Contributions CiMEFFE Helping Clients Select SRI Mutual Funds and Firms by Natalie Chieffe. DBA, CFR\ and Karen Eifers Lahey. Ph.D. Natalie Chie/fc, DBA. CfP*, is an associate professor of finance at Ohio t/niversit)i in Athens, Ohio. She is the Executive Summary director of the universily's CFP registered program and advisor for the Student ¡nvestment Group. Her research interests lend loward investments and retirement. Karen Filers Lahey, Ph.D,. is the Charle.'! Herberich Professor o/Real Eslale al (he university of Akron in Aferon. Ohio. She is co-direcWr of the CFP undergraduate education program. Her current research areas are on public pensions and retirement. M any clients are interested in buying shares in firms they helieve are socially responsible, based on their personal criteria. These investments often take place through mutual funds, but it can be difficult to accurately classify "socially re.sponsible" funds and determine how they differ from each other. Do these funds support the same causes? Should clients assume that all mutual funds use the same definition of social responsibility? Furthermore, most investors would not consider investing in socially responsible investing (SRI) mutual funds unless their returns were "at least equal to" conventional mutual funds. Is it possible for SRI funds to meet these expected returns with a limited set of stocks from which to choose? The purpose of this study is to provide financial planners and their clients with an explanation of the definitions, strategies, screening criteria, and largest investments of mutual funds that self-identify as providing socially responsible investment opportunities. The paper also examines the performance 60 Journal of Financiai Planning FEBSUABV 2009 This study examines research on socially responsible investing mutual funds that includes definitions, strategies, and performance as a background for understanding the concept and its investment applications.The definition of SRI is a function of the individual's or funds' viewpoint and the specific criteria they are willing to adopt.There is no generally accepted definition, Major strategies for SRI are screening of stocks, shareholder advocacy, and community investing. Advisors can choose from four different SRI indexes for use as benchmarks, but the indexes overlap significantly in the firms included in the indexes, so advisors must choose carefully. Most previous studies have found no statistically significant difference between the risk-adjusted returns of and criteria of 78 SRI funds. The picture that emerges is one that illustrates the complexities of choosing an appropriate SRI mutual fund or firm that matches a specific client's criteria. I History Of SRI We examine three categories of SRI research: definitions, strategies, and per- SRI mutual funds when compared the returns of conventional funds, and our results support this finding. SRI investors are not sacrificing returns. The average annual return for the 78 SRI ftjnds selected for this study is 4.8 percent, while the return on the S&P 5CX) is 2.95 percent and the return on the Domini Social 400 Index is 2.0 percent For the sample period of 2001 to 2006. the risk-adjusted return (RAR) on the mutual funds is 37.3 percent the S&P 500 IS 21.2 pencent and the Domini Social 400 Index is 14.0 percent We report the overall retums for 11 individual screens used to identify specific types of socially responsible investing. Rnancial pla^ners can detennine which funds may be most appnopriate for their clients based on the specific crrtena discussed and the results provided in this study formance. Within the strategies category, three additional subcategories can he identified as (1) screening, (2) shareholder advocacy, and (3) community investment. Malkiel and Quandt (1971) identified the basic issues that were generally discus,sed before the nomenclature of socially responsible investing was developed as a specific approach to selecting investments. They wrote an article in the Harvard Business www.FPAjournal.org CHIEFFE Review just before the first SRI mutual fund was introduced and they framed the issues from the perspective of university endowment funds. They stated that the primary objective of a university must he academic freedom, which requires that it remain neutral on investment policies and that it is fiscally irresponsible for an endowment fund manager to accept lower investment returns in an attempt to achieve social goals. The paper is particularly interesting because it anticipated many of the issues discussed in current articles on socially responsible investing. Investors that may be under pressure to invest based on social goals, according to Malkiel and Quandt, include pension fund managers, financial institutions, universities, churches, and charitable organizations. They proposed the following questions; • Are there companies whose securities should not be held in the portfolio for social, political, or moral reasons? • Should the portfolio manager be guided by such considerations in voting his or her institution's stock? • Should an investing institution employ any of