COLUMN SYLVESTER EIJFFINGER Full Professor in Financial Economics Building up Society A silver jubilee, marking 25 years of change, attitude. In that context, the world of academia the ability to apply their knowledge and insight is a fitting moment for reflection. What has and the world of taxation have something in creatively and responsibly. changed in the past quarter century? Where common. When everything becomes settled up The motto of Tilburg University is Understand- does Asset Magazine stand as it celebrate with all the trimmings in the tax system, citizens ing Society. By focussing even more intently on its 25th anniversary? Furthermore, what start calculating. Tightening up and remunerat- contemporary issues in society from an inter- opportunities and challenges lie ahead as ing the individual for every single action stimu- disciplinary point of view, Asset Magazine can Asset progresses towards its golden jubilee? lates individualization. The same holds true for become an even stronger vehicle for under- It would appear that with respect to Tilburg the university: when you remunerate academ- standing society and can thereby contribute sig- University’s profile as an institution aiming to ics particularly for their individual performances, nificantly to building up society. Furthermore, by contribute to the understanding and building and when you strictly concern and weigh every asking questions like what justice can mean for of society, Asset Magazine has a significant single task they do and measure everything in economics or what students of economics think role to play. parameters, the contribution to the common about Understanding Society, what dreams, good decreases markedly. Do we appoint new ambitions and wishes students and professors With the foundation of CentER, 23 years ago, colleagues explicitly because of their excellent have, the magazine contributes to the creation Tilburg University started to strengthen its hand soft skills and their contribution to the common of a real universitarian community - people with within the international research world. From good or not? a common bond intent on endeavors that may a relatively ‘provincial’ institution, it became an Within this context, Asset Magazine is a means not always have clear-cut benefits in the strictest internationally well-established university with for involving the common good. The magazine sense of the word. Making that vision a reality solid links to the international publications in the is a window that provides a view of an ever- would indeed be a glorious path for Asset Mag- field and internationally top-ranked institutes. changing societal landscape to the university azine to follow towards a golden jubilee! Moving beyond the boundaries of the region community while simultaneously letting in the it originally served to take a position in the fresh air of interesting debate and views to our international research community prompted academic edifice. Students who make a maga- Tilburg University to raise its game, resulting in zine are examples of people contributing to high positions in the university rankings. Tilburg the common good; of people who know that University was on the map. becoming a creative and competent craftsman The flip other side of the growing success was or craftswoman is more than a story of return the development of measuring everything at and output, which is one of the ways in which the university. Journal publications and cita- universities are judged. In fact universities are tions became the leading criteria for valuing also communities (lat. universitas) of teachers academics. And valuing through the use of such and students where young people get initiated parameters makes people rethink their behavior into a discipline such as economics. And society in order to maximize their results, creates calcu- increasingly demands of university graduates lating behavior, and fosters an individualistic not only knowledge and expertise, but also Sylvester Eijffinger in collaboration with Annemarie Hinten-Nooijen (Academic Forum) Academic Forum where science meets society and life Expand your horizons, take the time to reflect www.tilburguniversity.edu/academicforum Asset Magazine AssetMag1Jan_Feb_2012.indd 29 29 06-01-12 14:21