DEVELOPMENT OPTIONS FOR LINCOLN WHARF ON BOSTON'S WATERFRONT by Charles R. Myer Bachelor of Arts Hampshire College Amherst, Massachusetts 1978 Master of Architecture University of California, Los Angeles Los Angeles, California 1981 SUBMITTED TO THE DEPARTMENT OF URBAN STUDIES AND PLANNING IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE DEGREE MASTER OF SCIENCE IN REAL ESTATE DEVELOPMENT AT THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY SEPTEMBER, 1985 a Charles R. Myer 1985 The Author hereby grants to M.I.T. permission to reproduce and to distribute publicly copies or in part. of this thesis document 1i $l Signature of Author /harles R. Myer Department of Urban St dies and Planning August 16, 1985 Certified by tLyrne B. Sagalyn Professor of Planning As istant and Real Estate Development Thesis Supervisor Accepted by Chairman Interdepartmental Degree Program in Real Estate Development 1 MASSACHUSETT S INSTITUTE OF TECHNOLOGY SEP 0 5 1985 Sotch Development Options for Lincoln Wharf on Boston's Waterfront by Charles R. Myer Submitted to the Department of Urban Studies and Urban Planning on August 16, 1985 in partial fulfillment for the Degree of Master of Science in Real Estate Development. ABSTRACT This thesis is a detailed examination of the market conditions and development options available for the Lincoln Wharf Development, a luxury residential development on Boston's downtown waterfront. In August of 1985, the Kenney Development Company will be designated the developer for the 2.36-acre waterfront site by Boston's Public Facilities Department. The site is currently composed of two old piers, Lincoln Wharf and the North Ferry Pier. The thesis addresses the development and rehabilitation of the first phase of the two-phase development - pocket development. delayed Lincoln Wharf and the abandoned storage structure on the wharf, While arduous negotiations with the City the project and many legal and physical currently surround the development, coal which will house the have constraints the thesis addresses the question now confronting the developer: what constitutes a luxury residential development in this market and how should the development effort efficiently respond to this market, while at the same time maximizing profits and minimizing risks. The question is answered through a brief review existing legal and physical constraints. of the This is followed by an examination of the market conditions and market context in which the development finds itself. From this analysis, conclusions are drawn regarding pricing strategies, unit size, unit mix and distribution. Based on this analysis and on the physical and legal constraints, four fundamental development considerations are addressed. The first addresses the addition of two floors on the existing structure. The second addresses the internal organization and layout of the building. The third consideration addresses the question of whether to provide unfinished or finished condominiums to the market. Finally, the provision of some form of concierge service is addressed. The thesis then concludes with a market plan and a review of Lincoln Wharf's relative relationship to comparable developments in Boston. Thesis Supervisor: Lynne B. Sagalyn Title: Assistant Professor of Planning and Real Estate Development TABLE OF CONTENTS Introduction................ ----------.---.................. 3 Chapter One The Developer And Project Constraints. 8 ................... Chapter Two Market Context.... ....... .......................... Chapter Three Development Design Scenar .... Chapter Four Summary And Marketing Pla .................... ... ... 22 .... ... ... 60 101 .115 Tables-...................... Appendix.................... .126 2 INTRODUCTION In his last day in office in December 1983, Mayor White of Boston designated Company the Robert Kenney of the Kenney Development as the developer for two of the last three piers downtown negotiations received Boston waterfront. Since then have delayed the project which has preliminary approval from the Boston on arduous only just Redevelopment Authority. The site consists of 100,000 square feet of piers and located on the harbor side of the Alantic water Power Station, immediately Boston's North End. 44 adjacent to Union Avenue Wharf The designated development provides units of luxury condominiums built within the in for abandoned coal storage bunker on Lincoln Wharf and followed by a second phase of 18 units of luxury condominiums on the North Ferry Pier, just north of Lincoln Wharf. development includes facilities for the Boston fireboats, public In addition, the a park and a marina. In the eyes of the developer and many of the residents now living on the waterfront, Pier represent Lincoln Wharf and the North one of the last great opportunities to create a truly spectacular residential development within the of Boston. neighborhood, Part this of an established development 3 Ferry is and surrounded heart prestigious by downtown Boston, the financial district, the Government Center, North Station, the Faneuil Hall Marketplace and the historic North End. At the same time, located at the end of Battery Street, both piers Street are far from the busy activity of and the city and share an almost unequalled Commercial intimacy with the harbor. The image of this development is distinguished predecessors in the neighborhood, an exposed "brick and beam" look, from in that it will not its have but one of a higher degree of sophistication and refinement while retaining the historic waterfront character. Because of the size of the existing structure and the legal constraints, this development will be smaller than those built over the past ten years. The image of the development will play upon this relatively small by emphasizing an overall quality of intimacy size and underplayed elegance. While many aspects of the development are dictated by existing constraints both from the site and developer which city, the is still confronted with a number of key questions require his effectively proceed: immediate what attention before he can and where is the market for top- of-the-line luxury condominiums, are the the what amenities and services expected or should be provided, should the condominiums be finished or unfinished, what management considerations are 14 involved in providing unfinished units, sizes be, how does the existing coal development and opportunities, finally, others? In the storage bunker restrict what can the units be sold what distinguishes this development other minimize risks, to what should the unit words, from all in order to maximize profits and the developer seeks to identify and market, as for, efficiently as possible. respond It is this order to take question that this thesis addresses. Because of advantage of limitations the in two-phased time and in project, questions address only Lincoln Wharf. Lincoln then Wharf, the North does Ferry Pier. publicly In aforementioned Once the first attention to The proforma for Lincoln Wharf, a proportionate mandated phase, complete and the market actually tested, developer plans to pay closer consider built is the share of the contributions, the however, costs for most of which are the to be in the second phase. an thesis, effort an interviews to answer the question analysis with addressed by this has been conducted through the use brokers and prospective buyers of and by supply and anticipated supply within the examining current project's market range. The results of this research provide an form approximation of the supply and demand the basis on which the thesis 5 conditions question is which to be answered. All of the questions, however, bear directly on all aspects of the development and therefore will be looked in such light. as market upon Financial, legal, design and physical as well constraints will be fully considered in the evaluation of each development option. This thesis does not purport to be an exhaustive analysis of both supply and demand conditions. Beyond the limitations of time, (which has inhibited the use of systematic such direct as modest size to use What the research While groups) does provide is market the conditions. an approximation of market based on conversations with brokers and a residents comparable focus of the development is such that it is impossible statistical models in analysing conditions of mailings or the use of surveys and an examination of the developments within the sale specific a number of questions have ready answers, number histories market of area. others are complex and require more extensive examination. It is not the intent of this thesis to answer all, or even a few, of the hundreds of decisions required in such a development. Rather, the intent is to draw conclusions about the major design and marketing decisions in the fullest context of the development effort. different These conclusions will serve to direct the work members of the development team architect, engineer and marketing consultant. 6 such as of the What of emerges from this analysis are insights: market (1) five general conclusions about who types consititutes and what their expectations are; the (2) conclusions as to how the developer should "position"/image the project; (3) conclusions about how pricing strategies, unit size, unit mix and distribution are made; building's required internal (4) conclusions organization, the regarding degree of finish for the condominium units and whether some form concierge service conclusions about should a be market provided; plan and (5) the the of finally, development's relative position to comaparable projects. Chapter One introduces the development entity current legal and physical constraints of the Two site. assesses the market conditions both within the market area and made and the Chapter specific Boston. From this assessment, conlusions are regarding absorption and a pricing strategy for Lincoln Wharf. and Chapter Three examines, in detail, the design program the physical design and confronting existing drawn in this structure. Chapters luxury residential Chapter Two financial and feasibility development Four reviews Three and the then issues in an conclusions proceeds to establish a market plan. This thesis is concluded by a review of the Lincoln Wharf's relative position in respect to other comparable developments in Boston. 7 CHAPTER 1 THE DEVELOPER AND PROJECT CONSTRAINTS The following chapter introduces the development entity and the current legal and physical constraints which define and direct the development effort. While some of these issues do not bear directly on the design and development, understand they the provide development the marketing background effort as a of the necessary whole and to are therefore briefly reviewed below. The Developer The Kenney Development Company was founded in 1977, the name of Urban Consulting Associates of Boston, T. Kenney, Authority 1981, the and John of Initially a by Robert former director of the Boston Redevelopment the Boston Public Facilities Weis director under joined Boston's the company after Neighborhood consulting firm, financial placement, Department. serving Development which worked on In as the Agency. matters of market analysis, development management and project coordination, the company moved its focus to real estate development. While still providing consulting services on a wide range Development Company $60,000,000 worth construction or of real estate is currently the of projects in the design stage. 8 matters, general either the Kenney partner for currently in These projects range from a $10,000,000 Charlestown office Naval Yard condominium to a complex $25,000,000 in the residential condominium development in Newburyport, Massachusetts. Th. -Ownership Entity: Lincoln Wharf Associates was formed in the fall of 1983 as a development designation North entity purpose was to Development Composed of two general partners, Company and the Harbour Lincoln Wharf Associates equally owned partnership. capital, in addition is currently For the Capital purposes to that provided by the Group, structured as an of raising Harbour Capital Group, this partnership of interests to a limited partner for $1,000,000. its achieve and development rights for Lincoln Wharf and the Ferry Pier. Kenney whose sole currently plans to sell a 10% share The Harbour Capital Group is an investment firm which, for the past ten years, has placed residential real estate in New Jersey, For Lincoln Wharf Associates, providing equity monies in New York and Florida. the Harbour Capital Group is financing and maintaining a management relationship to the development. 9 primarily passive non- Current Project Constraints Two types of constraints are found in this first project. are those presented by the site itself. design constraints and This includes increased construction costs the deteriorated condition of the wharf. the legal constraints The from The second regards with both the city and the state. Physical Constraints The five Lincoln story Wharf supported by heavy-timber coal stands 1,000 on a pocket structure creosote-imbedded wood piles driven into timber the on deck bottom of Boston Harbor. Just below these wood piles, encased in Boston Blue Clay, Tunnel. This location waters and is Sumner is shown in Exhibit 1, map and site map. they need to be recapped. plan Turnpike adjacent as well as wood piles at a project the waterline While the coal pocket storage the structure and to recap extensive consultation with the Authority, Callahan many tons of coal over the past years, to rehabilitate required the The tidal movement of the harbor has rotted many of the structure has held has Tunnel with the piles Massachusetts the agency responsible for the tunnels. An approved solution has been reached which provides for recapping exceed of 350 piles with loading requirements a specified amount. estimated a The cost of this work not has the to been as $973,000 by the Gilbane Construction Company of 10 Exhibit 1 LINCOLN WHARF LINCOLN WHARF ASSOCIATES NOTTER FINEGOLD & ALEXANDER 11 ei Exhibit 1 PROPOSED SITE LINCOLN WHARF LINCOLN WNARF ASSOCIATEE0 NOTTER FINEGOLD 12 & ALEXANDER INC. EXI STWOG PER REItMT STNG fTO ISE REBUL Ims RA STING qPLES: REMAIN El (ING PILES & DECK T i REMOVED B AT T ERY S..- T BAT TERY ST REET I E X IT Y O F BO S T O N -C ING BULDINGS A - RE MOV ED "," .1o * -5 ...... ,.........................e.-. .-COAL SITaa~~ SIT E S*.....'" POCT - S.ga..I n." &to&a" welft sob"ift -06 1. LZ.1.0 6" robs01111016. , moa "I &P* "o" u..o 1. 1 "$a& I-~* me Wwwolto ft Too"as c" $Is txl -adess, " LsJ *l*c*''' a " .1" am ma Ida poor$ ev / \ PLAN OF LAND LINCOLN WHARF AND NORTH FERRY PIER LotI -4 DOCK// ..... .... ~ --~ ~ - a'& as .f .... t ~~~~~~ ~ ~.,4 ~ aa .....-n -- -... ~ m -I. . . 5 .. opwoorw . u. ~ le.~ BO STONMA. m . s SCALE. 0.e0.-i. UNION --, WHARF - aan 34-0Me-e as. 1.240 3 MAY . . -, -e SUAV? *UIUESA B~t- / ... -AuC PMaaCne, K. CITYOF eaTON' LINCOLN WHARF LINCOLN WHARF ASSOCIATES 1904 NOTTER FINEGOLD & ALEXANDER INC. . . H- Providence, incurred Rhode in the include the Island. demolition of portions 22% of construction the structural bays structure and significant total construction budget. demolition $1,434,000 A to these that the design found in Table costs, the summary heavy-timber constraints bays of the 1. ten-foot-on-center cross the width of the diagonal coal pocket bracing raise in the arrangement of the The use of steel angles will mitigate the created by the diagonal bracing, structural in The total cost of this work is residential units. problem wharf costs and their relative relationships for addition be of the deck and the This work results Lincoln Wharf Development may be In to siding and other miscellaneous items on pocket structure. costs of $461,000. or significant costs rehabilitation of this structure and removal of the roof, the coal Other would be cost but prohibitive, altering as it the would require the rebuilding of the entire structure. This issue is considered in detail in Chapter Four. Photographs of the coal pocket storage structure may be seen in Exhibit 2. Legal Constraints A the host of issues have surrounded this development one and one-half years since the original over designation. Many of these issues have been resolved through extended and, at times, arduous negotiations 14 with Boston's new mayor, r Exhibit 2 I - 011 iiP 16 Authority. The constraints and conditions for development are and the Boston Redevelopment Raymond Flynn, upon agreed remains the land, to title clear One central issue, below. described of establishment the outstanding bears and directly on the success of the entire development. all Commonwealth of Massachusetts is responsible for The to land, These tidal lands refer the public trust. held in tidelands submerged or filled, seaward of the "primitive" low- water mark along the coast of Massachusetts. Lincoln Wharf is have been In the such property. on located granted the Massachusetts properties for State Legislature replace administrative licensing process to an established the irrevocable licenses by Two years ago, private uses. such past, the legislative that, according to an editorial in the Boston Globe on July 28, 1985, relied more on "political muscle than evaluation." technical This legislation was heralded great opportunity for the City to the future insure in use of public properties would, the as indeed, be used in a that the public interest. As the States Coastal Zone Management draft the regulations, would only grant uses began to it became clear that the new process revocable licenses. limitation was to insure that, private Agency would retain The reasoning for this in fact, properties given to significant portions devoted 17 to public out, cloud However, use. the granting of revocable licenses would to title these properties. substantially clear Without for the Lincoln Wharf development, financing pointed as some conveyancers quickly title, and any other such project, would be impossible. This issue is currently in the thick of debate. with can be a revocable licensed condition for private use. resolve this certain Nevertheless, amendments intended to issue are now being drafted. provision of An alternative solution is the The a long-term lease with the City. use licenses is also not out of the question as irrevocable DiMasi Representative filed, Company currently has a bill Development Kenney are and state officials arguing that title conveyancers clear There (D-Bos) requesting legislative action. of viable solutions, of the North At this point, of the by District, End with a number the Kenney Development Company is fully confident of a positive resolution. Public. Benefits have in which the Lincoln Wharf environment The conducted been directly affected by the in the mayor's office and a groundswell of public transition interest has been negotiations in community-related matters. The developer's original proposal was the only one of the three received that contained public benefits as an integral component 18 of the Pier, facilities for the Boston fireboats on the North Ferry a new included the construction of benefits These proposal. public promenade and a $375,000 contribution to the City's Nevertheless, housing program. given the new Mayor's agenda to open the downtown waterfront to the public through the use of Kenney the action, the with renegotiated a relationship Company Development this of questions legal substantial of legitimacy the regarding was "de-designated" in August were very there While 1984. project the development, avowed private to relationship city's the in reorientation an as and a continuous promenade as well parks city and was redesignated as the developer in August of 1985, one year later. This sixty-two the maximum of condominiums of unspecified size to be built on A maximum of 44 units may be built on recent designation provides for a most 2.36 acre site. Lincoln Wharf with more a total height of no seven than stories. Furthermore, it has been strongly suggested that the addition of the sixth and seventh floors be back, stepped away from the harbor. A maximum of eighteen newly constructed condominiums At the may be built on the North Ferry Pier. end of the pier, will be five public marina slips and docking and office provided at facilities the for the Boston's developer's expense. 19 A two fireboats, minimum of one parking space per residential access around upon. Full public unit is required. the perimeter of each pier has been A public promenade is also mandated beside agreed the North Ferry Pier. A landing area for the city's new water taxis has also These taxis, been agreed to. Plan, will direct provide access the part of to Harborpark Airport. Logan In addition to these requirements, a lump sum linkage payment of $475,000 is date required at seven years time from the of designation. 14% is devoted to development is devoted to public use, the parking and and water area is open. description of the various land uses and their to each other, see Exhibit the graphic relationship 3. many of the actual site and building relationships for the of negotiation and assessing potential issues, the sketched been purposes a For land have 82% of is occupied by buildings. only 18% development While land area of more than 29% of the In terms of land use, developer only now, out by the project architect with the obstacles removed, has begun to determine how this development should be designed within constraints given and with the objective of downtown waterfront's finest luxury residential 20 building the the development. 18...... BULDINGS 18,700 WATER/MARINA 28,500 27 EIIIIIPEOPLE/OPEN SPACE 31,900 31 i ICARS 14,200 14 CARS & PEOPLE 1,600 3 . . ......... Lh ~ 102,750 100 TOTAL o ..... .. . ........ .~~~~1 m 20 40 80 LINCOLN WHARF ASSOCIATES LINCOLN WHARF NOTTER FINEGOLD & ALEXANDER INC. CHAPTER 2 CONTEXT MARKET purposes the For assumed. The first is an examination of existing what a are three perspectives strategy for Lincoln Wharf, pricing and market conditions of assessing supply conditions within the specific market area: has developed, how have these projects appreciated in value, and conclusions can be drawn about pricing strategies? what second perspective analyzes market demand: demand The third perspective Lincoln Wharf? for waterfront projects coming on line in substantial they similar, are constitute a considers the Based on next this they do how are they different and competitive threat? market development: years which may impact the Lincoln Wharf three The what has been the market demand in the past and what is the anticipated how been analysis, Chapter 2 concludes with a pricing strategy for Lincoln Wharf and a projected absorption rate. The Market Area Lincoln within Wharf, the larger and its specific market area, fabric of North Boston's integral part of this neighborhood, of Neighborhood. Central This Boston area and End. As is set within the the North End-Waterfront is surrounded on two sides by 22 an the following definition and analysis of the specific market area, context is located the and harbor the on side inland by North Station, the the financial district and Quincy Market. Government Center, Centrally located, access from Lincoln Wharf to Logan Airport subway or ferry. Freeway access, is ten minutes away by car, south, is no more than five minutes by car and the north and subway is a ten minute walk. Since the turn of the century, this neighborhood has been a closely knit community of Italian descent. Characterized by small winding once housed groceries bakeries, the throughout found and the streets are that Italian Italian. speak restaurants are and neighborhoods residential in those who worked on the waterfront and many residents still only markets, buildings streets and simple brick row often alive with activity as there are few yards, parks or open spaces. the past ten years this neighborhood has experienced Over enormous growth and change. This growth has largely from Back Bay, Downtown, Cove investment. billion made 48,000 Beacon Hill, areas), From dollars of economically the North End, Waterfront and experienced record 1978 to 1983 and 1983 to 1988, levels of over 7.1 of private development investment has is scheduled. or has to The Central Boston area (the downtown Boston. resurgent South proximity neighborhood's the resulted This same area the 58,000 net increase 23 is in jobs been responsible for in Boston over estimates basis Authority The Boston Redevelopment 1976 to 1983 period. the that more dollars have been spent on a per-capita for urban development in Boston than any other city in the country. Since 1975, space has been over twenty million square feet of added to the city's building supply. This dramatic growth has had a direct impact on the End-Waterfront population Neighborhood. in to 1980, the while the on this neighborhood's population is by decreased 12%. 