its resources in a positive manner for the sake of social, political, or moral ohjectives? (p. 38) The first SRI mutual fund was launched on August 10,1971, as Pax World Fund,' with $101,000 in assets. Two Methodist ministers. Jack Corbett and Luther Tyson, said they had two motivations for starting the fund: (1) provide a Rind that allows individuals to invest in firms that share their values, and (2) set specific standards of environmental and social responsibility that corporations should be challenged to live up to in their business operations. This fund is now known as the Pax World Balanced Fund. Its Web site states that it is the first fund "to use social as well as financial criteria in its investment decision." Today, an SRI industry organization known as the Social Investment Forum (vw^iw.socialinvest.org) states that it is a "national nonprofit membership organization promoting the concept, practice, and www, FPAioiirnaI.org growth of socially responsible investing" (2007). Its Web site indicates that from 1995 to 2007 the number of SRI funds increased from 55 to 260, and SRI assets grew from $639 billion to $2.71 trillion. In the 36-year period from the funding of the first SRI fund with $101,000 to today, it would appear that this criterion for selecting investments has wide appeal. We now turn our attention to SRI criteria, starting with the effort to define SRI. Definitions of Socialiy Responsible investing Socially responsible investing can be defined in a variety of ways, depending on the viewpoint of the author. Henningsen (2002) defines SRI as investing hased on (1) choosing companies that reflect investors' values, (2) bringing pressure on firms that they invest in by engaging in shareholder activism, and (3) investing in projects that target community development initiatives. Hill, Stephens, and Smith (2003) state that investors use socially responsible investing to apply their beliefs and values to firms they think use these characteristics in operating their business. In a project undertaken by the Natural Capital Institute to describe the current state of socially responsible investing, Hawken (2004) identifies and examines SRI retail funds with equity holdings. He finds that over 90 percent of Fortune 500 firms are selected for inclusion in SRI mutual fund portfolios, providing a very wide definition of the term. SRI funds promise that an individual inve.stor's money will not be used to buy firms that have distasteful products or track records and that firms that display environmental responsihility, proper governance, and social justice will be selected. Hawken states that anyone can call a fund an SRI fund and take advantage of these criteria to gain a marketing edge without holding a philosophical viewpoint. Gay and KJaassen (2005) state that socially responsihie investing as a concept has evolved over time. Screening criteria used by fund managers have become more LAHEÏ Contributions qualitative and include measures on workplace conditions and sustainable business operations. They define SRI as "investing in companies that meet certain baseline standards of social and environmental responsibility; actively engaging those companies to hecome better, more responsible corporate citizens; and dedicating a portion of assets to community economic development." According to Kurtz (2005), SRI is "a widely used but rather imprecise term that implies unscreened portfolios are irresponsible." In Europe, SRI refers to sustainable investing or green investing. Kurtz concludes that it is a function of your moral views and how you, as a fiduciary, think markets work, if you follow quantitative factors and optimize your portfolio to a benchmark, SRI will not be "too burdensome." If you focus on a small group of stocks, you may be negatively affected. Debates on the definition of socially responsible investing can involve those who view SRI based on "faith in supernatural forces and those who premise it on beliefs in political ideologies and secular philosophies," according to Statman (2005). He discusses SRI based on political ideologies and secular philosophies, and that there are similarities and differences in the two vievqioints, Firms can be viewed on a continuum with no company being perfectly socially irresponsible or perfectly socially responsible. When analyzing mutual funds, they can either be lenient or strict in their criteria for SRI; but to successfully attract investors they must appeal to a large and loyal enough group of investors and be aware of competition from other funds in terms of performance and tracking errors. The Social Investment Forum provides data on funds that use SRI screens and provides analysis of their performance. It defines SRI as the "process that considers the social and environmental consequences of investments, both positive and negative, within the context of rigorousfinancialanalysis." Based on the research reviewed here, it appears that there is no one generally accepted definition of socially responsible investing. Rather it FFBRUARV 2009 Journai of Financial Pianning 61 Contributions Table 1: CNIEFFE I L A H E Ï SRI Screens 1. Alcohol: Companies that profit from alcohol. 