Bus 411 Day 11 Copyright 2005 Prentice Hall 1 Agenda Assignment 3 Corrected 2 B’s, 4 C’s, 1 D, 2 F’s and 1 non-submit This is not Group Work! Mid-term exam Had 4 different groupings of WRONG answers Week of March 12-15 Take home (non-group work) 20-25 Short essays Intense-- ~10 hours Assignment 4 (on Next Slide) Due March 2 One more assignment on Strategic analysis and choice Discussion of Strategy Analysis & Choice Copyright 2007 Prentice Hall Ch 6 -2 Assignment 4 For assignment 4, complete Experiential Exercise 5A on page 210 of your text. Change the name of your report to "Strategies for Google in 2007". A three page (single spaced) report is about 1300-1500 words, so if you are double spacing your report I expect about five to six pages. This assignment will be due on March 2 at the beginning of class. Make sure you provide the sources of your information (source attribution does not count towards the length requirement). Copyright 2007 Prentice Hall Ch 6 -3 Google SWOT (day 5 slides) S&W >> IFE Strengths: 1. Strong brand recognition and recall 2. Brand equity (Ranked #1 among online brands by EquiTrend) 3. Talented employee base 4. Access to Google available to anyone with Internet access 5. Good cash reserves ($426,900,000) 6. Strong revenues (117 percent over previous year) 7. Strong profits (profits increased 106 percent over previous year) 8. Relationships with major corporations like AOL 9. Culture of innovation and accountability 10. Products based on solving consumer needs Copyright 2007 Prentice Hall Weaknesses: 1. Corporate governance minimizes power of nonemployee shareholders 2. Lack of independence on board of directors 3. Vision for company may be unclear 4. Fast growth may be unmanageable and unsustainable 5. Technology that supports targeting advertising can result in inappropriate positioning (e.g., Kraft ad on the Web site for a White Nationalist group) 6. Net profit margin is weak (12.51 percent) compared to Yahoo! (23.00 percent) 7. Company is smaller and less profitable compared to Yahoo! (e.g., Yahoo! revenues were $3,574,517,000 compared to $3,189,223 for Google; Yahoo! spent $368,760,000 on research development while Google spent $225,632,000; Yahoo! net income was $839,553,000 while Google’s was $399,100,000.) 8. Little physical presence (offices) in Asia and none in South America or Africa Ch 6 -4 Google SWOT O&T >> EFE Opportunities: 1. Internet-based technologies and businesses continue to develop 2. Worldwide growth in Internet coverage and use 3. Large market still to be tapped (currently only 15.7 percent of the world has Internet access). Asia, in particular, is a valuable potential market. It makes up 56.4 percent of the world’s population, but only 9.9 percent of its population is online (according to www.internetworldstats.com). 4. Increasing demand for Web-based business and consumer solutions 5. Advertising spending declining in other media but increasing online 6. Potential to expand into other media Copyright 2007 Prentice Hall Threats: 1. Microsoft has stated its plans to threaten Google’s future 2. Other competitors (Yahoo, eBay, MSN, and others) 3. Potential for click fraud 4. Potential for attacks on Google’s servers 5. Legal constraints in the area of intellectual property rights 6. Consumer attitudes toward online advertising Ch 6 -5 GOOGLE IFE Key Internal Factors Weight Rating WS Brand recognition and recall .05 3 .15 Brand equity (#1 among online brands) .05 4 .20 Talented employee base .10 4 .40 Free to consumers with Internet access .10 4 .40 Cash resources ($426 million) .10 4 .40 Strong profits and revenues (up over 100% since previous year) .05 4 .20 No reliance on specific software/hardware .05 3 .15 Culture of innovation .10 4 .40 Powerful business relationships .05 3 .15 Lack of presence in key international markets (especially Asia) .05 1 .05 Visionary leadership .10 2 .20 Issues with corporate governance .10 2 .10 Vulnerability in product applications .05 1 .05 Weak profitability compared to competition .05 2 .10 Totals 1.0 Strengths Weaknesses Copyright 2007 Prentice Hall 2.95 Ch 6 -6 Google Ratio analysis Ratio Google