what is production?
stages of a typical
design project
proposal
planning
concept/sketches
design
presentations
client feedback
revisions
approval
production
delivery
follow-up
proposal
prep
planning
concept/sketches
design
presentations
client feedback
revisions
approval
production
delivery
follow-up
proposal
planning
concept/sketches
design
ideative/
conceptual
presentations
client feedback
revisions
approval
production
delivery
follow-up
proposal
planning
concept/sketches
design
presentations
client feedback
revisions
approval
production
post
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
Production is:
The preparation of a layout file for reproduction
The communication and management of information
crucial to the success of the job — start to finish
Coordination of vendor resources to get the project
delivered to the client on time and on budget,
without loss of your sanity or revenue
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
delivery
follow-up
Production was: (in recent history)
Realization of a layout through the assembling of physical items
into mechanicals such as text, photographs and original art
Producing film from images of these items
Working with the film & other physical materials to get it ready for press
proposal
planning
concept
design
presentation
client feedback
Production was done by:
Production artists
Prepress departments at printers
revisions
approval
production
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
delivery
follow-up
Production is now done by:
Designers: determined by the capabilities of the person preparing the file
Production artists: specializing in producing files rather than creating them
Prepress departments: the last steps before it goes on press for commercial
printing processes still mostly done in the pre-press department
Programmers: implementation for the web projects
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
Mantra for production:
Best quality for the most
reasonable cost in the
shortest time possible
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
When the process begins:
Before the job begins with good planning & organization
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
As the job progresses:
Coordination between resources is necessary:
Printing reps
Paper merchants
Imaging services
Other designers/art directors
Photographers
Illustrators
Production Managers
PR + marketing departments
Writers and editors
Client management
production
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
approval
production
What you will need in the workplace:
Time to do it right
Filing and data organization system
Thorough knowledge of available software
Knowledge of new techniques and technologies
PMS and other color control systems
Hand tools for comping
Updated sample libraries
Common vocabulary for communicating w/vendors
Communication system for clients and peers
Calibrated screens & output devices
Patience & precision
delivery
follow-up
proposal
planning
concept
design
presentation
client feedback
revisions
What this class will cover:
Project planning
Types of printing & how they work
Special processes for print
Srint buying basics
Paper basics
Color management
Preparing 2, 4 & 6 color files for press
Documents with folds
Bindings
Die lines
Proof types
Press checks
approval
production
delivery
follow-up