Get your career off to a fast start.
Learn the Business. Grow the Sport.
www.wssu.edu/motorsports
Fueling the need.
A History of Leading the Field
Winston-Salem State University has a heritage of
breaking new ground. As the only four-year university
in the nation and the only Historically Black College
or University to offer a degree in Motorsports
Management, WSSU is complementing NASCAR’s
Drive to Diversity program to include more minorities
and women in the higher levels of motorsports. As the
motorsports industry grows worldwide, WSSU is ready to
respond. With its long tradition of working with regional
and national companies and organizations, it is uniquely
positioned to compete, succeed and lead in the 21st
century.
Whether it is stock cars, open wheel, drag racing, off-road, or other forms of racing, motorsports
as a whole is the fastest growing
sport in the world. With all of the
opportunities generated by this
kind of growth, the need for
Motorsports Management
professionals is greater than ever.
How fast is the industry growing?
• Motorsports is one of the
largest spectator sports in the world - of the 20 highest attended sporting events in the U.S., 17 were motorsports events.
• Motorsports generates billions of dollars in revenue each year.
• In recent years, cable TV has helped grow motorsports by
1000%.
• Economic research indicated that in North Carolina alone,
there are 25,000 motorsports-related jobs that average an
approximate annual salary of $60,000.
In the heart of the motorsports community, WSSU has
aligned with established motorsports industry partners to
prepare its students to make a difference from the start,
no matter where they choose to go.
A DEGREE FROM WSSU CAN GIVE
YOU THE EDGE.
Motorsports is serious business requiring special
knowledge and real-world learning experience –
experience you can acquire through the Motorsports Management program at Winston-
Salem State University.
A QUICK LOOK INSIDE THE PROGRAM.
The Motorsports Management program at WSSU is an experiential degree
program housed in the School of Education and Human Performance, with
cooperation from the School of Business and Economics. This multi-
disciplinary approach includes courses from both schools in order to provide
the broad academic foundation needed to meet the challenges of a rapidly
changing and expanding field.
The WSSU Motorsports Management program has two areas of
concentration: Motorsports Operations and Motorsports Marketing & Event Planning.
This unique bachelors degree program goes beyond the garage to the front offices of the teams,
tracks, sponsors, suppliers and variety of companies
that fuel the sport.
“WSSU is committed to
providing students with the
Through partnerships
specialized training and
with motorsports industry hands-on experience they
leaders, WSSU offers the need to succeed in this
hands-on experience in fast-paced business. Our
the business to enhance industry relationships are
your development and put the key to our success!”
you on the leading edge.
– Dr. Travis Teague
Program Coordinator,
WSSU Motorsports Management
The curriculum includes a required internship where opportunities are plentiful for students through various industry partnerships and corporate relationships.
The curriculum focus areas include the following:
• Motorsports marketing
• Facility operations and event management
• Public relations and mass media
• Team management
• Corporate sponsorship development
• Motorsports governance
AWARDS
GETTING STUDENTS INVOLVED IN THE INDUSTRY
•
•
•
•
•
•
•
NASCAR Nationwide and Sprint Cup event in Las Vegas, NV: Students worked with
event and track management.
NHRA Event at Z-Max Dragway in Concord, NC: Students worked with the NHRA
sanctioning body.
NASCAR Sprint Cup race in Martinsville,VA: Students worked with pre-race event management and media center support staff.
NASCAR Nationwide and Sprint Cup Races in Dallas, TX: Students worked with event and track management staff.
NASCAR Kinetics: Marketing in Motion program – Students competed with other
universities where students evaluate various marketing case studies and provide potential
solutions back to NASCAR management.
IZOD IndyCar Series in Toronto, Canada: Students worked with IndyCar officials in developing and executing a marketing research project.
IZOD IndyCar Series in Chicago, IL: Students worked with marketing and event
management personnel at Chicagoland Speedway.
•
•
•
2011 – NCMA Motorsports
Industry Award
2009 – NASCAR Educational
Organizational Award
2009 – NCMA Workforce
Diversity Award
Motorsport
Management Program
Advisory Council 2011
Ed Berrier – Co-Owner
Cardinal Motorsports
Nick Bryan – Sponsorship Manager, ING
Jeff Burton – NASCAR Sprint Cup Driver
Richard Childress Racing
Gerry Cavis – Managing Director
of Security, NASCAR
Richard Childress – Owner
Richard Childress Racing
“I work with numerous universities, and the
WSSU Motorsports Management program is at the
top of the class when it comes to providing real-world,
hands-on learning opportunities for students.
I would have been better prepared for the business world
if I had opportunities like the ones afforded
students in the WSSU Motorsports
Management program.”
– Todd Ervin
Turner Sports
Missy Dale – Licensing Program Manager
Motorsports Authentic
Todd Ervin – Director of Marketing
Turner Sports
Gray Garrison – President
Winston-Salem Speedway Inc.
Bowman Gray Stadium
Dawn Harris – Director, Diversity Affairs
NASCAR
Jordon Jiloty – Manager, Public Affairs
NASCAR
Heidi Massey-Bong – SR Business Advisor
Shell Oil Corp.
NASCAR Sponsorship
Rick Penn – Director of
New Business Development
Richard Childress Racing
Cliff Pennell – President
Stonebreaker, LLC
Ron Schiender – President
Sports Dimensions, Inc.
Start your career.
For more information, contact:
MISSION
Dr. Travis L. Teague,
Program Coordinator and Associate
Professor of Sport Management
336-750-3266
teaguetr@wssu.edu
www.wssu.edu/motorsports
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WSSU Motorsports Management
“Our (motorsports) future is sitting in college and
vocational classrooms today. And, through the
WSSU motorsports specific curriculum, the
learning curve is now a super speedway to our collective and
continued success. Our brightest leaders are on the way and
our best days have yet to be realized. This program will deliver
the business-ready, history-appreciative, enthusiastic individual
that employers will want to hire. Simply put, these will be the
best people for our future jobs.” – Gerry Cavis, NASCAR
The Motorsports Management (MSM)
program prepares students to assume
leadership roles in the rapidly expanding,
consumer-driven motorsports industry.
The MSM program provides an
environment for students of diverse
backgrounds to receive an education in
an industry that has a significant economic
impact in North Carolina and the nation.
The WSSU Motorsports Management
Program has been recognized by
NASCAR’s Office of Diversity Affairs,
receiving its 2009 Educational
Organization Recognition Award for
efforts to include more minorities and
women in the higher levels of motorsports.
The program has also won the North
Carolina Motorsports Association’s
Workforce Diversity Award as well as the
2011 Industry Award.
Equal opportunity in admissions and employment based on
merit, and without discrimination based on race, color, creed,
religion, gender, national origin, age, disability or veteran
status, according to state and federal laws.
April 2011