Document1
HR191
JOB DESCRIPTION
NOTES




Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm
This form serves as a template for the writing of job descriptions
A copy of this should be kept on file in your office
For re-evaluations, this form must be sent to your relevant HR Advisor/Officer
POSITION DETAILS
Position Title (current title)
Communications and Marketing Manager
Status of Post (tick)
New Post
Job Grade (current grade)
PASS Level 11
Faculty (if applicable)
Health Sciences
Department
IIDMM
Section (if applicable)
SATVI
Date of Compilation
29.08.2013
Re-evaluation
FOR OFFICE USE
Job Title
Date of Grading
Grading Result
ORGANOGRAM
Chief Operations Officer
Field Site Manager
Communications and
Marketing Manager
PURPOSE
The incumbent will be responsible for SATVI’s overall marketing and communications plan. In
addition, this individual would play an active role in strengthening SATVI’s community
engagement. Finally the individual would be responsible for operationalizing the above
strategies in alignment with and supported by the UCT Marketing and Communications
component.
20 October 2008
HR191
Document1
Key Performance
Areas (4 – 6)
1) Communications
co-ordination
%
of time
spent
25%
Activities / Objectives / Tasks
Results / Outcomes
Competencies















Develop, implement, manage and monitor
communication strategies, ensuring that SATVI’s
various stakeholders are appropriately reflected
and their policies are adhered to,
Maintain website
Represent the organization and/or support media
engagement when necessary
Monitor the public profile of the organization and
key issues
Develop a communication strategy within the
university’s framework and in liaison with the
Communication & Marketing department
Liaise with partners and stakeholders in
academia, civil society and government
Technical support to team
Formulate appropriate internal policies on media
and communication, in align with UCT and ensure
internal capacity development thereon, at all
levels
Develop and manage correct implementation of
generic crisis communications plan for SATVI, that
is in line with UCT’s Crisis Incident Co-ordination
Plan (CICOP)
Manage information requests from key
stakeholders, especially the media, funders and
partners
Manage possible public relations threats to SATVI
and bring these to the attention of relevant
management where necessary and take the
necessary action













20 October 2008
Effective communication systems
Active website
Develop M&E mechanisms for
reporting on organizational
activities, outputs and outcomes
Deliver bi-annual organizational and
donor reports, as needed.
Links and relationships with
partners for effective dissemination
of information and materials
Team has working knowledge of
software and tools for effective
intra-organizational communication
Internal media policy/s aligned with
UCT’S
Staff informed of relevant aspects
of policy’s
Participation in internal
communications structures (e.g.
UCT Marketing and
Communications Working Group
and Health Sciences
Communications Forum)
Crisis Communications handbook
produced and updated where
necessary
Crisis Communications Team
established
Crisis communication monitored
Publicity
Information sharing
Manage planning and
implementation of communications
interventions
Activate crisis communications
HR191










Excellent communication and
interpersonal skills, including
presentation skills.
Excellent writing skills.
Building networks with the NPO/NGO
sector.
Experience in public health, women’s
health and mental health.
Excellent computer and IT skills.
Proven competency in project
management.
Thorough working knowledge of
UCT’s communication and marketing
policies
Ethical research
Knowledge of internal
communications and media
Strategic thinking
Knowledge of media and Crisis
communications protocols
Document1
planning if necessary
2) Advocacy
15%




3) Local Sponsorship
Engagement
15%




Research findings translated into policy and
practice for public benefit where relevant
Identification of advocacy opportunities in
collaboration with the team in the press,
academic channels and multimedia platforms
Develop issue and policy briefs
Develop and manage plans to advocate on TB
vaccine research, locally, nationally and
internationally to stakeholders such as legislators,
government, research institutions, for a, the
media.
Write fundraising proposals
Compilation of progress reports for sponsors
Sponsor-liaison as necessary
Develop and manage the communications budget
















20 October 2008
Policy briefs
Issue briefs
Visibility in the media.
Visibility among stakeholders,
networks, partners, etc
Increased awareness about
maternal mental health
Information sharing and
engagement with identified
stakeholders