38% from 1980 to 1990 and grow is housing to Based population projections made in 1982, expected 1970 this neighborhood increased by 5% overall city's From North expected to grow 46%. This the need population for growth reflects an enormous influx of new residents from outside the community; the profile of this new resident is very different than number this total 38%. of Boston's total remained constant from 1970 to 1980, households at the same time neighborhood increased by 38.7%, Similarly, the average number of people living the Boston neighborhood, section, Redevelopment which has This trend, Authority report June 1984, within according on provided the information for Boston andA the North Enn, the dropped number of families making up those households each household dropped by 23% to 1.8. to While currently living there. those this this is partially due to an increase in the number of elderly living alone, but is predominately the result 24 of the influx of young professionals working in the downtown area. Brokers nester" and that it is this market divorced persons which has and the created "empty the great to 1983, condominium units were established in the whole North demand 1,022 state for condominiums in this area. End-Waterfront property, Neighborhood rehabilitation construction. This condominiums, based importantly, an through conversion of rental of existing buildings and some new area on From 1969 possesses 17% the 1980 housing overwhelming 48% of of Boston's stock. these But more North End- Waterfront condominiums are in the Lincoln Wharf market area, an area total which represents a relatively small portion of neighborhood. investment in The and the private development this specific area has been twice that of entire neighborhood. building size of the the The total number of units developed per is 29 per building in the Lincoln Wharf market area an average of 15 per building for the entire neighborhood. h~e Specific Market Area Lincoln development, the Wharf and North Ferry, currently the second phase represent the northern quadrant North End waterfront market area, market of see Exhibit 4. the of This area is defined by the harbor on the eastern edge and 25 Exhibit 4 a- A~k~L~ id4 E1 s-4 U, 14-4 $4 I -l LI P-4 I H -H 26 by the Prince Building and the Mariner (formerly known as the Gerard Freezer Avenue and building), on the western side Commercial Street and of by Commercial Alantic Wharf and Christopher Columbus Park on the south. The Lincoln Wharf market area, while physically continuous with adjacent neighborhoods, is clearly distinguished by both its waterfront investment that character has and the been made over substantial the past private twenty-five years, but most particularly in the past ten years. Beginning in the mid-1950s with Commercial structures, both on piers and As with Commercial Wharf and Wharf, 1960s however, the Prince Building, these but beginning in some condominiums were established. It was not, until the early to mid-1970s with the renovation and conversion of the Prince Building into condominiums, that the first signs of a luxury While still very much a frontier community, residential neighborhood is now among the most highly valued in the 1978, Union of neighborhood, the if confirmed Mariner the in this ambition June of this and contain the city's most expensive condominiums. of city. In with the year, developer's objectives are 27 seen. neighborhood which Wharf were the opening Lewis Wharf in 1977 heralded the formation of a opening warehouse land, have been rehabilitated. buildings were initially rental properties, the large met, this may Within the area there are Union five Wharf, the Mariner and two conversion properties, Lewis Wharf, Building defined Wharf market residential developments: luxury substantial Prince Lincoln visual and Commercial Wharf. contrasts are They between those the sharply projects on the harbor side of Alantic Avenue and Commercial Street and those on the city side. Averaging approximately on the harbor side - projects - are Union Wharf, units, the Lewis Wharf and Commercial Wharf warehouses built on piers which jut out into the harbor with marinas adjacent to them. in contrast against rehabilitated 85 granite six-story stand These horizontal structures their two taller and higher-density neighbors across the street. They are both rehabilitated tenstory warehouses. Existing Market Comparables Of most these projects, Union Wharf and Lewis Wharf to Lincoln Wharf and similar are the direct provide the most comparative value. The Mariner, while distinctly different in just character, has therefore, provides prices. rate, high The Prince placed the 83 units on best indication of the market current Building has an extremely low and sales turnover one unit per year, and therefore, while indicating the value placed on the building by its owners and 28 thus a very positive reflection on the market area, comparative developed the 1950s and has been unit-by-unit basis since condominiumized the mid-1960s. As building with both rentals and condominiums, unlike the Prince Building improvements by its developer, a address prestigious neighbors so it development building Commercial Wharf was a rental data. in does not provide nor which a this building, extensive has not established itself as values of its is not considered in this analysis. No one with this limitation, the is truly comparable; the a conversion received commanded on intent is to arrive at a cumulative perception of the market conditions. The the sources of information which constitute the basis for following analysis include interviews with three waterfront brokers and ten residents of Union Wharf and Lewis Wharf, and the sale histories of the discussed buildings over the past three years. be found in Table 2. foot values and An accounting of those interviewed may Unless noted otherwise, all per-square- sizes refer to the units themselves and include the deck or balcony space, as is the common practice. Lewis Wharf Developed Lewis Wharf warehouse by Carl Koch, a well-known Boston was originally a six-story built on stone piers 29 and slate fill. architect, and It granite serviced schooners and other freight-carrying vessels during Boston's halcyon days as a seaport. Rehabilitated in 1974 and 1975, eighty-four unit development went on the market in this 1976 and was sold out in a year and a half. The building is approximately 60% two-bedroom units, averaging 1,300 square feet, and 40% one-bedroom units, half square of which averaging average 850 1,120 square feet. feet, the Services a marina, after the completion Almost north, of the development. Parking overlooking Sargent's Wharf, occupied the or to by a range of retail stores, first are floors financial is not all units have unimpeded views either Store 24 and Roche-Bobois, on 24-hour Amenities include overlooking the marina and Commercial Wharf. is half a bocce ball court and a small swimming pool built provided. the other include security and a full-time building manager. one condominiums, consultants. south, The first floor which include a high-end furniture store. floor and on parts of the office the to second and owned by law These offices each have firms a a Also third and separate lobby and elevator. Lewis Wharf has experienced the highest sales values on a per-square-foot years. size, In 1983, basis on the waterfront over the past seven units, averaging 1,000 square feet in were sold at $219 per square foot (psf). 30 three In 1984, only two $187. of were sold at a per-square-foot average units Currently, five units are under purchase and sale agreements. average per-square-foot value of these The rate of appreciation for the one per-square-foot The $302. 1985, was 445. year, from the 1983/early 1984 period to In the period from 1983 to 1985, 71% one-bedroom there were two sales in 1984 and two in 1983. units in 1985, those two periods there was no appreciation in value Between For the two-bedroom units, for that type of unit. of appreciation in rate the of the sales were for While there were no sales of two-bedroom units. is transactions per-square-foot however, from values, 1983/1984 to 1985 has been 30%. It can be concluded from this appreciation, of rate The the of rate strong that there is a preference for two-bedroom units in this development. turnover Exhibit 5, summary to compared for one-bedroom units, appreciation market when rate of these units is relatively but local brokers claim this is coincidental. the sales history of Lewis Wharf over of see high, the A past three years may be found in Table 3. Union Wharf Very Wharf, similar first the represents a size and physical in character phase of Union Wharf, unique view on the 31 market for our demand: Lewis to purposes, it was Exhibit 5 The Turnover Rates For Selected Developments In The Lincoln Wharf Market Area ---- ---------------------------------------------------Lewis Wharf Union Wharf Prince Building ------------------------------------------- 1983 8.3% 3.45 2.2% 1984 2.4% 4.6% 2.2% 1985 6% 3.45 2.2% 5.6% 3.8% ------------------------------------------- Average: ------------------------ 2.2% ------------------ Note: -The above turnover rates for Union and Lewis Wharves are based the sales histories of these projects as documented in Table 3, for Lewis Wharf, and Table 4, for Union Wharf. -The 2.2% turnover rate for the Prince Building is based on one sale per year over the past three years. This information was provided brokers. 32 developed as raw space and the their own units. with two The developers, limited partners, corridors and unit purchasers Jim Craig and Austin Heath provided finished rough plumbing and electrical units themselves brick walls slab. lobbies and services. The with only bare Rough unit sizes were offered as shells, and a concrete floor completed ranged from 1,175 square feet to 1,800 square feet. the market area was still considered frontier and Because this development concept virtually untried in Boston, banks for the Ritz-Carlton, sold Presales began exchange of titles in in the The of the order to test 1977 and market. completion presale sales price was $75 psf, the time, market, according issues The averaged psf to finish off their respective raised by the development approach of rough space are discussed later, to which was considered high and construction costs by the owners between $25 to $30 and May of 1978 with final sellout was initally slow but momentum quickly gained. average The fall occurred in the summer of 1979. brokers, at required that the development be quickly as possible in as except units. providing but what is of interest is that 90% of the units were built out by owners as two-bedroom units. units While sold, this is in part due to the large sizes of it strongly suggests that is "empty nester" and divorced person market, approach. 33 the the higher-end, that prefers this The second phase of the Union Wharf development, completed in 1980, contained twenty-seven row house triplexes at the harbor end of the pier. These units average 2,300 square feet and have unimpeded harbor, Sold views to either the inner or outer while the end units have views in three directions. on a approximately preconstruction 90% sold basis, out by completion unique position in the market -- townhouses these in units were 1980. Their the only ground-level luxury on Boston's waterfront -- was the reason for the success of these units. Like Lewis Wharf, Union Wharf has a small marina, Unlike 24-hour Lewis security and a full-time building Wharf, within its development. completely devoted scattered among offices are and, there is no retail however, parking is leased to owners. condominiums swimming pool, a Aside from the first floor which the offices can second- and occupied third-floor in most particularly, largely and use Union Wharf also has office use to this use, the manager. by be and found residential the triplexes. lawyers is These financial consultants. One broker estimates that the business ownership represents as much as 10% to 15% of the building. Over the past three years, Union Wharf has experienced the highest resale prices on the waterfront. 34 In the 1983/early 1984 period, prices ranged from $304,000 to $480,000 for an of $240 psf. average From mid-1984 to January 1985, five sales occurred with prices ranging from $262,500 to $825,000. The average per-square-foot sales price was $266, a 30% increase in one year. Two units are of resold twice in particular interest as they the past two years. have Unit 607 is been a 1,530 square foot duplex on the North side of Union Wharf. Although its views Power May of the water are Station, of 1983. $455,000 square psf), of 20%. representing an annual feet and faces south with water views. at a rate of 34% in for rate of 2,286 This unit was ($210 psf). Seven months psf), appreciating annually. single most outstanding characteristic of the resales 1983 to 1985 is that 90% of the units resold have three-bedroom feet. psf) Unit 18 is a triplex containing later it was sold for for $575,000 ($252 from ($222 Avenue Nineteen months later this same unit sold sold in March of 1984 for $480,000 The Alantic this unit sold for $340,000 ($297 appreciation blocked by the units with an average size of 2,065 been square These units represent only 31% of the total unit Of the three-bedroom unit resales in this period, transactions, triplexes. mix. 54% of the or 60% of the total transactions have been for When looking at the resales of the triplexes 35 in the 1983/1984 period to the 1984/1985 period, the per-squarefoot values increase from $202 to $277, a 37% annual increase. This disproportionate relationship between the resales of the triplexes and all other units in this period is explained by the high percentage of units owned by businesses. who has handled many of these sales has broker stated there has been almost no sales of residential units the triplex sales that have occurred have been One that and that businesses which have grown in size and need larger facilities. looking at the other units sold, When the nature of Unit 607 was sold turnover market becomes even clearer. 1983 a couple in their fifties who wanted to renovate by the in a small building just outside the market area and move into it. This couple Their the has moved four times in the past eight residences in the past have included Lewis Prince Building. couple, who unit for. twice younger this, The sale in the same year accounts for 20% it of may be surmised that the the unaccounted already average turnover rate of 3.8% for this three-year period, 36 of The business condominiums for another 50% with the remaining 30% From and sold their condominium in 1985 because they had sales transactions in this period. account Wharf Unit 607 was then bought by a adopted a child and needed a house with a yard. this years. low can be largely accounted for by an increased need for space in both residential and business use, and not due to any lack of desire for the development itself. A summary of the sales history of Union Wharf over the past three years may be found in Table 4. Mariner Ie Formerly a cold storage warehouse, brick and eight-story existing rehabilitated this relatively concrete building over the past one and a half years. tall been has As part of this construction, two stepped-back floors have been added to the top of Corporation, on Developed by building. the the Mar the Mariner opened the doors to its model units June 23rd of this year and began presales for date. completion 1986 East a January The sales prices are among the most ambitious in all of Boston. The per-square- foot sales prices range from a low of $224 for a second-floor to North Street with views only of the street west psf for a 1,900 to $500 square foot penthouse with spectacular views The $500 per-square-foot selling price for of Boston Harbor. tenth-floor facing studio units and the $450 for the units ninth-floor exceeds that of any luxury condominium project in Boston. The Season's highest per-square-foot Four Charles Place in is a Cambridge it is $400. value is $425 Harbor Towers, conversion building with spectacular views in desirable neighborhood, is currently selling for $150 37 and in which a less to $200 psf. The Mariner's unit ($365 psf). average selling price is $388,205 This $365 is 20% higher than the average current sales price at Lewis Wharf and 37% higher than Wharf, both preferred waterside expensive by the pricing of the the project's notable units units of is drawbacks. with water views on the lower onto Commercial Street directly the found further The most floors face and which is noisy dirty. at Union and Lewis Wharves who live more than Residents Commercial Street cite the noise from away by the street as the single developments. those A summary 5. complicated created of the market area. unit sizes and unit distribution may be Understanding feet Union firmly established prestigious addresses on the sales prices, in Table per greatest and 100 dirt drawback The awkward handling of the foyers of and the galley-type kitchens combined with a second-rate level of finish -- sprayed on stucco ceilings, exposed sprinkler heads and like the building is residential -even does not create the impression close to being developments, believe. Furthermore, no than valet as amongst the pricing Boston's would this that finest have you feature services are provided other attendants for indoor parking, marina. 38 and there is no the Nevertheless, within sale. the deposits twenty-three three-week period the development has The studios claim brokers great majority of these deposits have and one-bedroom units. value obtained to date is The highest been for been for per-square-foot somewhere between $400 to $450 psf, according to the broker. This value is 12% to 26% higher than highest the waterfront the per-square-foot market area. value paid While receiving units within a three-week period is response, it should deposits. In disappear if Aside consumer confidence from provides several analysis were conducted. which unit the are for Lincoln The first considered can not maintained. Wharf. of the development Two types to of looked at the relationship size and the per-square-foot second only key observations which will contribute strategy of a very strong market market these deposits is the deposits on 27% analysis of the pricing within the pricing in the ambitious sales price objectives an between date clearly noted that they a highly speculative Mariner, the be to the sales pricing price impact of and the available views on different units. When price, analysing unit size and per-square-foot selling a very clear and notable set of relationships becomes apparent. As you will note in Exhibit 6, proportional relationship between 39 there is a the floor the direct unit is An Analysis Exhibit 6 The Mariner: Of The Relationships Between Unit Size, The P.S.F. Sales Price, The Floor Location and Unit Distribution Analysis of Unit Size, Sales P.S.F. and Floor Hieght Based On Average Sales Prices For The Unit Sizes Indicated. ------------------------------------------------- -----Floor 600 to 900 to 1,300 to 1,600 S.F. Number 900 S.F. 1,300 S.F. 1,600 S.F. And Above ------------------------------------------------------Two $258 $309 Three $259 $323 Four $256 $360 Five $321 $360 $356 Six $352 $371 $372 Seven $378 $382 $386 $388 Eight $400 $400 $400 $400 Nine $450 $450 $450 Ten $500 $500 Analysis of Unit Size, Unit Distribution and Floor Hieght: The following Analysis calculates the number of units within the indicated range size. ---Two Three ----------------------------------------------------9 3 9 3 Four 9 Five 6 3 1 Six 5 2 2 Seven 3 3 2 2 Eight Nine 4 2 2 2 1 4 1 3 Ten 3 located on, on Units square its size and its 20% cheaper on per-square-foot This the throughout sales price behind than relationship this smaller building. are directly repeats itself to 900 than the same consistently Unit size and the per-square-foot related. The units in per-square-foot logic developer's pricing is that larger units are more valuable A prices. sales and Lewis Wharves does not study of Union similar price. basis sizes 900 to 1300 square feet on ranging in floor. sales size from 600 the second floor ranging in feet are units per-square-foot indicate this unusual relationship. Similarly, the relationship between the views offered and interest is unit and its direct. Of greater as one might expect, the sales price is, view and its sales price: the better the view, sales the larger the unit and the higher the per-square-foot As you will note, price. with those units this relationship is more pronounced with little or no views of the those with an oblique view of the water as the types have price range. the relationship between the size of the strong city and three other optimal views and are approximately in the same The logic of this pricing strategy assumes that with an increase in locational value there is an increase in the desire for space. This reasoning and the logic applied to pricing not units in terms of size, is ill-conceived. consider the top-of-the-market purchasers who 41 It does desire a The results of this analysis for example. small penthouse, may be found in Exhibit 7. Qualifications need to be made when the considering of the Mariner. The writer of this thesis has view analysis not do seen each of these units and the analysis is based on limited of number floor plans, of visual inspection the For these reasons, exterior and an inspection of four units. value results of the analysis are approximate and their the a is in the approximate patterns they indicate. These Wharf results are not consistent with the sales of Union significant price and Lewis Wharf. between differentiation There is not a units with views to the south or even units with limited views. appear in the analysis as significant. inconsistent locational sales data with commonly held north Floor level does not These findings perceptions the lack of information are regarding value and are probably the result of the and and regarding limited exact locations of individual units. Market Demand Three perspectives are assumed in analysing the anticipated demand for Lincoln Wharf. The first considers the historical demand in this market area; the second, current demand at two 42 Exhibit 7 The Mariner: Analysis Of The Impact Of Views On Unit Size And Price Per Square Foot FlR No City # or water View 2. 3. 4. 5. 