Syllabus
Of
Masters of Business
Administration (M.B.A.)
K.E.Society’s
Rajarambapu Institute of Technology, Sakharale
Department Of Business Management Studies (MBA)
MBA CURRICULAM DESIGN
Sr
Year
Sem I
Sem II
Sem III
Sem IV
Total Credits
1
First
27
27
-
-
54
2
Second
-
-
29
27
56
Total Credits
110
$: Minimum 40% marks required in ISE to become eligible for ESE.
ISE= In Semester Evaluation, MSE = Mid Semester Examination, ESE = End Sem Examination
*Examination
ISE - The faculty member will award marks out of 20 for class participation in Case Studies, Mini
Projects, Group Exercises, Group Discussions & Seminars, Open Book Exam, and Quality Circle
Presentations.
MSE – A Mid Term internal Theory Exam of 30 Marks per subject will be conducted.
ESE - The End semester examination carrying 50 marks will have two sections A and B. Section A worth
36 marks will have 6 theory questions out of which students will be required to attempt any four
questions. Section B carrying 14 marks will contain one or more cases.
K.E.Society’s
Rajarambapu Institute of Technology, Sakharale
Department Of Business Management Studies (MBA)
First Year Semester I
Credit Structure
Subject
code
MB101
MB103
MB105
MB107
MB109
MB111
MB113
MB115
Subject
Teaching scheme
L
T
P
Credit
s
Principles & Practices Of
Management
3
--
-
3
Management Accounting
3
Quantitative Analysis
3
Managerial Economics
3
Information Technology For
Managers
3
Communication & Soft Skills
3
Organizational Behaviour
3
Legal Framework Of Business
Applications
MB 117 Business
Live Problem Solving in any One Functional area
3
--
--
--
--
--
--
--
--
--
-
-
-
-
-
-
-
4
3
3
3
3
3
3
3
3
Evaluation Scheme
Theory (Marks)
Min for
Aggregate for
passing
passing
Scheme
Max
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
ISE
100
50
50
100
50
50
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
AUDIT COURSE
MB 119
Corporate Readiness Programme
Module 1
3
-
1
--
ISE
Total Credits/ Contact hrs
27
-
5
27
Total
Mks
Total contact hours/week/student
: 32
Total credits
: 27
1000
K.E.Society’s
Rajarambapu Institute of Technology, Sakharale
Department Of Business Management Studies (MBA)
First Year Semester II
Credit Structure
Teaching scheme
Subject
code
MB102
MB104
MB106
MB108
MB110
MB112
MB114
MB116
MB 118
Subject
L
Marketing Management
3
Financial Management
3
Human Resource Management
Operations Management
3
3
Management Information System
Operation Research
3
3
Research Methodology
3
Business Environment
3
Business Applications
Live Problem Solving in any One Functional area
--
T
--
--
--
--
--
--
--
-
-
P
Credit
s
-
3
-
-
-
-
-
-
-
4
3
3
3
3
3
3
3
3
Evaluation Scheme
Scheme
Max
Theory (Marks)
Min for
Aggregate for
passing
passing
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
ISE
MSE
ESE
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
20
30
50
ISE
100
50
50
100
50
50
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
20
50
20
AUDIT COURSE
MB 120
Corporate Readiness Programme
Module 2
Total Credits/ Contact hrs
Total contact hours/week/student
: 32
Total credits
: 27
3
-
1
--
ISE
27
-
5
27
Total
Mks
1000
K.E.Society’s
Rajarambapu Institute of Technology, Sakharale
Department of Business Management Studies.
Syllabus for Autonomy
Master of Business Administration (M.B.A.)
Part I Sem. I & II
MBA- I Sem. I
Sr.No
1
2
3
4
5
6
7
8
9
Name of the Subject
Principles & Practices of Management
Management Accounting
Mathematics And Statistics For Management
Managerial Economics
Information Technology for Management
Communication & Soft Skills
Organizational Behaviour
Legal Framework of Business
Business Application
M.B.A. PART- I
MB101: PRINCIPLES & PRACTICES OF MANAGEMENT
SEM-I
L
3
T
0
Credits
3
Objective:
The objective of the course is
1. To provide an understanding of basic concepts, principles and practices of management.
2. To inculcate the ability to apply multifunctional approach to organizational objective.
Unit 1: Introduction to Management:
6
Meaning, Concept, Importance and Nature of Management. Elements and Levels of Management.
Functional Areas of Management Management and Business Environment: The changing role of
Business Environment, Types of Environment and their influence on management.
Unit 2.Development of Management Thought:
6
Different Approaches to Management- 1. Classical 2.Functional 3.Behavioral 4. Human Relations 5.
Contingency and 6. Operational Approach,Recent trends in Management, Breakthrough Management
Unit 3: Functions of Management:
6
a. Planning- Meaning, features, Importance, limitations of Planning. Types, Planning premises, steps in
planning process., Management by Objectives: Meaning, Concept, Definition, Characteristics,
Objectives, The MBO Process, advantages and Limitations.
Organizing: Meaning, importance, nature, principles, steps in organizing process. Staffing, meaning,
definition, importance and process. Types of organization structure.
Unit 4: Directing and Coordinating6
Meaning, purpose, need, elements of directing. Motivating – Meaning and importance- Theories of
motivation- Maslow’s Hierarchy of neads Theory, -Herzberg’s Two- factor Theory, McGreger’s Theory
‘x’ and Theory ‘y’ Financial and Non-financial motivation.
Coordination Concept, Importance, Principles and Techniques of Coordination, Concept of Managerial
Effectiveness
Unit 5: Communication, Leadership and Controlling
6
Communication, Meaning, importance, types,process, barriers to communication, overcoming the
barriers and essentials of communication,system,Leadership, meaning, importance,types of
leadership, leadership styles and theories.Meaning, concept, definitions, steps in control process,
techniques and types of control, requirements of an effective control system.
