WAYLAND BAPTIST UNIVERSITY
FAIRBANKS CAMPUS
SCHOOL OF BUSINESS
SYLLABUS
1. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging,
learning-focused and distinctively Christian environment for professional success and service to God and
humankind.
2. Course: MGMT 3310 – {FB10}, Managerial Communication
3. Term: Spring 2014
4. Instructor: Mr. Jay Adams
5. Office Phone and Wayland Email Address: (907) 687-5515, jay.adams@wayland.wbu.edu
6. Office Hours, Building, and Location: Before and after class---by appointment.
7. Class Meeting Time and Location: Tuesday, 6:00 pm – 10:00 pm at Eielson AFB.
8. Catalog Description: Effective communication skills (verbal/nonverbal, written) as they relate to managerial
role (meetings, presentations, interviews) across all levels of the organization, with appropriate use of technology.
9. Prerequisites: ENGL 1301 and 1302, or consent of school.
10. Required Textbook and Resources:
BOOK
AUTHOR
Business Communication
for Success
McLean
ED YEAR PUBLISHER
1st
2010
Flat World
(e-book format)
ISBN#
UPDATED
9781-45335-6906
(Order from WBU only)
11/25/13
**** Suggested Supplement in Addition to Selected Text, if Desired ****
BOOK
Pearson Business
Reference & Writer’s
Handbook
AUTHOR
Moore
ED YEAR PUBLISHER
10th
2010
Pearson
ISBN#
978-0-13514053-6
REVIEW
Spring 14
11. Optional Materials: None
12. Course Outcome Competencies:
Upon completion of this course the student should be able to:
 Explain the importance of communication in business, especially at the management level.
 Write with clarity and precision.
 Demonstrate the four major techniques for emphasis in writing.
 Describe the process of writing effective business messages.
 Differentiate when to use and write indirect responses or orders.
 Demonstrate the use of persuasion in communications.








Develop and prepare an effective electronic resume with cover letter.
Prepare a well planned, well-organized and well-constructed report both individually and collaboratively.
Identify the needs, roles and content of long formal reports.
Identify when and where to use graphics in managerial communication.
Manage a meeting using good listening skills, good organizational skills, and good leadership skills.
Deliver a formal oral presentation integrating appropriately selected technology tools.
Demonstrate an understanding of the problems inherent in cross cultural communication
Demonstrate an understanding and the ability to pursue proper research methods.
13. Attendance Requirements: Students enrolled at one of the University’s external campuses should make every
effort to attend all class meetings. All absences must be explained to the instructor, who will then determine whether
the omitted work may be made up. When a student reaches that number of absences considered by the instructor to
be excessive, the instructor will so advise the student and file an unsatisfactory progress report with the campus dean.
Any student who misses 25 percent or more of the regularly scheduled class meetings may receive a grade of “F” in
the course. Additional attendance polices for each course, as defined by the instructor in the course syllabus, are
considered a part of the University’s attendance policy.
14. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the policy
of Wayland Baptist University that no otherwise qualified person with a disability be excluded from participation
in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the
university. The Coordinator of Counseling Services serves as the coordinator of students with a disability and
should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a disability must
accompany any request for accommodations.”
15. Course Requirements and Grading Criteria:








Readings: Assigned readings are to be completed prior to the class session for which they are assigned.
Plagiarism Policy: Intellectual integrity and truthfulness are fundamental to scholarship. Scholars,
whether they are performing as students or as teachers, are engaged in a search for truth. Plagiarism is a
form of cheating and also a form of theft. Plagiarism occurs when a student fails to give proper credit
when information is either quoted or paraphrased. Carelessness is no excuse. As such, it is a breach of
scholarly responsibility. It is also unethical and in some cases, illegal. Looking at or copying someone
else’s test, answer sheet, and/or paper are counted as cheating. Plagiarism may result in an “F” in the
course.
Quizzes: There will be 10 quizzes comprised of 10 questions, covering the week’s reading assignment.
Exams: Examinations will consist of a Midterm and a Final
Resume and Cover Letter: Using the course materials, class discussions, and your work experience,
create a resume and cover letter for submission to an organization of your choice.
Research Paper: A 3-5 page (Not including cover page and references) research paper will be a
requirement for this class. At least three references (professional journals, significant research, books,
etc.) are required and must be documented using APA guidelines. Students will present an Executive
Summary of the paper to the class using presentation tools and skills learned in the course.
PPT/Oral Presentation: Prepare a presentation (5-7 Slides) on their research paper and present it to the
class.
Course Requirements and Evaluation – Writing, Oral, and Visual Presentations will be scored using the
School of Business/Management Scoring Rubrics (see Appendix to Syllabus)
10 Quizzes (10 points each for a total of 100 points)
Mid-Term (100 points)
Final (100 points)
Resume and Cover Letter (75 points)
Research Paper (75 points)
Executive Summary (25 points)
PPT/Oral Presentation 7 min max (25 points)
Participation (10 points per class for a maximum of 100 points)

The University has a standard grade scale:
o
o
o
o
o
A = 90 – 100
B = 80 – 89
C = 70 – 79
D = 60 – 69
F = Below 60
16. Tentative Schedule: (Calendar, Topics, Assignments)
Week: 1
Feb 25
Classroom
Week: 2
Mar 4
Classroom
Week: 3
Mar 11
Classroom
Week: 4
Mar 18
No Class
Week: 5
Mar 25
Classroom
Week: 6
Apr 1
Classroom
Week: 7
Apr 8
Classroom
Week: 8
Apr 15
Classroom
Week: 9
Apr 22
Classroom
Week: 10
Apr 29
Classroom
Week: 11
May 6
Classroom
May 13
Classroom
Subjects/Concepts
Introductions/Discussion of Chapters 1 & 2
1. Effective Business Communication
2. Delivering Your Message
Subjects/Concepts
Chapters 3 & 4
3. Understanding Your Audience
4. Effective Business Writing
Subjects/Concepts
Discussion of Chapters 5 & 6
5. Writing Preparation
6. Writing
Subjects/Concepts
Assignment Due
Quiz 1 will be completed in class
following lecture.
Assignment Due
Quiz 2 Due
Research Paper Topic Due
Assignment Due
Quiz 3 Due
Assignment Due
Spring Break
Subjects/Concepts
Discussion of Chapters 7 & 8
7. Revising and Presenting Your Writing
8. Feedback in the Writing Process
Subjects/Concepts
Discussion of Chapter 9
9. Business Writing in Action
Subjects/Concepts
Discussion Chapters 10 & 11
10. Developing Business Presentations
11. Nonverbal Delivery
Subjects/Concepts
Discussion Chapters 12 & 13
12. Organization and Outlines
13. Presentations to Inform
Subjects/Concepts
Discussion Chapters 14 & 15
14. Presentations to Persuade
15. Business Presentations in Action
Subjects/Concepts
Discussion Chapters 16 & 17
16. Intrapersonal and Interpersonal Business Communication
17. Negative News and Crisis Communication
Subjects/Concepts
Discussion Chapters 18 & 19
18. Intercultural and International Business Communication
19. Group Communication, Teamwork, and Leadership
Final Exam
17. Additional information as desired by the faculty member.
Assignment Due
Quiz 4 Due
Assignment Due
Quiz 5 Due
Mid-Term Due: Chapters 1-9
Assignment Due
Quiz 6 Due
Résumé and Cover Letter Due
Assignment Due
Quiz 7 Due
Assignment Due
Quiz 8 Due
Assignment Due
Quiz 9 Due
Research Paper Due
Assignment Due
Quiz 10 Due
Executive Summary, PPT/Oral
Presentation Due
Final Due: Chapters 10-19
*Syllabus is subject to change at the instructor’s discretion.