6. No City View, Oblique Good City View, Oblique Good Views City Good Views Of Water Water Only Water S.F. P.S.F S.F.P.S.F S.F. P.S.F S.F. P.S.F S.F. P.S.F 607 607 607 585 $225 $237 $250 $282 958 958 889 $300 $313 $350 1,210 $350 1,210 $365 840 $344 840 $367 1,254 1,254 1,176 1,254 1,254 7. 1,198 $380 899 $378 1,378 $385 8. 9. 10. 1,210 $400 899 $400 1,094 $450 1094 $450 1,669 $500 1,254 $400 1,656 $450 1,859 $500 1,265 $408 1,371 $392 Averages: 600 $249 935 $321 914 $388 $325 $341 $384 $364 $376 Note: prices given to analysis is based on sales -The above brokers. The determination of views and view quality is based inspection of the exterior of the building, a on visual limited set of floor plans and a walk through of four units available for viewing. The data, therefore, is limited to the extent that it shows approximate pricing patterns only. -Headings describing no views look across the street to other to city, have expansive views. to units in which one has look building inorder to see water. 43 refer to units that of city, buildings. Units with views Oblique views of water refers out and down the side of the comparable developments outside of the market area; third, current pricing turnover demand and the as assessed by brokers and studies reviewed earlier. by the Profiles of prospective buyers are then described. Historical Demand Much of what is known about market demand for Lewis and Union waterfront this Wharf is brokers. thesis, based Of on the information Wharf provided by three brokers interviewed for two were directly involved with the sales at Union Wharf but none were involved with Lewis Wharf. For this reason, this section on historical demand is limited to Union Wharf. According to of Union the Wharf, predominately sold to Many came smaller from brokers, the sales for the first phase the rehabilitated warehouse, "empty nesters" and divorced were persons. Lewis Wharf and the Prince Building amount came from the suburbs of Boston. and The draw from the market area is accounted for by the fact many residents units as saw the opportunity to build out very attractive. Brokers estimate that large that their of a own those purchasing units in this building, 15% to 20% were bought for investment purposes, 5% to 10% were businesses and remaining 70% to 80% were those simply buying residences. is further estimated that 30% 442 of all transactions the It were and resulted in the selling of deposits and down speculative payments. speculative market for phase two of the The townhouses that was 50% even stronger, of the units Approximately one half brokers sold of were these and owners paper units Wharf Union claimed transactions. were bought for approximately another 10% were bought for business purposes. investment purposes, with the remaining percentile buying for residential use. For the entire development, only 5% of the sales were to families. The lack of yards, other children and the problem of getting children to schools has eliminated this market. Comparable Developments Outside developments Four Church Court, considered were Charles Place, for this analysis: the Four Seasons and the Ritz- The brokers for the Ritz-Carlton never responded to Carlton. this writer's inquiries. extremely those ihe Market Area who reluctant had to The broker for the Four Seasons was provide any information condominiums. purchased The regarding following information on Church Court and Charles Place was provided by Erin Teach, the broker for Church Court, and Carmine Cerone, the broker for Charles Place. 45 Developed completed Teach, and designed by Graham Gund, in the early spring of 1984. market the for Church Court Church Court According to was was Erin by drawn the building's "flashy" image and its location on Memorial Drive with views of the Charles River. buyers were the Bay, in living decidedly not from this area as those neighborhood did not this Back While located in the like the building's image. Twenty percent of the buyers were young professionals, ages 32 to 52, all buying one-bedroom units divorced persons who bought two-bedroom units and 1,270 square feet; The feet. remaining percentage is unknown. 20% one-bedroom units, bedroom square 1,450 The unit mix is three- 60% two-bedroom units and 20% Prices ranged from $160 units. averaging twenty percent went to divorced women the three-bedroom units averaging bought who and 870 nesters" forty percent went to "empty feet in size; square averaging to $350 psf and the building sold out in eighteen months. Carmine Cerone, of Charles Place, estimates that of the seventy-seven units sold to date out of the total of six, 25% were sold to single young professionals late-thirties investors to looking mid-forties, eightyin 5% were 50% were 5% were families, for long-term appreciation and their "empty nesters" and divorced persons ranging in age from early-forties to mid-sixties. Forty percent of the the buyers had some affilation with Harvard University. The unit mix is 15% one-bedroom units, bedroom units. building the 55% two-bedroom units and 30% three- Carmine Cerone noted that the buyers were not interested in Cambridge market. the Boston market, in this only Prices have ranged from $250 to in $400 psf and the development began presales in January of 1983 and is 90% sold after two and a half years, six months more than the developers, Carpenter and Company, had planned. These two positioning in construction notable the developments several are key similar in respects. Both and have similar unit mixes. And differences in locational preferences, buyers have similar demographic profiles. their are market of new despite the as a group, This unit mix and demand profile is the same as what the waterfront brokers project as the most appropriate for the Lincoln Wharf development. Proj.ecting A Profile fLr Buyers As the sales value analysis for Union and Lewis Wharves indicated, the strongest market demand appears to be for twobedroom units and three-bedroom units; they have shown the greatest appreciation. Brokers, nonetheless, state that there is a strong however, they is market for one-bedroom units. This market, much more restricted in its ability to pay. point out and as may be seen in the structuring of Mariner, one-bedroom units provide a valuable 47 solution As the to less desirable locations in the building as they allow the young professional buyers a point of entry. The young professional is typically ranging in age from purchase the mid-thirties to business They buyer mid-forties. is seen as an investment towards a larger some later time. the a first-time This unit at desire a prestigious address close to and social centers in downtown purchasers have restricted in the total dollar amount limited assets and as Boston. such, they are These they capable are of paying. For this reason and because they do not require large living quarters, this market typically seeks one-bedroom units ranging in size from 750 square feet to 900 square feet (not including the balcony). The "empty nester" and divorced persons market is typified by a couple or a person ranging in age from the early forties to the mid-sixties. They work full time in Boston, commuting daily by car or train. Most own second or third homes. Almost all coast are from New England and most have summered of New England. along the A significant number have boats. The primary motivation for living on the waterfront is a love the North the gone, ocean and the historic character of Boston and of Boston's End combined with the waterfront's direct proximity to downtown Boston business district. With the children this purchase represents an opportunity to realize the 48 desire to live by the sea while continuing to work in Boston. Accustomed to overnight comfortable feet, also shown interest This they in a desire wanting ranging in size from 1,200 square feet to 1,600 square the larger units buyers and units has these standards two-bedroom with guests, living having a study/den. limited, but This same market nonetheless even larger units of up to 2,000 accountable square last market is often called the "penthouse are looking for the very finest in feet. market" as residential accommodations. Waterfront Projects Coming on Line Over the Next Three Years Two residential completion waterfront are projects within the next three years; San Marco, between Lincoln Wharf and Commercial Street, which slated for localted and Rowes Wharf North End to be constructed in the is just south of Harbor Towers outside the waterfront market area. San Marco The Marco's development, San rehabilitated Alantic Avenue Power Station on Commercial Street, will supply 192 condominium units. The developer is a non-profit Archdiocese community-based organization associated with the of Boston who have publicly committed themselves 49 to selling the Construction units at cost cost, it is not really a market-rate development, identified high-end however, design one of image of to alternative is of interest as its Lincoln Wharf. to what can be done, for broker compromising the While are a number of there architectural solutions have been proposed to mitigate this which be property More than one this issue as potentially luxury limitations residents. The physical proximity of directly abuts the Lincoln Wharf site. has End Because the project is being sold potential buyers of Lincoln Wharf. this North started in July of 1984 and is expected completed by July of 1986. at to considers the location of the lobby issue, in the following chapter. Rowes Wharf Rowes Wharf represents a waterfront version of Boston's new combined luxury hotel and condominium developments. Like the Ritz-Carlton, this project, luxury Charles Place and the Four developed by the Beacon Companies, will provide 100 condominium units with amenities found in a 218-room, include Seasons, everything from all of the luxury hotel. maid and secretarial services and These services services to catered meals. As part of a large complex, residents can walk from their condominiums to first-class resturants or a health club without ever leaving the building. 50 Construction started in the spring of 1985, 1987, and occupancy is expected in summer the same period in which Lincoln Wharf anticipates its intial occupancy. In terms of unit size and unit mix, 20% of the units will be one-bedroom units, 900 not including the balcony. square feet, unit distributions surmised are as yet The undetermined, to remaining but it is by brokers that they will roughly approximate those of Church Court and Charles Place; bedroom approximately 800 units and 20% to 30% that is, 40% to 60% two- three-bedroom or deluxe two- bedroom units. A number of important characteristics should be considered in assessing Lincoln how Wharf. directly While its has location this project Rowes Wharf will out to the harbor, district, district competitive will have be better and is closer to the drawbacks. views financial in respect to the central a number of potential with business Beyond the ominous presence of the Southeast Expressway two-hundred feet away, which waterfront also breaks the continuity between the city and in this particular area, this development become associated with Quincy Market. The the could association of a national tourist attraction with a luxury development is potentially a very negative one. The image of thousands tourists that flood this part of Boston every summer, conducive to the image of high-class 51 residential of is not complex. While by its "neighborhood", very the size, it will establish its own development is not associated with existing noted residential neighborhood. any Charles Place is on the south end of the Brattle Street neighborhood and the Four Seasons the is associated with the Back Bay and will soon Arlington-Hadassah residential development -- townhouses facing Boston adjacent. From specialty shops a complex Garden -- of have luxury immediately a practical point of view and aside from the at the Faneuil Hall Markets, everyday shopping is a problem. Given the project size of 650,000 square feet, the important distinctions between Lincoln Wharf and Rowes will be one of scale and location. on its small most Wharf Lincoln Wharf will depend size and its location within an established neighborhood with great character. The image of Lincoln Wharf as a small exclusive enclave within directly contrasts against this enormous complex. a historical setting the new polished urbane image of For these reasons, project manager at Beacon Companies, it is felt by the Carol Gladstone, and by this writer, that while there will be some .ross-over market, the two projects will appeal to different taste segments the upper-scale market. 52 of The Pricing Strategy For Lincoln Wharf Four factors are considered in the formulation prices for of sales average sales Lincoln Wharf. The first is the per-square-foot basis for the entire development price on a and it serves as a reference point when assessing unit sales prices. per-square-foot physical constraint the range of sales prices: sales price ceiling and minimum, characteristics consideration within The second is individual is the of Lincoln Wharf. total dollar price which given a the The third acts as a on both size and per-square-foot values. Finally, these ranges, the fourth factor establishes a mechanism for differentiating per-square-foot sales prices by floor and view location within the building. also a function of the design program, sales prices is principles, From however, is is consideration of the following chapter. The organizing are as follows. the preceding analysis we have established per-square-foot Wharves. made in final As pricing average value of $296 for Union a current and Lewis Assuming that the broker's evaluation of the Mariner correct, that units are overpriced by 20%, a recalculated per-square-foot sales price for this project would be This 3% less than the $296 average resale figure is $288. figure for Union and Lewis Wharves. As has been discussed, the developer intends 53 to produce a product that is similar to Union Wharf and Lewis Wharf, incorporates This a higher degree of finish consideration, combined Wharf will be the first waterfront sophistication. with the fact that Lincoln construction on the water-side of the market area in a premium -- add and seven years, suggests that we can a 10% value margin, if price when In other I would Lincoln Wharf were on the market today, it 10% overall -- specifically establishing the overall pricing of Lincoln Wharf. words, but above that of Union Wharf and Lewis Wharf. average for Lincoln Wharf is $296 (the The 1985 per- square-foot average of Union Wharf and Lewis Wharf), plus $30 psf (10% of $296) leads us to an anticipated overall average sales price of $326 psf, a price 10% less than the average sales price of the Mariner. The the in per-square-foot sales price ceiling is a function overall luxury market in Boston, of the luxury market the Lincoln Wharf market area and ultimately of what product this is. Brokers have varied in Wharf if on the market today. and one at Union Wharf, of $357 psf. Rowes Wharf, dollars. As I Two units, according have 54 ranging from $360 one at to Lewis have recently achieved values project manager at Beacon Companies, today's the their assessment of what value might be for Lincoln Wharf $400 psf, of to Carol Gladstone, is the assuming $450 psf in mentioned, Four Seasons is currently getting $425 and Charles Place has gotten $400 psf. These last hotels three projects are mixed-use and provide Lincoln Wharf a level of service and cannot. The developments and Lincoln Wharf If one developments distinction with amenities which between these is discussed later. accepts the presumed 10% value margin on the top current waterfront values of $357 psf, regardless of the $400 to $450 per-square-foot sales claimed by the brokers at Mariner, This one figure Mariner and the arrives at the top selling price of $390 is 22% below the 13% below that tenth-floor of the values ninth psf. at floor the and is approximately between the average square foot sales values of the seventh and eighth floors. is 13% More importantly, however, it below that of Rowes Wharf whose development comes on line at the same time as Lincoln Wharf. The third factor controlling factor, the market is is considers the absolute value as a both in terms of what the maximum amount willing to pay and what it is able to pay. assumed that for the high-end units the issue is not It the ability to pay but the willingness to pay. The top achievable value and is a function of both values of comparable the market supply at that time. market area, for In the penthouses Lincoln the highest value achieved to date is Wharf $825,000 a townhouse at Union Wharf at the end in January of 1985 55 and thus serves as a key reference point. The issue of ability to pay comes more into play with the young Brokers claim that 80% of these buyers one-bedroom smaller professional market. units are single and live alone. and lower highest relative to towards directed Being younger with fewer earning power, income the these purchasers, brackets, have limited while buying other purchasers in this market. earlier, one-bedroom units over the past assets in the capability As discussed three years at Union Wharf and Lewis Wharf have not shown appreciation. While this analysis may be based on very limited information, it indicates a range of absolute values of between $142,000 and $262,000. With $173,000, the average absolute value of the five units 10% down, the mortgage cost at 12% on sold over the past three years, is $1,586 per month. This requires a gross income of $63,000 a year, gross income is covering mortgage costs. financing terms but for $262,000, is $95,000. assuming that 30% of Given the the same the required annual income Brokers have stated that the ceiling for this market is approximately in the range of $250,000. The fourth factor considers the approach to setting values according to relative location within the building complex. The pricing structure at the Mariner, as discussed, provides a valuable model but which has significant shortcomings. 56 The Mariner's assumption is that an increase in locational value results sales price in but reflects on not only an increase in they designed an increase in increased increase in in have their size also. expectations. It project so that it This assumption is based is also assumed that with locational value there is the demand for space. per-square-foot a proportional an increase More than one broker has spoken of the single person who desires a one-bedroom penthouse with an excellent view. Size and per-square-foot values necessarily positively correlated. pricing units of For these at Lincoln Wharf should pricing structure of the Mariner. are not reasons, the follow the not The absolute prices are a function of the above discussion and the issues raised in the following chapter on Development Design Scenarios. Absorption As indicated in Exhibit 8, the absorption rate for the Lincoln Wharf market area and non-waterfront developments comparable value Wharf market Lewis Wharf Wharf. the first has been calculated. Within the area the range of absorption rates is twice that of the second phase of Lincoln is of great. Union This is due to the newness of the development type at time of marketing. The mean value as represented by the phase of Union Wharf is 1.9 units per month less Lewis Wharf which is 4.7. It is, 57 than however, much more in line Exhibit 8 Absorption Rates For The Lincoln Wharf Market Area And "Comparable" Condominium Projects Waterfront Projects ------------ ------------ Development & Sale Start Date Presale Period (Months) Sales Period (Months) ------------------- Total # Of Months Total # Absorp. Of Units Rate -------------------------------------------- Lewis Wharf 1977 Union Wharf Phase One Fall, 1977 Phase Two Winter, 1979 9 9 18 84 4.7 8 13 21 59 2.8 0 12 27 2.3 12 -------------------------------------------- Non-Waterfront Projects ------------------------------ ------------ Church Court N/A N/A N/A 18 43 2.4 Charles Winter, 29 3 32 86 2.7 N/A N/A 12 42 3.5 Place 1983 Four Seasons Spring, 1984 58 with the non-waterfront absorption rates. provides similar the in Union Wharf most recent data and phase one size to Lincoln Wharf, is also the most 59 units as compared to Lincoln Wharf's 44 units. What distinguishes Union Wharf from all others, however, is that it was developed as rough space. Given that Union Wharf's absorption rate is similar to outside of market area the market area and because those are recent and current, 2.8 units per month is assumed 59 those outside the absorption rate for Lincoln Wharf. the of CHAPTER 3 DEVELOPMENT DESIGN SCENARIOS The following chapter discusses the key considerations in formulating the development strategy for Lincoln Wharf. Working within the established framework set by both physical and of legal constraints as well as the market demand, anticipated three strategic issues character are addressed. These issues are addressed in the following section by first looking at the larger organizing principles of the building, itself: what determine more the specific are the fundamental design buildings layout. issues. assumptions This is then given building structure. character should be of followed by The first issue examines the, design program and sketches the outline for the overall product, which development a set of design objectives and the The second issue examines the the individual condominium unit: supplied as finished or unfinished existing specific whether space, it given the implications of such a decision in terms of desirability, management and costs. The third issue examines the provision of concierge service, a practice that has become more common in the larger luxury condominium developments in Boston. 