Unit 6 Management of Change6
Concept, need for change, process of planned change- unfreezing. Changing and refreezing,
Resistance to change; Emerging Horizens of Management
References1. Dassgupta, A., Business and Management in India, new Delhi: Vikas, 1974.
2. Brech, E. F.L., Principles and practice of Management, London: Pitman, 1972.
3. Davis, Raplh C., The fundamentals of Top Management, New Delhi:Allied, 1975.
4. Koontz, Harold, Cyrill O’Donell and Heinz Weirich, Essentials of Management, New
Delhi: Tata McGraw Hill, 1982.
5. McFarland, Dalton E., Management Principles and Practices, London:Macmillian, 1979.
6. Terry, George R., Principles of Management, Illinois: Richard D. Irwin, 1977.
M.B.A. PART- I
MB103: MANAGEMENT ACCOUNTING
SEM-I
L
3
Objective:
1. To Acquaint Students With Various Concepts And Financial Accounting Systems
2. To Enable The Students To Understand The Financial Status And Performance Of
Business Enterprises On The Basis Of An Analysis Of The Financial Statements.
3. To Enable Students To Use The Accounting Information For Managerial Decisions
T
0
Credits
3
Making.
Unit 1 Need for Financial accounting,
6
Internal & External users of accounting information, Accounting concept & conventions. Classification
of Accounts.
Unit 2 Meaning of Journal
6
Writing of Journal Entries. Secondary Books of Accounting, Preparation of Trial Balance, Final
Accounts of Sole Traders. Bank Reconciliation Statement., Depreciation Policies: SLM, WDV, Change in
the method of depreciation.
Unit 3 Objectives of Cost Accounting
6
importance & Advantages of cost accounting, Preparation of cost sheet
Unit 4 Inventory Valuation Methods
6
(FIFO, LIFO, Simple average & weighted average method.)
Unit 5 Definition & Functions of Management Accounting
6
Difference between Management Accounting & Cost Accounting, Management Accounting & Financial
Accounting. Budgetary Control - Functional Budgets - Flexible Budgets
Unit 6 CVP Analysis:
6
Contribution, PV Ratio, BEP, Margin of Safety, Angle of Incidence.
Problems should be covered on following topics: Preparation of final account, Preparation of cost
sheet, Elementary valuation LIFO FIFO, Cash Budgets and Flexible Budgets Decision making Key Factor
analysis.
Reference Books:
1. Advance Accountancy: M. C. SHUKLA . & T.S. GREWAL.
2. Advance Accountancy: S.C. JAIN & K. L. NARANG.
3. Advance Accountancy: S. M. SHUKLA
4. Advanced Cost Accounting: S.C. JAIN & K. I. NARANG .
5. Cost Accounting: JAWAHARLAL .
6. Advance Accountancy: R. L. GUPTA & M. RADHASWAMI .
7. Principles & Practice of Cost Accounting: N. K. PRASAD .
8. Principles & Practice of Management Accounting: MANMOHAN GOEL
9. Management Accounting – I.M.Pandye
10. Financial Accounting – Guruprasad Murthy
M.B.A. PART-I
MB105: QUANTITATIVE ANALYSIS
SEM-I
L
3
T
0
Credits
3
Objective:
 The Objectives of this course is to understand various mathematical techniques towards
problem solving and decisions for Business Managers.
 The primary focus is on decision-making and under this approaches a manager makes
conscious attempt to understand the relationships among various parts of the organization
and their role in supporting the overall performance of the organization.
 Mathematics draws on techniques from sciences such as mathematical, economics, physics,
chemistry, etc and applies the appropriate techniques from each field to the system.
Unit 1:
6
Functions: Meaning of functions, to find f (x) if x is known, functions used in business and economics,
demand functions, supply function, cost function, revenue function, profit function, Newton’s divided
difference formula for unequal interval to determine the form of a function.
Unit 2:
6
Limits & Derivatives: Meaning of limits, meaning of Derivatives, Working rules of derivatives,
application of derivatives to business & economics – marginal cost, marginal revenue, maximization &
minimisation using second order derivative
Unit 3:
6
Determinants - Meaning of determinants, Evaluation of second & third order determinants, Cramers
rule.
Matrices –Meaning of matrix, order of matrix, addition of subtraction & multiplication of matrices,
unit matrix, transpose of matrix, equality of two matrices, adjoint of matrix, universe of matrix, scaler
multiplication of a matrix, Application of matrices in business. Mathematics of finance-interest
calculation, annuity, present value annuity, present value concept in investment.
Unit 4:
6
Meaning of Central Tendency-concept of Mean, Median & Mode, problems only on Mean, Measure of
Dispersion-range, mean deviation, quartile deviation Standard deviation & Variance.
Correlation - Definition of correlation, Types of correlation Karl Pearson’s correlation coefficient & its
interpretation (continuous data be omitted). Regression: Meaning of regression, least square method,
linear & non –linear regression, explained & unexplained variations.
Unit 5:
6
time series and index numbers: time series – basic concept, meaning, components of time series,
three years and five years moving averages.
Index numbers – concept, methods of measuring
index, base year formulas for predicting index number.
Concept of Statistical Quality Control (SQC), X- bar chart, R-Chart.
Unit 6:
6
Calculation of intrest inuity and present value in banking and insurance sectors. Note: Use of
Calculator is allowed. Examples based on Trigonometry to be avoided
Reference Books:
1) Business mathematics with applications: S. R. Arora. & Dinesh Khatter .