Yahoo! (2004) Evaluation * In this case, the quick ratio and the current ratio are the same because these companies do not carry inventory. ** Neither organization shows any short-term debt. *** Financial statements do not indicate any interest expense. (dil) calculation using diluted share amounts Current 7.91 2.89 Strength Quick 7.91 2.89 Strength Fixed assets turnover 3.26 .70 Strength Total assets turnover .96 .38 Strength Inventory turnover -- -- -- Accounts receivable turnover -- -- -- Debt to total assets .11 .08 Neutral Debt to equity .13 **.10 Neutral Google Financial Issues Long-term debt to equity .01 .10 Neutral Times-interest-earned ratio ***-- ***-- Strength Return on assets 12% 8.03% Strength Return on equity 12% 23.99% Neutral 54.29% 36.07% Strength 20% 33.00% Neutral 12.51% 23.00% Weakness 19.57(dil) 167.85 3.53 Strength 93.68 26.72 Weakness EPS 1.35(dil) 2.07 1.28 Neutral 03-04 Assets increase by 2.5 billion on 300 million increase in income?? All income saved in retained earning 2.5 billion capital surplus?? 93 P/E? Effects of stock dilution 54% GPM >> 12.5% NPM? Net income growth?? The assets are the equity, buying GOOG is like buying a Fund that only trades in GOOG Net Income Growth 277.94% 28.00% Strength Gross profit margin Operating profit margin Net profit margin Revenue per share Price-earnings ratio Copyright 2007 Prentice Hall http://finance.yahoo.com/q/bs?s=GOO G&annual Ch 6 -7 Chapter 6 Strategy Analysis & Choice Strategic Management: Concepts & Cases 11th Edition Fred David Copyright 2007 Prentice Hall Ch 6 -8 Chapter Outline The Nature of Strategy & Choice A Comprehensive Strategy-Formulation Framework The Input Stage Copyright 2007 Prentice Hall Ch 6 -9 Chapter Outline (cont’d) The Matching Stage The Decision Stage Cultural Aspects of Strategy Choice Copyright 2007 Prentice Hall Ch 6 -10 Chapter Outline (cont’d) The Politics of Strategy Choice Governance Issues Copyright 2007 Prentice Hall Ch 6 -11 Strategy Analysis & Choice To acquire or not to acquire, that is the question – Robert J. Terry Life is full of lousy options – General P.X. Kelley Copyright 2007 Prentice Hall Ch 6 -12 Comprehensive strategic management model External Audit Chapter 3 Vision & Mission Chapter 2 Long-Term Objectives Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Internal Audit Chapter 4 Copyright 2007 Prentice Hall Ch 6 -13 Strategy Analysis & Choice Nature of Strategy Analysis & Choice -- Establishing long-term objectives -- Generating alternative strategies -- Selecting strategies to pursue -- Best alternative - achieve mission & objectives Copyright 2007 Prentice Hall Ch 6 -14 Strategy Analysis & Choice Alternative Strategies Derive From - Vision Mission Objectives External audit Internal audit Past successful strategies Copyright 2007 Prentice Hall Ch 6 -15 Strategy Analysis & Choice Generating Alternatives -Participation in generating alternative strategies should be as broad as possible Copyright 2007 Prentice Hall Ch 6 -16 Comprehensive Strategy-Formulation Framework Stage 1: The Input Stage Stage 2: The Matching Stage Copyright 2007 Prentice Hall Stage 3: The Decision Stage Ch 6 -17 Strategy-Formulation Analytical Framework Internal Factor Evaluation Matrix (IFE) Stage 1: The Input Stage External Factor Evaluation Matrix (EFE) Competitive Profile Matrix (CPM) Copyright 2007 Prentice Hall Ch 6 -18 Stage 1: The Input Stage Basic input information for the matching & decision stage matrices Requires strategists to quantify subjectivity early in the process Good intuitive judgment always needed Copyright 2007 Prentice Hall Ch 6 -19 Strategy-Formulation Analytical Framework SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix Copyright 2007 Prentice Hall Ch 6 -20 Stage 2: The Matching Stage Match between organization’s internal resources & skills and the opportunities & risks created by its external factors Copyright 2007 Prentice Hall Ch 6 -21 Stage 2: The Matching Stage SWOT Matrix Strengths Weaknesses Opportunities Threats Copyright 2007 Prentice Hall Ch 6 -22 SWOT Matrix Four Types of Strategies Strengths-Opportunities (SO) Weaknesses-Opportunities (WO) Strengths-Threats (ST) Weaknesses-Threats (WT) Copyright 2007 Prentice Hall Ch 6 -23 SO Strategies Strengths Weaknesses Opportunities Threats SWOT Copyright 2007 Prentice Hall SO Strategies Use a firm’s internal strengths to take advantage of external opportunities Ch 6 -24 WO Strategies Strengths Weaknesses Opportunities Threats SWOT Copyright 2007 Prentice Hall WO Strategies Improving internal weaknesses by taking advantage of external opportunities Ch 6 -25 ST Strategies Strengths Weaknesses Opportunities Threats SWOT Copyright 2007 Prentice Hall ST Strategies Use a firm’s strengths to avoid or reduce the impact of external threats Ch 6 -26 WT Strategies Strengths Weaknesses Opportunities Threats SWOT Copyright 2007 Prentice Hall WT Strategies Defensive tactics aimed at reducing internal weaknesses & avoiding environmental threats Ch 6 -27 SWOT Matrix Developing the SWOT List firm’s key internal Strengths List firm’s key internal Weaknesses List firm’s key external Opportunities List firm’s key external Threats Copyright 2007 Prentice Hall Ch 6 -28 SWOT Matrix Strengths – S Weaknesses – W List Strengths List Weaknesses Opportunities – O SO Strategies WO Strategies List Opportunities Use strengths to take advantage of opportunities Overcoming weaknesses by taking advantage of opportunities Threats – T ST Strategies WT Strategies List Threats Use strengths to avoid threats Minimize weaknesses and avoid threats Leave Blank Copyright 2007 Prentice Hall Ch 6 -29 Matching Key Factors to Formulate Alternative Strategies Key Internal Factor Key External Factor Excess working capacity (strength) 20% annual growth in the cell phone industry (opportunity) Insufficient capacity (weakness) Strong R&D (strength) Poor employee morale (weakness) + Resultant Strategy = Acquire Cellfone, Inc. Exit of two major foreign + competitors from the = industry (opportunity) Pursue horizontal integration by buying competitor's facilities Decreasing numbers of young adults (threat) Develop new products for older adults + + Copyright 2007 Prentice Hall Strong union activity (threat) = = Develop a new employee benefits package Ch 6 -30 Limitations with SWOT Matrix Does not show how to achieve a competitive advantage Provides a static assessment in time May lead the firm to overemphasize a single internal or external factor in formulating strategies Copyright 2007 Prentice Hall Ch 6 -31 Strategy-Formulation Analytical Framework SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix Copyright 2007 Prentice Hall Ch 6 -32 SPACE Matrix Strategic Position & Action Evaluation Matrix Aggressive Conservative Defensive Competitive Copyright 2007 Prentice Hall Ch 6 -33 SPACE Matrix Two Internal Dimensions Financial Strength (FS) Competitive Advantage (CA) Copyright 2007 Prentice Hall Ch 6 -34 SPACE Matrix Two External Dimensions Environmental Stability (ES) Industry Strength (IS) Copyright 2007 Prentice Hall Ch 6 -35 SPACE Factors Internal Strategic Position Financial Strength (FS) Return on investment Leverage Liquidity Working capital Cash flow External Strategic Position Environmental Stability (ES) Technological changes Rate of inflation Demand variability Price range of competing products Barriers to entry Competitive pressure Price elasticity of demand Ease of exit from market Risk involved in business Copyright 2007 Prentice Hall Ch 6 -36 SPACE Factors Internal Strategic Position External Strategic Position Competitive Advantage CA Industry Strength (IS) Market share Product quality Product life cycle Customer loyalty Competition’s capacity utilization Technological know-how Control over suppliers & distributors Growth potential Profit potential Financial stability Technological know-how Resource utilization Ease of entry into market Productivity, capacity utilization Copyright 2007 Prentice Hall Ch 6 -37 Steps to Developing a SPACE Matrix Select a set of variables to define FS, CA, ES, & IS Assign a numerical value: 1. 2. 1. 2. 3. From +1 to +6 to each FS & IS dimension From -1 to -6 to each ES & CA dimension Compute an average score for each FS, CA, ES, & IS Copyright 2007 Prentice Hall Ch 6 -38 Steps to Developing a SPACE Matrix 1. 