ANTHONY P. SANTELLA
421 Lewis Ashley Road, Waterloo SC 29384; Anthonysantella@hotmail.com / (864) 992-1680
EDUCATIONAL OVERVIEW:
MA, Management Information Systems, Auburn University (AACSB accredited), AL, September 1999
BA, Business Administration and International Studies, Thiel College, PA, December 1993
INTELLECTUAL CONTRIBUTION
Have written several peer reviewed proceedings on business, technology, marketing, and experiential learning.
I plan to culminate and develop these research tracks into several books and workbook supplements.
PROFESSIONAL INDUSTRY AND ACADEMIC EXPERIENCE:
Independent Consultant, Local SBDC Board Member, & various economic development roles, 9/04 – Current
Performed/led varying venues of management, innovation and entrepreneurship consulting and workshops.
 Awarded the 2009 Home Based Business Champion for the state of SC by the SC SBA.
 Taught 3 week Entrepreneurial Leadership class in India for Duke Tip program. Summer 2011.
Clemson University, College of Business and Behavioral Science, Clemson SC, 8/13 – Current;
Visiting Lecturer and Interim Director of Student Engagement for the Spiro Institute of Entrepreneurial Leadership
Teach undergraduate and graduate marketing/technology & innovation/entrepreneurship (I&E) classes; charged with
revitalizing I&E programs on Clemson’s main campus including the campus’ “Launchpad” pitch competitions.
 Embedded real projects into class curriculum as a way to teach impacts through lean new ventures with a focus
on the confluence of marketing and technology along with solving STEM and Social problems.
 Created a virtual I&E Community made up of several new student groups to power a new open I&E
Accelerator made up of new programming to generate, enrich, and refine student new venture ideas.
 Developed new marketing and business modelling programing to gain more applications into our Launchpad
pitch competition than ever, including more substantive applications informed by lean launched new ventures.
 Based on my results I have been asked back and to expand my role with Impact Labs in STEM and Social areas
around campus through a new interdisciplinary I&E Leadership Minor curriculum I am designing and
embedding into the campus’ hottest areas for active learners (Creative Inquiry and the Honors College).
Lander University, College of Business and Public Affairs, Greenwood SC, 8/13; Assistant Professor
Taught innovation/technology & other management/business courses. Recruited back to help with re-accreditation.
 Embedded real projects into curriculum to help local businesses by implementing new marketing technologies.
 Helped the town win a grant to create an Innovation Accelerator Task Team.
 Created a SIFE team as a venue to present project impacts; won top 30% out of over 500 colleges each year.
Erskine College, Department of Business, Due West SC, 9/06 – 8/10; Assistant Professor and later department chair
Taught a broad range of technology, marketing, and business courses; created a Small Business Support Center.
 Embedded curriculum with real projects to help local businesses/ large corporations such as Bank of America.
 Created a SIFE team as a venue to present project impacts; won top 30% out of over 500 colleges each year.
 Program named Most Innovative Business Program for 2009 by Allied Academies of Educational Leadership.
Lander University, College of Business and Public Affairs (COBPA), Greenwood SC, 9/03 – 5/06; Instructor
Taught Introduction to Business, MIS, Project Management and leadership classes.
 Named new faculty “Teacher of the Year” for the college/COBPA for two of first three years teaching.
 Initiated an achievement program recognized twice by AACSB publications.
 Developed partnerships with local corporations to fund student trips to Mexico City and London.
Accenture LTD, Atlanta, GA, 9/99 – 4/03; Analyst / Consultant
Coached executives and managers of leading organizations through mission critical initiatives in diverse cultures
and dynamic situations. Projects ranged from high level multimillion dollar strategic technology planning for
Bristol-Myers Squibb, to implementing multimillion dollar software implementation methods at Bell South, to
planning network efficiencies for Nextel, to helping design one of the world’s largest data warehouses at Equifax.
 A primary resource on winning over $8 million in follow up contracts; fast tracked/early promoted.
