The Database Market
Matt Castro
Michelle Miller
Matt Powell
Stephen Steckmann
Contents
What is a database?
 Oracle
 MySQL
 Microsoft SQL Server
 IBM
 ERP
 Questions

Database
Any collection of data organized for storage in a
computer memory and designed for easy access
by authorized users.
 The data may be in the form of text, numbers,
or encoded graphics.
 They have become one of the most important
technological tools in almost every industry.
 A database management system (DBMS) is
a computer program (or more typically, a suite
of them) designed to manage a database (a
large set of structured data), and run operations
on the data requested by numerous clients.

http://en.wikipedia.org/wiki/Dbms
Oracle
Oldest, Longest Running, and Largest
Database Company Worldwide
 48.9% share of the market
 55,000 employees worldwide
 $11.8 billion in revenue
 Technology can be found in 98 of the
Fortune 100 companies

http://www.oracle.com/corporate/history.html
Oracle Product Lines
Database
 Application Serve
 Collaboration Suite
 Developer Suite
 E-Business Suite

http://www.oracle.com/products/index.html
Oracle Database 10g
Industry-Leading Security
 Ideal for large enterprises and small and midsize
businesses alike
 The First Database Designed for Grid Computing
– A group of low-cost servers connected by Oracle
software.
 Lower Costs with the Self-Managing Database
 Availability and Scalability with Real Application Clusters
 Available in five editions, each suitable or different
development and deployment scenarios

http://www.oracle.com/database/index.html
Oracle
Innovation
Timeline

http://www.oracle.com/corporate/history.html
Oracle's business is
information—how to manage
it, use it, share it, protect it.
Oracle has created the only
fully integrated platform for
enterprise computing, helping
companies collect and use
precision business information
at the lowest cost. Over three
decades, Oracle has refined its
technology by combining the
ingenuity of the industry's best
software engineers with
feedback from Fortune 500
customers—supporting
information-driven business
around the world.
Oracle Merger with PeopleSoft
and JD Edwards
June 1, 2005
 Vertical Integration
 Customer Satisfaction risen to 90%

– 11% increase in satisfaction levels of
 Technical and product problem response
 Resolution
 Overall solution effectiveness
http://www.eweek.com/article2/0,1895,1967358,00.asp
MySQL’s Targeted sectors of
the Database Market:

Smaller Enterprises (focus)
– Open source network users
 Software is free to all users, licensing is not
 Most inexpensive and easy to use system

Larger Enterprises
– Franchised MySQL products/services
– Licensing to software developers and partners
 Further development of database servers and tools
to fit specific industry needs
MySQL’s competition:

Microsoft SQL Server
– Free Express edition (limited ability)
 Advanced editions ranging to $24,000 plus licensing and user fees

Oracle
– New “free” version of applications (limited ability)
 Other applications are high in cost
– Moving from larger to smaller enterprise applications to compete with
MySQL

IBM-DB2
– Websphere Program: Web management services
 Ranging to $4,000, plus licensing and user fees

MySQL also provides extensive directions for migrating
from all competing systems to MySQL Server applications.
– Including free MySQL training
How big is MySQL?

MySQL AB employs
– 275 professionals worldwide
– 164 Partners including Dell, HP, & IBM Business Partners
 Involving thousands of affiliates testing MySQL software and integrating it
into other software products (partners).

MySQL AB has no postings of earnings due to its privately
held status.

MySQL AB has three main sources of revenue:
– Online support and subscription services sold globally over the
MySQL.com website to all users of the MySQL server.
– Sales of commercial MySQL licenses to users and developers of
software products and of products that contain software.
– Franchise of MySQL products and services under the MySQL brand to
value-added partners.
– Source: http://www.mysql.com/company/
How big is MySQL?

Self-proclaimed most popular open source database in the world, and
fastest growing database in the industry.
– More than 8 million active installations
– 50,000 new downloads per day

Major Users Including:
– Defense
 AIRBUS EADS, French Ministry of Defense
– E-Commerce
 Google, Yahoo, TIcketmaster, Lycos, Evite
– Education
 American Education Corp., MIT Lincoln Lab, University of CA at Berkeley,
University of Texas
– Government
 State governments of IL, MI, MN, RI, & NY
 NASA, U.S. Census Bureau, United Nations FAO, UNICEF
– Media
 Wikipedia, Associated Press, BBC Tech
– Too Many More…
MySQL is the #3 database
among those polled (7/04):
Source: http://www.mysql.com/why-mysql/marketshare/
MySQL Ownership:
MySQL AB Founders
The company was founded in Sweden by two
Swedes and a Finn: David Axmark, Allan Larsson
and Michael "Monty" Widenius who have worked
together since the 80's. MySQL AB is the sole
owner of the MySQL server source code, the
MySQL trademark and the mysql.com domain
worldwide. The company is privately held and
without debt, and it is financed by venture
capital since July 2001.