2) Fundamentals in Statistics: S.C. Gupta
3) Statistics for Management: Richard I. Levin & David S. Rubin .
4) Business Mathematics: Q. Zamiruddin & V.K. Khanna . S. K. Bhambri.
5) Business Statistics: S.J. Gupta & Indra Gupta.
M.B.A. PART-I
MB107: MANAGERIAL ECONOMICS
SEM-I
L
3
T
0
Credits
3
Objective:
The purpose of Managerial Economics is to apply a series of basic economics principles to the decision
making process within the firm. Issues related to optimal pricing strategies, demand forecasting,
optimal financing, appropriate hiring decisions, andinvestment decisions, among others, can be
successfully tackled with managerialeconomics tools. Increasingly the problems faced by decision
makers have aninternational or global dimension. This has forced analysts, consultants and
academicsto rapidly incorporate a global perspective to their managerial economics box of tools.
Unit 1 Meaning, features & Significance of managerial Economics.
6
Scope of managerial Economics. Managerial Economics and Microeconomic and Macroeconomics.
Significance in decision-making and fundamental concepts. Objectives of a firm.
Unit 2 Demand Analysis;
6
Law of Demand, Exceptions to the law of Demand, Determinants of Demand. Elasticity of DemandPrice, Income, Cross and Advertising Elasticity; Uses of Elasticity of Demand for managerial decision
making, measurement of Elasticity of Demand. Demand forecasting meaning, significance and
methods.
Unit 3 Supply Analysis;
6
Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision making.
Unit 4 Production & Cost Analysis
6
Production concepts & analysis ,single variable-law of variable proportion, two variable-Law of
returns to scale. Cost concept and analysis, short-run and long-run cost curves and its managerial use.
Unit 5 Pricing Strategies and Methods –
6
Cost plus pricing. Marginal cost pricing. Cyclical pricing. Penetration Pricing. Price Leadership. Price
Skimming Decision Analysis: Business Decision- Making, Certainty, risk & uncertainty, Source of
business risk.
Unit 6 Profit management:
6
Nature & measurement of profit, theories of profit- Dynamic Surplus theory, Risk & Uncertainty
bearing theory and Innovation theory. Profit planning and control.
Reference Books:
1. Managerial Economics –Analysis Problems & cases –P. I. Mehta .
2. Managerial Economics – Analysis, Problems and Cases, P.L. Mehta, Sultan Chand Sons, New
Delhi.
3. Managerial Economics – Varshney and Maheshwari, Sultan Chand and Sons, New Delhi.
4. Managerial Economics - P.L. Mote .
5. Managerial Economics – D. M. Mithane.
6. Managerial Economics – J.F. Patil and Others.
7. Managerial Economics – M.N.Shinde.
M.B.A. PART-I
MB109: INFORMATION TECHNOLOGY FOR MANAGEMENT
SEM-I
L
3
T
0
Credits
3
Objective:
Information Technology teach us implementation of it in
Types of Organizational Information Systems, and Information for Management.
Student also gets knowledge about Attributes of quality information, Internal vs
external information.
Management Reporting Systems (MRS), Characteristics of MRS, Reporting by MRS.
Unit 1:
6
Introduction to IT and application of Microsoft word, PowerPoint & Excel in preparing documents
tables charts and implementation of mathematical formula by using excel to make business
accounting and data collection
Unit 2: IT
6
Concept, Component – Hardware, Software, Network technology Internet domain, internet server,
browsing the internet, tools and service on internet, Search Engine, structure of an IP addressing,
Business Applications of Internet, Intranet and Extranet .Protocols-TCP/IP and FTP.
Unit 3: E-Business
6
E-Business- Architecture, E business strategy and productivity, E - Commerce – Meaning, concept and
Scope, Types of E- Commerce, Applications of E-commerce: e banking, e trading and e payment. E –
Governance- Need, Scope, challenges, applications and value addition by e-governance
Unit 4:
6
Database Concept of DBMS, RDBMS and database models, normalization concepts, Database
applications.
Unit 5:
6
Data Warehousing And Data Mining Data Warehousing Data Marts, Data Mining, On-line transaction
processing (OLTP), and On-Line Analytical Processing (OLAP), Meaning, concepts and its business
applications.
Unit 6: Practical
6
Application of tally 9.0 in accounting and finance.
Practical Sessions
References:
1) Information Technology Management by Raner, Potter and Turban.
2) DBMS by Date
3) Internet complete – BPB Pub.
4) IT for Management- Making connections for strategic advantage- Turban, McLean & Wetherbe
5) IT Systems Management – Rich Schiesser
6) Data Mining Techniques – Arun Pujari
7) Data Mining – Peter Adriaans, Dolf Zantinge
M.B.A. PART-I
MB111-COMMUNICATION AND SOFT SKILLS
SEM-I
L
3
T
0
Credits
3
Objective:
Today in the globalized era we are experiencing a cutthroat competition in all fields. The service sector
is in boom and selling and marketing has become a very important aspect of the business. Even for
running a business a free flow communication in the organization is required and that’s why
communication channels are considered as blood vessels of the organization. Considering all these
factors it is a requirement of the time to have the HR with high communication skills.
Unit 1. Communication –
6
Meaning, Importance & objectives - Principles of Communication, forms of communication, Process of
communication, Barriers of effective communication, Techniques of effective communication.
Unit2 Principles of Effective Writing
6
A) Business Letters - Types, inquiries, Circulars, Quotations, Orders, Acknowledgments Executions,
Complaints, Claims & adjustments, Collection letter, Banking correspondence, Agency
correspondence.
