Value Creation is Win-Win-Win-Win Strategy Mr. Randy Yerden, Founder and President, BioSpherix Ltd. ABSTRACT A simple approach to creating a new business can be value creation. How various perspectives of value can guide any entrepreneur. BIOGRAPHY Positions and Employment 1975-1979 Research Technician, Radiation Oncology Dept., Univ. Rochester School of Medicine, Rochester, New York 1979-1981 Chief Research Technician, Oncology Dept., Univ. South Alabama School of Medicine, Mobile, Alabama 1981-1982 Research Technician, Bristol-Myers Squibb, Syracuse, New York 1982-2001 Founder/Owner/Manager, Reming Bioinstruments Company, Redfield, New York 2001-Present Founder/Owner/CEO, BioSpherix, Ltd., Redfield, New York Mr. Yerden founded BioSpherix, Ltd. to provide equipment to the biomedical community that would better meet the needs of cells while outside the body. This not only includes a full suite of upgrade accessories for all conventional cell incubation and processing equipment, but also includes a new kind of equipment category. The cytocentric Xvivo System is the only equipment designed from the ground up for cells, and represents the future of how all valuable cells will eventually be incubated and processed, with full time protection, full time optimization, physiologic simulation, dynamic conditions, unlimited diverse protocols, versatility, accountability, and protection for the people growing and handling these cells. Other Experience and Professional Memberships 1995-2007 2003-2011 2004-2011 1991-2011 Director/Trustee, Pulaski Health Center, Pulaski, New York Member, International Society for Stem Cell Research Member, International Society for Cell Therapy Member, American Association for Advancement of Science