2. 3. Plot the average score on the appropriate axis Add the two scores on the x-axis and plot the point. Add the two scores on the y-axis and plot the point. Plot the intersection of the new xy point Draw a directional vector from the origin through the new intersection point. Copyright 2007 Prentice Hall Ch 6 -39 SPACE Matrix FS Conservative Aggressive +6 +5 +4 +3 +2 +1 CA IS -6 -5 -4 -3 -2 -1 +1 -1 +2 +3 +4 +5 +6 -2 -3 -4 Defensive -5 Competitive -6 Copyright 2007 Prentice Hall ES Ch 6 -40 The steps to develop a SPACE Matrix: Select a set of variables to define financial strength (FS), competitive advantage (CA), environmental stability (ES), and industry strength (IS). Table 6-2 provides Good examples Assign a numerical value ranging from 1 (worst) to 6 (best) for the variables that make up the FS and IS dimensions. Assign a number between –1 (best) to –6 (worst) for variables that make up the ES and CA dimensions. On the FS and CA axes, make comparison to competitors. On the IS and ES axes, make comparison to other industries. Compute an average score for FS, CA, IS, and ES by summing the values given to the variables and dividing by the number of variables included in each dimension. Plot the average scores for FS, IS, ES, and CA on the appropriate axis in the SPACE Matrix. Add the two scores on the x-axis and plot the resultant point on X. Add the two scores on the y-axis and plot the resultant point on Y. Plot the intersection of the new xy point. Draw a directional vector from the origin of the SPACE matrix through the new intersection point. This vector reveals the type of strategies recommended for the organization. Aggressive Competitive Defensive Conservative Lets try with Data in table 6-3 templates\Space_matrix.xlt Copyright 2007 Prentice Hall Ch 6 -41 Results from SPACE Conservative Market penetration Market development Product development Concentric diversification Defensive Retrenchment Divestiture Liquidation Concentric diversification Aggressive Competitive Copyright 2007 Prentice Hall Market penetration Market development Product development Integration (all types) Diversification (all types) Integration (all types) Market penetration Market development Product development Joint ventures Ch 6 -42 Strategy-Formulation Analytical Framework SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix Copyright 2007 Prentice Hall Ch 6 -43 BCG Matrix Boston Consulting Group Matrix Enhances multi-divisional firm in formulating strategies Autonomous divisions = business portfolio Divisions may compete in different industries Focus on market-share position & industry growth rate Copyright 2007 Prentice Hall Ch 6 -44 BCG Matrix Relative Market Share Position Ratio of a division’s own market share in an industry to the market share held by the largest rival firm in that industry Example: If Acme is market leader with $100M in salesand ABC Corp has $40M in sales then ABC market share Ratio is 40% (0.4) Copyright 2007 Prentice Hall Ch 6 -45 BCG Matrix Data required Relative market Share for each Division Industry growth pattern Vertical axis Percentage of Corporate Revenues generated by division Horizontal axis Compare to leading firm (1 means you are the leading firm) Size of circle Percentage of Corporate Profits generated by division Size of pie slice Copyright 2007 Prentice Hall Ch 6 -46 BCG Matrix Relative Market Share Position Industry Sales Growth Rate High 1.0 Medium .50 Low 0.0 High +20 Stars II Question Marks I Cash Cows III Dogs IV Medium 0 Low -20 Copyright 2007 Prentice Hall Ch 6 -47 BCG Matrix Question Marks Low relative market share – compete in highgrowth industry Cash needs are high Case generation is low Decision to strengthen (intensive strategies) or divest Copyright 2007 Prentice Hall Ch 6 -48 BCG Matrix Stars High relative market share and high growth rate Best long-run opportunities for growth & profitability Substantial investment to maintain or strengthen dominant position Integration strategies, intensive strategies, joint ventures Copyright 2007 Prentice Hall Ch 6 -49 BCG Matrix Cash Cows High relative market