B) Application Letter, Bio-data, Interview Letters, Letter of Reference, Letter of Appointments,
Confirmation, Promotion, Retrenchment, Resignations
C) Report writing – Types of reports, Components of formal reports, Business Reports, Reports by
individual, Report by committee. Minutes of the Meetings – Notice – Agenda, Resolution
Unit 3 Oral Communication:
6
A) Listening & Speaking, Meeting speeches, & techniques of electing response, probing questions,
Recording and closing, Observations, methods. Group discussions & Interviews.
B) Non verbal Expressions: Body Languages, Gestures, Postures, Facial Expressions, Dress codes.
Application of Electronics media & communications, Telecommunication, teleconferencing, FAX, Email.
Unit 4 Presentation skills
6
Purpose & situation analysis, Develop insight into audience profile, Collect presentation information,
Identify effective medium, Ensure clarity on the central theme, Ensure time management, Prepare
presentation outline, Prepare presentation introduction, Apply connectors, Keep audience attentive,
Wind up, Practise constantly, Choose presentation method
Unit 5 Soft skills6
concept of soft skill – communication skill, managerial skills, negotiation, persuasion, problem solving,
decision making etc., generic skills.
Unit6 Practical – Extempore, Mock interviews, PPT presentations, GD and PI and debate
6
Operation workout: Interviews of star personalities
Reference Books:
1 Basic Business Communication: Robert MaArcher.
2 Effective Business Communication: Murhy.
3 Excellence in Business Communication : Thill .
4 Handbook of Business Correspondance by : Frailey .
5 Business English & communication: Cleark .
6 Business communication : Pradhan & Thakur .
7 Business communication : Balsubramanium M.
M.B.A. PART-I
MB113: ORGANIZATIONAL BEHAVIOUR
SEM-I
L
T
Credits
3
0
3
Objective:
To enhance understanding of the dynamics of interaction between individual and the organization
facilitate a clear perspective to diagnose and effectively handle human behavior issues in
organizations and Develop greater insight into their own behavior in interpersonal and group team
situations. And Acquire skills in influencing people in organizations, to provide to the students a
Foundation of knowledge in organizations and help them to become aware of the influence of
organization, structure on the attitudes behavior performance of people working in organizations. To
study the Organizational Development Techniques to increase the effectiveness of organizations
Unit 1: Introduction to Organizational Behaviour:
6
Definition, Importance, Scope, Fundamental Concepts of OB Different models of OB Historical
evolution of OB Contemporary issues and future challenges facing the present day industry.
Unit 2: The Individual –
6
Personality – Nature and development of personality, Determinants of personality. Personality
theories – Sigmund Freud, Erik Erikson, A. H. Maslow, Chris Argyris, Kurt Lewin. Transactional Analysis
– Ego states –Johari window
Unit 3 Individual process –
6
Role of Learning (including only the methods of learning.), Values, Attitudes and Job satisfaction,
Perception and attribution, Motivation (including applied Motivation practices), Emotions and
Frustration in the individual process (study of any Theories of any of the concepts above, is not
required). Learning Organization, Types of Learning Organization
Unit 4: The Group –
6
Interpersonal Behaviour – social cognition and attribution, social thought and thinking about
others.Group - Definition, Importance, Types of groups. Stages of group formation. Group dynamics –
factors affecting group dynamics. Behavioural Problems in group communication process. Gender
difference in group communication process. Conflict, Stress, Managing stress, Stress as a
motivator.Work life balance. Conflict resolution and Coping strategies with stress. Team Building.
Unit 5: The Organization –Organizational Dynamics –
6
Organizational Culture, Organizational Change and Learning Organizations Leadership skills and
techniques for effective organizations - Behaviouristic and Strategic leadership styles in organization,
Contemporary issues in leadership, Emotional Intelligence and leadership.
Unit 6: Organization Development Techniques –
6
Background and historical perspective. O D Interventions – Action Research and O D, Team
Interventions, intergroup interventions, Personal-interpersonal and group process Interventions
Organizational Development &approach A global Organizational Culture, Change management:
Concept of change, change as a natural process, Importance & Causes of change – social, economic,
technological, organizational., Concept of learning organizations.
Reference Books _
Organizational Behaviour - Fred Luthans;
Organizational Behaviour - Stephen Robbins;
Organizational Behaviour - K. Aswathappa (8th revised edition);
Business psychology and Organizational Behaviour – Eugene McKenna;
Understanding Organizational Behaviour - Udai Pareek;
Organization Development – Wendell L. French and Cecil H. Bell Jr.
Theories of Personality – Calvin Hall, Gardner Lindzey and John Campbell;
Personality and Motivation – A.H.Maslow.
Psychology – Robert A. Baron;
Understanding Psychology – Robert S. Feldman.
M.B.A. PART-I
MB115: LEGAL FRAMEWORK OF BUSINESS
SEM-I
L
T
3
0
Credits
3
Objective:
To Familiarize the Students with General Principles of Mercantile / Commercial Or Business Law
Unit 1: Indian Contract Act (1872):
6
a) Definitions & Nature of Contract b) Essential Elements of a Valid Contract. c) Competency to enter
into Contract d) Consideration e) Consent & Free Consent f) Legality of Object g) Void Agreements h)
Discharge of Contract, i) Breach of Contract, j) Remedies for Breach of Contract.
Unit 2: The Companies Act (1956):
6
a) Definition & Characteristics of a Company. b) Company distinguished from Partnership. c) Kinds of
Companies. d) Provisions relating to Incorporation, e) Memorandum of Association, f) Articles of
Association, g) Prospectus. h) Membership in A Company, i) Share Capital, j) Shares, k) Company
Management, l) Meetings & Proceedings, m) Winding up.