2. Tobacco: Companies that derive significant revenue from tobacco products. 3. Gambling: Companies that derive significant revenue from gambling enterprises. 4. Defensive weapons: Companies whose primary source of revenue is derived from the manufacture of weapons-related products or from defense contracts. Some funds exclude investments in U.S. Treasury securities. 5. Animal testing: Companies that conduct unnecessary animal testing for personal care products. Some recognize that medical products are required to undergo animal testing in compliance with the FDA. 6. Products/services: Companies in Pharmaceuticals, biotechnology, medical diagnostic services, and products. Seek companies that provide eco-friendly products, green technology, and organic/natural foods. Evaluate companies based on consumer protection and product purity. No investment in abortion, pornography, or related products. 7. Environment: Seek companies that protect and improve the environment and use natural resources properly. Exclude major electric utilities and companies whose primary source of revenue is derived from nuclear generation. Avoid or limit companies engaged in the genetic modification of plants and animals or in the extraction of natural resources. 8. Human rights: Do not invest in companies with negative economic impact on disadvantaged communities. Favor companies with best practices, and may focus on women's issues9. Labor relations: Seek companies not involved in sweatshop operations, forced labor, discrimination, unfair or unsafe labor practices, or Maquiladora operations (Mexican assembly plants that manufacture goods for export, generally owned by non-Mexican corporations). 10. Employment/equity: Seek companies offering equal employment opportunities, with fair wages, and with safe working conditions. May choose to invest in companies with women in management positions and strong benefits. n. Community investments: Seek companies that direct capital to communities underserved by traditional financial services, making it possible for local organizations to provide financial services to low-income individuals and capital for small businesses. depends on the viewpoint of the individual, the firm, or the institutional investor. Three Key Strategies The Social Investment Forum states that social investing includes three key strategies of screening, shareholder advocaq^, and community investments. It provides the following definitions of the key strategies: • Screening is the practice of evaluating investment portfolios based on social, environmental, and good governance criteria. • Shareholder advocacy involves socially responsihle investors who take an active role as the owners of corporate America. 62 Journal of Financial Planning FEBRUADV 2009 • Community investments direct capital from investors and lenders to communities that are underserved hy traditional financial services institutions. Screening SRI mutual funds typically use screening as their main strategy. Tahle 1 provides a description of 11 SRI screens used hy individuals and mutual funds to either include or exclude a firm from an investment portfolio. The definitions represent our interpretation of these screens based on a variety of sources including the Social Investment Forum and individual fund prospectuses. The first three screens of alcohol, tobacco, and gambling are usually referred to as "sin screens"fromtheir history as early as the 1800s, when churches avoided investment in them (Henningsen 2002). Screen #6 is for or against certain products and services. This screen is most often promoted by various religious groups. According to Statman (2005), today's SRI movement started in the 1960s when the country was in turmoil over the Vietnam War and dealing with struggles over civil rights, women's rights, and environmental policies. This led to screens for animal testing, products and services, and the environment. Today, different screens have become prominent with the collapse of Enron and other issues of corporate governance such as executive pay; labor relations; employment; equal rights opportunities by race, gender, and sexual preferences; fair wages; and safe working environments. Human rights, labor relations, employment/equity, and community investment round out the 11 screens. A strong correlation between corporate reputation (as defined by Fortune's list of most admired firms) and SRI data on corporate social responsibility is found by Waddock and Graves (1997). They state ihat perception of the quality of management is related to performance but not to environmental ratings. Russo and Fouts (1997) find tbat the environmental ratings of the firms have a significant impact on their return on assets. Bello (2005) differs from other studies because be explicitly analyzes the relationship between ethical screening on portfolio diversification and the variable effect of diversification on investment performance. He states that "not a single characteristic of socially responsible mutual funds is significantly different from that of conventional funds." Statman (2006) provides a description of four different socially responsihle indexes used as benchmarks for determining the performance of SRI investments. The four indexes are (1) Domini 400 Social Index (DS400), (2) the Calvert Social Index (Calvert Index), (3) the Citizens Index, and (4) tbe U.S. portion of the Dow Jones Sustainability Index (DJSI). He finds that the four indexes have a positive www.FPAiournal.org Contributions Ciii[FFE I L A H E Y correlation of greater than 90 percent, but that they have a substantial tracking error (deviation from a bencKmark). Additionally, there is much overlap in thefirmsthat are Included in each index. The DS4Ü0 Index is produced by KLD Research and Analysis, Inc. and excludes firms that derive any revenue from manufacturing alcoholic or tobacco products, gambling products or services, electric utilities that own parts of nuclear power plants, and firms that generate more than 2 percent of sales from the production of military weapons. The index also excludes firms that have a negative record on environment, diversity, and employee relations. The Calvert Index excludes firms that profit from gambling, tobacco, and military weapons, but it includes firms that produce alcohol, firearms, and nuclear power. It screens firms based on their performance on workplace, product safety, international human rights, community relations, indigenous people's rights, and the environment. Citizens Index seeks firms with positive records on screens that include corporate governance, human rights, diversity, environment, employee relations, and animal testing. It excludes firms that have any interests in tobacco or alcohol, lack diversity, produce power firom nuclear plants, or have a material interest in weapons or gambling. DJSI, the fourth index, uses a different approach from the other three. It focuses on best-in-class selection rules that pick the best firms in each industry in various screening categories. It appears that there is significant overlap in these four indexes as well as the various screens that have been discussed thus far. This makes it important for financial planners and their clients to carefiilly select an appropriate index to use in comparing the performance of a particular SRI mutual fund performance. Jennings and Martin (2006) suggest another approach to the social indexing of funds. They propose using factor-based models and commercial screening data to select SRI firms to form individualized portfolios. They discuss the problems 64 Journal o f Financial Planning FEERUARÏ 2009 involved in screening individual firms and selecting funds that provide SRI because of high expenses, tracking errors, and incomplete screens. Sharehoider Advocacy The second strategy for those interested in socially responsible investing is shareholder advocacy. The only requirement for filing a shareholder resolution is to own $2,000 worth of a company's stock and to hold it for at least a year. Hundreds of these shareholder resolutions are filed each year in an effort to change corporate behavior, and they are put to a vote of all shareholders at the annual meeting. Success is measured by having three percent or more of stockholders vote for the resolution based on the fact that it allows the stockholder to file another resolution on the topic the following year. select only a few to give a flavor of this type of research. Hamilton, Jo, and Statman (1993) study 17 SRI funds and find no statistically significant difference between the risk-adjusted returns of socially responsible mutual funds and conventional funds. Statman (2000) analyzes the performance of the DS400 Index and finds that it is somewhat riskier than the S&P 500 and outperforms the S&P 500 for the period 1990-1998 in both raw returns and riskadjusted returns. He also examines a list of 31 socially conscious funds, selecting only funds that have no more than 30 percent in bonds and cash as defined by Morningstar. He finds that the mean expense ratio is 1.5 percent, and only nine funds were established before 1990. When Statman compares these funds to a matched sample of 62 conventional funds, there is no significant difference in performance or expense ratios. Barber (2006) examines the use of shareholder advocacy by state pension funds. He reviews the shareholder activism programs of CalPERS, the California Employees' Retirement System. Since 1992, the pension fund has published an annual list of companies it thinks have curable governance shortcomings, and Barber finds that the day the list is announced there is an increase of $3.1 billion in shareholder wealth. A survey sent to investors in Earth Sanctuaries Limited (ESL), an Australian firm that conserves ecosystems and breeds endangered species, finds that investors buy shares in the firm because of its environmental mission rather than for financial considerations. The authors of the study, Beal and Goyen (1998), conclude that not all investors are wealth maximizers. Instead, these investors demand that a "psychic utility component be included in their returns." Community Investment Crutchley, Hudson, and Jensen (1998) provide an examination