share, competes in lowgrowth industry Generate cash in excess of their needs Milked for other purposes Maintain strong position as long as possible Product development, concentric diversification If weakens—retrenchment or divestiture Copyright 2007 Prentice Hall Ch 6 -50 BCG Matrix Dogs Low relative market share & compete in slow or no market growth Weak internal & external position Liquidation, divestiture, retrenchment Copyright 2007 Prentice Hall Ch 6 -51 Strategy-Formulation Analytical Framework SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix Copyright 2007 Prentice Hall Ch 6 -52 The Internal-External Matrix Positions an organization’s various divisions in a nine-cell display Similar to BCG Matrix except the IE Matrix: Requires more information about the divisions Strategic implications of each matrix are different Copyright 2007 Prentice Hall Ch 6 -53 Copyright 2007 Prentice Hall Ch 6 -54 IE Matrix Based on two key dimensions The IFE total weighted scores on the x-axis The EFE total weighted scores on the y-axis Divided into three major regions Grow and build – Cells I, II, or IV Hold and maintain – Cells III, V, or VII Harvest or divest – Cells VI, VIII, or IX Copyright 2007 Prentice Hall Ch 6 -55 Copyright 2007 Prentice Hall Ch 6 -56 Steps to Create an IE matrix For each division in the organization Construct an IFE matrix and record score Construct an EFE matrix and record score Creates an circular “Pie” for each division Percentage of Corporate Revenues generated by division Percentage of Corporate Profits generated by division Size of circle Size of pie slice Place each divisional “pie” in IE matrix based on EFE score – y axis IFE score – x axis Copyright 2007 Prentice Hall Ch 6 -57 Grow and Build IE Matrix Hold and Maintain Harvest or Divest IFE Scores Average 2-2.99 Strong 3-4 EFE Scores High 3-4 Medium 2-2.99 Weak 1-1.99 I II III IV V VI VII VIII IX Low 1-1.99 Copyright 2007 Prentice Hall Ch 6 -58 Strategy-Formulation Analytical Framework SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix Copyright 2007 Prentice Hall Ch 6 -59 Grand Strategy Matrix Tool for formulating alternative strategies Based on two dimensions Competitive position Market growth Copyright 2007 Prentice Hall Ch 6 -60 RAPID MARKET GROWTH 1. 2. 3. 4. 5. 6. WEAK COMPETITIVE POSITION 1. 2. 3. 4. 5. Quadrant II Market development Market penetration Product development Horizontal integration Divestiture Liquidation 1. 2. 3. 4. 5. 6. 7. Quadrant III Retrenchment 1. Concentric diversification 2. Horizontal diversification 3. Conglomerate diversification 4. Liquidation SLOW MARKET Copyright 2007 Prentice Hall Quadrant I Market development Market penetration Product development Forward integration Backward integration Horizontal integration Concentric diversification Quadrant IV Concentric diversification Horizontal diversification Conglomerate diversification Joint ventures STRONG COMPETITIVE POSITION GROWTH Ch 6 -61 Grand Strategy Matrix Quadrant I Excellent strategic position Concentration on current markets/products Take risks aggressively when necessary Copyright 2007 Prentice Hall Ch 6 -62 Grand Strategy Matrix Quadrant II Evaluate present approach How to improve competitiveness Rapid market growth requires intensive strategy Copyright 2007 Prentice Hall Ch 6 -63 Grand Strategy Matrix Quadrant III Compete in slow-growth industries Weak competitive position Drastic changes quickly Cost & asset reduction (retrenchment) Copyright 2007 Prentice Hall Ch 6 -64 Grand Strategy Matrix Quadrant IV Strong competitive position Slow-growth industry Diversification to more promising growth areas Copyright 2007 Prentice Hall Ch 6 -65 Strategy-Formulation Analytical Framework Stage 3: The Decision Stage Copyright 2007 Prentice Hall Quantitative Strategic Planning Matrix (QSPM) Ch 6 -66 QSPM Quantitative Strategic Planning Matrix Technique designed to determine the relative attractiveness of feasible alternative actions Copyright 2007 Prentice Hall Ch 6 -67 Strategic Alternatives QSPM Key External Factors Economy Political/Legal/Governmental Social/Cultural/Demographic/ Environmental Technological Competitive Weight Strategy 1 Strategy 2 Strategy 3 Key Internal Factors Management Marketing Finance/Accounting Production/Operations Research and Development Computer Information Systems Copyright 2007 Prentice Hall Ch 6 -68 Steps to Develop a QSPM 1. 