Unit 3: Negotiable Instrument Act (1881):
6
a) Definition, Characteristics & Types of A Negotiable Instrument, b) Promissory Notes, Bill of
Exchange & Cheques, c) Parties to A Negotiable Instrument, d) Negotiation, e) Indorsement,
f) Presentment of A Negotiable Instrument, g) Dishonour of A Negotiable Instrument,
h) Discharge of A Negotiable Instrument.
Unit 4: Industrial Dispute Act (1947):
6
a) Object of The Act, b) Definition of Industry[Banglore water supply v/s A. Rajjappa AIR (1978) SC 548]
c) Industrial Dispute, d) Provisions relating to Strikes & Lockouts, e) Provisions relating to Lay off &
Retrenchment.
Unit 5: The Factories Act (1948):
6
a) What is A Factory, b) The Inspecting Staff, c) Provisions relating to Health, d) Provisions relating to
Safety, e) Provisions relating to Welfare.
Unit 6: Consumer Protection Act (1986):
6
a) Definitions: Consumer, Dispute, Defect, Deficiency, Goods, Manufacturer, Restrictive Trade
Practices, Service, Unfair Trade Practices, b) Consumer Dispute Redressal Agencies.
Reference Books:
1. Bare Acts- Govt. or Private publication
2. Indian Contract Act- Mulla
3. Business Law including Company Law- Gulshan & Kapoor
4. Commercial Law including company & industry law- Sen and Mitra
5. Elements of Merchantile Law- N.D. Kapoor
6. Indian Companies Act- Ramayya.
7. Business Law- N.A.Charantimath.
M.B.A. PART-I
MB117: BUSINESS APPLICATIONS
SEM-I
L
0
T
3
Credits
3
Objective:
The objective of this course is twofold:
A) To gain insight and practical knowledge of the functioning of rural industries.
B) To develop the skills for conducting SWOT analysis of selected rural industries
Course structure:
6
During this Course the Students will be exposed to various Organizations environment and will face
unprecedented challenges as they will be solving live Problems with the company people. They will
become confident to excel and move forward as a good business Administrator.
This paper will be conducted as a full project cum seminar course. Students will be Deputed to an
organization, such as co-operatives, agro-processing or an industry. The Course co-ordinators will help
the students for selecting the organisation and guide them. The students are expected to study the
entire modus-operandi of the Organisation, conduct SWOT analysis and prepare a detailed report. The
report should be presented as a seminar activity before the expert’s panel.
The evaluation would be done as per following marks distribution.
Sr.No.
Evaluation Head
Marks
1
Project Report
40
2
Project Presentation 20
3
Class Assignment
20
4
Class Participation
10
5
Attendance
10
Organizations To Be Considered:
- Cooperative Sugar Factory
- Cooperative Spinning Mill
- Dairy Cooperatives
- Flori Culture
- Khadi And Village Industries
- Handloom Industries
- Handicrafts
MBA-I Sem. II
Sr.No
Name of the Subject
1
Marketing Management
2
Financial Management
3
Human Resource Management
4
Operations Management
5
Management Information System
6
Operation Research Techniques
7
Research Methodology
8
Business Environment
9
Business Application
10
SPSS
M.B.A. PART-I
MB102 -MARKETING MANAGEMENT
SEM-II
L
3
T
0
Credits
3
Objective -Present to the students an insight into the basic concepts of marketing, the Principal task of
the marketing function operating under the marketing concept is to find effective and efficient means
of making the business do what suits the interests of customers. Impart an grasp on the crucial topics
like market segmentation, buyer behaviour, elements of marketing and marketing strategy and to
develop in them application skills towards managerial decision-making based on theoretical
knowledge.
Unit 1. Marketing Concepts and Applications
6
A. Introduction to Marketing – Nature and scope of marketing, the core concepts of marketing.
Company orientation towards market place.
B. Marketing Environment – Macro and Micro Marketing environment, scanning the environment.
c. Marketing as functional area of management – marketing organizations.
d. Careers in Marketing.
Unit 2. Marketing Planning
6
A. Marketing planning process.
B. Marketing segmentation – Meaning and concept, benefits and doubts of Segmentation, Basis of
segmentation, Selection of segments, Market Segmentation strategies, Targeting, Product positioning.
Unit 3 Marketing Information System –
6
Definition, purpose, scope procedure, and applications of marketing research, problems of conducting
marketing research in India.
Unit 4. Marketing Mix
6
Product decision and strategies, Product life cycle, new product development Pricing: Pricing
methods, objectives, price determination policies. Pricing strategies and programs Promotion: The
promotion mix, Advertising and Publicity – 5 M’s of advertising Promotion. Personal selling – nature,
process. Sales Distribution: Importance of channels of distribution, Alternative channel of distribution,
selecting an appropriate channel..
Unit 5. Product Management –
6
Types of products Branding and packaging decisions – Brand name and trademark, Branding decisions,
Brand name and trademark, branding decisions, advantages and disadvantages of branding packaging,
features and functions of packaging
Unit 6. Understanding Consumer
Determinants of consumer behaviour – Meaning and definition of consumer behaviour, importance,
factors influencing consumer behaviour, consumer buying process.
References
Philip Kotler,’ Marketing Management (Analysis, Planning, Implementation and Control)’
William J. Stanton, ‘Fundamental of Marketing’
Philip Kotler, ‘Principles and Practice of Marketing’
V.S. Ramaswamy & S Namakumari, ‘Marketing Management – Planning, Implementation & Control –
The Indian’
Philip Kotler, Gary Armstrong, ‘Principles of Marketing
M.B.A. PART-I
MB104- FINANCIAL MANAGEMENT
SEM-II
L
3
T
0
Credits
3
Objective:
1. To Make The Student Understand Various Concepts Incorporate Finance.
2. To Familiarize Students With The Techniques In Financial Management
Unit 1. Nature and Scope of Financial Management:
Objectives of Financial Management, Finance Functions, Emerging role of the Finance Manager.
