Cleo Stella
Foundations
‘In what way does your media
product use, develop or
challenge forms and conventions
of real media products?’
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Throughout the development of my music video I
used a variety of different media products that
develop, challenge forms and conventions of real
media products.
For example, to promote my music video and my
artist I made two ancillary products, a digipak
and also a poster to promote the new album. Both
followed a theme of my artist (Evie Green) this
makes it more recognisable for her fans to
purchase the CD for themselves.
This is the album advert I created to promote Evie
Green’s new album.
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As you can see my poster conforms to the
conventions of media.
Evie Green’s name is placed in the top left hand
corner of the poster itself. This makes it clear to the
audience who's album it is. It is also very
recognisable as there is a picture of Evie Green
herself in the background which is also on the
album cover. This conforms to album advert
conventions.
Also she’s wearing the tie-dye top that features in
the actual music video, the audience will be able to
relate and recognise it.
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I have also included the name of her new
album which is ‘love<3’ And it can also be
recognisable as just a simple love heart symbol.
I have out a star rating from a popular music
magazine ‘Q’ on my poster, this is to promote
the sales and involve more of an audience.
The release date is very important, this is so the
fans know when her new album is coming out
and I have also included the iTunes icon as this
is where they may purchase it from.
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One of the most important bit of information is
the single ‘Foundations’. This is the video I
made and also gives the audience an insight as
to what the rest of the album is going to be like.
Hopefully encouraging them to want to listen
to the rest of the album.
I have used the same font and the same font
colour throughout to keep a theme running
through my ancillary products.
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I have used the conventions of a Digipak to
create my own, hopefully this will help get my
album off the shelves.
I have placed Evie Green’s name and also the
name of the album in the top left hand corner
the same as the album advert. I have also used
the same font and font colour throughout. This
shows the theme of my products.
The back cover has a floral picture as the
background representing the flowers in the
video and also the track list to tell the buyers
what songs are on the actual C.D
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Inside the actual album is a picture of the clear
blue sky, this represents her freedom and
happiness.
There is also a track list booklet so the buyers
can have a read through the lyrics and
understand the artist better.
On the actual C.D it’s a picture of my artist
Evie Green, this makes it more effective as they
get to see more artistic pictures of the artist
herself and it doesn’t get repetitive.
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I feel my music video follows the conventions
of my chosen genre, pop/indie.
Narrative – This is very important within the
genre as the main target audience love to be
able to understand the storyline very clearly,
therefore we have a narrative throughout the
music video.
Mise-en-scene – This is also very important to
our chosen genre as all locations used are very
realistic for example, bedroom, kitchen, field
and concert. This is to the audience can relate to
the artist.
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Creation of star image: This was very important
throughout my music video. We wanted to
create a fun loving girl next door look and I
think we achieved this. We used casual clothes
which the audience may be inspired t go out
and buy. Also we gave her a signature look,
bold red lipstick to go with her bright red hair
and also dark black eyeliner. Her fans may love
her style and want to look like her.
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Editing: We used stop motion throughout our
video. This creates a quirky feel and we also got
inspiration from similar female artists. We also
edited to go with the beat of the music so it is
very effective.
The page layout throughout my ancillary
products is pretty much the same, this will help
fans recognise her products. For example, I
used the same font, font colour, placed the
name and album name in the same section and
also used the same image for the album advert
background and also the front cover of the
album itself.
‘How effective is the
combination of your main
product and ancillary texts’
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I have created a house style for the three
products I have produced through mise-enscene. I have done this mainly through the use
of clothing, a tie-dye t-shirt. Evie Green is
wearing one certain tie-dye t-shire in all three
of my products, my album cover, album advert
and parts in the video.
I feel this appeals to our target audience and
tie-dye tops are very fashionable at the
moment. Evie Green may inspire her fans to go
out and buy or make there own tie-dye tops.
This is how I promoted my artist.
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I feel all my products are very appealing to my
target audience. I know this because of the
audience research I did before making my
video and going along with the target
audience’s ideas. I took everything in to
consideration and created a music video
especially for that age group.
‘What have you learned
from your audience
feedback?’
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Our main Target audience is women from the
ages of 12 – 35. We cover a lot of different
audiences within that age group but everyone
enjoys the music in there own way. We also
targeted males audiences with the use of star
image and flattering lights. This makes the
audience watch for the performance aspects.
Also links to gender representation.
I have included feedback from my intended
target audience on my blog by posting the
answers and question from my questionnaire. I
learnt a lot and incorporated it on to my music
video to please my intended audience.
‘How did you use new
media technologies in the
construction, research,
planning and evaluation
stages?’
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I used a range of different technologies to make
my digipak and album advert. To get the bright
vivid images to use on both ancillary products I
used a digital camera, DSLR, Sony A290 . The
photographs I took were very detailed and
looked professional. To make the pictures more
effective I used photo-shop to edit them and
also to put my whole digipak together. Where
as I used Illustrator to edit and produce my
album advert. Both of these programs were
used on an Apple Mac computer in my college
campus.
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I used digital technology for my research ad
planning. I did this buy watching and research
artists that were similar to the one myself and
my group wanted to create. I also researched
the genre indie/pop on the search engine
Google. This was very helpful.
I also used a website called ‘Wordpress’ to
create my blog. It is very easy to use and I
prefer this website to the other blog we site we
used to media last year, which was ‘Blogger.’ I
have incorporated slide shows and pictures
within my blog.
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Also within our evaluation of our music video,
we had to produce a directors commentary. We
did this by using a green screen behind us so
we could talk about the video whilst it was
playing.
We used a simple editing software on the
computers within college. I enjoyed the
technical side to making our music video and
trying to match the lyrics up with the song.