ABSTRACT In 'Keys to Entrepreneurship and Innovation Success', lessons learned and war stories will be traded about highlights and failures that are often essential for success in innovative startup situations. You will hear from a master of bringing university inventions to the commercial realm, Robert Baier; a successful startup business manager, Jack Greco; and a life sciences incubator director, Lou Walcer. Together they will reveal their secrets and debate the essential elements needed to build innovation success and bridge the conflicted world of academia and industry.