“Don’t worry. Every little thing gunna
be all right. Don’t worry.” Bob Marley
PCF4, Ocho Rios, Nov 1 2006, Copyright Workshop. Anne Forster
Why does CR matter in ODL?
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Open as to who, where, how and what (ideas)
Core values: access, equity, equivalence, excellence
ODL based on systems: division of labour,
individualisation, scaleability, distribution and cost
effectiveness
Personalising mass produced material
Value is perceived through the quality of the total
learning experience not the materials
Learning support matters more than content but only
if content is free.
Model adapted from Standing Stones 2000
Disintermediation
Product
Identification
Initiation
Teaching & Learning Process
Design
Curriculum
Development
Interaction
Activities
Assessment
Production
Business & Support Processes
Customer/
Sales
Marketing &
Research
Information &
Advice
Recruitment
Faculty
Planning
Management
Strategy
IT Systems
Lifelong
learning Process
Graduation/
CRM
Professional
Development
Community
Building
Alumni
Delivery
Organisational
Infrastructure
Quality Systems
Course &
Resources
Development
Process
Support/ Admin
Financial
Management
New Business
Management
Who needs to know?
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Those who design, develop, produce learning
products, materials
Those who have responsibility, legally and
morally and financially
Learners and instructors
Authors, creators of original work
ICTs increase ease of use, reuse
and misuse.
Management systems needed:
1. Source and evaluate
2. Track, pay for and receive
3. Maintain asset life cycle
Some Australian Initiatives
DEST DRM in the HE sector project
The Learning Federation (DRM)
COLIS (license templates)
AEShareNet
Digibank
Quality
Competition
Cost efficiencies through sharing
International reputation
New markets for IP
Transnational learning environments
Indigenous issues: Adaptation and
community moral rights
Digibank, Southbank Institute
•Metadata
schema extensible to
•Rights management metadata
•Requires resource to be defined
•Implements The Learning Edge (LCMS)
• Automates, uses systems to identify,
manage and track
• Gives the organisation control over
IP and digital rights licenses and
contracts
Who owns courses?
And what is content anyway?
A case in point…
Embedding study skills in
course design
“Get up. Stand up. Stand up for your
rights. Don’t give up the fight”. Bob
Marley
Thank you, aforster@forgib.com