Social Concerns
Pamela J. Jakes
Susan Barro and Sarah McCaffrey
USDA Forest Service NCRS
St. Paul, MN
Sources of Information About
Social Concerns
• Joint Fire Science Program
• National Fire Plan
• Western Governor’s Conference
• “Burning Questions”
5 Questions
What information and tools are available that…
• help land managers and communities
collaborate in developing fuel treatment
programs?
Dr. Victoria Sturtevant
Southern Oregon
University
5 Questions
What information and tools are available that…
• help collaborate?
• help public land managers work with
communities to communicate the risk and
uncertainty of fuels treatment projects?
Dr. Dennis Mileti
Natural Hazards Research and
Information Applications Center
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate?
• encourage more active involvement of
private property owners in the fuels
management process?
Dr. Martha Monroe
University of Florida
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate?
• encourage more active involvement of private
property owners in the fuels management
process?
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate with private property owners
to encourage active involvement?
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate with private property owners to
encourage active involvement?
• help evaluate the social acceptability of
fuels treatments?
Dr. Terry Daniel
University of Arizona
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate with private property owners to
encourage active involvement?
• help evaluate the social acceptability of fuels treatments?
• help us understand and evaluate the social
impacts of wildfire?
Dr. Daniel Williams
USDA Forest Service RMRS
5 Questions
What information and tools are available that…
• help collaborate?
• help communicate with private property owners to
encourage active involvement?
• help evaluate the social acceptability of fuels treatments?
• help evaluate the social impacts of wildfire?
• evaluate the aesthetics of fuels
treatments?
Dr. Robert Ryan
University of Massachusetts
Fact
sheets
Managers’
summary
Synthesis
Annotated bibliography
7 Laws of Effective Communication
About Hazards
• Be clear in your message
9 Avoid technical terms
9 Use experts to craft messages
that are clear to the public
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
• Be consistent and repeat often
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
• Be consistent and repeat often
• Tell people what to do
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
• Be consistent and repeat often
• Tell people what to do
• Use varied sources
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
• Be consistent and repeat often
• Tell people what to do
• Use varied sources
• Use a stream of communication
Radio
Demo
Sites
Public meetings
Mailing
7 Laws of Effective Communication
About Hazards
• Be clear in your message
• Use great graphics
• Be consistent and repeat often
• Tell people what to do
• Use varied sources
• Use a stream of communication
• Support people in their search for more
information
The Golden Rule of
Effective Communication
USE WINDOWS OF OPPORTUNITY
3 Types of Information
• Procedural information
9 How-to information
9 Necessary but not sufficient
3 Types of Information
• Procedural information
• Explanatory information
Especially important when…
9actions complicated
9 justification not common knowledge
3 Types of Information
• Procedural information
• Explanatory information
• Impact
information
Will their actions be sufficient?
Understanding Collaboration
Collaboration is…
… a process that’s been around for
centuries.
Collaboration is not…
… new.
Understanding Collaboration
Collaboration is…
… fair, mutually beneficial, and
conducted in good faith.
Collaboration is not…
… a way of manipulating of co-opting
groups or interests.
Understanding Collaboration
Collaboration is…
… one tool to use in project planning
and implementation.
Collaboration is not…
… a silver bullet that will eliminate
controversy and conflict.
Understanding Collaboration
Collaboration is…
… just one approach.
Collaboration is not…
… always the best approach.
Collaboration may not work
when there is…
• there is a history of extreme or
unresolved conflict.
Collaboration may not work
when there is…
• there is a history of extreme or unresolved conflict;
• a lack of clear or realistic direction or
goals.
Collaboration may not work
when there is…
• a history of extreme or unresolved conflict;
• a lack of clear or realistic direction or goals;
• no
involvement by key interests or
decision makers.
Collaboration may not work
when there is…
• a history of extreme or unresolved conflict;
• a lack of clear or realistic direction or goals;
• no involvement by key interests or decision makers;
• the ability of one group or interest to
achieve the goals on their own.
Collaboration may not work
when there is…
• a history of extreme or unresolved conflict;
• a lack of clear or realistic direction or goals;
• no involvement by key interests or decision makers;
• the ability of one group or interest to achieve the
goals on their own;
• no power to implement decisions.
Understanding Collaboration
Collaboration is…
… a compliment to public involvement.
Collaboration is not…
… a substitute of public involvement.
Understanding Collaboration
Collaboration is…
… a means of achieving a goal.
Collaboration is not…
… a goal in itself.
Understanding Collaboration
Collaboration is…
… a sharing of authority or
responsibility.
Collaboration is not…
… an abdication of authority or
responsibility.