60 The Design Program The maximum building envelope has been determined negotiations between the additional construction outweighed by the construction cost, and the city and the developer. cost of adding two potential sales through floors values. The The is far average including the cost of rebuilding the pier construction of a new deck, is $124 psf of net sellable building area. The projected average per-square-foot sales value seventh floor. additional on net itself. $375 for the sixth floor The construction cost two floors is $1,802,000. sellable investment examines is of the square feet is 245%. The and $390 of building the the The sales return based $4,415,000, following a return analysis, organization within the seven In the following section, on on therefore, story three fundamental building design objectives are reviewed. Based on these objectives and on the market analysis, final unit sizes, distribution and mix are determined. Design Considerations Three the fundamental design considerations serve to organize building. The first objective is to have units which would provide views north and south. considers the optimal location of the lobby 61 floor-through The and second elevator within the building. The third reviews the allowable unit widths and sizes given the existing structural bays. Circulation and Unit Layout: A Marketing Problem? The use of central-loaded floor-through corridors. units precludes This provides the several use of distinct advantages. Central-loaded corridors at Union Wharf and Lewis Wharf are described by residents as long, like. By dividing the building in half, these corridors also dark and hotel- create a pricing differential between north- and south-facing units, The even though this was not seen in the market analysis. decision to not use central-loaded supported this corridors is further by both the very shallow units they would create in relatively narrow forty-three the lost revenues due to unit area foot wide building and by displaced by corridors. The circulation problems created by this objective are as numerous as the advantages. Primary vertical circulation will be by an elevator which services the third plus individual directly unit service to those and sixth floors, condominiums abutting the elevator from the second floor to units the sixth. Horizontal circulation occurs on the north side of the building on the third and sixth floors. Vertical circulation from second, fifth the third and sixth floors to the will be from four vertical stair 62 fourth towers on the and north side, entered from the third and sixth floors. These stair towers will be private and shared by no more than two units. The travel scenarios are as follows. or sixth floor one simply goes up the elevator floors and goes to their residence. destination, To get to the To get to third to these a fifth floor one goes up the elevator to the sixth floor and walks down the hallway to the stair tower that services their condominium and then goes downstairs to their residence. The same floors. One get the has scenario applies to the second and fourth to second go downstairs from the third floor to to floor and go upstairs from the third floor to get to the fourth floor. Two problems arise with this organization. The first is the conceptual and practical problem of going up the elevator and then desired having to go destination. going down, up or down stairs Conceptually, to reach this going up and a flight of stairs sounds laborious. the then On the other hand, corridors and stairways will be on the side then seems confusing and cumbersome. Practically, the problem of carrying groceries first up the elevator and up the north outermost of the building with excellent views to the marina and inner harbor. The doorway, entry and the stairway itself will be designed to serve as the formal entry While the stairway is shared with one 63 to the neighbor, residence. for all intents and purposes it is private and it is people will furnish reminiscent luxury them as such. stairs is of shared furnished foyers at elevator stops in below, once to their unit, other that arrangement developments in New York. discussion This expected As will be evident in the owner has gone up or the down the they will not be required to use any stairs to reach the kitchen. The second corridors problem is more difficult to solve. The on the third and sixth floors separate the units on those floors from the views on the north side. The layouts of the units themselves will be directly affected. kitchen, study/den windows side and bathroom, or high windows, of the anyways, as the which can have either will necessarily condominium. This Uses such a is the occupy the logical living room and master bedroom no north location would be located on the south side with better light and views. In the organization described above, 2% of the total represent 3% central-loaded floors two, square feet. affected gross square of the total footage gross corridors represent and the vertical stairs square footage. Adding or side-loaded corridors on the north side four and five would displace 2,970 of on sellable The average per-square-foot value of the three floors is $305, which means that the use of this organization would result in a net loss of $670,000 or 12% of the profits based on the proforma for $670,000 the stairs. In Redevelopment Authority addition to this, If they were removed, it side of the development building, were this would be to maintain the same feet as the above scenario, virtual not using this more traditional one, Boston stair required since it circulation to the entire of amount horizontal expansion of the Therefore, the is highly unlikely that the would approve adding horizontal corridors a This has acknowledged the vertical city square units. does account for the $236,250 saved by not building vertical towers. finshed if the sellable would be seen as existing system structure. and going to a a corridor on each floor, would result in the signficant loss of sellable square footage. This cost analysis combined with both the unquantified but significant highly attractive marketing paid value of providing views north and south and concerns raised. to mitigate are outweighs Careful architectural the attention substantially problems perceived by the market. series building --- significantly the entries of the stair towers will Location af Lobby The hallways, the of A Elevatorevents that lead up the crossing of the site, to entry either by foot or important architectural and marketing 65 the of car considerations in the orchestration of a sense of dignity and anticipation. The location of the entry, the lobby and the elevator plays a critical also role in this event. These vital to the building image. building elements Residents of Lewis are Wharf have described long evenings in which the refurbishing of the building's lobby an efficiency elevator been discussed at great length. standpoint, are structure have key the the organizing building location of the elements approach, but as lobby they also From and not the only internal organization of the building as well. Two schemes are considered for the location of the and elevator. entry The first places the lobby and elevator at the western end of the building. This location capitalizes on the required vehicular entry which passes under the building this point. building This is is automobile provides a passengers, required because the western edge of the adjacent entry at is to the property available. This line and no automobile covered entryway for cars to stop and groceries or luggage. other entry drop off From a security point of view, this single point of entry for both cars onto the wharf and people into the building is optimal. The second scheme places the lobby in the center building, with views away from the San Marco development, of the outer harbor. 66 This scheme of the facing south serves to disassociate Commercial the the visitor from the adjacent development Street and provides a greater sense of and entry visitor is required to pass under the building and out onto marina. first the pier with full view of the harbor then and It also minimizes interior travel distances. as the In the scheme the maximum corridor distance one would have to walk is 160 feet on the third floor, while in scheme this distance is reduced to 80 feet. the second A covered entry for automobiles would be provided on the middle of the south side. The cost between the two schemes in terms of lost revenues is marginal. The per-square-foot pricing differential between the two square locations feet elevator location at is approximately 25%. The cost of 42 (6'x7') times the six floors displaced by the the central west end is $60,000 $77,000, consideration is a difference in elevator either would condominiums servicing increase be and at scheme, be in but servicing the $17,000. the private elevator stops units on non-corridor floors two, occur of and low-end the central first two This would location the one-bedroom/studio location they would be the more expensive two-bedroom condominiums. The in value generated by a private elevator stop will much greater in the central location and will account final servicing four and five. in the A for the pricing differential. 67 For this more reason, than in addition to the others above, the central location is assumed in the following analysis. Designing Structural A Under Bays key existing Physical Constraints: Unit Widths determinate in the layout of Lincoln Wharf is structural bays that cross the width building. These measure 10'-0" center to center cost altering of prohibitive. within the heavy timber Modules of half bays, this module, 15'-0", An-a 20'-0", of bays is however, do work. Working are 10"-0", so on with half bays measuring 5'-0". These unit widths when combined with the 43'-0" depth of building provide a limited set of options. indicated in Exhibit the because the structural the available unit widths and the the These options are 9. A survey of existing comparable developments has indicated that is the 15'-0" unit width(14'-0" clear inside seen by the market as a marginal dimension. Cerone, at Charles Place, found that a 141'-6" windows along the entire length drawback marketing The developers of when building the new triplex townhouses at the end of the wharf, were very concerned with the 18'-0" of these units(17'-0"+/-, successful, Carmine room width with to be the largest for some of their smaller units. Union Wharf, dimensions), current clear). owners 68 width While the development was note the narrowness of this Exhibit 9 Lincoln Wharf: Possible Unit Sizes Given Existing Structural Bays Floors Two, Three, Five and Seven:(no corridor) Size Total S.F. Decks Total with Deck 15 20 25 30 35 40 45 x x x x x x x 43 43 43 43 43 43 43 645 860 1,075 1,290 1,505 1,720 1,935 Floors Three and Six: 15 20 25 30 35 40 45 50 x x x x x x x x 38 38 38 38 38 38 38 38 570 760 950 1,140 1,330 1,520 1,710 1,900 113 150 188 225 263 300 338 758 1,010 1,263 1,515 1,768 2,020 2,273 (with 5'-0" corridor) 113 150 188 225 263 300 338 375 683 910 1,138 1,365 1,593 1,820 2,048 2,275 69 width. For these reasons and given the building depth, where possible, the minimum width of any given unit is no less than 20'-0" or 19'-0" inside surface to inside surface. (It should be noted will be demising that square foot calculations for based sales purposes on dimensions taken from the center of the walls and exterior walls and not inside surface to inside surface dimensions.) Project Plan: Unit Distribution Ann kix. Like the Mariner and the other rehabilitated buildings the waterfront have While market area, in the optimal market objectives to be tempered by the realities of existing structure. the desired unit mix, according to some brokers and developers, may be approximately 20% to 30% one-bedroom units and 40% to percentage 60% two-bedroom units, with the occupying deluxe penthouse units, remaining the actual unit mix and even the final unit count is subject to the market. In other words, the goal is not to necessarily build 44 units nor is it to necessarily meet a predetermined unit mix. Residential And, Non-Residential The first floor is devoted to two discussed, the space residential unit. per requirement city Uses has required In As a minimum of one order to within the limitations of 70 uses. the has parking accommodate wharf, been this eighteen enclosed parking spaces are provided on the south side of the first floor. Given the market for enclosed parking -per space for an 9'x18' space or $216 psf -- $35,000 this is an efficient use of this space. Two options have been considered for the north side of the first floor. serve as duplex. The first is to make 20'x23' bays which a bedroom for the second floor, thus would making The problems with this scenario are twofold. a Public access around the pier is mandated and a first floor bedroom, no matter how sensitively treated, will have the perception of being a security problem. Furthermore, the addition of 460 square feet to the second floor units which, as discussed below, are targeted to the young professional market, means a total square footage of 1,320. This unit size is far too large for this market and a first and second floor unit could not be sold to the "empty nester" and divorced persons market. The second condominiums. Wharf, this square-foot option For has is to the this space as the developers at Union Wharf been highly successful with values ranging from $225 to $300, have not been pleased by this. part sell At Union Wharf, office and Lewis current per- but residents this is in a result of office condominiums which have been sold on second and third levels 71 of the building. At both buildings, At Lewis the great majority of owners are small law firms. Wharf, these units are serviced by elevator so that there is no overlapping of use. also has retail space on the first floor. their own Lewis Wharf This use ranges from the high-end furniture store, Roche-Bobois to a Store 24 on Alantic Avenue. more pointedly, their building. some, as not Again, the residents have commented, even on the unattractiveness of this use The presence of retail stores is compatible with the high-end within seen, image by of the with the and the development. At Lincoln Wharf residential use this space would as entry on the overlapping of use would be minimal. shared work north well side The lobby would not be and office users would approach the building from the north side by the marina so that the overlapping of use would be minimal. With a good view of marina, highly attractive. space, the spaces would be Based on the broker's evaluation of per-square-foot values of $250 could be this readily obtained. The residential organized on marketing. the the -- floors through principles set forth in seven the -- chapter are on As was discussed, the obvious relationship between floor the condominium is selling two price is direct. on, the views offered and the Five zones are identified in the 72 building. These zones are defined by relative privacy, floor level and views. inland and The zones are as follows: end of the building faces the San The western Marco development has restricted views to the north and south. which This zone, lacks privacy from the access street and the moderate-income development, five the 1. adjacent is defined by floors two through and by the enclosed fire stair required at each end building. constructed bridges. ends, on 2. is fire stair on the harbor the outside of the side building, will be attached by The second floor, between the west and the east the restricted The of next privacy least attractive and views. 3. because The units midsection of have the building, floors two through five, will have good views which improve as you go up and out towards the will also increase as one goes The harbor. Privacy up the different floors. eastern end of the building, floors two through 4. five, will enjoy a higher degree of privacy than the midsection and will have excellent views of the harbor. The units at the very end will have unobstructed views in three directions. 5. The penthouse have harbor units on the sixth and seventh floors complete privacy and will have excellent views and the north and south waterfront. will of the The stepped back massing provides for very large decks for two units. Based on condominium the market analysis, four approximate ranges for sizes for the two markets 73 are identified. The following sizes do not include deck/balcony areas. young professionals, the the range is between 800 and 900 square feet. The three ranges in the two-bedroom unit size. "empty nester" and divorced persons market approximately 1,150 to 1,300 square feet. for, For seeks The smallest is This size provides in addition to the master bedroom, a very small bedroom and den/study. 1,500 The mid-sized range is approximately 1,300 to square feet and represents a very generous two-bedroom suite in all respects. Finally, the range with 1500 square foot and above represents the top of the luxury market. These ranges, when determined combined with by structural bays, the available unit sizes provide a limited but as clear set of options. The meshing of these pieces within the stated guidelines has resulted in the following organization. The the the second floor is divided aforementioned organizing principles. first zone -- 790 square feet. on zone into three zones according to the third, 3 -- The western end -- has two small one-bedroom units averaging These two small one-bedroom units are fourth and fifth floors. also The eastern end has two small two-bedroom units at 1,263 -- square feet apiece(25'x43'). Because of the relative lack of privacy and the occupied fact that it is the second floor, by feet(20'x43'). six one-bedroom A summary table 74 units the midsection is totalling 860 square of all unit sizes, including deck sizes, is provided in Exhibit Except for the western end, the units on the third floor increase in size as the locational overall average unit depth, small two-bedroom feet(25'x38'). In western is decreased five feet The midsection is occupied by units averaging 1,138 square two medium-sized two-bedroom units averaging floor units addition end, to are larger than those of the third the two one-bedroom units six generous two-bedroom units at feet(30'x43') square The feet each(30'x38'). The fourth floor. increased. The eastern end is, according to the strategy, more ample with 1,365 square value has however, by the corridor on this floor. four 10. are provided. foot deck. 1,515 This includes an The fifth floor is the at the square average 225 same as the fourth floor. The sixth floor, has being the first of two penthouse floors, two large two-bedroom units averaging 1,620 square feet at the eastern end. This is the first of the two floors which step back. feet One unit has the rooftop deck of over 700 while bottom the half feet(20'x43' and with the remainder of the floor is occupied of four duplexes averaging 20'1x38' due to the corridor). upper half, 735 by the square When combined which constitutes the seventh these units have an average total of 1,645 square 75 square floor, feet, not Exhibit 10 Lincoln Wharf Summary of Square Foot Calculations % of % of Total Total Gross Net 67,795 S.F. 60,127 S.F. 100% 89% 100% 45,010 S.F. 66% 75% 52,387 S.F. 7,377 S.F. 77% 11% 87% 12% Total Office Total Parking 4,140 S.F 3,600 S.F. 6% 5% 7% 6% Total Circulation 7,668 S.F. Summary: Gross Net Sellable Total Residential W/0 Balcony Total Residential W/Balcony Total Balcony 11% Approximate Unit Sizes and Distribution: Number of Size w/o Balc. Floors 2,3,4 & 5: One Bedroom 8 790 Floor 2: 860 6 One Bedroom Two Bedroom 2 1,075 Floor 3: 3 1,140 Two Bedroom 1,330 2 Two Bedroom Floor 4 and 5: Two Bedrom 12 1,290 Floor 6 & 7: 2 1,620 Two Bedroom Two Bedroom 4 1,825 Totals: 39 Total S.F. % of 790 6,320 12% 1,010 1,263 6,060 2,526 12% 5% 1,365 1,593 4,095 3,186 8% 6% 1,515 18,180 35% 2,020 1,945 4,040 7,780 8% 15% 52,187 100% Size w/Balc. Unit Count: 14 One Bedroom units 25 Two Bedroom units - 35% of total unit count - 65% of total unit count 76 Total including the deck. for these units is It should be noted 415 square feet. for three reasons. The most that the average deck Duplexed floors are used important reason is their high desirability by this end of the market, according to brokers. The second reason is based on a combination of the back massing requirements and the circulation system. the objective of maximizing sellable floor area and unnecessary circulation requirements, efficient use organization four units Two for there is these a decided on the top floor problems arise that the Lastly, marketing best out of this organization. Fireplace flues are considered especially in Church Court, greater flues identified drawbacks require aligned the project's in Erin Teach, the marketing straight This runs. feature, the broker for as one of the of Church Court. runs. the which, for reasons an important market units. vertical One of vertically. the lack of fireplaces straight are available. carefully in having sizes floor by floor is stacked vertically the upper-end in this instead of two flats. demising walls are not are avoiding with advantage creates a problem for the plumbing stacks cost, Given the duplex is a highly floors. compromises incurred in changing unit of stepped- Fireplace A number of solutions Stacks and flues can run up through units done. This exploration requires the attention architect. 77 if of Summary The very relative efficiency of the described organization good. Total circulation accounts for a respectable 11% of the gross square footage. is occupied Of the sellable. Of this total circulation, by the vertical the gross square feet. is footage stairs; and indicates add 3% save 4.8% of net sellable total 69,113 gross This these stairs a square to square footage, highly efficient 25% use 89% is of the existing structure. In is terms of unit mix and distribution, equally efficient. unit the organization The market objective of mix of approximately 20% to 30% obtaining a one-bedroom units, 40% to 60% two- bedroom units and 10% to 20% penthouse units has been roughly met. The unit distribution, based on the above scenario, is 36% one-bedroom units, 47% two-bedroom units and 15% penthouse units. due to the building and unit mix within The high count on one-bedroom units is the undesirable locations both the mid-section on the western end of of the second floor. The while reflecting the incremental increases in value as one goes up and out on the building, the of each of these ranges, provides market. a varied and positive set of options for Two sizes of one bedroom units two-bedrooms units for a total of seven sizes. 