Website Inventory Activity
Website Name: Kraemer Family Library’s website
Website URL: http://www.uccs.edu/library
Date of Inventory: August 2012
Related
Websites
Directions: List the other sites this website either links to or refers users to.
Site Name
URL (optional)
Level of Importance
Very High – Must
have it.
Very High – Must
have it.
http://du5zf7mh8h.sea
rch.serialssolutions.co
m/
Basic Purpose
Search for books, films and
other items in the library.
Research resources for students,
staff, and faculty.
Provided by Serial Solutions –
connects users to e-journal
holdings from website and
databases.
Library Catalog
library.uccs.edu
Prospector
http://www.coalliance.
org/prospector/
Shared consortium library
catalog.
Very High – Must
have it.
ILLiad
http://uccs.illiad.oclc.o
rg/illiad/logon.html
Interlibrary loan
Very High – Must
have it.
Online class and subject guides.
Very High – Must
have it.
Social media/marketing
Useful.
Images from displays and
events – marketing and content.
Useful
www.uccs.edu
Parent institution
Branding necessity
http://libdb.uccs.edu/re
stricted/scholar.php
Because our access to this
database requires it.
Very High – Must
have it.
Databases
Journal
Search/Citation
Linker
LibGuides
Facebook
Flickr
Over 180 urls
Libguides.uccs.edu
http://www.facebook.c
om/uccslibrary
http://www.flickr.com/
photos/27640054@N0
8/
University’s site
SciFinder Scholar
Restricted Page
Content
Audit
Very High – Must
have it.
Directions: Name the variables/metrics you would include in the audit.
Metric
Page Views
Shows basic use.
Why include it?
Date page last edited
How current is the information
Page Frequency
The average daily usage of this page (page views average per
day)
Developed by Tabatha Farney & Nina McHale, 2012.
Site Users
Directions: List the potential user groups for the website. Put an * by the user groups you
consider to be your main user groups (can have more than one).
*students
- On campus students
- distance education students
- listening-in students
- students with disabilities
*faculty
Related
Goals
alumni
University staff
Library staff
Public patrons
Users from other universities
Random web searchers
Directions: Include other organizational goals or planning information that could be relevant
to this website.
Important Text
Documentation Level (select one)
“The Library enhances our users' ability to access
information and develop critical research skills by
creating…virtual pathways for them to interact
with Library resources and staff at the most
opportune times in their learning processes.” –
Library Mission Statement, 2012.
___ Parent Organization (campus/main library)
_X_ Library/Department Library/ Branch
___ Internal Department (web services, reference)
___ Website Specific
___ Other: _____________________________
“UCCS, a premier comprehensive
undergraduate and specialized graduate
research university, provides students with
academically rigorous and life-enriching
experiences in a vibrant university community.
We advance knowledge, integrate student
learning with the spirit of discovery, and
broaden access to higher education for the
benefit of southern Colorado, the state, nation
and world.”- UCCS vision statement, 2012
Values of Excellent:
- Student focus
- Innovation
- Inclusive diversity
(selections from UCCS’ Values of Excellence,
2012.)
_X_ Parent Organization (campus/main library)
___ Library/Department Library/ Branch
___ Internal Department (web services, reference)
___ Website Specific
___ Other: _____________________________
Developed by Tabatha Farney & Nina McHale, 2012.
_X_ Parent Organization (campus/main library)
___ Library/Department Library/ Branch
___ Internal Department (web services, reference)
___ Website Specific
___ Other: _____________________________
Defining
Purpose
Directions: Write the primary purpose and at least one secondary purpose of the website.
Primary Purpose: The Library’s website purpose is to find information resources quickly and
efficiently.
Secondary Purpose: Provide several options for library users to connect to research assistance.
Secondary Purpose: Allow users to discover information about related library events and news.
Secondary Purpose: Assist in utilizing the physical library services.
Additional Notes
TF’s NOTES: Other necessary web analytics reportsTesting for Usability after content migration
o
Reports to create and monitor include:
 Visits and Bounce Rate shifts
 Changes to the conversion rate for database access goal
 Top content shifts
 Landing page and exit page shifts
Developed by Tabatha Farney & Nina McHale, 2012.
Developing Objectives and KPIs Activity
Primary Purpose: The Library’s website purpose is to find information resources quickly and
efficiently.
Objective 1: Connect a majority of users that accessed the library’s databases in a quick and
efficient manner.
KPI
What metrics and/or reports could you use for this KPI?
60% or more of the users that
accessed the library’s databases
did so in three clicks or less.
Event Goal Type with a custom segment (viewed three
webpages or less before exiting site).
Over half the website visitors
are able to find a library
database in less than a minute
from entering the site.
Event Goal Type with a custom segment (visit was 60
seconds or less before properly exiting)
Objective 2: Users are able to connect to the library’s catalog or journal search directly from the
library’s homepage.
KPI
What metrics and/or reports could you use for this KPI?
70% of the visits exiting to the
library catalog do so from the
library’s homepage.
Event Goal Type (Use Google Analytics’ Goal URLs report)
80% of the visits exiting to the
journal search do so from the
library’s homepage.
Event Goal Type (Use Google Analytics’ Goal URLs report)
Developed by Tabatha Farney & Nina McHale, 2012.