Source: http://www.mysql.com/company/
Products/Services offered:

MySQL 5.0 Pro Certified Server
– Business critical database applications for enterprise
organizations, & most reliable and secure version of MySQL.
– MySQL 5.0 delivers new enterprise features, including:
 ACID Transactions to build reliable and secure business critical
applications
 Stored Procedures to improve developer productivity
 Triggers to enforce complex business rules at the database level
 Views to ensure sensitive information is not compromised
 Information Schema to provide easy access to metadata
 Distributed Transactions (XA) to support complex transactions
across multiple databases in heterogeneous environments
 Source: http://www.mysql.com/products/database/mysql/
Products/Services offered:

MySQL Cluster:
– Open source database with a fault tolerant database clustering
architecture to help deliver mission-critical database applications
with 99.999% availability.
– Enables you to:
 Designed for 99.999% Availability
 High Performance Only a Main Memory Database Can
Deliver
 Extremely Fast Automatic Failover
 Flexible Distributed Architecture with No Single Point of
Failure
 Significantly Reduce Costly Downtime
 Lower Maintenance Costs
 Easy-to-use Administration
 Services and Support
 Source: http://www.mysql.com/products/database/cluster/
Products/Services offered:

MySQL MaxDB:
– Formerly known as SAP DB and is certified for SAP/R3
– Resulting from a strategic alliance with SAP to develop and
market open source database for SAP/R3.


Primarily used for SAP-certified open source database for
OLTP and OLAP usage.
Offering high reliability, availability, scalability for large
Enterprise-level business environments
– Today, about 6,000 customer installations are using MaxDB
technology globally, including Toyota, Intel, DaimlerChrysler,
Braun-Gillette, Bayer, Colgate, Yamaha, and Deutsche Post (the
German Post Office).
– Source: http://www.mysql.com/products/database/maxdb/
Products/Services offered:
– MySQL Network:
 Enterprise-grade software for business applications.
 Including support and service to ensure highest levels of
reliability, security, and uptime.
 Guidance in the development of business critical applications
using MySQL.
 Including:
–
–
–
–
–
–
MySQL Pro Certified Server: OLTP & Data Warehousing
Software Update Advisor: Automatic notification
Technical Alert Advisor: Guide to security of infrastructure
Maintenance updates and upgrades: Automatic updates
Comprehensive knowledge base library: Fast, concise, IT info
24 x 7 production support services: MySQL expert support
– Source: http://www.mysql.com/network/
Role of Database Software in
Product Portfolio:



Database management is the main focus of MySQL.
MySQL AB aims to provide the easiest and most used
servers in the world.
Example: Business Benefits from MySQL
–
–
–
–
Reduces database licensing costs by over 90%
Cuts system downtime by 60%
Lowers hardware expenditure by 70%
Reduces administration, engineering and support costs by up to
50%
– Delivers less complicated solutions that complement existing
corporate database such as Oracle, IBM DB2, and Microsoft SQL
Server
– Source: http://www.mysql.com/company/
Microsoft SQL Server
Origin
–Microsoft, Sybase and Ashton-Tate wanted to enter the
enterprise database market
–SQL Server 4.2 combined the core code from Sybase
with contributions from Microsoft and Ashton-Tate
SQL Server 2000
–Smaller applications
–Fewer features
–2 Algorithms for data mining
Data business; coming to a server near you; SQL the sequel. 2005. Computing. (November) Lexis-Nexis. Online. 29, May 2005.
Caton, Michael. 2005. Server 2005 Options. eWeek. (December) Lexis-Nexis. Online. 29, May 2005.
McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.
Microsoft SQL Server
SQL Server 2005
– Attempt to compete with IBM and Oracle
– Improves on SQL Server 2000 in every category
1. High-Availability – Database Mirroring
2. Disaster Recovery – Online Restore Capability
3. Data Mining – Ten Algorithms
4. 38% Faster
– Free express edition
McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.
Microsoft SQL Server
Comparison
– Easier to use
– Less expensive
– Designed for smaller applications
– Not as fast (1 million transactions per minute
compared to 3.2 million tpmC by IBM)
McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.
Mohamed, Arif. 2005. SQL Server 2005 been worth the wait? Computer Weekly. (November) Lexis-Nexis. Online. 29, May 2005.
IBM

Who they are
-International Business Machine
-One of the more prominent businesses in
American history
-A truly international firm
-5 employees have been awarded Nobel Prizes
IBM Products
Early products include time-keeping
systems, weighing scales, and punch card
equipment
 Been involved with everything from
military rifles, accounting systems,
logistics, personal computers, software,
and much more
 Recently been steering away from
software and hardware toward consulting

IBM Database Market
Currently 2nd, above Microsoft, and below
Oracle –
 Revenues of approximately 3.1 billion
dollars which is about 3.5% of its total
revenue
 Microsoft has been growing at a much
larger rate lately

IBM Products
Smaller, more-specialized products like
Cloudscape, Redbrick, and Universe
 Db2 its biggest product
 Db2 warehouse edition
 An object relational database
 Deployment on computers of any size
 Design studio
 Administration console

ERPs

Enterprise resource planning systems
– Management information systems (MISs) that
integrate and automate
ERP is your infrastructure foundation and the
technology and skills to help ensure your
systems work together efficiently.
 ERP connects customers, suppliers, partners and
employees to business processes in real time.
 SAP is the largest ERP provider!

http://www-03.ibm.com/solutions/businesssolutions/erp/index.jsp
Any Questions…