78 and five sizes different unit Finished Luxury Boston residential condominiums have been provided market approach occupy; done in two creates fundamental ways. The a unit which is complete involves From a developer's not only in the traditional and ready the second produces unfinished or raw space, at Union Wharf. choice or Unfinished as was perspective, questions of market to this demand, but those of project and risk management. In terms of the market, the issue is one of wishes to have control, over the necessary to achieve it. each how much control the developer ultimate product and what is The following three sections address of the two options discussed above and the concept of combining both approaches in single development. As will be development found evaluation the relative This is and management partnership relationships due to differences fees. As this thesis relationship between the change substantially, partners development returns Development Company, of the different different returns on investment only between the different partners. the in the scenarios, not between seen and in is scenarios, but among different the equity contributions the assumes the following the active 79 position general of relationship in the different scenarios the also not an evaluation because are does not discussions of of the partner. Kenney This provides clarity to the comparative analysis. Finished Condominiums Finished of condominiums can be provided in varying completion. In addition providing 100% complete units, provided anywhere "designer the ready", option finishes tiles, sale from 95% to the common practice to 99% this approach complete. Often called provides the market of carpeting and paint colors. the floor During the purchase these items are then selected by and the developer installs them. with items, such things as the kitchen and bathroom period, of the luxury market units can be to select out of a limited set for degrees and the purchaser Completion of this work and its acceptance by the purchaser occurs prior to the exchange of title. For that, the developer the central issue is based on the axiom as the number of available choices to increases, so do the requirements of the potential for liabilities. is one costs expectations -- of the purchaser project management and On the market side, the issue given the substantial purchase combined with a high-end market that is accustomed to having its desires met. This problem becomes less of an issue as the value of the unit increases because, explains, units "no where options" purchasers is are as Carmine Cerone only an issue in the stretching resources 80 their lower-end and cannot these afford to make changes. purchases, In the relative high-end the buyers can afford to make the of changes they desire. Ian Market Perspective Providing a finished condominium has advantages to the purchaser: of occupancy is assured, product is a given. the design already, residence. the ultimate traumatic, is not added experience in to the of purchasing a new All of the liabilities remain with the developer. is to be completed at the same time, of on-going construction in an occupied building not present. is and most importantly, The anxieties and difficulties found As the total development issues distinct final costs are known, the date and construction process, often several are The disadvantage with this traditional approach the sacrifice of control over the determination of how is the the unit is to be designed and built. ue Supply Perspective The single increased detail in largest profits from this approach. the following section. increased risk lies disadvantages the advantage to the developer This is discussed With these profits and project management problems of this approach. Charles provides a good example of the management problems 81 and in comes herein Place incurred. As Carmine Cerone explains, construction period the early on during the presale and developers were willing to changes for purchasers. This willingness, however, proportionately responsibility which and issues. associated requested, the this high costs raised in difficult. Cambridge Seven Associates, in understand building itself. the unit the three ways. the most particularly, schedule a and problems result changes and of constraints required they interior were not from architects, were Some were inexperienced and design Almost all who project on the architect and the developer. construction The making owners, presented repeated Cambridge Seven Associates. This became and, completion Architects hired by decreased not understanding the complications designers not of declining interest were Owners, became problematic degree was shifted to the purchasers. prompted several with make by assistance did the from a substantial burden Finally, these designers the clients had no sympathy for the and coordination requirements of the general contractor, Turner Construction. Turner Construction was a direct recipient of most of problems. handling Aside from managing a major construction the myriad of redesign issues became an enormous problem. substantial changes, in effort, individual units Fifty percent of the units 90% of 82 the which were done during made the construction phase of the development. These changes included significant which alterations in the HVAC and plumbing directly impacted the construction efforts Construction. plumbing Construction result in Other union made is chase which serviced twenty a very linear process significant delays delivery construction and added to because a the site. and effected other On an units. deviations can costs. non-union truck three of of driver occasions crews walked off the job because crews hired by unit owners resulted Turner construction problems included a one-day strike construction crews a of For example, one unit owner who wished to move the location of a half-bathroom within his unit, entire systems union non-union working within the building. This in tension with the unit owners who, not only had contractual agreements and schedule expectations, but did not want to pay the 25% to 35% higher union scale wages. These and other problems forced the developer to course in the middle of the project. and deadlines were set. Schedules were developed Owners were forced to make decisions within specific periods of time or lose the right to This threat change choose. forced owners to act. Four types of problems are identified from this experience at Charles Place. The first concerns the sensitive problem of 83 the typical unit purchaser's relative ignorance of and construction, combined with a determination to get what they want and to have paid well for it. with the two scales of rough The second has to do and finish construction proceeding at the same time and the overlapping of unrelated design different architects and contractors on the same site. The third problem relates to the developer's early willingness to please without the proper safeguards. This resulted in high, and While sometimes unmet, problems are measures could expectations. unavoidable, in another some of project, several be taken to mitigate these problems increase project these and to control. Eossible ProjeFt Control Measures Ear Lincoln Wharf The first measure is For Lincoln Wharf, position as decision not chapter. it With enhanced by architect this is to to not have on project is as much based on marketing control. no presales, general project change a element the marketing effort. marketing-based in to and the is final greatly allowing proceed In order to provide a key this incomplete; walls will be but not painted and bathroom and kitchen 84 the unhindered. degree of choice for the purchaser is service specific items will be left primed The control orders contractor Maintaining in of condominiums. have presales is discussed minimizing and choice presales tiles will not be installed. selected known by to kitchen Final be in stock with identified costs. considered wood because If floors items, a substitution it becomes their at their predetermined cost. and mutually not done by the purchaser, and reference list the insists task All will set of will not on a product responsibility as be and not from the to provide choices must occur within a If this they lose the opportunity of contractors will items complications agreed upon schedule. becomes be Items such or carpeting of the potential for the purchaser preselected service tiles the purchaser from a preselected cabinets, delays. paint colors and their is for the responsibility. be provided A as a courtesy only. From provided from the by management perspective, a small general this service contractor or by a small the general contractor for the development. provided will by this service will be part of a general All In other words, team items contract with the general contractor and will be bid as specific items. be unit the contract will include line items for each possible selection so that all costs are known. This allows the developer to give the purchaser a fixed and known cost during marketing. This work will occur after the 10% 85 purchase and sale deposit so that in the event cost of improvements deposit. once In title complete. will be more transferred, Delay improvements of have can these no be clear must not been made or are unacceptable to the cause for delay claims or 93A Any form of written The items provided for selection, only have limited be the purchaser must select, a required date by which claims conditions such as or therefore, time the the items available for selection must in the number of trades involved specific work required. must improvements the will not be acceptable to the purchasers their lawyers. also and releases the developer from these conditions, not by because give guarantees, must covered purchase by the developer (product not as advertised). which than order for the developer to be free is purchaser, of default by the purchaser, the Ample time for contingency be accounted for in the scheduling. The and the purposes conditions of such an arrangement will be clearly acknowledged in a written agreement between the developer and the purchaser. Unfinished Space Two luxury residential projects in Boston have been developed offering unfinished space in the past five years -Union Wharf studded-out services and the Ritz-Carlton. Both projects space with rough plumbing and to the individual 86 units. provided rough electrical Lobbies, hallways, elevators and all other common spaces were provided complete. In addition to the studded-out space, windows, exterior doors and balconies were necessarily provided. Vhe Market Perspective The primary owner's freedom chooses. the opportunity part are approach allows An architect managing experiences. Small the as great scale overall residential can be are very high and Because of this arrangement, it on have projects process very there general final construction are not known until after the purchase. unit construction come into the has freedom, and contractor costs construction he/she of attention and work Expectations can unit finished often problems with either the architect or the contractor. in the savings on the of the purchaser. and managed. is the unit purchaser also amount owners difficult this space and build the unit a very substantial be hired with design to make significant While requires the to As will be discussed, product. to advantage to unfinished The conflict timing of with the of other units and disturb those already living building. Issues of liability, in terms of the building and the unit, are transferred to the unit purchaser. Not being familiar with the complexities of residential construction, these purchasers are relatively ignorant of the various problems which can be incurred. 87 In short, with the higher degree of freedom comes a higher degree of exposure and risk. These problems, demand while present, at Union Wharf. Union Wharf, of whom Of the five residents interviewed at all are original purchasers, that they would do it again. unit found did not hinder the market While all of them mentioned the construction as difficult and not the experience of unproblematic, building their own ultimately very purchasers collectively building their own units exciting. all felt The shared unit experience they to be of the created a sense of community in which people shared ideas and looked at each other's condominiums. discussed high The very low turnover in the last chapter, rate, is in part explained by initial commitment required by building one's own as the unit and the degree of satisfaction it creates. Purchasing unfinished construction loans. space requires acquisition and The loan required is essentially a small developer's loan and banks can be highly resistent to provide such financing. high personal accommodating According to one broker, wealth as of these purchasers, banks in order to please substantial or substantial clients. higher however, given the The financing costs, 88 be potentially however, the management requirements by the bank greater. will will be are far Ihe Developer's Perspective This in approach substantially reduces the development several key respects. months shorter. potential The construction period Fewer for trades management on the problems site and risk is three reduce the strikes. The construction costs are reduced by 20% and the financing costs are reduced by 29%. stage of construction greatest delays required, claims the are unfinished the As the finish work is the most difficult occur, liability in that so many which the trades are problems of delay claims significantly avoided. While the and 93A sale of units substantially reduces the legal exposure of developer, reponsibility orderly can to manage and the one in the and developer still the unit-by-unit has the professional marketing incentive to maintain construction within process an the building. Nevertheless, substantial approach. Blakely The and had obtaining a Department different occurred Ritz-Carlton, completed Raymond, many by Buildings. times even initially developed by John Hall problems, certificate of at problems have occurred with this of the and largest occupancy from Saint-James of which the Purchases of units were and the construction greater Ted intervals. 89 of Gerard Boston's made individual Some people was at units bought condominiums time. and then left the city for extended periods of Not anticipating the need to fully complete the sprinkler systems and to install all of the detectors as required by the Fire Code and necessary for the required smoke Certificate of Occupancy, the developers were confronted with a major problem condominiums but of having people ready to live not legally allowed to do so. in their All of the condominium owners had to be contacted and arrangements were made safety This to satisfactorily complete the systems. problem resulted in a series of delay claims and 93A claims. Union problems Wharf did not have this type of major problem; the it the corridors, access faced were much more mundane -- lobby monopolized and elevator by from damage contractors, contractors so that to elevator residents were forced to use the stairs, and so on. Getting materials in and out of the building was eventually solved by the cranes and "cherry pickers" which loaded materials into the units from both sides of the building was relatively complete, corridors were All stated and of three building. the lobby, brokers in the waterfront directly Once the elevator and market area have a "definite" demand for unfinished space recommend this approach for Lincoln Wharf. this of restored. that there is what use market will 90 pay, however, The question is much more difficult both to answer with only two comparables in the of which are more than four years old. advice of the brokers is not reassuring as in their broker, evaluation of what was an achievable was estimate in today's market. finished less definite, were realistic. space, claiming this per-square-foot especially an sales prices of $200 to $250 psf that of when considering was was figure reduction psf The second broker Assuming achievable, felt that $250 $250 psf is the is 36% below highest sales price at Lincoln Wharf, $390 $140 is top that psf. very sales of the The implied substantial, construction costs and the margin scarificed. The construction costs and soft costs for finishing rough is approximately condominium of $45 to run as high as $50 psf good quality and relatively finish but with few customizations. and three varied who stated that the top sales price of $400 psf accurate space all the One for of profit Relying on price. possible price city, for a high finished grade of This figure could easily $75 psf for a condominium with luxury features a high level of customization. A figure of $100 psf is possible. Employing analysis provides and these construction distinguishing costs between in a cost/benefit potential markets, several key insights into the pricing of unfinished 91 space. For the value-conscious purchaser, it is crucial to the marketing effort to create a cost-saving incentive, given both the This, merits of course, purchaser whose and complexities of such an undertaking. is much less of a concern for the top-end primary goal is to build the exact product desired, to a certain extent regardless of price. Given these characterizations and their associated per-square-foot of construction of $50 and $75 respectively, $100 and assuming a per-square-foot sales price reduction on the pricing of finished space, both purchasers are given and margins for construction overuns. Exhibit 11, For a purchaser for $150 of cost 20% 1,000 square unit sold psf, ($50,000). spending $75 savings of the most 10% savings incentives As you will note to a value-conscious this reduction results in a For the high-end psf in improvements, this savings purchaser, who is this reduction realizes a ($25,000) for the same unit. expensive units, in in When looking at scenario, of $290 psf, the actual dollar amount saved is the same but the percent saved is total price. reduced in relation to the increase in the value-conscious buyer the savings are 25% and high-end buyer the savings are only 6.25%; saved the remains at $25,000. sales prices are approximately 20% however, the amount the being These are significant savings and suggested by the brokers. the developer, for For more When calculating the $100 92 than those the returns to reduction on per-square-foot Exhibit 11 Cost/Benefit Analysis For Purchaser Of Unfinished Unit At $100 P.S.F. Reduction In Price From Finished Space Savings Generated From Purchasing Lower Cost Unit: --------------------------------- ---------- Value Conscious Buyer Top-End Buyer -------------------------------------------- P.S.F. Sales Price Finished $250 $250 P.S.F. Reduction ($100) ($100) P.S.F. Unfinished $150 $150 Construction Cost P.S.F. $50 $75 $200 $225 Total P.S.F. Unit Cost Size Total Cost For Unfinished 1,000 S.F. 1,000 S.F. $200,000 $225,000 Total Cost For Same Unit but Finished $250,000 $250,000 Total Amount Saved From Not Buying Finished Space $50,000 $25,000 93 sales the prices results in a very significant 31% reduction return on investment when compared to that for space. For Table 6 a summary see Exhibit 12. unfinished finished Please note that the cost reductions and proforma space are carefully detailed. in assumptions in for Summaries of hard and soft costs are provided in Table 7. When solving gives for a the same reduction in return on investment Kenney Devlopment Company, words, a the value is $104- space to the psf. on investment. return In other have to psf in order for the developer to gain the same The equity requirements for the approaches vary greatly, the as finished value which $390 per-square-foot finished unit would sell for $286 return per-square-foot on as may be seen in Exhibit investment calculations is an 12. two While appropriate measure for comparison because the equity requirements are so different, between total when the different return unfinished given $2,588,569, less for at the profits for by finished 61% the highest the the scenarios becomes even space is recommended brokers, distinction clearer. $6,596,789 space the return is $4,477,086, calculating prices looking the total 32% and less. unfinished return less than that for finished space is and The for When sales only 40% when calculating the return on investment to the Kenney Development Company. 94 Exhibit 12 Lincoln Wharf: Investment Return Summary Summary of Return On Investment Scenarios For the Three Development ------------------------------------------- Equity Gross Return R.O.I. ------------------------------------------- Finished Space: KDC HCG Limited $303,665 $303,665 $1,000,000 $3,102,176 $2,859,229 $635,384 1022% 942% 64% -------------------------------------------- Unfinished Space @Minus $104 P.S.F.: ---------------------- KDC HCG Limited $201,983 $201,983 $1,000,000 $2,079,090 $1,961,997 $435,000 1029% 971% 44% -------------------------------------------- Unfinished Space @Minus $140 P.S.F.: ------------------------- KDC HCG Limited $201,983 $201,983 $1,000,000 $1,229,257 $1,112,164 $247,148 609% 551% 25% Note: Lincoln Wharf Associates:(LWA) -KDC - Kenney Development Company - 45% interest in -HCG - Harbour Capital Group - 45% interest in LWA -Limited - Limited Partner - 10% interest in LWA -For -For LWA Proformas for the three scenarios, see Appendix Proforma Assumptions for each scenario, see Table 7 95 With risk. the increase in profits, With unfinished space there is the increase the construction reduced by 20%, reduced by 30% and the equity reqiurements the construction and financing These are substantial incentives, demand but in a is high and the supply is low, confident in assuming a higher substantial profit incentive. comparables and margin what the is costs are 33% less. market where the profile Furthermore, create brokers period the developer can risk given the need to between are in be given without the recent incentives, suggest and the what is necessary to justify the approach in terms of profits is great. too The risks in this market call are far greater than the management and liability risks found in the approach for finished condominiums. Finished and Unfinished This option of combining both approaches offers the of both approaches without the benefits of either. both solve types of units within the single development the number of finished units would be less, not necessarily finished unit problem of building control either way. be out of the development units in worst Offering does While the the developer any sooner. will Selling a building which will have ongoing unit-by- construction for as long as two years will create difficult not relations within 96 the building, even if very done strategically. As has been suggested, types who of markets. the two approaches draw different The finished units will appeal to people are busy or do not have the need or desire to design and build will their own unit. have Significant portions of this no desire to be associated with any efforts. From a marketing standpoint, becomes muddled with these two construction the development image markets desiring different products. These problems combined with found the prices discussed in in sale market the very the last risk section renders this approach as unacceptable. Building Services & Amenities At Charles Place, at Rowes Wharf, providing a condominium amenities the Four Seasons and, more importantly, the large luxury mixed-use developments wide range of in-house hotel services owner. as In addition swimming pools provided at whether Rowes Lincoln Wharf market area, and full-time Charles Place. Wharf and to these health will contain such services, clubs It is not known at service at Lewis Wharf. this time In the security been pick-up Both Union and Lewis Wharves 97 such also these services have limited to valet parking at the Mariner and laundry the are features. in addition to 24-hour building managers, to are have small swimming pools as well Clearly, the overhead costs of the large developments are great and far beyond the reach Lincoln Wharf, is decidedly which is not part of a large hotel. not the intent of the marketing of Also, it effort to compete with Rowes Wharf. Nevertheless, market from Rowes consideration. of for the small but Wharf, these More importantly, anticipated services crossover will be a however, it is the intent the development effort to distinguish this development in terms of quality from all others in the Lincoln Wharf area that have preceded it. services is an provide important distinguishing feature. with services deveplopment. manager, outside facilities will be have will An a Rather than which is completely laundry, quality catering, dogs From this perspective, providing in-house services, relationships market in-house made. relationship facilitator, High- cleaning and like cobbler, maid, structured unfeasible, not will provide this coordination and the with the building management. If need to be walked or plants watered while residents are away, this will also be done. A unit owner can also call this facilitator owner and and ask that dinner be arranged guests. Billing will be handled for the through unit the monthly condominium association fees as an additional charge. 98 There are a range of condominium fees in the Boston luxury residential market. For a two-bedroom unit at the Four Seasons, the condominium association fee is $2,000 per month, according to the broker for the development. This fee includes only the basic common area cleaning and maintenance, plus access to the main heating system. Each unit has its own electric meter. Valet parking is also provided. A similar two-bedroom and provides heating at Charles Place has a $400 unit essentially the or valet parking. approximately residents $400 same services At Union Wharf, per month. per month but interviewed have expressed a without the fee is Both local brokers fee and concern about also the high condominium fees. The assessment of the Lincoln Wharf market, in this regard, spend see is fairly clear. While people are willing to substantial sums of money for a condminium, as an investment, they are not willing which they to pay high monthly charges. Calculating for the added cost of a facilitator, assuming that Lincoln Wharf will have the same approximate association fees as Union Wharf which has approximately the area but more units, for a person. Wharf an annual salary of $25,000 is assumed this cost is $37,500 annually. This works to $940 per unit per year or $78 per month. as land Considering overhead expenses and using a low multiplier of 1.5, out same a base reference, 99 this would add an With Union approximate average of 20% owners. This encumbrance services to the monthly association fees paid by unit additional cost is not seen as any significant on the purchaser who is not interested provided, except possibily the young in the professional market. While the fee is still well within the relative range of comparable projects in and outside of the market area, the ultimate decision of whether to provide this service, could possibly impact the young professional market, on interest rates and market conditions at the as it depends time of maketing. If one considers that eventually the condominium association will decide on the ultimate merit of the within the building, operations, one once the building has achieved this issue may be seen for the developer. service normal as primarily a marketing Half of the residents interviewed on the waterfront stated a strong interest in such a service. summary chapter of is the decisions made in this and in made in the following chapter. 