Capsim Strategy Report For Team Baldwin Eric Chen Prachi Garg Jeff Helmick Jennifer Li February 16, 2014 Objective Our business objective is to provide innovative products for discerning customers that want technology that is considered to be on the cutting edge of the industry. Longer-term business objectives of Team Baldwin are as follows: Secure exclusivity by obtaining trademarks and patents. Ensure adequate supply, inventory, and distribution channels. Conduct extensive research to precisely identify the market and develop additional, accurate promotion plans for that segment. We have adopted a niche differentiation strategy that will make our products unique and desired. We will continue to improve performance and size, which will allow us to price above market averages. Our goal is to have superior operational effectiveness, and have a superior marketing strategy that will establish the brand as the vanguard of the industry. Organizational Structure The Baldwin tem is comprised of the following members: Prachi Garg-Team Leader/Production Manager Eric Chen-Marketing Manager Jennifer Li- Finance Department Manager Jeff Helmick-Research and Development Manager All strategy decisions and inputs are made collectively during weekly meetings. Input results are also reviewed and adjustments are made if necessary. It was decided early in the process if any conflict would arise between members, issues would be handled at the lowest possible level, and a majority-rule decision-making process proved most useful for our organizational style.