of shareholder advocacy by examining the CalPERS announcement of target firms and forming a portfolio of those firms on the announcement date. Returns are time-period specific, v/ith earlier periods having higher returns than later periods. They suggest that aggressive activism does increa.ie shareholder wealth. Preece and Filbeck (1999) examine the question of whether firms identified as family-friendly earn a higher return than firms that are not so identified; their results indicate that there is no difference. The majority of papers that examine the performance of SRI activities indicate that A third strategy for social investing is community investment. It involves communitybased financial institutions (banks, credit unions, and loan funds) that make loans supporting local development in the United States and developing countries. The Community Reinvestment Act directs banks to set aside a portion of their lending for small-business development and lowincome housing. Performance Many of the SRI studies focus on performance from a variety of viewpoints. We www.FPAjournal.org Contributions CHIEFFE i LAHEY there is no difference in investor returns between SRI firms and conventional firms. This suggests that individuals who choose to invest in SRIfirmsor mutual funds are not sacrificing investment returns. Retirement planfiduciarieswill find such data of particular interest. The U.S. Department of Labor recently updated its guidance that plan fiduciaries "may never increase expenses, sacrifice investment returns, or reduce the security of plan benefits in order to promote legislative, regulatory, or public policy goals that have no connection to the payment of benefits or plan administrative expense" (DOL 2008). If pension managers are interested in SRI, they will have to prove that they can maximize returns and consider socially responsible factors. Data and Results To provide a more recent test of socially responsible investing, we examined the performance and criteria used by mutual fiinds that self-identify as providing SRI opportunities. The selection of SRI mutual fijnds started on the Social Investment Forum Web page, which listed 93 member funds as of June 30, 2006. We augmented this list of funds with the premium version of tbe Morningstar.com Web site that listed 113 SRI fiinds. We combined the two lists and examined tbem for the date of origination for each fund. We eliminated those funds with fewer than 60 months of price history, resulting in 78 funds for tbe sample dataset. The period examined is tbe 60 months from April 2001 to March 2006 and it allows for tbe production of 59 bolding period returns. Table 2 illustrates tbe distribution of fiinds based on tbree different choices for each of the 11 screens: (1) no screen, indicating tbat funds do not use this screen for selecting companies; (2) screen for, indicating tbat funds select companies tbat have a positive record on tbis screen; and (3) screen against, indicating that funds do not select companies tbat have a negative record on this screen. Funds that do not use a particular screen www. FPAjournal.org Table 2: Distribution of SRI Fund Screens No Screen Screen For Screen Against Total Funds Alcohol 3i 0 4/ /o Tobacco n 0 67 78 Gambling 36 0 42 78 Defensive Weapons 30 0 48 78 Animal Testing 42 0 36 78 Products/Services 24 40 14 78 Environment 30 35 13 78 Human Rights 35 34 9 78 Labor Relations 33 40 5 78 Equality 36 38 4 78 Community Investments 47 28 3 78 1 No Screen: The fund does not screen for or against this area. Screen For The fund invests in companies with positive records in this area. Screen Against: The fund bans investment in companies v/ith poor records in this area. are most likely to appear in tbe community investing category and least likely to appear in the tobacco screen. Tbe small number of funds tbat do not screen for tobacco may reflect its traditional role as one of tbe "sin screens," witb tbe other two being alcohol and gambling. The "screen for" column has no funds in thefirstfive screens, which is intuitively logical in that they represent negative factors for socially responsible investors. In the "screen for" column, tbe most funds (40) are in the products/services and labor relations screens. Screens "against" are used in some areas by most of tbe funds. The largest "screen against," after tobacco, is defensive weapons (48). Relatively few funds consider corporate responsibility screens involved witb products, environment, buman rights, labor relations, equality, and community investing. Tbe religion-based fiinds tend to screen against certain criteria such as pornography, abortion, gambling, and alcohol. For example, Islamic investing is based on Islamic ethics (Shari'ab), which prohibit money going into companies involved in alcohol or gambling, and companies that make profits from interest payments, such as banks and insurance groups. Mennonite and other Anabaptist investors avoid nuclear energy stocks, defense contractors, and U.S. Treasury bonds tbat support Defense Department spending. Members of the American Jewish community invest in projects tbat promote socially