100 the A previous CHAPTER 4 SUMMARY AND MARKETING PLAN The is two following chapter contains three sections. The first a brief review of the conclusions drawn in the preceding chapters. The second section considers the development "image" and the market plan. Because the supply of housing is sensitive to interest rates, this factor is also briefly considered in this section. The thesis is then concluded by a characterization of the development and its anticipated sales prices in the larger context of the waterfront market area and Boston as a whole. Review Chapter Three, formation and The Market Context, maturation of the discussed highly the desired rapid luxury residential neighborhood growth and change has been a direct result the market area's highly attractive waterfront location and its direct in the Boston's North of End. proximity to Downtown Boston's resurgent economy. analysis of perception appreciation Union of Wharf continued found in and Lewis Wharf sales values achieved to date. 101 the These sales The market confirmed growth through the high the resales and This high rates this of absolute histories, when combined with the low turnover rates, characterization very limited ambitious of this market as one of high supply. sales confirm local brokers' demand The ultimate success of the prices and their pricing and Mariner's strategy will provide a key reference for Lincoln Wharf in the near future. Chapter Three also reviewed historical and current demand in the market area. characterized, divorced Two distinct markets were identified and the young professional, person. Two comparable developments market area were also reviewed Court. These what -- outside Charles Square and developments provided valuable constitutes larger the "empty nester" and a luxury residential in Boston-area market and how they have fared. then followed by an evaluation of developments drawn Finally, This and the other strategy provided the base the This was coming on line Distinctions were between the San Marco Development and Lincoln Wharf. Church references as to development on the waterfront in the next three years. the Rowes Wharf and a pricing strategy was established. conclusions discussed assumptions from which the above, development scenarios in Chapter Four were established. Four conclusions were drawn in Chapter Four. cost/benefit analysis of the addition of two floors onto A the existing coal pocket storage structure showed that this would be a profitable option. A detailed assessment of the question 102 of unfinished versus finished space determined that finished space, while risks, was higher profit units. It was also because of the wide gap between the sales prices suggested analysis gain creating ultimately less of a risk. margin same found in the by determined the increased management the and This was due to provision brokers and what of as finished space. proforma order A the building's internal organization was of the market and established the broad design building principles conclusions circulation system, in terms for were made, of relative based efficiency. the drawn on Having project, more regarding the the location of the lobby and unit size and unit distribution. evaluated lieu And finally, a critical examination of perceptions detailed to building facilitator was determined to be a desirable feature in of concierge service. the finished the was a minimum sales price in return liability elevator, These conclusions were then building efficiency and financial implications. The Market Plan The the been intent of this section is not to review item-by-item many distinct features Lincoln Wharf offers. discussed Instead, disparate the throughout the thesis and These have reviewed above. intent is to identify the means by which these features come together in concert 103 to provide a cohesive whole; all other image, a marketing "image" which serves to organize elements in the market plan. the market plan consideration of presales, is Under this established guiding through the the identification of an agent to handle sales and the marketing devices to be employed in this effort. The Marketing Image As a member of the established and prestigious community, waterfront the image of Lincoln Wharf is to be distinguished from its predecessors in the market area by it's small timber construction harbor. Physically and intimate separated from relationship the size, with busy the traffic Commercial Street and the tumultuous goings-on of of the city, this small enclave offers the tranquility of the harbor steps away from the North End neighborhood and Downtown Boston. resident of Lincoln Wharf can easily walk to financial district, or Bruins game work in A the the Government Center or go to a Celtics at North Station. Unlike the urbane and polished image of Rowes Wharf, Lincoln Wharf will be historic in character and continuous with its surroundings. And unlike the "brick and beam" look of Union and Lewis Wharves, Lincoln Wharf will provide a more finished and sophisticated image. Most importantly, however, 104 the market is drawn to the waterfront by a love of the sea and the casual lifestyle that it represents. opportunity To to this market, Lincoln Wharf offers realize the desire to live by the sea the while still working in and enjoying the benefits of Boston. Lincoln Wharf will elegance. boating than have a quiet demure and a sense Saturday attire, the will be blazers This is will found at underplayed seen some as casual shits, rather non-waterfront sense of casualness and waterfront expressed materials attire topsiders and short-sleeved blue developments. afternoon of in the be architecture. among the finest, The but life choice discreet of in execution. The image of restrained elegance and waterfront casualness will characterize elegant but will the marketing effort. underplayed. be emphasized. Brochures will be The sense of respite and discretion The waterfront location will be played upon through the use of a sailing yacht for a sales office in the Lincoln advertised. character developers expressed Wharf This marina. The accentuates of the development. of Charles purpose. Place, development the exculsive Carpenter and will and a waterfront be precious Company, did not advertise As Don Zagorian, not for the this broker, observes, word will travel and the lack of advertisement will add a distinct aura to the development image. 105 Presales Presales or limited presales generating market interest. can profits purchasers, another discussed for The use of presales can also and raise the specter of change as device Limited presales, in particular, build market anticipation. limit are in the preceding orders from chapter. In market where the annual rate of appreciation ranges from to 40%, due to presales can mean that potential revenues are the high rate of appreciation during a 20% lost the presale a presale period. When period, rate solving for by a number of assumptions are necessary. Given the high of appreciation, period the revenues generated a relatively short six-month presale is assumed in order to limit the risk from misjudging the market rate of appreciation. The units per month, calculated proforma for significant a 50% absorption rate of 2.8 in Chapter 3 is also assumed. The six-month presale period results savings in financing costs but only increase in profits ($554,130). This 10% in a 10% increase in profits can be easily matched or improved upon when calculating the rate of appreciation. On the other hand, the problem of change orders, a for while raising the use of presales does mean that the developer is out of the project six months earlier. This is a substantial consideration. 106 Because the profit margin between because this the two approaches is relatively margin is a result of market close and conditions, the ultimate decision of whether to use presales or not weighs on the If market conditions during the early construction appreciation presales rates will are low and make economic sense. interest In rates period. high, today's market then they do not. An In-House Broker? Who sells marketing more the development is a central question plan. A number of approaches are traditional the available. The approach would identify one broker from the local community to handle sales. this to These brokers are expert at market and provide an excellent resource. Commissions from sales generated from other brokers would be split. total of commissions $845,426, or 16% An house Lincoln Wharf at a rate 5%, approach considers the hiring of This person must have significant with luxury residential developments in Boston. an was paid a regular salary with based on the success of the sales. paid Even if in- experience Graham used such a person for Church Court and Bulfinch Square. broker is of the total profits. alternative broker. for The significant Gund The bonuses such a person were a total of $100,000 for the fourteen-month period, the developer would save 88% of the proceeds that would otherwise 107 go to the brokers. The advantages of such an arrangement beyond financial considerations. allegiance to the go This person would have sole development and would have an intimate knowledge of the developer and the development. There are problems with this approach. The Mariner went to a Brookline broker, Condo World, to handle sales. Commissions from co-brokering in the local community have been limited to a low- fixed animosity rate, among influential, great and efforts by the developer. the local brokers. the potential the Mariner. As these There against on that par with relations generate house created brokers are the is marketing is little question that choice will disappoint some local brokers. however, has for a negative market image could significantly work of This It is any critical, co-brokering commissions for Lincoln Wharf be common practice so as with sales person. local brokers. to This encourage approach positive will and reduce the money saved by using Nevertheless, the money saved both an in- will be substantial. Interest Rates The issue of changing market conditions is critical to the marketing whole. the plan Clearly, formulation and to the success of the development as a many of the assumptions discussed so far in of the marketing plan are based on 108 optimal market conditions: high demand, limited rates that years and are now at a seven-year low. market supply have been in steady decline over and interest the to this development, interest rates over is a significant which the few In the Lincoln Wharf area the supply will continue to be low. concern past developer What is of increase in has no direct control. A substantial portion of the anticipated "empty this nesters" and divorced persons. market demand are The great majority of market is leaving homes in the suburbs or condominiums on the waterfront to live in Lincoln Wharf. If interest rates are high, this market will not be able to sell their existing homes. the As you will note in Exhibit average 13, the cost of condominium at Lincoln Wharf at rates of 12.5%, Going from month to current an interest rate of 12.5% financing costs. interest fixed with a 20% down payment is $3,414 a to 13.5% adds Assuming the purchaser leverage more than 20% of the purchase price, in owning rates $135,194 to $146,000, requires or 8%. an increase month. $273 can a not this 1% change in income from A two percent increase over the current rate requires an annual salary of $156,000, or a 16% required increase in salary from the base case. While many of these purchasers have substantial equity in 109 Exhibit 13 Lincoln Wharf: The Impact of Interest Rates On the Average Condominium Interest Loan Equity Monthly % Change Rate Amount Required Payment Monthly Payment 11% *327,774 *81,943 *3,005 -12% 11.5% *3,141 -8% 12% *3,278 -4% *3,414 0% 13% $3,551 4% 13.5% *3,687 8% 14% *3,824 12% *3,961 16% " 12.5% 14.5% " in Note: -Quoted Averages are from proforma for finished space, see Appendix for support data. -Loan Assumptions: -Thirty-year mortgage -Base case interest rate is 12.5% -20% Equity -Average Unit Size is 1,309 S.F. -Average Sale Price is $313 p.s.f. or $409,717 110 their existing homes, costs represent increased a maximum interest families which means that the quoted rates amount, on this the market who are trading up to the real is financing impact on the nesters" and divorced persons. market is If this young unable to assume the increased the able to sell their homes and move to Lincoln Wharf. relationship Incremental narrow costs, "empty nesters" and divorced persons will on the other hand, between income increases in and interest the young professional there is the cost rates will of the family financing then professional, young homes being sold by "empty young of not be For the a direct financing. incrementally market. Clearly, if the market demand becomes soft due to a change in interest rates, then the marketing effort will shift the confident and passive one described to a more one. A more possibly the aggressive approach an increase purchaser financing. This in would employ the number of options and would even consider marketing position will market conditions sales. Rowes Wharf, for example, sales prices as it in comes on the market, order to maintain its advertising, available at the lowers it 111 in of its time of projected so may Lincoln Wharf 10% to 15% pricing advantage. measures assume a moderate increase to seller be a function and the exact If aggressive some form of competition from interest rates. These Once level the title of is exchanged and must be completed. increase in interest rates than of measures substantial. will be begins, investment is such that there is no turning project type construction A a that already serve minimize more back, serious explored, risk the become more hard cost-cutting look at construction costs made. considered. which Assuming the Once The again, increase in unfinished space interest rates will will be create a market which is much more interested in cost-saving measures. At the same time and as we have seen, loosing potential profits the developer, with this development risk. approach, significantly reduce period be shortenned by three months and would financed would be reduced by 30%. while The could construction the amount Presales would commence as early as possible so that purchasers could take advantage of the most current interest rates. Again, as we have seen, this would also significantly reduce the financial exposure to the developer. Similarly, arrangements would be made to construct the model showrooms and to begin the marketing soon as risk management, possible. development The type of are effort measures employed in necessarily a function of stands increase. 112 at efforts the time where interest as such the rates Lincoln Wharf and the Boston Market The relative sales prices positioning and market of Lincoln Wharf in image to terms comparable of luxury residential developments in the market area and in Boston is, while ambitious, does not nor does it provide the height at the Ritz-Carlton. Mariner, sales Lincoln offer the luxurious services of the large developments, found not at the very forefront. of Wharf mixed-use prestige And unlike the positioning of the Lincoln Wharf is not seen as commanding the highest prices in Boston, but one that assumes a very close second position. Lincoln Wharf will position itself, comparable gem; developments discussed, the last in contrast to the as a discreet but exotic and most treasured along the waterfront. This positioning combined with the development image of restrained elegance and distinguish top casual waterfront living Lincoln Wharf from Rowes Wharf. will clearly Lincoln Wharf's selling price of $390 per square foot acknowledges close second position by being 13% below price of Bowes Wharf. the top this selling This top selling price is 3% below the top selling price of Charles Place and 8% less than that the Four Seasons. developments and The unit mix is very similar provides variety in the size and units. 113 to of these type of As with interest rates, the luxury residential market has experienced enormous change over the past ten years. Over the next two years, during the design and construction of Lincoln Wharf, will many of the conditions assumed in this thesis can and change. achieved The ultimate sales values and absorption by the Mariner in the coming year will offer a reference to the Lincoln Wharf development. 114 rate key TABLES 115 Table 1 Lincoln Wharf Summary of Construction Costs At the request of the developer and based on preliminary design documents provided by the project architect, Notter, Finegold & Notter, Inc., the Gilbane Building Company of Providence, Rhode Island provided a line item estimate to the Developer on October 9, 1984. This estimate projected construction costs for the first quarter of 1985. According to the developer, the rate of construction cost increases has been less than that projected by the estimate. For this reason, the estimate is considered valid for today's dollars. In some instances, the estimate does not fully break-down costs into distinguishable elements. For this reason, certain gross assumptions have been made based on the construction experience of this writer. The construction cost summary below, breaks apart only costs which in some manner bear on the subject of this thesis. Summary: Construction Totals: Finished $7,475,288 Unfinished Item: $5,146,965 Total Cost % of Total: Finished: Demolition: $461,000 Piles & Deck: $973,000 Concrete: $1,427,650 Masonary: $10,790 Misc. Metals: $198,800 Rough Carp.: $454,180 Finish Carp.: $550,000 Caulking(68%): $7,480 Roof & Flash.: $56,000 Glass & Glaz.: $35,000 Interior Fin.: $318,000 Gypsum: $262,000 Misc.: $20,655 Res. Equip.: $112,000 Elevator: $65,000 7% 15% 23% 0% 3% 7% 9% 0% 1% 1% 5% 4% 0% 2% 1% 116 % Saved Amount Saved When Unfinished: When Unfinished: 68% $374,000 75% 85% 100% 100% $329,000 $222,700 $20,655 $112,000 Table 1 Page 2 Item: % of Total: Total Cost Finished: % Saved Amount When When Saved Unfinished: Unfinished: ----------------------------------------------------- ---- Plumbing: HVAC: Fire Protect.: Electric: Site Imp. 5% 5% 1% 9% 1% 50% 80% $160,000 $255,000 65% $370,000 $6,292,330 100% 28% $1,753,555 $320,000 $319,000 $72,000 $569,000 $60,000 -------------------------------------------- Sub-Total: General Conditions And Contigency: Finished Unfinished $6,292,330 (1,753,555) Sub-Total: Gen. Cond.(8%) $6,292,330 $503,386 $4,538,775 $140,284 Contingency(10%) $6,795,716 $679,572 $4,679,059 $467,906 Total: $7,475,288 $5,146,965 117 Table 2 The Following is an accounting of the brokers interviewed for the analysis of the Lincoln Wharf Market Area. Brokers: Kevin Ahearn Otis & Ahearn, Inc. Altantic Avenue Boston, Massachusetts Roland Kelsch Waterfront Reatlty, Inc. Lewis Wharf Boston, Massachusetts Don Zagorian Don Zagorian Associates, Inc. Union Wharf Boston, Massachusetts 118 LEWIS WHARF - Table 3 RESALE PRICES OVER THE PAST THREE YEARS Lewis Wharf: 786 N L615 L326 815 N L314 1000 N L622 973 N 1320 small L538 L637 1064 small 1064 small L637 3/1/1 3/1/1 4/2/1 4/2/1 5/2/2 4/2/1 4/2/1 6 3 3 6 5 6 6 5.31.83 7.21.83 7.29.83 8.2.83 9.2.83 12.2.83 12.2.83 $142,500 $160,000 $155,000 $180,000 $298,000 $250,000 $380,000 $181 $196 $155 $185 $226 $235 $357 L324 L617 825 786 3/1/1 3/1/1 3 6 6.28.84 4.13.84 $150,000 $150,000 $182 South/Marina $191 North Harbour L514 L435 L532 L431 L638 1050 1300 1170 1200 1064 4/2/1 5/2/2 4/2/1 N/A N/A 5 4 5 current current current current current $235,000 $360,000 $400,000 $372,000 $380,000 $224 $277 $342 $310 $357 North End Marina Marina South Harbour South Harbour North Harbour North Harb*ur South Harbour South Harbour South Harbour North/North End South Harbour Notes: -Rehabilitated in 1974 and 1975 as finished space -Buildinq completed and marketing started in 1976 -Sold out in 1978, eiqhteen month sellout -Unit six: 40% one bedroom units, 60% two bedroom units -Averaqe sizes: 50% of one bedrooms, 850 S.F., 50% 1,120 S.F., two bedrooms 1,300 S.F. 119 Table 4 UNION WHARF - RESALE PRICES OVER THE PAST THREE YEARS Unit #: S.F. Balc.: w/Balc.: # of RasFlr.: bedr./bath Date of Total Sales Price Views: Sale: Price: P.S.F.: ------------------------------------------------------------ Union Wharf: U607 U302 US 1530 Deck 1786 Y 2311 Y 6/2.5/2 5&6 6.5/3/2 3 6.5/3/2.Triplex 5.27.83 9.15.83 10.14.83 $340,000 $340,000 $460,000 $222 partial water $190 city $199 North Harbour U23 U18 U7 U18 2283 2286 2281 2286 6.5/3/2.Triplex 6.5/3/2.Triplex 6/3/2 Triplex 6/3/2 Triplex 1.17.84 3.8.84 7.84 10.84 $450,000 $480,000 $500,000 $575,000 $197 $210 $219 $252 U27 U503 U607 2296 Y 1288 N/A 1530 Deck 6/3/2.5 Triplex 4/111 5 6/2.5/2 5&6 1.85 1.85 1.85 $825,000 $262,500 $455,000 $359 water $204 street $297 partial water Y Y Y Y North Harbour South Harbour water water Notes: Indented units have been sold twice in the past three years Phase One - Unfinished Space Phase Two - Unfinished Space -Rehabilitated in 1976 -Construction started in early 1979 -Presales began in the Fall of 1977 -Presales began before construction start -Building completed in May of 1978 -Development sold out in summer of 1979, -Buildings completed in 1980 -Development sold out in 1980, twenty-one month sellout -Unit six: 10% one bedroom units, twelve month sellout -Unit six: 100 three bedrrom triplexes 90% two bedrooms -Average sizes: 1,175 to 1,800 S.F., A few at 2,000 S.F. -Average size: 2,300 S.F. 120 Table 5 The Mariner - Sales Price, Unit Size and Mix Analysis Average Unit Size: Average Cost(w/Balc.): Average Total Cost: Total # of Units: Total S.F.: Unit mix: One Bed. Two Bed. Three Bed. 1,064 Square Feet $365 P.S.F. $388,205 per unit 54% 35% 12% 83 units 88,344 S.F. Average Floor Prices:(with Balcony) Floor Floor Floor Floor Floor Two Three Four Five Six $265 $275 $303 $336 $360 Floor Floor Floor Floor Seven Eight Nine Ten $383 $400 $450 $500 Average Unit Sizes by Floor:(with Balcony) Floor Floor Floor Floor Floor Two Three Four Five Six 807 807 772 978 978 Floor Floor Floor Floor Seven Eight Nine Ten 1,281 1,370 1,782 1,764 Note: -Summary based on data provided by East-Mar Corporation, the developers, to brokers. Formerly Known as the Gerard Freezer Building Located at 316 Commercial Street in Boston's North End Presale marketting commenced on June 23, 1985 Completion Date: January, 1985 Ten Story Building Total Commercial Square Footage: 27,794 S.F. 121 Table 6 Lincoln Wharf: Proforma Assumptions All three proformas have been constructed under the following assumptions. Items which have been altered because of the different development approach are noted at the end. The proforma assumes 100% financing based on the Developer's current informal understanding with financing sources. As all calculations in the thesis are based on current dollars, a 12% interest rate with a 1% financing charge is assumed. It is also assumed by the developer that the loan used during the marketing phase will be the same as the construction loan. As you will note, the soft costs have been broken down into three columns. The first indicates the total anticipated soft costs by the developer. The second indicates those soft costs to be spent prior to the exchange of title and the placement of financing. The exchange of title, the placement of financing and the commencement of construction are all assumed to occur on the same day. The third column indicates the soft costs to be spent once construction commences. These costs are included in the financing costs. An accounting of the different soft costs is as follows. Architectural and engineering costs are calculated as 5% of the construction cost. Survey and testing, insurance, legal and accounting, permits, marketing and real estate taxes have been provided by the developer. Development management and contingency expenses are 5% of the total development cost. The cost of acquisition is also 100% financed. This is clearly noted in the proforma. When calculating the proportionate amount of soft costs devoted to each of the forty condominiums and other revenue generating items in the proforma, a figure of $749,792 is used for acquisition costs. This figure represents 68% of the total acquisition cost and is based on the percent of gross square footage devoted to each of the two phases of this development. This, and other square foot calculations are provided in the proforma. This breakdown is also provided in the proforma but is based on the total acquisition cost for both phases. All square footage counts are based on the calculations for Lincoln Wharf found in Exhibit 10, and those provided by the architect for the second phase. The Proformas may be found in the Appendix. 