Nikki Rodriguez
Josh Akers
Sasha Abitante
Ariana Laszlo
Daniel Vazquez
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Information, ideas, or rumors deliberately
spread widely to help or harm a person,
group, movement, institution, nation, etc.
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Peace Convoy = Hippies
Baby Killers= Soldiers
Viet Cong = Viet Minh Guerillas
Jungle War= Vietnam War
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The one major form of persuasion during this
era was brevity, or the use of short
statements.
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The most memorable statement was “Make
Love Not War”
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This was in opposition of the war.
The need for politicians and leaders to be able to use rhetoric such
as cause and effect, and persuasive concepts became key.
 Statements such as “Our purpose in Vietnam is to prevent the
success of aggression. It is not conquest, it is not empire, it is not
foreign bases, it is not domination. It is, simply put, just to prevent
the forceful conquest of South Vietnam by North Vietnam.” It is
statement such as this that shows the simple easily acceptable
concept as to why we were involved in Vietnam. It was in this way
that politicians and the military were able to sell the war. To
narrow and simple a broad concept down.
 Politicians and those for the War became professionals at using
propaganda techniques. They were able to speak in broad terms
without specific qualifications or definitions.
 Why do you feel that politicians use rhetoric in a way that people
cant understand? Why do they use propaganda in order to
influence people? is it because its simple and easy?
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Protest during Vietnam gave birth to a new
form of opposition and public speaking.
Short phrases and Cliché’s become common
as peace love and freedom became the new
rhetoric in the 60’s and early 70’s.
Poets and music used their songs politically
and in order to present their message.
Why do you feel that the right rhetoric can be
key when protesting an event.
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Television brought the brutality of war into the comfort of the living room.
Vietnam was lost in the living rooms of America--not on the battlefields of
Vietnam.--Marshall McLuhan, 1975
The Vietnam War was the first war to be completely photographed and
released to the pubic. Its video and photographic rhetoric really changed the
way the war was fought. No more would the public be shadowed by
propaganda as in World War Two. It was now war as it happened. The death,
suffering, crime, inhumanity. The imagery of Vietnam altered how the war
was fought and who supported it. The protest movement really exploded due
to this. Anti war became common and civil rights, college reforms, and peace
movements became landmarks through the 60's and 70's. What do think is
the largest impact Vietnam images and rhetoric had on American society??
Does violence really show through in images?? While walking on a street
would a poster truly be able to sway your opinion on an issue?
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Througout the Vietnam war The presidents involved such as
Johnson and Nixon left a massive bread trail of speechs that
showcase persuasuve rhetoric at it peak.
They constantly used rhetorical tools such as assertion justification
shown in Johnson's speech Why Are We In Vietnam.
It was key for presidents to be able to try and sway positive opinion
in the war especially as American involvement in Vietnam increased.
Presidents used rhetoric in order to attempt to alter words such as
"world order" and war for "freedon, peace and defense" instead of
words like "control, battle, and death" it was a play on words. The
war dragged on and presidents needed to be able to speak to the
people to seem like they knew what was going on in the conflict.
Rhetoric became key.
Do you consider Presidents playing with words and using broad
rhetoric as lying to the people??
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It truly was a war of rhetoric as close to a
textbook definition as possible.
Word choice, media, and speechs were filled
with substance and rhetoric the stuck out like
a sore thumb.
Rhetoric became a key issue and play on
words and use of advertisement/images
altered situations.