Sponsor reports
Funds raised to meet budget
Effective communication with
fundraising consultant
Approved Communications budget
Designed Terms of Reference /
Work
Vendor approval, briefing and scope
of work
Recommendations for approval of
budget
Vendor management
Final approval of work
Sign off of invoices

HR191








Excellent communication and
interpersonal skills.
Excellent writing skills.
Experience in and networks with the
NPO/NGO sector
Analytic skills
Strategic communications
Materials development
Stakeholder and media liaison
Excellent computer skills especially
Microsoft Office Suite.
Experience in project management.
Presentation skills.
Document1
4) Marketing &
Events
25%

Oversee strategic use of media and publications
(electronic and print) to promote SATVI externally
and internally










5) Community
Engagement
20%



Manage SATVI’S community engagement strategy
Manage provision of strategic communications
support to projects, on community and broader
stakeholder level.
Oversight of official social media platforms




20 October 2008
Active engagement with press/
radio- local, national and
international
SATVI website updated (design and
information) to reflect SATVI work
and adapted to user needs
Oversee production of external
publications (e.g. Newsletters)
Exhibition material developed and
exhibitions held
Sharing relevant information on TB
vaccine research internally
Stakeholder data-base updated
Conceptualizing and development
of appropriate branding to market
SATVI
Identify marketing opportunities for
SATVI and oversee development
and implementation of targeted
activities locally
Planning and implementation of
relevant events
Oversee planning and
implementation of SATVI visitor’s
programme


Strategic input given on SATVI’s
community participation strategy
for studies
Community engagement strategy is
developed and implemented
CAB development and functioning:
 Develop and implement
relevant CAB policies and
documentation
 Ensure CAB activities are in
line with policies and
engagement strategy.
Manage engagement of local media

HR191




















Access to media network
Website design and administrative
management
Strategic communications
Writing, publications design
principles, photography
Understanding of target audience
Exhibition design principles
Knowledge of TB vaccine research
environment / SATVI work
Data-base software
Stakeholder profiles
Plain language principles
Knowledge of strategic branding
principles and practice
Knowledge of strategic marketing
Knowledge of appropriate calendar of
events
Access to global networks, including
media
Strategic management of events at
various levels
Strategic thinking, high level of liaison
and co-ordination, overview of SATVI
work, working under pressure
Management of public participation
and engagement programmes
Good conceptual understanding of
community participative processes
Community – based governance
processes
Understanding the local media
landscape
Media engagement
Understanding Boland community
profile
Educational and awareness campaign
management
Document1











20 October 2008
Community stakeholder relationship
building
Conceptualize and manage
community marketing events
Conceptualize and manage
awareness / educational campaigns
Production and distributions of
information and communications
material in consultation with
relevant stakeholders, including
study partners, management, field
staff and users
Research conducted to evaluate
effectiveness and impact of material
Development and implementation
of study specific communications
campaigns
Ongoing media engagement on the
study
Develop and manage crisis
communications plan per study
Place selected content on official
social media platforms and other
digital platforms as directed
Contribute towards the enrichment
of the official SATVI social media
presence
Monitor and report on usage
statistics of official media platforms
HR191





Materials development writing
Qualitative research
Strategic campaigns management at
community level
Media landscape and engagement
Crisis management.
Document1
MINIMUM REQUIREMENTS
Minimum Qualifications

Appropriate
discipline.
Minimum Experience

A minimum of 3-5 years of experience in the marketing and
communication field at a middle to senior level
A minimum of 3-5 years of experience in public health/ NGO/ clinical
research/ community sector
Previous experience working with website content management systems
Experience in community engagement and advocacy at grassroots level
Fluency in English and a working knowledge of Afrikaans and IsiXhosa
Computer literacy
Valid drivers licence






tertiary
qualification
in
a
communication
or
related
ADDITIONAL CHECKS
Is this position budgeted for?
Has the Dean / ED approved of the evaluation
request?
Has the organisation design/structure been
reviewed and carefully considered?
If other jobs have been affected, have these also
been presented for grading?
If the answer to the questions above is no, please
provide further details
Has the organogram of the full section been
presented?
AUTHORITY
PRINT NAME
SIGNATURE
CONTACT NO.
Compiled by
Approved by
Reviewed by
20 October 2008
HR191
DATE