6
Unit 2. Techniques of Financial Statement Analysis:
6
Comparative financial statement, Trend Analysis, Common Size Statements, Ratio Analysis :
Classification of Ratios – Liquidity Ratios, Leverage Ratios, Activity Ratios, Profitability Ratios, Interfirm analysis, utility of ratio analysis. (Preparation of statements using ratios should be avoided)
Unit 3. Sources of Finance:
6
Sources of long term & short term finance (Trade Credit, Accruals, Commercial Paper, Bank credit,
Public Deposit, Inter-Corporate Deposits, private institutions, factoring.)
Unit 4. Capital structure decisions:
6
Cost of capital, cost of different sources of finance, weighted average cost of capital, Capital structure
& market value of a firm. Theories of capital structure – NI approach, NOI approach, Modigliani Miller
approach, traditional approach. Concept of optimal capital structure.
Unit 5. Working capital management:
6
Nature and need of working capital, determinants of working capital, estimation of working capital,
financing working capital.
6. Capital Budgeting:
6
Capital budgeting – Nature and significance, techniques of capital budgeting – Pay Back Method,
Accounting rate of return, Net Present Value and profitability Index, IRR – simple problems.
Reference Books.
1. Financial Management by Khan and Jain.
2. Financial Management by Prasanna Chandra
3. Financial Management by I M Pandey.
4. Financial Management by Bhalla.
5. Financial Management & Policy by R.M.Srivastav
M.B.A. PART-I
MB106: HUMAN RESOURCE MANAGEMENT
SEM-II
L
3
T
0
Credits
3
Objective:
1. To develop conceptual understanding of various terms in HRM.
2. To make them familier with role, scope and significance and evolution of HRM in the organization.
3. To introduce various functions (outline) and practices of HRM.
Contents:
Unit 1. Human resource management –
6
Objectives, significance, scope and evolving approaches of HRM ,Human Resource manager’s job –
Importance of HR manager, Line & Staff aspects of HRM, Qualifications and qualities of HR manager
Unit 2. Challenges of HRM –
6
Changing Employee composition- Minority members & reservations, level of education, increasing no.
of female employees, changing personal values of people, changing role of ‘Citizen’ employees,
Challenge of Govt. regulation.
Unit3. Functions of Human Resource Management –
6
Procurement, Development, Compensation, Integration, Maintenance, Separation. Qualities required
by HR manager. New proficiencies- knowledge of employment laws, ethics in HR, use of technology in
HR
Unit 4. Training and Development :
6
Training Needs and Objectives, Training Methods, Advantages of Training, management Development
- Concept, Essential Ingredients, Methods of Management Development.
5 Performance Appraisal- Need/Purpose and Methods of Performance Appraisal
Unit 6 Promotion, Transfer & Demotion6
Meaning & importance, Employee separation- Exit Policy, V R S, Lifetime employment without
guarantee Lay- off
Reference Books
Personnel & Human Resource Management by P.Subba Rao
Personnel Management by Edwin Flippo
Human Resource Management by S. Seetaraman & B. Venkateswara Prasad
Human Resource Management - Gary Dessler
Personnel Management by Edwin Flippo
M.B.A. PART-I
MB108: OPERATIONS MANAGEMENT
SEM-II
L
3
T
0
Credits
3
Objective:
To familiarize the concepts of operations management systems and to appraise customer
expectations of quality and relationships and to update Technologies to meet global competition and
to understand functions of interrelation departments and decisions involved therein for effective
operations management. To familiarize the students with various aspects of quality management.
Unit1 Introduction to Operation Management6
The Operations function, and the organization objectives –operations management decisions,
operations strategy, product selection, product design, process selection – significance of operations
management in manufacturing & service environment, Interface of operations function with other
functional areas- Productivity, measures of productivity, work force productivity, work study.
Unit 2 Facilities & Technology Management: 6
Facilities management (location of facilities, layout of facilities, maintenance of facilities) plant layout
& materials handling - Manufacturing technology management emerging technology optionsautomation & flexible automation, CAD/CAM, Group Technology, Just–in-time, flexible Manufacturing
system, lean manufacturing system.
Unit3 Production Planning & Control.
6
Types of production systems. objectives of PPC functions of PPC, aggregate planning, planning for
batch production, job production, continuous production – project scheduling- introduction to
PERT/CPM Elements of scheduling, Master scheduling
Unit 4Materials Management :–
6
-Introduction to materials management, objectives, scope and activities of materials management,
role of scientific methods, Supply chain management.
Unit 5 Inventory Management
6
– Type of inventory management systems, Fixed Order quantity and periodic review system, selective
control of inventory – ABC Analysis, VED Analysis.
Unit 6 Quality Control :
6
Quality, Quality Assurance, Quality Planning & Control, Inspection, Cost of Quality. Seven Stages of
Quality, ISO 9000 & ISO 14000.
Books Recommended :1. Chunawala Patel,“Production & Operations Management”, Himalaya Publishing House, Mumbai.
2. R. Pannerselvam :-“Production & Operations management”, Eastern Economy Edition, New Delhi.
3. Buffa E.S. :- “Operations management”.
M.B.A. PART-I
MB110: MANAGEMENT INFORMATION SYSTEM
SEM-II
L
T
Credits
3
0
3
Objective:
At the end of the course student will be able to learn The Physical Components of MIS Types of
Organizational Information Systems, and Information for Management. Student also gets knowledge
about Attributes of quality information, internal vs external information, Management Reporting
Systems (MRS), Characteristics of MRS, and Reporting by MRS.
