FINANCIAL ANALYSIS FOR NON-FINANCIAL MANAGERS
(3 days)
Tuition: $4,500*
OVERVIEW
KEY BENEFITS
Today’s rising managers need both financial acumen
(knowledge) and financial acuity (practical insight &
application) to succeed in their organizations. Talented
individuals reach the point in their careers when future
advancements and promotions are contingent upon a
specific set of crucial skills. Among these skills are a
sharp managerial appreciation of accounting and finance.
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In each half of each day of the Program, the curriculum
seeks to achieve these educational goals through a
combination of interactive lecture, class discussion, and
group-based cases/quizzes/Excel analyses. The approach
is open and collaborative.
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At the end of the Program, you will be equipped to
evaluate your organization’s finances, interact with your
organization’s accounting & finance professionals, and
put your knowledge into action through superior
financial analysis and decision-making.
WHO SHOULD ATTEND
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Mid-level managers through executives who:
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Have little or no training in finance
Need a review of important, fundamental financial
concepts
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Learn the important terms of the language of
accounting and finance
Acquire the skills to create and analyze basic income
statement, balance sheet, and cash flow statements
Improve your knowledge of the components of costs
and how costs affect pricing decisions
Evaluate results reported in financial statements
using ratio analysis
Create and understand pro-forma financial
statements
Learn major functions and contributions of finance
Master NPV and IRR time value of money
computations
Learn basic framework for organizing financial
decisions
Learn key issues in estimating debt and equity costs
of capital
Learn how to structure and evaluate an investment
project
Learn about the major ways to value a single project
or an entire firm
Learn about how to use Excel in financial decisions
Help your organization make smart operating,
investing, and financing decisions
Gain insight into the fundamental economic value of
your organization
Earn 2.1 Continuing Education Units
*Tuition includes instruction, materials, continental breakfast and
lunch.
Accommodations not included. To encourage group
participation, multiple participant discounts are available.
FNFM SEMINAR CONTENT
ACCOUNTING & THE ORGANIZATION
 Organizational basics
 Financing, investing and operating activities
 Business cash flows
 Purpose of accounting
 Who are the accounting people and what do they
do?
 Auditors and capital markets
FINANCIAL STATEMENTS
 Accrual nature of accounting: Cash flow 
income
 Balance sheet
 Income statement (P&L)
 Statement of cash flows
 What is in and not in financial statements and
why
 Exercise: Create simple financial statements
 Understand Walmart’s financial statements
COSTS and PROFITS
 Diversity of costs in a business
 Cost/volume/profit analysis
 Profitability leverage
 Role of costs in pricing decisions
 Exercise: Symphony Orchestra pricing
FINANCIAL STATEMENT ANALYSIS
 Common size and PELL ratio tools
 Profitability analysis
 Return on equity (ROE) – what does it mean?
 Decomposing the size, source and persistence of
ROE
 Working capital efficiency ratios
 Understand Walmart’s PELL ratios
 Valuation-based P/E ratios
 Exercise: Ratios-Tell-A-Story
FINANCE
 What is finance?
 Who are the financial people and what do they
do?
 Oiling the business
 Financing a project or business
 Pro-forma forecasting of future financial
statements
 Exercise: HBS Tire City Inc. case
VALUE CREATION (and DESTRUCTION)
 When do entities create value?
 How can value be measured?
 Role of finance in value creation
BASIC FINANCIAL MATH
 Discounting to the present
 Compounding into the future
 PV and FV calculations
 Relation of risk to return
CAPITAL BUDGETING
 Valuing forecasted cash flows
 NPV, IRR and Payback rules
 Using financial math to value an investment
project
 Exercise: Inventory Management Machine
VALUING A FIRM
 Integrating accounting & finance together
 Cost of debt and cost of equity
 Exercise: Work thru IDEKO valuation
For more information, call 1-800-UNC-EXEC or visit us
online at www.ExecDev.unc.edu