Graduate Student Affairs Professional Development
Workshop Series
LinkedIn 101
www.linkedin.com/in/marktort
A BRIEF OVERVIEW OF WHAT WE WILL COVER TODAY
 WHAT IS…
 WHY USE…
 WHO USES…
 WHEN TO USE…
 BUILDING A COMPLETE PROFILE ON…
 GROUPS TO JOIN ON…
 HOW TO USE…
 SOCIAL MEDIA ETIQUETTE ON…
WHAT IS… Linkedin
 The premiere global NETWORKING site in the universe!
 Your new professional BRANDING portal!
 Your custom website used to promote your PROFESSIONAL SKILLS
and BRAND
 Your CONNECTION to 240M+ new colleagues
 Your one stop shop for NEWS on the COMPANIES you need to
learn about
 Your link to ALUMNI
WHAT IS… Linkedin
WHY USE… Linkedin
 You have NO CHOICE!
 As a student you have LIMITED TIME!
 You want to BE FOUND!
 It’s FREE and OVER 75% of COMPANIES RECRUIT ON
 You want to GROW YOUR NETWORK and ENHANCE YOUR DIGITAL
FOOTPRINT and BRAND!
 New York is new to you. Columbia is new to you. You NEED to
KNOW INDUSTRY INSIDERS!
 DATA and INFORMATION are POWER and you need to CREATE
A TARGETED JOB SEARCH!
HOW DOES…
WORK
 Powered by YOU!
 Use of KEYWORDS, KEYWORDS, KEYWORDS and MORE KEYWORDS!
 Advanced QUERY PROCESSING, INTENT and PARSING
 Use of RANKING ALGORITHM, BOOLEAN BIG DATA and SEARCH
SPAM
http://booleanblackbelt.com/2013/06/how-linkedin-search-works/
http://data.linkedin.com/projects/search
WHO USES… Linkedin
 Hopefully YOU!
 Definitely ALUMNI
 Industry and company RECRUITERS
 Your future MANAGER
 The next startup VC
 Future project COLLABORATORS
 STRANGERS who will become your allies in your career search
today and until the day you retire
WHEN TO USE… Linkedin
BUILDING A COMPLETE PROFILE ON… Linkedin
USERS WITH COMPLETE PROFILES ARE 40X
MORE LIKELY TO BE FOUND AND RECEIVE
OPPORTUNITIES
BUILDING A COMPLETE PROFILE ON… Linkedin
BUILDING A COMPLETE PROFILE ON…
PROFESSIONAL HEADSHOT / PHOTO
.
BUILDING A COMPLETE PROFILE ON…
DETAILED CONTACT INFORMATION
.
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
YOUR HEADLINE, INDUSTRY AND LOCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
SUMMARY: CAREER and PROFESSIONAL HIGHLIGHTS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON… Linkedin
PROFESSIONAL DETAILS
BUILDING A COMPLETE PROFILE ON…
SKILLS
BUILDING A COMPLETE PROFILE ON…
SKILLS
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
EDUCATION
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
RECOMMENDATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups?gid=88142
http://www.linkedin.com/groups?gid=55739
http://www.linkedin.com/groups?gid=82766
http://www.linkedin.com/groups/ColumbiaCareer-Connections-3955305
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups/ColumbiaEngineering-Graduate-Student-Affairs-4978592
http://www.linkedin.com/groups?gid=4790690
http://www.linkedin.com/groups?gid=4240979
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups/ColumbiaEngineering-Graduate-Student-Affairs-4978592
http://www.linkedin.com/groups?gid=53542
http://www.linkedin.com/groups?gid=72297
http://www.linkedin.com/groups?gid=1606997
BUILDING A COMPLETE PROFILE ON… Linkedin
GROUPS / ASSOCIATIONS
http://www.linkedin.com/groups?gid=2130948
http://www.linkedin.com/groups?gid=834347
http://www.linkedin.com/groups?gid=2757064
http://www.linkedin.com/groups?gid=1802673
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – CUSTOM URL
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – UPLOAD PROJECTS
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – LINK TO PUBLICATIONS, YOUR RESUME ETC.
BUILDING A COMPLETE PROFILE ON… Linkedin
ADDITIONAL TIPS – PROVIDE YOUR CONTACT INFORMATION
HOW TO CREATE A TARGET EMPLOYER LIST ON…
INTERESTS  COMPANIES  SEARCH COMPANIES
HOW TO CREATE A TARGET EMPLOYER LIST ON…
INTERESTS  COMPANIES  SEARCH COMPANIES
HOW TO CREATE A TARGET EMPLOYER LIST ON…
USE & DEVELOP A COMPANY PROFILE
LOCATION
INDUSTRY
SIZE
HOW TO FIND ALUMNI ON…
http://www.linkedin.com/alumni/
HOW TO FIND ALUMNI ON…
http://www.linkedin.com/alumni/
HOW TO FIND ALUMNI ON…
http://www.linkedin.com/alumni/
HOW TO FIND ALUMNI ON…
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY  ALL EMPLOYEES  GROUP MEMBERS 
INDIVIDUAL  GROUP  INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY  ALL EMPLOYEES  GROUP MEMBERS 
INDIVIDUAL  GROUP  INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY  ALL EMPLOYEES  GROUP MEMBERS 
INDIVIDUAL  GROUP  INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY  ALL EMPLOYEES  GROUP MEMBERS 
INDIVIDUAL  GROUP  INDIVIDUAL
HOW TO FIND CONTACTS IN GROUPS ON…
COMPANY  ALL EMPLOYEES  GROUP MEMBERS 
INDIVIDUAL  GROUP  INDIVIDUAL
SOCIAL MEDIA ETIQUETTE ON…
 You are representing YOURSELF, YOUR CLASSMATES and COLUMBIA.
 Always INTRODUCE YOURSELF.
 Let others know HOW/WHERE you LOCATED them.
 Tell them WHY YOU ARE INTERESTED in speaking with them.
 Always be CORDIAL, remember no one OWES YOU anything.
 Be sure to GIVE YOUR CONTACT INFORMATION and AVAILABILITY.
 Remember if you can find people YOU CAN BE FOUND.
 DO NOT put up anything that does not represent you as a WORKING
PROFESSIONAL.
QUESTIONS ABOUT…