Unit 1 Scope and Objectives of MIS
6
Concept of Data and Information, the role and importance of information systems, the place of
information systems in the organisation, strategic role of information systems. Difference between
computer literacy and information system literacy.
Unit 2 Types of Information systems
6
Information needs of different organization levels. Major types of information system in organisation
and relationship between them, Enhancing management decision making, decision support systems
(DSS) – understanding DSS, characteristics components, major DSS applications
Unit 3 Group decision support systems (GDSS) .
6
- elements, characteristics, how GDSS can enhance group decision - making? Executive support
systems (ESS) – role of ESS in the organisation, developing ESS, benefits of ESS.
Unit 4 Strategic Role Of Information Systems And Building Information Systems :
6
Information as a strategic resources and concept of strategic information system. Contribution of
information systems to pursue competitive strategies. Building information systems: Contemporary
approaches.Systems as a
planned organisational change. System development & organisational change, Overview of system
development – System analysis, system design, completing this system development process.
Alternative system building methods – system life cycle, proto typing, application of software
packages, end user development and outsourcing.
Unit 5: Information System Success And Failure :
6
Major problem areas in information system, causes of information system success and failure,
evaluation of success of information systems. Principle causes of information system failure,
appropriate strategies to implement the process. Case Studies : Marketing information systems,
financial information systems, human resource information systems, production information systems.
Unit 6 pracital Application of MIS
6
In marketing, education, agricultural and business by using various “software”
Reference Books:
1. Management of Information systems – Gordon B. Davis & Margreth H.Olson
2. Management of Information systems – Jawadekar W.S.
3. Information systems management in practice – Ralph H. Sprague Jr. &Barbara C. McNurlin
4. Management of information systems – James A. O’Brien
5. Information system concepts for management – 4th edition Lucas
6. Management of information systems – 2nd edition – Kroenke David.
7. Management of information systems – Organisation and Technology by
M.B.A. PART-I
MB112: OPERATION RESEARCH TECHNIQUES
SEM-II
L
3
T
0
Credits
3
Objective:
To acquaint the students how to formulate and solve deterministic optimization models, including
linear, integer, nonlinear, network and dynamic programming problems. The students will learn to use
appropriate computer modeling languages to solve exercises and applications from the business
world.The objective of the course is to endow the students with complete command over a set of
tools that can be used in business operations. This includes knowing how to formulate an optimization
problem, how to solve that problem using OR methods
Unit 1. Introduction to OR –
6
Concepts, Phases of OR, Application potential to diverse Problems in business & industry, scope
&limitations. Linear programming (LP) –Concepts, Formulation of models, diverse problems graphical
solutions –simple algorithm –use of slack / surplus / artificial variables max. / Min. problems-big M
method (optimum sensitivity analysis).
Unit 2. Assignment problems (AP) –
6
Concepts, formulation of model-Hungarian –method of solution. /maximisation, /minimisation.balanced/ unbalanced –prob.
Unit 3.Transportation problems (TP)6
Concepts, formulation of model- solution procedure for initial feasible solution & optimality checkbalanced/ unbalanced- max./ min.- Case of degeneracy.
Unit 4. Queuing (WATING LINE)- Models6
Concepts, types of queuing system characteristics of queuing model, queues in series & parallel birth
& Death process. Prob. based on the results of (M/M/1) model. Inventory models- types of
inventories, cost involved, deterministic model, Economic Order Quantity (EOQ) & Economic Batch
Quantity (EBQ) with finite production rate ( Without Price break)
Unit 5. Network analysis6
Minimal spanning tree problems, –shortest route problems, Maximal flow in capacitated networkConcept & solution, Algorithm as applied to prob.-project planning &control by use of CPM/PERT
Concepts. Simulation – Concept- areas of application- Monto Carlo simulation & its application to
problems - in queuing ,Inventory situations.
Unit 6.Game Theory –
6
Concept and Formulation of Two-person Zero-sum game,. Solution of simple games
REFERENCE BOOKS1. Operation Research- An introduction- Taha.
2. Operation Research –S.D. Sharma.
3. Operation Research for management- Shenoy, Srivastav.
4. Operation Research –P.K. Gupta &D.S. Hira.
6. Principles of Operation Research- Harvey- M Wagner.
M.B.A. PART-I
MB114: RESEARCH METHODOLOGY
SEM-II
L
3
T
0
Credits
3
Objective:
1. To Expose The Students To Various Methods Of Research And To Prepare Them To
Understand The Importance Of Research In Management Decision Making Process.
2. To Equip Them To Interpret The Research Findings.
Unit 1. Meaning, objectives & Motivation in research.
6
Types of research –Research Approach Research process, relevance &scope of research in
management. Research Design- Features of good Design, Types of Research Design, Basic principles of
experimental Design. Sampling Design- steps in sample Design Characteristics of a good Sample
Design, random samples & random sampling Design.
Unit 2. Measurement & scaling techniques6
Errors in measurement. Test of sound measurement, scaling &Scale construction technique. Methods
of data collection – Primary data – questionnaire and interviews. Collection of secondary data.
Unit 3. Processing and analyzing data
6
– Measures of central tendency, measures of dispersion, central moments, raw moments and
skewness, Kurtosis. Simple and multiple regression analysis. Testing of hypothesis – Procedure for
hypothesis testing. Use of statistical techniques for testing of hypothesis. Testing of samples –
Sampling distribution, sampling theory determining size of sample, confidence level.
Unit 4. Interpretation of data,
6
techniques of Interpretation, report writing, layout of a project report. Research in general
management, research in functional areas – marketing, finance, HR, production.
Unit 5 practical
Study of business plan in organization for development by collecting data by survey method.
