relations
Week 2
September 1-5
Chap. 2 – Ethical and Legal Issues
in PR Writing
Readings/Important Dates
Read/Complete Chapter 1
and Begin Chapter 2
Read/Complete Chapter 2 and Begin
Chapter 3
NO CLASS ON MONDAY
September 1 – HOLIDAY
Week 3
September 8-12
Chap. 3 – Planning and Research for
PR Writing
Week 4
September 15-19
QUIZ 1 ON CHAPTERS 1-3,
Wednesday, September 17
Read/Complete Chapter 3 and Begin
Chapter 4
Read/Complete Chapter 4 and Begin
Chapter 5
Chap. 4 – Persuasion: Choosing the
Right Message and Medium
Week 5
September 22-26
September 22- Guest Speaker:
Darcie Shinberger
Director of University Relations,
WIU
Read/Complete Chapter 5 and Begin
Chapter 6
Chap. 5 – Media Relations and
Placement
Week 6
September 29-October 3
Chap. 6 – News Releases, Pitch
Letters and Backgrounders
Read/Complete Chapter 6 and Begin
Chapter 7
In Class – Assignment 1 –
September 29
Week 7
October 6-10
Week 8
October 13-17
NO CLASS ON FRIDAY
October 10 – Fall Break Day
Read/Complete Chapter 7
QUIZ 2 ON CHAPTERS 4-6,
Wednesday, October 15
Handout Assignment 2 – October 13
Begin Chapter 8
Chap. 7 – Design, Printing and
Desktop Publishing
Week 9
October 20-24
Chap. 8 – Controlled Publications
Read/Complete Chapter 8
Assignment 2 – Due October 22
Handout Assignment 3 – October 20
Week 10
October 27-31
Chap. 8 – Continued
Begin Chapter 9
Assignment 3 – Due October 29
Week 11
November 3-7
QUIZ 3 ON CHAPTERS 7-8,
Wednesday, November 5
Chap. 9 – Television and Radio
Week 12
November 10-14
Week 13
November 17-21
Chap. 10 – Speeches and
Presentations
Chap. 11 – Writing for the Web and
Social Media
Read/Complete Chapter 9 and Begin
Chapter 10
Read/Complete Chapter 10 and Begin
Chapter 11
Read Chapter 11
Begin work on Class Project
Due December 12
Handout Assignment 4 – November 19
Week 14
November 24-28
Week 15
December 1-5
THANKSGIVING BREAK – NO
SCHOOL
Assignment 4 – Due December 1
Chap. 11 – Writing for the Web and
Social Media
Week 16
December 8-12
Finals Week
Final Exam
December 15-19
Class Project Due – Friday,
December 12
FINAL IS MONDAY,
DECEMBER 15
10 A.M.
Complete Chapter 11