WAYLAND BAPTIST UNIVERSITY FAIRBANKS CAMPUS SCHOOL OF BUSINESS SYLLABUS 1. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging, learning-focused and distinctively Christian environment for professional success and service to God and humankind. 2. Course: MGMT 3310 – {FB10}, Managerial Communication 3. Term: Spring 2014 4. Instructor: Mr. Jay Adams 5. Office Phone and Wayland Email Address: (907) 687-5515, jay.adams@wayland.wbu.edu 6. Office Hours, Building, and Location: Before and after class---by appointment. 7. Class Meeting Time and Location: Tuesday, 6:00 pm – 10:00 pm at Eielson AFB. 8. Catalog Description: Effective communication skills (verbal/nonverbal, written) as they relate to managerial role (meetings, presentations, interviews) across all levels of the organization, with appropriate use of technology. 9. Prerequisites: ENGL 1301 and 1302, or consent of school. 10. Required Textbook and Resources: BOOK AUTHOR Business Communication for Success McLean ED YEAR PUBLISHER 1st 2010 Flat World (e-book format) ISBN# UPDATED 9781-45335-6906 (Order from WBU only) 11/25/13 **** Suggested Supplement in Addition to Selected Text, if Desired **** BOOK Pearson Business Reference & Writer’s Handbook AUTHOR Moore ED YEAR PUBLISHER 10th 2010 Pearson ISBN# 978-0-13514053-6 REVIEW Spring 14 11. Optional Materials: None 12. Course Outcome Competencies: Upon completion of this course the student should be able to: Explain the importance of communication in business, especially at the management level. Write with clarity and precision. Demonstrate the four major techniques for emphasis in writing. Describe the process of writing effective business messages. Differentiate when to use and write indirect responses or orders. Demonstrate the use of persuasion in communications. Develop and prepare an effective electronic resume with cover letter. Prepare a well planned, well-organized and well-constructed report both individually and collaboratively. Identify the needs, roles and content of long formal reports. Identify when and where to use graphics in managerial communication. Manage a meeting using good listening skills, good organizational skills, and good leadership skills. Deliver a formal oral presentation integrating appropriately selected technology tools. Demonstrate an understanding of the problems inherent in cross cultural communication Demonstrate an understanding and the ability to pursue proper research methods. 13. Attendance Requirements: Students enrolled at one of the University’s external campuses should make every effort to attend all class meetings. All absences must be explained to the instructor, who will then determine whether the omitted work may be made up. When a student reaches that number of absences considered by the instructor to be excessive, the instructor will so advise the student and file an unsatisfactory progress report with the campus dean. Any student who misses 25 percent or more of the regularly scheduled class meetings may receive a grade of “F” in the course. Additional attendance polices for each course, as defined by the instructor in the course syllabus, are considered a part of the University’s attendance policy. 14. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the policy of Wayland Baptist University that no otherwise qualified person with a disability be excluded from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the university. The Coordinator of Counseling Services serves as the coordinator of students with a disability and should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a disability must accompany any request for accommodations.” 15. Course Requirements and Grading Criteria: Readings: Assigned readings are to be completed prior to the class session for which they are assigned. Plagiarism Policy: Intellectual integrity and truthfulness are fundamental to scholarship. Scholars, whether they are performing as students or as teachers, are engaged in a search for truth. Plagiarism is a form of cheating and also a form of theft. Plagiarism occurs when a student fails to give proper credit when information is either quoted or paraphrased. Carelessness is no excuse. As such, it is a breach of scholarly responsibility. It is also unethical and in some cases, illegal. Looking at or copying someone else’s test, answer sheet, and/or paper are counted as cheating. Plagiarism may result in an “F” in the course. Quizzes: There will be 10 quizzes comprised of 10 questions, covering the week’s reading assignment. Exams: Examinations will consist of a Midterm and a Final Resume and Cover Letter: Using the course materials, class discussions, and your work experience, create a resume and cover letter for submission to an organization of your choice. Research Paper: A 3-5 page (Not including cover page and references) research paper will be a requirement for this class. At least three references (professional journals, significant research, books, etc.) are required and must be documented using APA guidelines. Students will present an Executive Summary of the paper to the class using presentation tools and skills learned in the course. PPT/Oral Presentation: Prepare a presentation (5-7 Slides) on their research paper and present it to the class. Course Requirements and Evaluation – Writing, Oral, and Visual Presentations will be scored using the School of Business/Management Scoring Rubrics (see Appendix to Syllabus) 10 Quizzes (10 points each for a total of 100 points) Mid-Term (100 points) Final (100 points) Resume and Cover Letter (75 points) Research Paper (75 points) Executive Summary (25 points) PPT/Oral Presentation 7 min max (25 points) Participation (10 points per class for a maximum of 100 points) The University has a standard grade scale: o o o o o A = 90 – 100 B = 80 – 89 C = 70 – 79 D = 60 – 69 F = Below 60 16. Tentative Schedule: (Calendar, Topics, Assignments) Week: 1 Feb 25 Classroom Week: 2 Mar 4 Classroom Week: 3 Mar 11 Classroom Week: 4 Mar 18 No Class Week: 5 Mar 25 Classroom Week: 6 Apr 1 Classroom Week: 7 Apr 8 Classroom Week: 8 Apr 15 Classroom Week: 9 Apr 22 Classroom Week: 10 Apr 29 Classroom Week: 11 May 6 Classroom May 13 Classroom Subjects/Concepts Introductions/Discussion of Chapters 1 & 2 1. Effective Business Communication 2. Delivering Your Message Subjects/Concepts Chapters 3 & 4 3. Understanding Your Audience 4. Effective Business Writing Subjects/Concepts Discussion of Chapters 5 & 6 5. Writing Preparation 6. Writing Subjects/Concepts Assignment Due Quiz 1 will be completed in class following lecture. Assignment Due Quiz 2 Due Research Paper Topic Due Assignment Due Quiz 3 Due Assignment Due Spring Break Subjects/Concepts Discussion of Chapters 7 & 8 7. Revising and Presenting Your Writing 8. Feedback in the Writing Process Subjects/Concepts Discussion of Chapter 9 9. Business Writing in Action Subjects/Concepts Discussion Chapters 10 & 11 10. Developing Business Presentations 11. Nonverbal Delivery Subjects/Concepts Discussion Chapters 12 & 13 12. Organization and Outlines 13. Presentations to Inform Subjects/Concepts Discussion Chapters 14 & 15 14. Presentations to Persuade 15. Business Presentations in Action Subjects/Concepts Discussion Chapters 16 & 17 16. Intrapersonal and Interpersonal Business Communication 17. Negative News and Crisis Communication Subjects/Concepts Discussion Chapters 18 & 19 18. Intercultural and International Business Communication 19. Group Communication, Teamwork, and Leadership Final Exam 17. Additional information as desired by the faculty member. Assignment Due Quiz 4 Due Assignment Due Quiz 5 Due Mid-Term Due: Chapters 1-9 Assignment Due Quiz 6 Due Résumé and Cover Letter Due Assignment Due Quiz 7 Due Assignment Due Quiz 8 Due Assignment Due Quiz 9 Due Research Paper Due Assignment Due Quiz 10 Due Executive Summary, PPT/Oral Presentation Due Final Due: Chapters 10-19 *Syllabus is subject to change at the instructor’s discretion.