REFERENCE BOOKS:
1. Research Methodology – C.R. Kothari
2. Research Methodology – Saranwalla
3. Research Methodology in management – Dr. V.P. Michael
4. Methods of social survey research – Bajpai
6
M.B.A. PART-I
MB116BUSINESS ENVIRONMENT
SEM-II
L
3
T
0
Credits
3
To understand the overall business environment and evaluate its various components in business
decision making. The course helps the students to familiarize with the nature of business environment
and its components. The course contents facilitate the students to develop conceptual framework of
business environment and generate interest in international environment
UNIT 1: Theoretical Framework of Business Environment:
6
Concept, significance and nature of business and its environment, Elements of business
environment- Internal and External Factors, Micro and Macro environment and their interactions
Environmental Scanning and monitoring. Non-economic Environment of Business.
(Socio-cultural, Political and Legal, Demographic and Natural Environment.)
UNIT 2: Dynamics of Business Environment:
6
Indian Economic System and Global forces(global trade structure and global prospects),
Planning Era and changing Govt. policies- Industrial Policies, Fiscal and Monetary Policies,
Exim policy, Creation of SEZs, MSMED ACT-2006. Agriculture and Indian Economy.
UNIT 3: Financial Environment for business:
6
Components of Indian financial system and recent developments in it, Financial Market structure, .
Money and Capital Market-Features, structure and objectives of money and capital
market, Stock Markets and SEBI.
UNIT 4: International and Technological Environment for business:
6
Role, forms and sources of Foreign Investments in India, Multinational Corporations, Foreign
Collaborations, NRIs and Corporate Sector, Entry strategies for entering in to Foreign Markets.
UNIT 5.International Institutes:
6
Overview of WTO, IMF, World Bank, and their importance for India. Technological Environment in
India, Policy for Research and Development
UNIT 6 : Social environment:
6
Social responsibility of business, consumer movement & Consumer Protection Act 1986, The
Environment Protection Act 1986.
Reference Books
1. Francis Cherunilam, Business Environment- Text and Cases, Himalaya Publishing House, New
Delhi (latest Edition)
2. Aswathappa, International Business, The McGraw Hill Companies, New Delhi (latest edition)
3. Shaikh Saleem, Business Environment, New Delhi, Pearson, 2006
4. Fransis Cherunilam, International Business Environment, Himalaya Publishing House.
5. Suresh Bedi, Business Environment, Excel Books.
M.B.A. PART-I
MB118: BUSINESS APPLICATIONS
SEM. II
L
3
T
0
Credits
3
Objective:
The objective of this course is twofold:
A) To gain insight and practical knowledge of the functioning of rural industries.
B) To develop the skills for conducting SWOT analysis of selected rural industries
Course structure:
During this Course the Students will be exposed to various Organizations environment and will face
unprecedented challenges as they will be solving live Problems with the company people. They will
become confident to excel and move forward as a good business Administrator.
\This paper will be conducted as a full project cum seminar course. Students will be Deputed to an
organisation, such as co-operatives, agro-processing or an industry. The Course co-ordinators will help
the students for selecting the organisation and guide Them. The students are expected to study the
entire modus-operandi of the Organisation, conduct SWOT analysis and prepare a detailed report. The
report should be presented as a seminar activity before the expert’s panel.
The evaluation would be done as per following marks distribution.
Sr.No.
Evaluation Head
Marks
1
Project Report
40
2
Project Presentation 20
3
Class Assignment
20
4
Class Participation
10
5
Attendance
10
Organizations To Be Considered:
- Cooperative Sugar Factory
- Cooperative Spinning Mill
- Dairy Cooperatives
- Flori Culture
- Khadi And Village Industries
- Handloom Industries
- Handicrafts
M.B.A. PART-I
MB120: STATISTICAL PACKAGE FOR SOCIAL SCIENCES (SPSS)
SEM-II
L
T
Credits
0
3
0
Objective: To transfer knowledge and experience in working with SPSS program; from preparing data,
analyzing, until reporting the result.
Course Description: Since the data analysis is one of the most important procedures of research, in
order to achieve accurate and precise result, researchers need software package designed for
statistical purpose – from basic to advanced step. There are numbers of statistical software package,
but one of the most popular packages is SPSS package
Points of interest:
Measures of association (crosstabs statistics, linear correlation, matrix scatter plot).
Testing for difference between two groups (independent sample t-test, related samples t-test).
One- Way Analysis of Variance (ANOVA).
Nonparametric tests.
Linear regression analysis (simple regression).
M.B.A. PART-I
MB117: BUSINESS APPLICATIONS
SEM-I
L
0
T
3
Credits
3
Objective:
The objective of this course is twofold:
A) To gain insight and practical knowledge of the functioning of rural industries.
B) To develop the skills for conducting SWOT analysis of selected rural industries
Course structure:
6
During this Course the Students will be exposed to various Organizations environment and will face
unprecedented challenges as they will be solving live Problems with the company people. They will
become confident to excel and move forward as a good business Administrator.
This paper will be conducted as a full project cum seminar course. Students will be Deputed to an
organization, such as co-operatives, agro-processing or an industry. The Course co-ordinators will help
the students for selecting the organisation and guide them. The students are expected to study the
entire modus-operandi of the Organisation, conduct SWOT analysis and prepare a detailed report. The
report should be presented as a seminar activity before the expert’s panel.
The evaluation would be done as per following marks distribution.
Sr.No.
1
2
3
4
Evaluation Head
Project Report
Attendance
Performance
Project Presentation
Organizations To Be Considered:
- Cooperative Sugar Factory
- Cooperative Spinning Mill
- Dairy Cooperatives
- Flori Culture
- Khadi And Village Industries
- Handloom Industries
- Handicrafts
Marks
25
25
25
25