responsible community development and sbareholder activism. Catholics shun enterprises tbat support abortion or contraception or provide domestic partner benefits for unmarried or gay couples. Conservative Christians bave a wide variety of investment choices that do about the same moderate screening as secular organizations offering socially responsible funds, but they use the profits to support Christian communities and values. Other funds catering to conservative Christians avoid investments in enterprises their clients disapprove of. Most funds screen for more than one criterion, with a possible explanation that they are attempting to increase their attraction to a greater number of SRI investors. We compare tbe returns on our set of SRI funds to tbe Standard & Poor's 500 (S&P 500) Index and to the DS400 Social Index. We choose the S&P 500 to represent the overall universe of stocks from which investors may choose. The DS400 represents the universe of socially responsible stocks from wbich we assume the SRI fund FEBRUARY 2009 Journal of Financial Planning 65 Contributions Table 3: CHIEFFE LAHEY Average Returns and Risk-Adjusted Returns, 2001-2006 Sample SRI Funds Coinpanies S&P 5 0 0 DS400 50Û 400 5 Funds 78 Years 5 5 Average Return 4.8% 2.95% 2.0% Standard Deviation 13.0% 13.9% 14.3% 21.2% . ^ i^H.14.0% Ki Risk-Adjusted Return 37.3% .^H Annual Returns for Screens Used by SRI Mutual Funds, 2001-2006 Table 4: Screen For None Returns Alcohol 6.4% Tobacco Return 51.2% Returns Return ! Returns RiskAdjusted Return | 4.0% 416% 3.2% 25.6% 5.2% 46.9% ! Gambling 5.9% 48.2% ! 4.1% 43.0% ! Animal Testing 5.5% 50.2% ! 4.2% 39.8% Defensive Weapons 6.3% 48.5% ! 4.1% 43.4% ! Products/Services 6.6% 52.1% ! 5,7% 53.4% ! ! ! 3.7% 38.6% 6.6% 54.1% ! 3.9% 372% 3.9% 47.6% Human Rights 6.1% 50.1% ! 3.6% 40.0% 5.5% 47.6% Labor Relations 70% 56.8% ! 3.3% 379% 4.4% 30.9% Equality 6.4% 53.0% ! 3.4% 42.0% 3.1% 19,2% Community Investments 5.6% 46.5% ! 4.0% 45.7% 3.4% 25.6% 3.7% 40.2% 4-3% 39.9% Environment Averages ^IB|RR^^^° Overall Average 48.7% ! 4.6% Overall Risk-Adjusted Return 43.0% ' < -ireater than the average risk-adjusted return managers choose their holdings. As shown in Table 3, for the sample period the overall averc^e annual return for our dataset of SRI funds is 4.8 percent, higher than the 2.95 percent return on the S&P 500 Index and the 2 percent return on the DS400 Index. When risk-adjusted returns (RAR) are calculated, the SRI funds have not taken on an undue amount of risk. The overall riskadjusted return on the sample set is 37.3 percent, higher than the RAR of 21.2 percent on the S&P 500 and the RAR of 14.0 percent on the DS400 Index. The sample of SRI fimds has higher annual and RAR retums than both •)6 Journal of Financial Planning FtemARï 2009 the S&P 500 and the DS400 Index. The differences are economically significant but not statistically significant. The best and worst monthly RARs for the individual funds during the sample period range from 43.3 percent to -4.1 percent, demonstrating tbat all SRI funds are not equal. But as seen in Table 4, there are no obvious differences in the way the best and worst funds screen for SRI criteria. The returns for the SRI mutual funds are based on their stated screen selections, given the choices shown in Table 2. Table 4 lists the return for each screen ¡ based on a fund stating that (1) it did not screen for one of the 11 specific criteria, (2) it selected firms because they displayed positive criteria, or (3) it eliminated them because they displayed negative criteria. The two types of returns reported are the average annual return and the risk-adjusted return, found by dividing the annual return by the standard deviation of returns. When the results are examined in this way, tbe sample funds outperform the S&P 500 and the DS400 Index. Out of 28 returns, 17 (60 percent) have RARs that match or outperform the overall sample RAR of 43 percent. Further, in each of the screens, except tobacco and products, the funds that do not screen for that criterion earn higher RARs than those with either a "for" or "against" screen. The only "against" screens that outperform the average are on tobacco, defense, products, environment, and human rights. All categories outperform the DS400 Index for this period and all but one outperform the S&P 500. For Table 5 (on page 68), we found the top ten holdings for each fund as provided by Morningstar, counted how many times each firm appeared as a top-ten holding, and calculated the percentage of mutual funds holding that company. Thirty-seven companies were on the list, with 33 of them components of the S&P 500. Two were not on the S&P 500 list because they are not American firms (BP and Canon). Thirty-three were also Fortune 500 firms and two were smaller and appeared in the Fortune 1000 list. Thirteen of the companies are components of tbe Dow Jones Industrial Average. Thus, this list does not look markedly different from what one would find in many non-SRl mutual funds. This is not a surprise; smaller companies may not have the resources to be as socially responsible or they may simply not have the resources