THANK YOU!
Constant Contact
LOVES Chambers.
Thanks for all YOU do!
We appreciate the opportunity to be a
sponsor & partner at this event.
Help You Grow Your Results
Becky Deitenbeck
becky@performancetechsolutions.com
402-522-6364
www.PerformanceTechSolutions.com
www.ConstantContactSeminars.com
A Gift for You
Chambers Receive a FREE Constant Contact Account
•
•
•
•
•
Email Marketing
Surveys
Online Event Marketing
Registration & Payment
With Social Media
Integration
www.Constantcontact.com/Partners/Chamber
Make Your Life Simple:
 So Many
Members
 So Many Events
 So Much to Do
 So Little Time
 & Only One You
Connect You to Tools & Tips to Save You Time!
What is in your marketing toolbox?
Agenda:
Providing you tips on:
• Surveys
• Event Marketing Tool
• Email Marketing
Surveys
Listen, Learn & Earn
Ask What They Want
Survey
Survey Tips:
Keep Up with the TRENDS
& Your Members NEEDS
1.
Survey more often with less questions
2.
Closed Ending Questions
a)
b)
c)
d)
3.
Multiple choice
Yes or No
Rating Scale (consistent)
Have comments option
for more feedback
Set Expectations
a)
b)
Take you 3 minutes or Only 3 questions
Share the why (your goal)
4.
5.
Test & Tweak
The Time You Send Matters
6.
Reward -(50% Increase)
7.
Share Your Results & Next Steps with
your members so they know
Online Registration
& Payment
•
•
•
Save You Time
Save Members Time
Get More $ & Results
Convenience=Ca$h
Event Marketing Tool
Are You Making It Too Hard to
Do Business With You
Online Marketing Tool
NO MORE Registration via
a) Snail mail, faxing,
b) Scanning, calling, email
NO MORE Data Entry
1. Promote Professionally
2. Take Registrations online &
Payment Online
1. Accept Registrations 24/7
2. Make it Social
Convenience =Ca$h
Convenience=Ca$h
Landing Page: Your Flier Online
Customized Registration Forms
Form
Options
• Registration
No More Data
Entry
Registration Form
An App for That…
Event Check -In
Go to App Store…Search for
Constant Contact EventSpot Check-In
Email
Campaigns
•
•
•
•
•
Increase Your
Results
Revenue
Recruitment
Retention
Keep in Constant Contact
Get Your Emails
Opened
2x2x2 Principle
• 2 Seconds to Decide to Open or
Delete an Email
• Look at 2 Things-the FROM and
Subject Line
• Look at the First 2 Words of the
Subject Line
From Line
• The “From” line
60% of consumers say
– Do I know you?
– Use a name your audience
recognizes
Which one would
have the better
open rate
the "from" line most
often determines
whether they open an
email or delete it.
Source: DoubleClick
A.) Info@Chamber4U.com
B.) FredSmith@Chamber4U.com
C.) Chamber4U@gmail.com
Personal and Professional
Copyright © 2012 Constant Contact,
Subject Line Matters
• The “Subject” line :
– do I care?
– Keep it short and simple
– 30-40 characters including
spaces (5-8 words)
30% of consumers
say the “subject"
line most often
determines whether
they open an email
or delete it.
Source: DoubleClick
– Capitalize and punctuate carefully
Emails with shorter
subject lines
significantly
outperformed
emails with longer
subject lines.
- MailerMailer
Avoid Spam-Speak
The words: free, guarantee, spam, credit
card etc.
ALL CAPITAL LETTERS
Excessive punctuation !!!, ???
Excessive use of “click here”
$$, and other symbols
No “From:” address
Misleading subject lines
Copyright © 2012 Constant Contact,
Inc.
17
SPAM
Subject Lines-Bad & Better
BAD: Weekly Updates
■ 3 Free Ways to Market Your Business Better
Better!
■ 4 Ribbon Cuttings This Week
■ 350 Registered for Gala-Are You?
Bad: News from the Chamber
Better!
■ Free Food at Jimmy Johns’ Ribbon Cutting-see details
■ Tallest Building in Lincoln Being Built
Better!
Bad: Political Update
■ Free Business Grants Available Now
■ 1000 New Jobs in Omaha-Details Inside
Did You Know…
Email Can Help You Grow Your Reach & Social
Share Bar
– Email can allow your members to share
the email on their social
– When you schedule the email you can
schedule it to repost on your social
– That you can grow your social by adding
social media buttons
We Are Here to Help You!
1 Free Constant
Contact Account…
• Survey
• Email
• Event Marketing
2 Free Speaker for:
3 Free Coaching & 4
Support
•
1.866.289.2101
• Lunch & Learns
• Expos
• Conferences
Chamber Member
Discount for Constant
Contact Toolkit
• 25% Off
Connect You to Tools & Tips
to Make Your Life Easier
We Don’t Want This Happening to You or Your Staff
The computers are fine, the staff’s down