2. 3. Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses in the left column Assign weights to each key external and internal factor Examine the Stage 2 (matching) matrices, and identify alternative strategies that the organization should consider implementing Copyright 2007 Prentice Hall Ch 6 -69 Steps to Develop a QSPM 4. 5. 6. Determine the Attractiveness Scores Compare the Total Attractiveness Scores Compute the Sum Total Attractiveness Score Copyright 2007 Prentice Hall Ch 6 -70 QSPM Limitations Requires intuitive judgments & educated assumptions Only as good as the prerequisite inputs Copyright 2007 Prentice Hall Ch 6 -71 QSPM Advantages Sets of strategies considered simultaneously or sequentially Integration of pertinent external & internal factors in the decision making process Copyright 2007 Prentice Hall Ch 6 -72 Cultural Aspects of Strategy Choice Organization Culture Successful strategies depend on the degree of consistency with the firm’s culture Copyright 2007 Prentice Hall Ch 6 -73 Politics of Strategy Choice Politics in Organizations Management hierarchy Career aspirations Allocation of scarce resources Copyright 2007 Prentice Hall Ch 6 -74 Politics of Strategy Choice Political Tactics for Strategists Equifinality Satisfying Generalization Higher-order issues Political access on important issues Copyright 2007 Prentice Hall Ch 6 -75 Governance Issues Board of Directors Roles & Responsibilities Control & oversight over management Adherence to legal prescriptions Consideration of stakeholder interests Advancement of stockholder rights Copyright 2007 Prentice Hall Ch 6 -76 Corporate Governance Issues Business Week’s “Principles of Good Governance” 1. No more than 2 directors are current or former company executives 2. No directors do business with the company 3. Audit, compensation, and nominating committees made up of outside directors 4. Each director owns a large equity stake in the company 5. At least one outside director with extensive experience 6. Fully employed directors sit on no more than 4 boards – Retirees on no more than 7 7. Each director attends at lest 75% of all meetings Copyright 2007 Prentice Hall Ch 6 -77 Corporate Governance Issues Business Week’s “principles of good governance” 8. Board meets regularly without management present 9. Audit committee meets at least four times a year 10. Board is frugal on executive pay, diligent in CEO succession, and prompt to act when trouble arises 11. CEO is not also the Chairperson of the Board 12. Shareholders have considerable power and information to choose & replace directors 13. Stock options are considered a corporate expense 14. No interlocking directorships Copyright 2007 Prentice Hall Ch 6 -78 For Review (Chapter 6) Key Terms & Concepts Aggressive Quadrant Business Portfolio Attractiveness Scores (AS) Cash Cows Boards of Directors Competitive Advantage (CA) Boston Consulting Group (BCG) Matrix Competitive Quadrant Copyright 2007 Prentice Hall Ch 6 -79 For Review (Chapter 6) Key Terms & Concepts Conservative Quadrant Dogs Culture Environmental Stability (ES) Defensive Quadrant Financial Strength (FS) Directional Vector Governance Copyright 2007 Prentice Hall Ch 6 -80 For Review (Chapter 6) Key Terms & Concepts Grand Strategy Matrix Internal-External (IE) Matrix Halo Error Matching Industry Strength (IS) Matching Stage Input Stage Quantitative Strategic Planning Matrix (QSPM) Copyright 2007 Prentice Hall Ch 6 -81 For Review (Chapter 6) Key Terms & Concepts Question Marks Stars Relative Market Share Position Strategic Position & Action Evaluation (SPACE) SO Strategies Sum Total Attractiveness Score (STAS) ST Strategies Sustainability Copyright 2007 Prentice Hall Ch 6 -82 For Review (Chapter 6) Key Terms & Concepts Strengths, Weaknesses Opportunities, Threats SWOT WO Strategies Total Attractiveness Scores (TAS) WT Strategies Copyright 2007 Prentice Hall Ch 6 -83