122 The construction costs are based on the calculations found in Table 1. The construction period for finished units is fourteen months as provided by the Gilbane Building Company in their constuction cost estimate. The cost of the public contributions -- the linkage payment of $475,000 and the fireboat facility for $70,000(as estimated by the Gilbane Building Company) -- is considered in the profroma breakdown of soft and hard costs. The linkage payment is due in seven years from the date of designation and the expenses for the fireboat facility is expected in two years. The 68% share of these two items for Lincoln Wharf has been calculated for present value at 10%. This is may be found in the proforma breakdown of hard and soft costs. present value of these contributions is considered in The the calculation of total costs. The summary of hard and soft costs found in Table 7 is based on actual development costs and therefore does not include the cost of public benefits but does include the full acquisistion cost. Unfinished Space The following items have been changed based on the discussion of this approach in Chapter Three. The construction period has been reduced by 20%. This time saving is based on discussions with the Developer and a detailed review of of the construction items affected. This reduction in time is less than the cost savings for this approach, 29%. This disportionate relationship is explained by the large construction items which are not impacted by the change in approach -- demolition and the reconstruction of the piles and deck -- and the unchanged mobilization period at the beginning of the job. The change in construction costs is detailed in Table 1. Other items affected include management fees which are reduced from 5% to 3.5%, contingency costs are reduced from reduced by 29%, construction are taxes during 5% to 4%, insurance by 20% and the architectural fee is reduced by 20%. The disporportionate decrease found many of these items are a reflection of the reduced economies of scale. 123 Table 7 Lincoln Wharf: Summary of Hard And Soft Costs For "Finished" Units Total Cost: Cost P.S.F. For Net Sellabe S.F.: % of Total Cost: -------------------------------------------- Hard Costs: 77% of Total Costs ------------------ Acquisition Cost: Construction Cost: Construction Interest: Marketing Interest: $1,100,000 $7,475,288 $18 $124 $744,367 $12 6% $356,661 $6 3% 9% 60% -------------------------------------------- Soft Costs: 23% of Total Costs ------------------ Marketing Commissions: All Other: $422,713 $1,360,152 $7 $42 3% 20% $209 100% -------------------------------------------- Total Cost: $11,459,182 Note: -Summary based on Proforma for finished space. -The two following summaries are based on the two proformas for unfinished space in the Appendix -Per-square-foot calculations based on total net sellable square feet as calculated in Exhibit 10. -All cost quoted will be actual expenses. Future costs such as public contributions are not included in the calculations. 124 Table 7 Page 2 Summary of Hard And Soft Costs For "Unfinished" Units At A $104 P.S.F. Reduction Total Cost: ---- Cost P.S.F. For Net 5 of Total Cost: Sellable S.F.: ----------------------------------------------------- Hard Costs: 85% of Total Costs Acquisition Cost: Construction Cost Construction Interest: Marketing Interest: $1,100,000 $5,416,965 $18 $90 $412,560 $7 5% $233,507 $5 4% ----------- 13% 63% -------------------------------- Soft Costs: 15% of Total Costs Marketing Commissions: All Other: $308,064 $1,009,442 $5 $17 4% 12% Total $8,210,538 $142 100% Cost: Note: -See Note on Page 1 of this Table. 125 Table 7 Page 3 Summary of Hard And Soft Costs For "Unfinished" Space At A $140 P.S.F. Reduction Cost P.S.F. % of Total For Net Cost Sellable S.F. ---------------------------------------------------Total Cost: ---- Hard Costs: 85% of Total Costs Acquisition Cost: Construction Cost: Construction Interest: Marketing Interest: $1,100,000 $5,146,965 $18 $90 13% 63% $440,867 $7 5% $319,732 $5 4% $5 $17 4% 12% $142 100% -------------------------------------------- Soft Cost: 15% of Total Costs Marketing Commissions: All Other: $268,377 $1,039,272 -------------------------------------------- Total: Note: -See note on Page 1 of this Table. 126 APPENDIX 127 LINCOLN UARF PROFORMA Last Revised: 6.16.65 Developomnt Costs Soft Costs FINISHED UNI S PAGE I MMMMMMMMN,0MMMMM ? Stories Spent Prior to Conet.$ Total MMNNNNNM0MNNNNNNNNNNN55MMMWNOMWN,5 28.25 ovelopment Period: 2 of Cost To be Spent 602-Lincoln 322 - North Cost per Unit Ferrys begin'gw/ConsUharfs ... .------ -----------..- ---- -.. ---- -.. ---- ---- --- ---- --- "-"- --"- -- " """" """ ....---.... --w 102 027,500 "1,100,000 9350,20@ 6749,792 61,100,000 32 69,344 693,441 9260,323 12 62,500 010,000 690,000 02 $625 925,000 $25,000 12 63,750 6112,500 637,500 6150,000 02 61,250 932,500 650,000 650,000 42 610,000 9400,000 6400,000 32 W9,344 6242,947 6149,506 6373,764 32 69,344 9373,764 6373,764 nequisitions Arch4Eng .52): Months Total 0373,764 9100,000 Survey & Testings Insurances LegalSAccountings Peritst Marketings Develop. Man.C52)s Contingencies(52): 02 -1,250 $50,000 950,000 R.E.Tawee/Conmt.1 02 6500 920,000 620,000 R.E.Tames/marketings 12 62,234 669,354 69,354 Financing(x>1 - - - - - - ------------------------------------------------------------------------63,623,622 Total Sort Cost: C(1,100,000),sinus Aquisition 9607,329 92,460,152 61,360,152 ..............-. Marketing ==-------e ...---..---- Coast per Unit Hard Costes ------------------------------------------------------------Construction Costs Conat. Interests Marketing Interests RquisitionsCLincoln) 67 475,208 ;744,367 6356,661 6749,792 9166,802 618,609 91,360,152 934,004 422,713 610,566 66 73 3m 7X 0,917 616,745 2.502 Costs: Condowi niun: Marina 4 P.: Orrices ------------------------- As 2 of Total 6345,240 636,737 640,737 9422,713 Set Costs$ All Others Merketings Public Benefites Totals 122 43 2X 65,057 5234,270 611 343,244 1350,206 North Ferrys -Public Beneites +322 (234,270) 011,459,162 () Total Cost for Phase One PROJECTED SALES PRICES FOR FININISHED UNITS Tgpa ...". * -- - -- -. - -- - .-. . ---- *.. --..........--...-.........---..........-.-.-......-.--..-Total roteas.F.m/Balc Price P.S.F Aver.Unit Value e Second Floors One Bedroon Tuo Bedroo Third Floors One Too Bedroon Bedroeo Fourth Fleers One Bedroon two Sedroow 9220 0194,260 0347,325 01,554,000.00 6694,650.00 1,500 2 6300 6 --------------------------------------------- 9240 0199,600 6401,700 379,200.00 62,410,200.00 1,560 9,090 9270 0213,300 6492,375 92,954,250.00 1,500 9,090 6300 7,064 2,526 S 2 0,034 2 6 Fifth Floors 2 One Dadroo 6 Two -------------------------------------------Sioth Floors 2 Two Sedroow 2 Botto of DupleW Sedre* Seventh Floors Top of Duple" -------------------- 2 40 size 1,309.10 W.f. or Unit Average ------------------------------- - e 111 11 6275 Min mi - 6325 9340 9365 4,040 3,740 6365 4,040 ---------52,364 $390 Average P.S.F 6237,000 6515,100 46600 0426,600.00 6474,000.00 $3,090,600.00 --------- 91,474,600.00 0737,300 662,550 6787,000 ------------- - 6313 ----------- $1,365,100.00 - - - $1,575,600.00 - - - - 616,396,080 - - - - - - LINCOLN UNARF PROFRMAPAGE 2 Const. 14 Per.: Market Per.: 14.25 Months Area Calculations: Financing Empenses X of Total S.F. Construction Period ------------ 07,475,288 Const.Cost: +Soft Cost: $1,360,152 +Aquisistion $1,100,000 -Equity ($1,000,000) Loan Amount: $8,935,440 Interest Rat 12.00X Points: 1.002 14 Ter"Cwonths) Gross S.F. Net Sellable Total Res. S.F. M/o ealconey Total Res. S.F. M/Balconey: Total Balcon Total Office Total Park.: Total Circ.: Marketing Period 100x 69,323 61,655 892 47,580 692 53,915 6,335 4,140 3,600 7,668 78% 92 6z 52 112 Loan Arountt$10,235,001 12.002 Interest Rat Points: 0.002 Terw(nonths) 12 Non-CondoiniuN Revenues --------- m-------m---Type: OfficeC20w43 Parking: Indoor Outdoor Assigned Floating Marina Slips Pricing .--.-.-..-------- ..-.--- .--.--- 0 of Avoer. 860 $250 9 P.S.F. $35,000.00 1S $630,000 $30,000.00 11 11 $330,000 0275,000 $25,000.00 $30,000.00 Unit Value $215,000 Per Unit 17 $510,000 57 $1,745,000 $30,614 Square Foot Cost and Return Analysis -----------------------------------------------------------Building: Gross 2 of Total Net Sellable 2 of Total Total Cost Const. Cost Soft Cost Interest $164 $100 $30 $16 $184 662 192 10 Building # Land, Pier and Maters Gross a of Total Total Cost Const. Cost Soft Cost Interest $106 $70 $20 $10 662 192 102 $121 $34 $16 107,123 66X 192 102 Per Unit LINCOLN UNARF PROFORMAPAGE 3 MWMUMMMMMMMMMMMMMMMMMMMMMMNWMMMMMINNMMNMMMMMMWMMMMMMMMMMMMMMMMMMM Total Developnent .-...-. =.-.. -....... Building Area ...........--............-.-....---------------------. ......... Land/Pier Area Parking Marina Lincoln Uharf Net: 9,lI 6,000 4,3; -0 6,000 x of Totals Totals 76,835 North Ferry 22,658 22M 69,323 37,800 18,61[10 125,723 683 14,972 37,150 6,6C 0 58,722 32X 74,950 25,2(10 12,336 Net: Lincoln Uharf Gross: North Ferry Gross Total Dev. Net: Total 0ev. Gross: 84,295 553 of total developed area is sellable 101,493 14,000 13,5C 10 ?3,993 184,445 Public benefits: ........... a. ...... a........ ~t.......--...-..--.---......-.-.-..--.----.----N.P.V. X Share NeatS Share Pavyent Costs Lincoln U. Due - I-J L0 Contribution Fireboat: $4?5,000 Total: $545,000 70$,000 ==---=..----e----7 2 Lincoln U. 6103 ----- $323,774 $47,714 fEU feas " $169,334 $44,936 $234,270 Equity Sourcess 3 of Equity 2 of Owner -slip == ...-m.... . .. .. ..-------..... .--..-a.0... .-.*ia 192 $303,665 KOC:t dim 192 $303,665 NarbourC.wmM 1.01 62 $1,000,000 102 Liwited: Totalt $1,607,329 m503 of PreConst. Bev. Costs ""Paid at Closing of Loan and emchange of Title, Note: Developwent to be 1003 financied Return to Lincoln harf Associates -----------------------------.------------------.-----. X of Total Total s ---------------------...----------.----....--...-------....----------. Revenues: 642 Condosi ni us $16,398,860 73 $1,452,737 Marina OP.: $1,536,737 82 Office Sub-Totall Costs: Sub-Totals Limited: Generals: Total: $19,420,354 ($11,459,182) $7,961,171 ($1,000,000) C607,329) $6,353,642 Entity "....* ROI Man. Total ""*"""""""""""" ---*"."-$3,102,176 $242,947 1022Z 942% $2,859,229 64% $635,384 Gross Return +Dev. $2,659,229 KDC645X HarborC.3452 $2,859,229 $635,384 Li PitedGl0 LINCOLN UHARF PROFORMAPAGE 4 EXHIBIT 1 1 COST PROJECTIONS 2 3 4 5 6 7 s885 S885 5885 $885 5885 $885 58,600 $8,600 52,478 58,600 $2,478 $8,600 52,478 56,600 X8,600 52,478 02,478 52,478 0656,883 0656,883 $656,883 $656,883 5656,883 5656,883 15 .--------------...--.--...-......--..--.------.----.----......---------...----------.---------------------.----------------------$638,246 $638,246 5638,246 $638,246 $638,246 $638,246 5638,246 58,935,440 Cin Loan) 56,674 06,674 96,674 56,674 56,674 $6,674 56,674 $93,441 Construction Loan Acquisition Arch&Eng.(52): Survey Testing: Insurance: LegalAccounting: Permits: Marketing: Developsent han.: Contingencies(Sf): R.E.Tawes/ConstaM.: Financing(13) & 510,000 525,000 5112,500 $32,500 5400,000 5242,947 9373,764 570,000 589,354 910,000 5885 912,500 932,500 $8,600 $2,478 589,354 $801,237 Total Empandituress --....-----...----........-................--..--..---.........------..-------.---.------------.---.-.-.-------.------.-.----.----- EXHIBIT 1 Construction Loan Acquisition Arch5Eng.C52): Survey & Testing$ Insurance: LegalAccountings Permits: Marketings Develop"ent Man.: Contingencies(SX)t R.E.Ta.es/ConstOn.: FinancingC1X> 8 9638,246 $6,674 9 10 11 12 13 14 5638,246 5630,246 $638,246 $638,246 S638,246 56,674 56,674 56,674 56,674 56,674 9638,246 $6,674 5885 S885 5885 S885 $885 5885 s885 08,600 $8,600 50,600 $8,600 V8,600 575,000 08,600 575,000 88,600 52,470 52,478 02,478 52,478 52,478 52,478 $2,478 -----------------------------------------------------------------------------------------------------------------5731,883 5656,883 5656,883 0656,083 0656,083 5656,883 Empanituress Total E------------EXHIBIT 1 (-J ........-..-...... ----- -... 19 $8,333 5885 S885 58,333 58,333 $17,544 98,600 517,544 58,600 $2,478 537,840 5885 58,333 Marketings Development Man.: ContingenciesC53): R.E.Tames/ConstAn.: Financing(13) Total Empandituresl --------.....--........... 1 20 21 5885 s885 58,333 517,544 58,600 517,544 08,600 $2,4789 52,478 52,470 537,840 ......--.... 537,840 Marketingt Development .-..-----------------.---- - Man.t: 28 26 27 S885 58,333 s885 58,333 $17,544 517,544 $8,600 $6,333 $17,544 $8,600 Contingencies(5) R.E.Taues/Constn.: Financing(13) 52,478 $2,478 52,478 $8,600 ------------------------------------------------------------------------ 58,600 $2,478 *-----"--------"537,840 S885 22 23 24 ."""--""*-""..---------- .------------- " .".-- 5885 s885 5885 58,333 58,333 58,333 $17,544 017,544 58,600 517,544 58,600 $17,544 58,600 $2,478 $2,478 52,478 02,478 $37,840 $37,840 $37,840 58,600 537,840 537,840 .-.--.--.-.--.----------------------------------------28.25 ---- ..--.---- .-..---------------...-.-----.-.---------. Construction Loan Acquisition ArchkEng.523): Survey 6 Testing$ Insurances LegalSAccountings Perits: 5731,883 $17,544 2... ..-.---------.....-.---------.-.--.----------------------------- is 17 Construction Loan Acquisition Arch*Eng.(5) Survey & Testing: Insurances Legal&Accountings Per-its: EXMIBIT . .-----------.-.--------------.---.--...--------- -- 5885 0,333 5885 $8,333 517,544 9,600 $2,478 LINCOLN MHARF EXHIBIT PROFORMRA FINISHEo UNITS PRGE 4 ) FINANCING REOUIREMIEN CONSTRUCTION PERIOD Tuo INTEREST RAT 12.00! =----------------------------------------------------------------------- -----------**------------------e-------------==**e----- Mlonth Beginning Balance Pressle eene Empenditures Outstanding Balance 1 2 3 4 5 6 7 a s0 $809,250 $1,480,794 5656,883 82,159,053 12,844,096 54,234,800 $4,940,599 1656,883 5656,883 $3,535,988 5656,883 5656,883 0656,883 52,137,677 521,377 52,815,936 J8,500,978 54,192,871 541,929 54,891,682 $5,597,482 $801,237 5656,883 5801,237 08,012 5terest 51,466,132 $14,661 $28,159 $35,010 948,917 555,975 ---------==-------==--------------------------------------------------------------------*---------=--------------e----------"---End - Balances 5809,250 51,480,794 52,159,053 512,844,096 03,535,988 54,234,8900 54,940,599 55,653,457 w---= ---.---------------- -------------------.----.....----...-----. EXHIBIT TUO Month Beginnini Balance Pr-sal. euenues Empenditures Outstanding Interest End - Salance Balances ------------EXHIBIT THREE 9 10 11 12 13 14 55,653,457 56,373,443 57,100,629 57,835,087 98,576,890 59,401,860 $656,883 58,491,970 0731,883 584,920 59,308,773 593,088 $731,883 $10,133,743 $101,337 58,576,890 V9,401,860 510,235,081 5656,883 0656,883 0656,883 06,310,340 $63,103 96,373,443 97,030,326 570,303 57,757,512 577,575 97,100,629 57,835,087 ==-------------- ----------- SALES SCHE.: * of Units: Sell Out Periods 1 ----------....... e....--*.. ------------..-""..e**--**..... 2 3 0 0 of Parking/Marina Units: 12 Parkin/Marina Unite Sold Offices 4.00 2.81 0.63 0 4 4.00 2.01 0.63 4.00 2.81 0.63 5 6 7 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 Price per unit 4.00 2.81 0.63 ----------------------------------------------------------------------------------------------------------------------.. H LAJ EXHIBIT THREE 8 9 10 11 12 13 14 4.00 2.81 0.63 4.00 2.61 0.63 4.00 2.81 0.63 4.00 2.01 0.63 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 14.25 4 of Units: Sell Out Period: Parking/Marina Units Sold Offices 1.00 0.70 0.16 w---------e--------e------------------------------------------------.---=----------------------------------- - EMHIBIT FOUR SALECIn 7rketing REVENUES/CON"O Month: Rverage period onjg Sale w-----w-----we----------------------m-----------------------1 2 3 4 5313.17 8 Cash fro" Sales Lees Cornission(2.5X 51,150,799 ($28,770> 51,150,799 (28,770) 91,150,799 01,150,799 91,150,799 Cash BeforeFinancing 51,122,029 51,122,029 51,122,029 -------------------------------EXHIBIT FOUR Montht Cash fro" Sales Less ConnissionC2.5P Cash BeforeFinanciog (028,770) (28,770) 51,122,029 e-m---------------e---------------------- - 9 10 51,150,799 (528,770) 51,150,799 (528,770) V1,122,029 51,122,029 11 12 91,150,799 $1,150,799 C28,770) 91,122,029 1,309.10 ------*--e---e**-----e----------**-----"**--".7 5 6 (528,770) 51,122,029 =----------* 13 $1,150,799 ($28,770> $1,122,029 51,150,799 (528,770) 51,150,799 ($28,770) 51,122,029 51,122,029 -------***-*.....-....---.-.---14 14.25 $1,150,799 (28,770) 51,150,799 (28,770) (28,770) 5287,700 C7,192) 51,122,029 51,122,029 51,122,029 $280,507 (090 6*) G61'£1.£ ~b~b 6~ 95 £r6'TT'9 6£T 66 KT '9 (ob-I.O'£ 8T1 L££'1 frb'z6U'95 .1 fr6' .1J'9S (Ol'9'.££) 01812.12'1S 966'62£b"65 it es 050505 966'6gb'65 810'l60164 (06,0'1gs) (O.96zes) sta0'£i£'1 ste'£1£Its 010,'14'l 0iO'091'Z5 at It OI'0090'a5 cob'0l££5) 9I9'stli'K C90'CI'KS 0x 0 a90'ce£ITS (OfrB'i£5) atS£lezs' 990'964 0$ £9o'965 s (ofb's~ms 9K9'££'T. ("60'6££'TS 6 06 05 6 US 'S~ z&n0p~" . . . we9*NAste Suswiii6eg sz-oteg 0 a 0lo N3A23S 1101149 G 1.9 (oo-ei9'2 (0f1.£5)m (OfrS'1tes) (Oba1.£) exe'lete15 aK'£0£It vie'rua.s'T £££'15ill 9 <w6T I b'£5I) (£~ie9'T .T'65)C96'96b"95)(9£9'S£1'Its) (ob.'1.£5) 1.£ 15 S19 (1.696r'es) (£90 605) (60060) (9ZE £15) (6T1 zzK) ££2 66 SWET$ (0.6£ £5) 69L'GEI5 (96£ 9£5) (900 165) b069£5(0'T'6)99££) SWEE£T$ (1.06 95) (026 .5) (K66'900 (6KT'69'1.5 ( (0i'Ize'.£) ste'lazeI5 (960'90WS 01 (obrO'1.£5 ete'lf'it5 (1S0'0ca'ols) 95~SM (aoT'66g'95) s*-T*0 6uxpU59js9 4 0 se.Afl~pumdm3 4*N wenuenea sI'S anuetwe GUT'w~"9 RK 41O G0I93U 0N1434991 s6a I art SWEE£T$ IT 35. 03V 9MI314991 6£'££K 6£'Cil (r.0 r6£'£ (r66£'m5 (6£> 6az'6£K5 601.ict G£T5 0L'6ts (f6££51 651.'6£15 9K IPK o£ .W8 1S39314K XOG0CT 660 <6695) l,6'i£s Q0li (66£'£5 6B.L'siKS N3A3S 119INK9 bul- u@uTAO-ddlC (£6 4003 )dLOISOO2fe 0010c. "OJ# 4s& 6 oK :4O MIS .11493 (U0 £) 60a.6£15 C&69'24) 651. 6£IS S "02S£) 691 6916 9 Z. 6£ (66£'£5) 601.'SIKS 6£'E$ 661.'6ti (6£2s £5) 691.'sitK G 6115 C190'£5) 96 005lan 101 Ga£10I (r6£r £5) i91.'Sets 6££5) 601.'Ge5 c~ivO~i"~S*tar, Oi 483 1 I 6£ 96£6111t 6116 66 (1901m5 961'££Ks (190,16) "1"££Ts G06K114 r62£'611$ a1 £t 66IS 6115 (190'£m 966'15ct 61'6116 (K90'£5) 9GIr'£OKS IT (K90'£es) 966'££Tls 6619K 69'6116 6 01 K:44UO4J His 11911493 s333 5331440 6,9'6Z$ (f6915) 1.19600l Q61'611$ Q6£6TKS 4XV) 6uzwje~q (0 UI5MOS1 GOTOS"I NO4.4 8 :44ue1 3AI4 11011493 6£611t (190 £5) (190'£5) (1901m5 966 £015s 961.££Kzs 961'cats 1. a 9 (T90'£5) 96r'001 (190'£m 0"£K 6 606110 (190'£5) 966 s'£115as (K90'£5)> 96h.'0£K5part ~ile 9 b, (190m£5 4553 Supo..euij&.AO$& %(G)VUOTSS~wON)3zw961w'£S *S NO-'$ 4553 9 etas mb@e.wntl b.19'0£5 1 K4O £416 914~K9U IS 0#4K99£UOJ S3M13fl3V 9 3W4 3fl14 11911493 wUWNoVd414f~ M1031411 LINCOLN WHRRF PROFORMAFOR UNFINISHED SPACE 6 Last Re.ised: 8.1.85 Unfinished Units Development Costs Soft Costs Spent Prior to Const.1 $104 PER SQUARE FOOT BELOM THAT OF FINISHED SPACE 7 Stories Total Development Period:MO To be Spent 682-Lincoln 322 - North Cost per begin'gM/Conslharf: Ferry: Unit """""--""--e"-"e------*-*--..---.-----------------.------.-..-.---.---.----------.---...--------------------------. Acquisition: Arch&Eng.(43): Suruek Testing: Insurance: Legal8Recounting: Permits: Marketing: Oevelop. Contingencies(4%): R.E.Tames/Const.: R.E.Tames/Marketing: FinancingC.): $1,100,000 $205,879 $180,144 $205,879 $40,000 $20,000 $62,564 $72,058 Total Soft Cost: $2,875,867 $403,966 a $154,409 $100,000 $20,000 $150,000 $50,000 $400,000 Man.C3.52) $90,000 $1,100,000 051,470 $10,000 $749,792 $350,208 $27,500 05,14? $2,500 $500 $20,000 $112,500 $32,500 $400,000 $117,093 $205,879 $40,000 $20,000 $37,500 $50,000 03,750 $1,250 $10,000 $4,504 $5,147 $1,000 $500 $1,564 $62,564 $1,009,442 $128,674 $233,507 - Marketing Costs: --....................---............... Condominium: $230,590 Marina & P.: Office: -----------------------------------------$308,064 $36,737 $40,737 Soft Costs: $1,009,442 $308,064 Total: #322 North Ferry: -Public Benefits: $8,094,600 $350,208 (234,270) $25,236 $7,702 12X 42 3X $5,857 $234,270 $8,210,538 PROJECTED SALES PRICES FOR UNFINISHED Type 0 of UNITS @MINUS TotalS.F.m/Balc $10 P.S.F. Price P.S.F Aver.Unit Value Total Second Floors One Badroon Two Bedroom 8 2 7,064 2,526 $116 Third Floor: One Bedroon Tmo Bedroo 2 6 1,500 8,034 $136 $107,440 Fourth Floor: One Bedroon Too Bedroon 2 6 1,580 9,090 $166 $221 $131,140 $334,815 Fifth Floor: One Bedroon Tmo Bedroo 2 6 1,580 9,090 $196 $236 $154,840 $309,680.00 $2,145,240.00 Sioth Floor: Too Bedroon bottom of OupleN 2 2 4,040 3,740 $261 $261 $527,220 $488,070 $1,054,440.00 Seventh Floor: Top of DupleM 2 4,040 $286 $577,720 $1,155,440.00 40 52,364 Average sixe of Unit 1,309.10 s.f. Total 142 32 12 0% 22 12 52 22 32 02 02 12 $2,109,442 C$1,100,000>minus Aquisition e---------------------...-..-.---.-...