Dairy 2020
What is it, and what does it mean for the industry?
What is Dairy 2020?
The key question:
What does a sustainable dairy industry look like in 2020?
The purpose:
• Provide a shared understanding of what ‘sustainability’ means
for the dairy industry
• Identify areas for action and where there are conflicts/gaps
still to be resolved
www.dairy2020.com
Who’s involved?
www.dairy2020.com
Project objectives
• Position industry for economic success through sustainability
leadership
• Create and communicate a vision for a sustainable UK dairy
industry which can be used as best practice for the dairy industry
globally
• Understand the sustainability challenges and opportunities
• Cooperate actively and transparently across the supply chain to
build trust and add value.
www.dairy2020.com
The process
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What is ‘futures’ and why did we use it?
• When talking about the long-term future, people are often
willing to discuss important or sensitive issues more positively,
focusing more on solutions than they otherwise might.
• People’s different underlying assumptions can be brought to
light and talked over: the futures process is a tool to stimulate
debate.
• Looking to the future can make the imperative for action
much clearer, and galvanise a proactive response.
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What are ‘scenarios’ and why did we create them?
• Allow us to deal with certainties and uncertainties
• Good at generating debate
• Don’t presuppose agreement about everything
• Show the connections between different issues
• Provide imperative for action
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What did we produce?
• A vision statement that sets a statement of ambition
• A framework of guiding principles that helps the industry
negotiate the complexity of sustainability
• Areas of focus within each guiding principle that will enable a
sustainable dairy industry to thrive in 2020
• A set of scenarios describing possible futures for the industry
in 2020, and key risks and opportunities that the industry
may have to operate within
• A toolkit that enables anyone in the industry to use these
outputs for their own sustainability strategies
www.dairy2020.com
How did we get there?
Certainties
• Growing impacts of climate change and extreme weather
• Growing global demand for dairy
• Higher and more volatile input prices
• Rise of the health and well-being agenda
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The things we were less sure about
• The economy – global or local?
• Public priorities – fuel or food?
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The scenarios
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The vision
“A vibrant UK dairy industry that
enables people, environment and
business to thrive”
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Successes
• An ambitious vision and framework, which leading players in
the UK dairy industry are signing up to
• 40 organisations involved in an 18-month process that has
helped drive the sustainability agenda forward in the industry
• The broadest coalition ever to have been brought together on
this issue in the industry
www.dairy2020.com
Endorsements
“I firmly believe the British dairy industry can be amongst the
best in the world: the most competitive, the most productive,
and the most sustainable. Dairy 2020 can help achieve this. This
strategy sets out a clear vision and ambition for the future of the
industry, and is a brilliant example of what can be done when an
industry works together in a collaborative and positive way.”
Jim Paice MP, Minister of State for Agriculture and Food
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Endorsements
“Through this initiative we pulled together a credible coalition
that represents both the dairy supply chain including farmers,
processors, retailers and suppliers, and stakeholders including
banks, NGOs and advisors. Through Dairy 2020 and the worldleading Dairy Roadmap, we now have the platform to deliver a
sustainable future for the British dairy industry in all respects:
environmental, social and economic.”
James Neville, Chair of Dairy 2020 and Managing Director, Volac
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Endorsements
“Recent years have seen 'sustainability' often used and
sometimes abused in the world of food and farming. Dairy 2020
is an initiative that has not only helped define what the term
means, but also how the vision can be achieved. AIC and its
members who represent the livestock feed sector recognise they
have a vital role to play in supplying the right products, backed by
sound advice to underpin a truly sustainable dairy sector.”
David Caffal, Chief Executive, Agricultural Industries Confederation
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What’s next?
• Seek endorsement for the vision and framework from the
wider supply chain
• Industry to refine the ‘areas of focus’ within each guiding
principle to create a detailed action plan
• Implementation!
• Share learning with dairy sectors in other countries
www.dairy2020.com
Thank you!
www.dairy2020.com
www.dairy2020.com