to prove they are. In addition, more analysts follow larger companies, making their social performance data more readily available to fund managers. Our last comparison appears in Table 6 (on page 70), which shows the top ten performing firms when no screen is applied and when a negative screen is www.FPAJournal.org Contributions Table 5: I CHIEFÍE I LAHEY S&P 5 0 0 Companies Frequently Listed in Top Ten Holdings by SRi Funds Most Often Found in Top Ten Holdings of SR] fund5 Number and Percentage of Times in Our 78 Fund Sample 18 , S.08% tí 6 JP Morgan Chase & Co. 16 20.51% 17 Bank of America 14 17.95% 12 Procter & Gamble 13 16.67% 24 Johnson & Johnson 12 15.38% 32 Microsoft n 14.10% 48 AT&T 10 12.82% 39 Citigroup 10 12.82% 8 Exxon Mobil 10 12.82% 1 Pepsi 9 11.54% 61 Intel 8 10.26% 49 Wells Fargo 7 8.97% 46 Pfizer 7 8.97% 31 Goldman Sachs Group 7 8.97% 41 General Electric 7 8.97% 7 Chevron 6 7.69% 4 Home Depot 5 6.41% 14 Hewlett-Packard 5 6.41% 11 Emerson Electric 5 6.41% 126 Conoco Phillips 5 6.41% 6 Amgen Inc. 5 6.41% - American International Group 5 6.41% 9 Verizon Communications 5 6.41% 18 Lehman Brothers Holdings 4 5.13% 62 FedEx 4 5.13% 70 Costco Wholesale Co. 4 5.13% 28 Baker Hughes Inc. 4 5.13% 310 Apache Corporation 4 5.13% 299 Texas Instruments 4 5.13% 167 Sysco 3 3.85% 68 Merck 3 3.85% 95 Intuit 3 3.85% - Colgate Palmolive 3 3.85% 204 UPS 3 3.85% 44 applied. The lack of difference between the two comparisons illustrates the difficulty in identifying SRI funds. While the negative screen includes more funds, the same firms appear in both criteria. 68 Ranking as Fortune „ppji-^OOFirm Journal of Financial Planning \ FEBI!IIABY2009 Conclusions This study provides a guide for financial planners and their clients who are interested in socially responsible mutual funds but are con- fused by the multiple offerings. We examine the research on SRI and divide it into the categories of definitions, strategies, and performance. There are multiple definitions of socially responsible investing. This represents the most difficult task in choosing a fund that will match the specific desires of a client. It is important to carefully identify the characteristics the client wants and make sure tbe fund or ñrm fits the criteria. Of the three commonly used SRI strategies, screening is the predominant method of selection. Our sample includes 78 SRI mutual funds. We organize them by the 11 SRI screens we have identified. We group the funds according to their screens to determine which ones outperform the average for all screens, for the S&P 500, and for the DS400. The highest riskadjusted returns are earned by funds that screen specifically against firms that profit from tobacco and certain products, and by fiinds that refrain from screening for or against in the areas of products, environment, labor relations, and community investing. However, none of the differences is statistically significant In this study, we ask whether SRI funds are all the same and whether they support the same causes. We found that tiiey state their purposes in several different ways, which would lead investors to expect differences in returns. The managers of these funds want to outperform other funds. This leads them to select the largest and strongest companies that comply with their criteria, and tends to make their universe of companies very similar. The unique contribution of this study is its explanation of the various definitions of SRI and the confirmation ofthe lack of difference in risk and return for SRI funds when compared with non-SRI funds. The real difficulty that financial planners and their clients face is deciding which firms or funds match their personal social screening criteria. Each client should decide which of these areas they find most important and then choose funds that screen in those areas. Of course, the usual caveats concerning mutual fund fees and expenses apply. m www.FPAjournal.org Contributions Table 6: CHIEFFE I LAHEY Incidence of the Same Large Companies Appearing in îjng Different Screens Alcohol No Screen 31 Funds Tobacco Gambling 11 Funds 36 Funds AT&T (3) Bank of America (3) AT&T (5) Bank of America (4) Chevron (3) Bank of America (8) Cisco (5) Citigroup (2) Chevron (5) Citigroup (5) Exxon Mobile (3) Cisco (6) Exxon Mobile (6) General Electric (2) Citigroup (8) General Electric (5) IBM (2) Emerson Electric (7) Johnson & Johnson (3) Johnson & Johnson (2) Exxon Mobile (8) Microsoft (4) JP Morgan Chase (2) General Electric (7) Pep5i C3) Microsoft (2) Hewlett-Packard (4) Procters Gamble <4) Procters Gamble (3) Microsoft (5) Negative Screen 47 Funds 67 Funds ATST C9) AT&T (5) Bank of America (10) Bank of America (11) Bank of America (6) BP(7) Cisco (17) BP(6) Cisco (13) Citigroup (8) Cisco (12) Intel(7) Exxon Mobile (7) Intel (7) Johnson & Johnson (9) Johnson S Johnson (10) Johnson & Johnson(9) JP Morgan Chase (14) JP Morgan Chase (14) JP Morgan Chase (12) Microsoft (7) Microsoft (9) Microsoft (6) Pepsi (6) Pepsi (7) Pepsi (5) Procters Gamble (9) Procter S Gamble (10) Procter & Gamble (9) 1. www.paxworld.com/02_history.html. 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