--Hard Costs: Cost per Unit As X of Total ------------------------------------------------------------Construction Cost: $5,146,965 642 Const. Interests $412,560 $10,314 5X Marketing Interest: $5,838 32 Aquisition:(Lincoln) $749,792 $18,745 92 All Other: Marketing: Public benefits: 25.25 X of Cost $171 $102,428 $819,424.00 $431,946.00 $215,973 $214,880.00 $1,574,664.00 $196 $262,444 $357,540 , $262,280.00 $2,006,890.00 $976,140.00 $10,953,024 Average P.S.F $209 2.502 LINCOLN MMARF PROFORMR "UNFINISMED" Conet. Per.: PAGE 2 Mlarket Per.: 11 financing Empenses Area Calculations, 3 or Total 5.f.Tta Construction Period -----------Const.Cost: 85,146,965 #Soft Costi 81,009,442 +Rquisistion 81,100,000 -Equity C01,000,000) Loan Aount: Interest Rat 12.00% Points: 1.00% TernCoonths) 14 -----------------------------------------Gross S.F. 69,323 Net Sellable 61,655 Total Res. S.F. M/o 8alconey 47,580 Total Res. 5.F. "/"alcony: 53,915 Total 6,335 Total Office 4,140 Total Park.: 3,600 Total Cire.: 7,668 $6,256,407 Baleen Marketing Period Loan Amount: Interest Rat Points: 14.25 Mlonths s0 12.003 0.00% 12 ferpCmonths) Non-Condoiniue Revenues 8 of Pricing T:pe: Aver. Unit 860 9 835,000.00 18 0630,000 t Assigned floa ing 830,000.00 825,000.00 11 11 0330,000 8275,000 Marina Slips $30,000.00 OfficeC20m43 Value 0215,000 Per Unit 6250 P.S.F. Parking: Indoor Outdoor U 17 8510,000 57 81,745,000 030,614 Per Unit Square Foot Cost and Return Analysis Building: Total Cost Const. Cost Soft Cost Interest Gross X of Total o117 874 $25 Net Sellable X of Total 642 222 e 89 Building + Land, Pier and Mter: Gross 2 of Total Total Cost Const. Cost Soft Cost Interest $76 840 816 86 64 22Z 8 8131 863 $29 910 107,123 64X 22X 8 100a 892 693 783 9x 6z 5z 113 PRGE 3 "UNFINISHED" LINCOLN WMARF PROFORMRA ------------- ----------------------------------.----------------------------.--------. Doselopoent Total Building Area Lincoln Uharf Net: North Ferry N.: Lincoln Uharf Gross: North Ferry Gross Total Dev. Net: Total Dev. Gross: Land/Pier Parking Marine Totals Area v of rdals 61,655 9,160 8,000 78,83i ?8n 12,330 4,320 6,000 22,65*1 222 69,323 37,800 18,600 14,972 37,150 6,600 84,295 58,72:! 13,500 73,993 74,950 682 125,721 14,000 25,200 32M 552 of total developed area is sellable 101,49?; 184,44--1 Public Benefits: Costs 2 Pay"ent Due N.P.V. 610X Share Net 0 Share Lincoln U. Lincoln U. 3475,000 7 762 9368,950 3189,33*i -------------------------------------------------------------------.---370,000 2 763 354,373 344,93E. Contribution Fireboat: Totals 9545,000 Equity Sources: 9234,27C1 X of Equity 3 of Ownership ------------ .------- --. ---. --. -----. ---..------KDC:is 0201,983 143 45% HarbourC.:ws $201,983 143 452 H 1~3 103 Limited: 31,000,000 Total: 31,403,966 713 103 s50 of PreConst. Dev. Costs at Closing of Loan and escchange of Title Note: Dovelopfoent to be 1002 finencied ,,Paid Return to Lincoln 1',arf Associates . --.. To-..---.3 --. of-T-ta a of Total is --.-..--.. Reuenues: Condowiniuw Marina &P.: Office --------.-.... $10,953,024 31,432,737 31,588,737 Sub-Totals Costs: Sub-Total: 313,974,498 Liwited: GeneralS C31,000,000) C36,210,538) 35,763,960 Total: (403,966) 34,359,994 ..-----Total -----.-- --783 10 113 ..-.---------Entity n. . .--. - - -...-- -. --.I- ---. .-.-.--- ------.-..------------ K0C§452 NarborC.8452 Liwited6103 Gross Retur -n es. 1, 961, 997' 1,961,997' 0435,99%9 Man. Total 3117,093 32,079,091 $1,961,997 $435,999 ROT 10292 971X 442 LINCOLM UHARF PROFORA "UWFINISHED" PAGE 4 w--.........-.=.-----==..=..........===---1 2 ----------------------------w--------------.........----.---6 7 3 4 5 ENHISIT .. 1 ....-.... COST RoJECTIONS Construction, Loan Acquisition Arch&Eng.C52): Survey & testing2 Inusance: LegaMSAccountings Perwits: Marketings D aleeoppent ContingenciewC53> A.E.tae=/CenstfM.I FinencingC12) Man.: $6,256,407 (in Loan) $51,470 $10,000 $20,000 $112,500 $32,500 $400,000 $117,093 $205,879 $60,000 $62,564 ................. 1===.---------------- ===--=-=----$ ConstBruction Loan Requisition Arch3Eng.C52)2 Survey a Testinge Insurance: Legal Accounting: Pe.its: t To al Espenditures: H Li) $568,764 1458,764 $568,764 $4,679 $4,679 14,679 $4,679 $568,764 $4,679 $568,764 $4,679 $10,000 $792 $12,500 $32,500 $792 $792 $792 $792 $792 $792 $4,637 $4,637 $4,637 14,637 $4,637 $4,637 04,637 $2,376 $2,376 $2,376 32,376 $2,376 $2,376 $2,376 $581,249 $561,249 $:%1,249 $581,249 9 == ;- ---==...- 10 ===-; $581,249 11 ===.....-;---..-- $568,764 $568,764 $568,764 $4,679 $4,679 $4,679 9792 $792 $792 $4,637 $4,637 $2,376 $581,249 ---12 ; ;-----==-------- 14 =======--. 13 9792 $792 $7,018 37,018 $792 $7,018 $4,637 $75,000 $4,637 017,544 04,637 $17,544 $4,637 $2,376 $2,376 $2,376 $2,376 $2,376 $2,376 $581,249 $656,249 $656,249 $32,367 $32,367 $75,000 952,367 $17,544 $4,637 --21 19 20 16=---------------------------.------.--..--------------.--------.-----17 18 Construction Loan Acquisition Arch*Eng.(52): Marketing ,evelopwent Man.$ Contingencies()I R.E.Taue=/Cnst$M.2 $7,018 97,018 $792 $792 $7,018 $792 $7,018 $17,544 $4,637 $17,544 $4,637 $17,544 917,544 $2,376 $2,376 $792 $4,637 $2,376 $792 37,018 $792 $7,018 $792 $7,018 $4,637 17,544 $17,544 $4,637 $4,637 $17,544 $4,637 $2,376 $2,376 $2,376 $2,376 Financing(1> 052,367 932,367 $32,367 $32,367 $32,367 $32,367 $32,367 Total Empenditures: .................. -................. ===...-....www-.......www~.....==-......w-......=-.-...--...====-===-.*=-..-- ===.w.=========.....==.......=..==....=..== 22 EMMISIT 1 23 ======..=.. 24 ...... m..... 25 25.25 Construction Loan Acqui si ti on ArchEn. C52S Survey & Testing: Insurancex Lega14Re ountings Pernits: $792 $792 $7,018 $792 $7,018 $792 $7,018 $7,018 $198 D1,754 $17,544 94,637 $17,544 $4,637 $17,544 $4,63? $17,544 $4,637 04,386 $2,376 $2,376 $2,376 $2,376 $594 total Espenditures: $32,367 $32,367 ===..--============..=........==-......==.....-=................-................... $32,367 $32,367 $8,092 Marketings 0Deveopment Nan.: ContingenciesC5)1 R.E.Taws/Const4.: $581,249 I...ww...-...==.......-.....=--........===....w....=...==.......-.---=----=...-ww.---. ...................... ==.t r u"w--=' m,L---4"-----w---- -------15 -------EMHIITI1 Survey & testing: Insurance: L gaI Accounting P.er"its: $4,679 $62,564 $568,764 $4,679 $792 Marketing: Deuelopnent Man.1 ContingenciewC5m>1 R.E.toaes/CenstM.I Financing(12> $568,764 $698,813 Total Empenditures: EMMIBIT $568,764 31,159 Financi ng( 13) LINCOLN WHARF PROFORMA "UNFINISHED" PAGE 5 ------------------------------------..-...-.........-.-.-..--.--. I..... -.-----.. --------. -.-..... --. ----. -----.. -.. --. ---.. -.--.. --. EXHIBIT TUO FINANCING REGUIREMEN Month Beginning Balance INTEREST RAT CONSTRUCTION PERIOD 12.002 1 2 3 4 5 6 7 s0 $705,801 $1,299,921 01,899,981 $2,506,043 $3,118,165 53,736,408 Presale Revenues Ependitures $698,813 $581,249 $581,249 1581,249 $581,249 $581,249 $581,249 Outstanding Balance Interest $698,813 $6,988 $1,287,050 $12,871 $1,881,170 $18,812 $:2,481,230 $3,087,292 $30,873 $3,699,414 $36,994 $4,317,657 $43,177 End $705,801 $1,299,921 $1,899,981 0:2,506,043 $3,118,165 $3,736,408 $4,360,833 4 5 6 7 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 - Balance: EXHIBIT $24,812 TIO --..---------------.-------------------------------------------...--------Month 8 9 10 11 Beginning Balance $4,360,833 $4,991,503 95,628,480 56,347,576 Presale Revenues Empenditures $561,249 $581,249 $656,249 $656,249 Outstanding Balance $4,942,082 95,572,752 $6,284,729 97,003,825 Interest $49,421 $55,728 $62,847 $70,038 End - Balance: $4,991,503 $5,628,480 $6,347,576 $7,073,863 --------------------.---------...---------- =ww.-------------------------. EXHIBIT c-J THREE SALES SCHED.: * of Unita: Sell Out Period: 1 2 0 S of Parking/Marina Units: 12 Parking/Marina Units Sold Offices 4.00 2.81 0.63 4.00 2.81 0.63 3 0 4.00 2.81 0.63 Price per unit 4.00 2.81 0.63 ------------------------.---------------------....-------....-------------------------------......--------------------....----ExHIBIT THREE 8 9 10 11 12 13 14 14.25 $ of Units: Sell Out Period: Parking/narine Units Sold Offices 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.81 0.63 4.00 2.01 0.63 4.00 2.81 0.63 1.00 0.70 0.16 -.----------------------------------------------..---------...-----------------------------.----------------------EXHIBIT FOUR REVENUES/CONDO SALE(In Month: Cash from Sales Less Comnission(2.5Y Cash BeforeFinencing -------------------.- 1 $768,633 ($19,216) marketing period only) 2 $768,633 C$19,216> Average Sale 3 $768,633 ($19,216> 4 $768,633 C$19,216> $209.17 5 $768,633 ($19,216> 1,309.10 6 $768,633 (019,216> 7 $768,633 ($19,216) 8 $768,633 C$19,216> $749,417 $749,417 $749,417 $749,417 $749,417 $749,417 $749,417 $749,417 - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - EXHIBIT FOUR Month: Cash fro" Sales Less CovnissionC2.5Z -Cashefo inancig Cash Befc,-eFinancing 9 $768,633 C$19,216) 749,47 $7.49,417 10 $768,633 ($19,216> 749,47 $749,.417 11 $768,633 ($19,216) 79,4 $749,417 12 $768,633 C19,216) 749,41 $749,417 13 $768,633 ($19,216) 749,1 $7,49,417 14 14.25 $768,633 $192,158 ($19,216) ($4,804) 749,47,5-------------------------------4 $749,417 $187,354 LINCOLN UHRRF PROFORMR "UNFINISHED" PAGE 6 --- --------------------- ---Sale--- ---930,614 ------------------- --- --------.-------SLIPS Average REVENUES FR0MPRRKING S EXMIBIT FIVE MiARINA w...-.-------.--....2 ----...-------..---.....----.-----....... 3 1 Mlonth: Cash Sales -ro, Lescmnission(2.5X) 9122,456 (93,061) Cash $119,395 BeforFinancing ----------------- 122,456 <93,061) 9122,456 (03,061) $119,395 9119,395 *119,395 --....--.--...-...--------------4 5 9122,456 122,456 (93,061) ($3,061) $119,395 6 7 9122,456 9122,456 ($3,061) 0119,395 .--.----...------- 8 ($3,061) 0119,395 122,456 C$3,069 $119,395 ~w.-----------------------------------------------------------------------------w-------------- EXHIBIT FIVE 10 11 12 13 14 14.25 9122,456 9122,456 9122,456 9122,456 $122,456 $30,614 9 Monthi fro. 9122,456 ($3,061) Cash Sales L.ssCowisinC2.55> ($3,061) ($3,061) C$3,03,06C3,061) 9119,395 9119,395 0119,395 Cash BeforeFinancing -----===--------ee=-wm..w.--.......---------------w..------------------.----------- w--------------------- 1 M.onth. fro. Cash Sales LessCowmissionC2.52) $119,395 ($765) $119,395 $29,849 OFFICES REVENUES: ENHIBIT SIN 9119,395 C93,061) 9135,799 (93,395) 2 3 9135,789 9135,799 4 9135,799 ($3,395) C$3,395) (3,395) 5 6 7 8 $135,789 $135,789 $135,799 $135,789 C$3,395) (03,395) ($3,395) (X3,395) $132,395 $132,395 $132,395 S132,395 9132,395 --------------------- - - - - - - - - - - - - - - -- - - - --- - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - Cash BeforeFinancing EXMIBIT 9132,395 S132,395 9132,395 SIN I-------------------------------------------------------------------.-------------------.----------------.-------.--14 14.25 11 12 13 9 10 Mlonth: Cash fro" Sales LessConcission(2.52) 9135,799 ($3,395) Cash BeforeFinancing 9132,395 ------------------------------EXHIBIT SEVEN FINANCING REQ.'s: ($3,395> (93,395) $132,395 9132,395 0135,789 ($3,395) 9135,709 $132,395 $132,395 ($3,395) MARKETING INTERE~t RAT PERI00 2 3 4 $132,395 933,099 12.003 7 6 5 ($32,367) C1,489,128) 91,001,207 (932,367) C9'1,290,366)(93,354,330)C02,419,033) (924,190) (033,543> (942,804) (91,474,384) (014,744) ($520,288) ($5,203) (97,073,063) 91,001,207 (932,367) C6,166,073) 91,001,207 (932,367) C$!,249,206)(04,323,170)03,397,873) Outstanding Balance Interest C96,105,023) C$61,050) C5,197,234> (951,972) 01,001,207 (032,367) 91,001,207 (932,367) $1,001,207 C5,249,206) ($11,323,1703C$3,387,673)(92,443,224) (6,166,073) End Balense = ..-.-...---- I--------. -.-.... ----... ------------------... .- .... = .-- .... .------.-.---.-.--.---- ... Month: 933,947 (9049) (02,443,224) 91,001,207 (932,367) Beginning Balance Net Sales Revenues Empenditures EXMIBI T SEVEN 9135,789 (93,395) ==--------------e--------------------------------------------------------------------------- 1 Monthl 9135,789 $135,799 ($525,491> (91,499,128) --... -..-.----------. FINANCING REO. *s ;= ......----------------------..----.-- ....-.--9 Beginning Balance Net Sles Revenues Empenditures 9443,349 91,001,207 C932,367) Outstanding Balance Interest 91,412,199 90 91,412,199 End Balance .-........-........-----..----------------------------.--- ..... ; ...... ; ==----===-w------------------....; ..... 13 12 ;..... 10 11 14 14.25 91,412,199 92,361,029 94,319,709 95,297,549 96,256,388 $250,302 9!,49,068 94,318,709 95,287,549 96,256,38 $1,001,207 (932,367) 92,381,029 90 92,391,029 93,349,969 91,001,20? 91,001,207 91,001,207 ($32,367) C32,367) C32,367> 90 s0 93,349,869 94,318,709 90 $1,001,207 C032,367) 90 96,256,38 95,287,549 *"-----"""--"---"""""-""" (0,092) 96,499,599 90 96,499,599 a ($525,491) 91,001,207 (932,367) $443,349 s0 $443,349 --.... -.--. -= LINCOLN HARF UNFINISED UNITS Soinus 5140 pst FROM FINISHED UNITS PAGE 1 PROFORMA La0t Revised: 8.13.85 Development Costs Soft Costs 7 Stories Spent Prior to Const.: -quisition:51,100,000 ArchSEng.C42)1 5205,879 Survey S TestingS Insurance: 5150,000 Lega)SAccountings Perwits: 5400,000 arketing: S180,144 Man.(3.52) 5205,679 Contingencies(42): R.E.Tamas/Const.: 540,000 R.E.Teces/MArketing: 562,564 Financing(2): $100,000 $20,000 $50,000 Develop. $154,409 590,000 537,500 550,000 572,058 52,875,867 5403,966 Cost p.er Unit $5,14? $2,500 $500 $51,470 $10,000 $20,000 5112,500 $32,500 $400,000 53,750 51,250 510,000 54,504 5117,093 5205,879 $5,14? $500 51,000 $1,564 52,109,442 (1,100,000)oinus Marketing Costs: 525,236 56,709 $268,37? $5,857 9234,270 Condominium: 536,737 Marina & P.: 0 fice: 040,73? -----------------------------------------$268,377 122 3 3X 98,095,013 Totals *322 North Ferry: -Public 5350,200 ($234,270) Benefits: Cy 8,213,95l PROJECTED SALES PRICES TYpe Tota15.F.N/Bale of Price P.S.P Aver.Unit Yalue Total Second Floor: One Sedrooc Two bedroom 6 2 7,064 2,526 080 5135 0170,505 $70,640 0565,120.00 5341,010.00 Third Floor: One Bedroo Two Bedroow 2 6 1,560 8,034 5100 "160 579,000 5214,240 $158,000.00 $1,285,440.00 Fourth Floors One Sedroow To bedroom 2 6 1,560 9,090 5130 5185 0102,700 5280,275 $205,400.00 $1,681,650.00 fifth Floor: One Sedroon Too Bedroow 2 6 1,560 9,090 5160 5200 5126,400 5303,000 $252,800.00 $1,818,000.00 Sioth Floor: Too Bedroom bottom of Ouplew 2 2 4,040 3,740 $225 5454,500 $909,000.00 $505,000 $1,010,000.00 Seventh Floors Top of Duplem Average size of Unit 2 4,040 40 52,364 1,309.10 s.f. 5225 $250 0420,750 0841,500.00 59,067,920 Average P.S.F 142 32 12 02 22 12 52 22 32 02 02 12 2.50% $190,904 As 2 of Total Soft Costs: 1,009,442 Total Aquisition ------------------------------------------------------------642 0128,674 55,146,969 Contruction Costs $10,314 52 Const. Interests 5412,560 32 9276,600 $6,915 Marketing Interest: AquisitionsCLincoln) 5749,792 518,745 92 All Other: Marketing: Public Senefits: 25.25 2 of Cost 5350,208 -749,792 527,500 51,100,000 $1,009,442 Hard Costs: vOelopent Period: $40,000 520,000 562,564 $20,000 Total Soft Costs Total To be Spent 682-Lincoln 322 - North Cost per begin'g/ConsUharf: Ferry: Unit 5173 PAGE 2 LINCOLN MHARF PROFORMA Const. Per.: 14.25 Months Market Par.: 11 Area Calculations: Financing Empenses x of Total Construction Period ------------- Const.Cost: +Sft Costs *Rquisistion: -Equity Loan Aount: Interest Rate: Points: TermCmonths): S.F. --------------------------------------- ----1002 69,323 Groe S.F. 692 61,655 Met Sellable Total Rev. S.F. 69a 47,580 w/o balconey 95,146,965 51,009,442 01,100,000 C1,000,000) 56,256,407 12.002 1.002 14 Total Res. S.F. N/5Balconeys Tot1 balcon Total Office Tota1 Park.: Total Circ.: Marketing Period Loan Aount: Interest Rate: Pointa: TermConths)3 53,915 6,335 4,140 3,600 7,668 s0 12.003 0.003 12 Non-CondoniniuN Revenues 5 of Pricing : Office(20N43) Parking: Indoor Outdoor Assigned Floating H_ Ht Aer. 860 5250 P.S.F. 9 535,000.00 lo 5630,000 $30,000.00 11 11 9330,000 5275,000 525,000.00 Unit Value $215,000 Per Unit Marina Slips 530,000.00 17 5510,000 ---------------------------------------5? 51,745,000 -------P Ui 530,614 Per Unit Square Foot Cost and Return Analysis building: Total Coat Const. Cost Soft Cost Interest 3 of Total Gross 5117 574 525 510 64Z 223 92 Building + Land, Pier end Mater: Gross of Total 2 Total Cost Const. Cost Soft Cost Interest 976 540 516 56 643 222 92 Net Sellable 5131 583 529 o11 107,123 2 of Total 643 223 9z 78 92 6X 52 112 LINCOLN WIARF PROFORMAPAGE 3 MMNMMMMMMMMMMMMMMMMMMMNNMMMMMMMMMMNMMNNMMMMMMMMMMNMMNMMMMMMNNNNMMMMNMMMMMMMMMMMMMNNMMMM Total Developoent Building Land/Pier Area Area Lincoln Wharf Nett North Ferry Net: Lincoln Uharf Gross: North Ferry Gross farina Parking Totals 3 of Totals 61,655 9,180 8,000 78,835 12,338 4,320 6,000 22,658 78 22X 69,323 37,800 18,600 125,723 683 14,972 37,150 6,600 50,722 32M 74,950 25,200 Total Dow. Net: Public 13,500 73,993 Total Dev. Gross: 84,295 553 of total doeeloped area is 101,493 184,445 Benefits: Costs Contributions Fireboat: X Share Net 8 Shr Lincoln U. Lincoln U. Pajont Due 8475,000 870,000 Total: 2 783 78 6368,958 $54,373 N.P.V. 8103 9189,334 844,936 $234,270 "545,000 Equity Sourcess X of Equity X of Ownership KOC:: -201,983 H kNb 14,000 HarbourC.1 102 Linitedtmw $1,000,000 Total: 81,403,966 14 142 713 11201,983 45 453 103 of PreConst. Deu. Costs wmPaid at Closing of Loan and eochange of Title Note: Developmeent to be 1002 financied N503 Return to Lincoln Uharf Associates Total * Revenues a Condoniniuw Marina &P.2 Office Sub-Total: Costs: Sub-Totals Liited: Generals, Total: x of Total 99,067,920 81,432,737 81,568,737 753 123 133 Entity 912,069,394 (18,213,951)Total Costs 83,875,443 (1,000,000)Paid (0403,966> $2,471,477 Gross Return +De. 81,112,164 KDCO 453 Herb orC.8452 0247,148 Liwi tedOlOX back to Limited Partner $1,112,164 Man. 8117,093 Total 81,229,258 S1,112,164 8247,148 ROl 6093 551% 25X sellable LINCOLN ~IU4FPROFORMA "UNIFINSHED" PAGE 4 -------.--------------ftf------------.------.--------------------------------------.------.-------..-.-----..--------..---------..----COST PROJECTIONS 1' 2 3 4 5 6 ? -..-------..-----------..----.---.----- w.------------------------..---.-............--..........---....------....------.--.-.---. Construction Loan 96,256,407 9568,764 9568,764 $568,764 9568,764 9568,764 $568,764 568,764 cquisition (in Loan) Prch4EnZ. C52): $51,470 94,679 94,679 $4,679 94,679 94,679 $4,679 94,679 Survey Testings 910,000 $10,000 Insurance: $20,000 0792 9792 9792 $792 9792 $792 9792 LegalAccountingi 9112,500 $12,500 Peri9t: 032,500 932,500 Marketingt 9400,000 Developoent Man.: 9117,093 94,637 94,637 $4,637 94,637 94,637 94,637 94,637 ContingenciesC5): 9205,879 R.E.Tamow/Const&n.: 960,000 92,376 92,376 $2,376 92,376 92,376 02,376 92,376 Financing(1) 962,564 962,564 ENHIBIT I Total Empanditurept -----.------------------ExHIBIT 1 -------------.-. 9 10 94,679 94,679 $4,679 $4,679 9792 9792 9792 9792 Developwent Man.1 ContingenciesCS5: R.E.Taoew/Const&n.: Financing(12) $4,637 $2,376 94,637 92,376 92,376 $75,000 $4,637 92,376 Total Espenditures: $561,249 9581,249 0656,249 9656,249 17 18 19 16 EXHIBIT 1 (J-) a 9581,249 975,000 94,637 Marketing: az: 5 9581,249 ----------------..---- 0581,2-49 9581,249 981,249 14 15 Insurance: 9792 S792 LeglsAccountings Peri ts: Marketing: Developpeent Man.I Contingencim sC52> R.E.Tmsws/ConstSM.: Financing(1M Ewpenditures: ..---- -------------. 9792 97,018 07,018 917,544 94,637 917,544 94,637 917,544 $2,376 92,376 917,544 94,637 92,376 932,367 932,367 932,367 932,367 .------..- ...----- f--.--....-..--.------ .---- ------...---- 24 25 25.25 .w.------...-------------------------------- R.E.Tawes/ConstaM.: Financing(12 97,018 9792 9792 97,018 9190 91,754 917,544 94,637 S17,544 94,637 94,386 91,159 92,376 02,376 9594 932,367 98,092 $32,367 ..-. .-.---- . ....-.---.----.-. Total Ependitur-es: 9792 97,018 $7,018 .--.-.-..-------. EXHIBIT 1I ===.--.----...... Construction Loan Acqui si tin rcheEng. C): Survey & Testings Insuranc: LegalRecounting: Peroi ts: Marketing: Development Men.s ContingenciesC52)s 9792 9792 -.-------...----- ------.... 94,637 92,376 .--..-----------. --... 9792 $792 $7,018 97,018 97,018 $7,018 $17,544 917,544 917,544 92,376 917,544 94,637 92,376 932,367 932,367 932,367 932,367 20 21 22 23 94,637 94,637 92,376 ww--.-------------------. ---------------------------------------------- Construct~ion Len Acquisi tion ArchEng. C5): Survey S Testings Total 9581,249 11 12 13 --. --------------------... --.. ---.-. ---------------------------------------------------------. 9560,764 9568,764 9568,764 9568,764 Construction Loan Acquisition ArchSEng.C59)s survey a Testing: Insurance: Lega14Accounting: Per.its: H 0698,813 w------------------------------------.----------.-------.------...----------.----------......---------.--- $792 $4,637 $2,376 ----------------------- $792 9792 97,018 $7,018 9792 97,018 97,018 $17,544 $4,637 92,376 917,544 917,544 917,544 932,367 ft ..------.- 94,637 92,376 94,637 92,376 932,367 ..------... ---f 932,367 - --. ----. -------.... 94,637 $2,376 932,367 --------.. 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ENNIBIT FIVE REVENUES PARKING S SLIPS Average Sale 530,614 FROM MRARINR .------------------------------.---------.---------------------------------.........--.----------....--....--..-----.--.......1 2 3 4 5 6 7 8 Cash fro" Sales $122,456 $122,456 5122,456 $122,456 $122,456 $122,456 $122,456 $122,456 Mlonth: LessCoomission(2.52) Cash BeforeFinancing ($3,061) $119,395 (53,061) 6119,395 ($3,061) 0119,395 (3,061) 5119,395 (53,061) $119,395 ($3,061) 5119,395 (53,061) C$3,061) $119,395 S119,395 -------------------------------------------------------------------------------...------------....-------.-...--.-----ENNISIT FIVE Month: 9 10 Cash ron Sales LessCoissio.n(2.5t) 5122,456 (53,061) 9122,456 Cash BeforFinancing 5119,395 $119,395 (53,061) 11 12 13 5122,456 C93,061) 5122,456 ($3,061) 5122,456 (3,061) 9119,395 5119,395 $119,395 ------=--.--===----e-...-..--------.------------=-----......--------------- OFFICES...-.. EMMIBI7 SIN REVENUES, ----------.--------------- Month: Cash LssC frow Sales issionC2.5 Cash beforeFiancing $119,395 529,849 -----...--..------------ ..-----.--. ------...-...............--..-........-----....---..-.. 2 3 4 5 6 7 8 5135,789 (53,35 $135,789 5135,789 (3,395) 5135,789 (3,395) $135,789 $135,789 $135,759 $135,789 5132,395 9132,395 9132,395 5132,395 5132,395 =------------..------------ ---SIN Months 14.25 530,614 (5765) 1 -- E)4M181T 14 5122,456 (53,061) 9 3,395) -- (3,395) (03,395) 5132,395 (3,395) CX3,395) 5132,395 5132,395 e----------.---.------------------..--------------------------------------10 Cash frow Sales LessConnission(2.5X) 5135,769 (53,395) 9135,789 Cash _BforeFinancing 5132,395 5132,395 ($3,395) 1-j 11 12 13 14 14.25 5135,789 (03,395) 5135,769 (03,395) 5135,789 <3,395) 5135,789 ($3,395) 533,947 <5849) $132,395 5132,395 $132,395 $132,395 533,099 (1 SEVENFINANCING REQ.'s,: MARKETING PERIOD ==-------------=...=.---...-----------=.1.......3 EIBIIT INTEREST RAT 12.002 .-...-...--........ ................ -----------------------------------..--....------------------...-------------------............-. 1 2 3 4 5 6 Monthz Seginning Dalance Net Sales Revenues Empenditures C$7,073,863) 5872,226 (532,367) (56,296,344) ($5,511,050)(4,717,903)(03,916,824> 5872,226 (032,367) (532,367) (532,367) (32,367) C$3,107,735) Outstanding Balance Interest (06,234,004) C62,340) End Balance C6,296,344) (01,465,203) (032,367) (05,456,485) (94,671,191>C03,876,044>(3,076,965) (554,565) C46,712) ($38,780) (530,770> (52,267,876) (522,679) (51,450,696) (514,507) ($625,343> <6,253) (05,511,050> C4,717,903)(<3,916,824)C3,107,735) C2,290,555) C1,465,203) ($631,597) 5672,226 $872,226 $672,226 5872,226 w---=.----....-----------------------------------.-----------.-----------.----------- ------------EMMIBIT SEVEN FINANCING REQ. 'a: HonthI 9 Balance Beginning Net Sales Revenues Espenditures Outstanding Interest Balance (631,597) 5872,226 C32,367) $208,262 s0 End Dal ance E208,262 ---------------------------------. ----..---7 =-..--......8 (52,290,555> 5872,226 (532,367) 10 5200,262 5872,226 C32,367) 51,046,121 s0 50 11 12 13 51,048,121 51,887,980 52,727,839 5872,226 5872,226 5872,226 (532,367> (532,367) (532,367) 51,867,980 52,727,839 0 52,727,839 53,567,698 s0 ----........---.----- 14 14.25 $3,567,698 5872,226 (32,367) $4,407,557 $218,057 54,407,557 50 54,617,522 s0 (58,092) 51,048,121 51,887,980 53,567,698 54,407,557 54,617,522 ............................................ ft.ftft .............................. 5872,226 (532,367)