Assessing Stakeholder Salience through the view of Lean Enterprise Transformation Gwendolyn Sisto, S.M. Department of Aeronautics and Astronautics Research Advisor: Debbie Nightingale Successful Enterprises address intangible aspects of enterprise transformation: values, knowledge, assumptions shared by relevant stakeholders Research Question Sta e o de ap as o Ja ua y 0 0 Current to Future State Stakeholder Value Delivery High Customers Artisans Artisans Distributors USAW Gym Affiliate Distributor 1 Leadership Credit/ banking Instituti ons B2B customers Domestic Shipper Competitors Colombian Business BureauLeadership Low End Customers Distributors Distributors Distributor 1 Low End CustomersGym Gym Affiliate AffiliateColombian Business Bureau USAW IT Contractor Industrial Engineer US Customs Artisans USAW Distributor 1 Colombian Business Bureau US manufacturing policymakers The most salient stakeholders are inextricably linked to the Enterprise’s Architecture. Saliency changes with architecture state. Stakeholder saliency is a result of EA. Hence, a Lean Thinking Enterprise’s stakeholders are a result of its predefined EA. Industrial engineer High End High End B2B Customers Customer B2Bs Leadership Key: Present State, EA State 4 Future State, EA State 5 Low High Relative Importance to Enterprise EVSMA 1.0 - For LAI Member Use Only © Massachusetts Institute of Technology 2005 Do the most salient stakeholders affect all 8 Enterprise Architecture (EA) views? Hypothesis I: A stakeholder with high saliency will affect all 8 EA views – either through power, legitimacy, or urgency. Hypothesis II: Saliency is context dependent, hence stakeholder affect on EA views will change correspondingly. Method Case Study on Risto Sports using LAI’s EA framework. Assess Normalized Stakeholder Saliency and map to EA views overtime. www.ristosports.com http://lean.mit.edu With respect to holistically understanding the enterprise, LAI ESAT stakeholder methods produce results in line with stakeholder theory methods such as NSSI. Next steps are to conduct a case on an aerospace enterprise with a slower enterprise clock speed. The most salient Stakeholders, in fact, permeate all 8 views, and saliency is context dependent with enterprise transformation states. In architecting the future enterprise state, Risto will need to continue to evaluate stakeholder performance and relevance to EA. Stakeholder Salience Stakeholder Strategy IT USAW 1 0 Low End 2 2 High end 2 2 B2B customers 2 1 Distributors 0 0 Distributor 1 0 0 IT Contractor 0 0 Artisans 0 0 Industrial Engine 0 0 Leadership 2 2 CB Bureau 0 0 Gym Affiliate 0 0 OEM 1 2 1 Stakeholder Strategy IT USAW 1 0 Low End 1 2 High end 2 2 B2B customers 2 1 Distributors 1 1 Distributor 1 2 1 IT Contractor 0 2 Artisans 1 2 Industrial Engine 2 2 Leadership 2 2 CB Bureau 0 0 Gym Affiliate 0 0 OEM 1 0 0 State 1 Knowledge Product Policy Process Organization Service Strategy IT 1 0 0 0 1 0 1 2 1 1 1 1 0 2 2 1 1 2 1 0 2 1 1 0 1 1 0 2 0 0 0 0 0 0 1 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 2 2 2 1 2 2 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 1 1 1 0 0 State 3 Knowledge Product Policy Process Organization Service Strategy IT 0 1 0 0 1 0 1 2 1 1 1 1 0 1 2 1 1 2 1 2 2 2 1 0 1 1 0 2 1 1 0 1 1 0 1 1 0 1 2 2 0 2 1 0 0 1 0 0 0 2 2 1 2 2 0 1 2 2 2 2 2 1 2 2 2 1 2 2 2 2 1 0 2 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 1 1 1 0 2 2 2 0 0 0 Knowledge 1 2 2 2 1 1 0 2 2 2 1 0 0 0 2 2 1 1 1 2 2 2 2 0 0 0 Knowledge 0 2 2 2 1 1 1 2 2 2 1 0 0 State 2 Product Policy 0 1 1 1 1 0 0 2 2 2 0 0 0 State 4 Product Policy 1 1 1 2 1 0 0 2 2 2 0 0 0 0 1 2 1 1 2 0 2 2 2 0 0 0 Organizat Service 1 1 1 1 1 2 0 2 2 2 0 0 0 0 1 2 1 1 2 1 2 2 2 0 0 0 Organizat Service 1 1 1 1 1 2 0 2 2 2 0 1 0 Process 0 1 1 0 0 1 0 1 2 1 1 0 0 Process 0 1 1 0 0 1 0 1 2 1 2 1 0 100 0 0 2 0 0 0 0 0 1 2 0 0 0 0 0 2 0 0 0 0 0 1 2 0 2 0 90 USAW Normalized Stakeholder Saliency Index (NSSI) “Second Principle of Lean Enterprise Thinking: Identify relevant stakeholders and determine their value propositions” Current State Stakeholder Network Diagram Current Performance What makes some Enterprises more Successful at Lean Enterprise transformations? Implications and Future Work Results and Analysis Problem and Motivation 80 Low End 70 High end 60 B2B customers Distributors 50 Distributor 1 40 IT Contractor 30 Artisans Industrial Engineer 20 Leadership 10 COL Business Bureau Gym Affiliate 0 1 2 3 4 OEM 51 Enterprise State View prescence None=0 Moderate=1 Strong=2 © 2010 Massachusetts Institute of Technology Sisto 03.08.10