AT&T Wireless Services (AWS), Pittsburgh PA, 1/94 – 8/97; Marketing and Sales Project Management
Worked in BtoB sales; quickly promoted to work in marketing to plan and implement sales promotions including
working with executives/managers, ad agencies, and cross-functional teams to reach marketing goals.
 Won three out of four of the highest achievement awards, including their highest achievement award.
My Passion:
I feel I have a unique opportunity to supplement traditional business higher education classes with experiential
learning “Impact Labs.” Specifically, I enjoy leveraging my past experiences in Big Four consulting to facilitate
active learning opportunities with real projects, with real results, for real learning to create “Impacts” in and out of
the classroom as an enrichment opportunity for active learning students. To follow through with this passion I have
written a pro-log to a book where I am capturing the best practices from my experiences and have toured and
interviewed at top B-schools around the country to highlight their impact projects, including Wharton, USC, MIT,
Cal Berkley, UT Austin, etc. I plan to leverage these contacts and complete my research through webinars to share
best practices particularly in the area of results concluding projects that inform strategic decisions for real clients.
Details on Specific Qualifying Activities:
Maintain AACSB PQ status through independent consulting, winning/managing over $100K in economic
development grants helping economic development groups as well as new and existing businesses, and presenting
several proceedings/conferences.
Independent Consulting / Projects
2012-2013: Thermos Company North America. Completing Social CRM Strategic Roadmap; Innovation
Accelerator Task Team, Economic Dev./Assisting New Businesses. 100 hours.
2012: Thermos Company North America. Social CRM Strategic Roadmap (Pre-lim.). 30 hours.
2012: CC&M, Social CRM Campaigns Pilots. 50 hours.
2011: CC&M, Social CRM Campaigns Pilots. 25 hours.
2011: Packaging Corporation of America, CRM Campaigns. 25 hours.
2010: Thermos Company North America, CRM Discovery Conversations. 30 hours.
2010: Erskine College Small Business Support Center, Economic Development. 100 hours.
2010: Toumey Hospital Process, Electronic Medical Records. 30 hours
2009: Laura's Colombian Packaging, Exporting technology capabilities. 20 hours
2009: Erskine College Small Business Support Center, Economic Development. 100 hours.
2009: Bank of America HQ, Process Improvements between marketing, legal, and risk. 30 hours.
2008: Erskine College Small Business Support Center, Economic Development. 100 hours.
2008: Packaging Corporation of America, CRM Campaigns. 25 hours.
2007: Erskine College Small Business Support Center, Economic Development. 100 hours.
2006: George’s Charter Bussing, CRM Campaigns. 15 hours.
2005: Capsugel, Supply Chain Management strategic plan. 30 hours
Intellectual Contributions:
Santella, A.P., Conway, Mickey. (2012). The Get Real Initiative Workshop. National Association of Small Business
International Trade Educators Portland, Oregon.
Santella, A.P., Conway, Mickey. (2011). Experiential Learning in International Entrepreneurship: A Case Study of
Colombian Students. International Congress of Small Business (ICSB), George Washington University DC, District
of Columbia.
Santella, A.P., Charles, Emery. (2009). Extreme Experiential Learning with software as a service: The Get Real
Initiative, Proceedings. Academy of Educational Leadership, New Orleans, LA.
Santella, A.P., Charles, Emery. (2008). A collegiate adventure program: Creating a business personality. Academy
of Educational Leadership, New Orleans, LA. Paper.
Santella, A.P., Charles, Emery. (2007). Turbocharge your undergraduate business curriculum using enterprise
systems and action/problem based learning. Allied Academies, Tallahassee, FL.
Santella, A.P., Charles, Emery. (2007). On demand systems offer big opportunities for small businesses. Allied
Academies, Tallahassee, FL.
Santella, A.P., Charles, Emery. (2006). Practitioner Skills for Today’s Students. International Academy of Business
and Public Administration Discipline, New Orleans, LA.
Santella, A.P., Charles, Emery. (2005). A University’s Adventure Program: Creating a Business Personality. Allied
Academies International Conference, Maui, Hawaii. Proceeding.